Chapter 318: Convincing the Theater

Chapter 318 of the text convinces the theater

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Held annually in Las Vegas, the Cinema Fair is the largest gathering of the world film industry, and as the only international gathering of film business, it attracts the most powerful people in the film industry, and the giants of the world film industry, including theater owners, production company owners, directors, producers, etc., who are the people who export the world's most successful films.

Zhang Ran participated in the expo for the first time, and he wanted to open his eyes and see how Hollywood giants promote their projects.

On the morning of the second day, Zhang Ran, accompanied by Sarah Lane of Lionsgate's marketing department, attended the first major studio keynote report of the exhibition, Sony's product promotion conference.

The presentation was held in the conference hall of the Burling's 3,600-seat hotel, with not only cinema managers, movie buyers, but also journalists, and many fans. Sony's executives sat on the podium, and the whole group looked a bit like a shareholder meeting. Sony's president of distribution, Jeff Black, introduced Sony Pictures' achievements last year, and then looked to the future.

Next, host Jeff Black began to introduce Sony's new film plans this year, including "Spider-Man 2", "Resident Evil 2", "Hellboy" and other films, after each film is announced, the movie stars will come to the stage, including big stars Julia Roberts, Tobey Maguire, Milla Jovovich, etc., followed by the introduction of the plot after the actors' appearance, and finally the ** cabaret performance.

Sarah Lane whispered to Zhang Ran that it would cost about $3 million to hold such a conference. Only the Big Six would hold such a conference, and no other independent film company has such strength.

After the conference, the theater representatives were invited by Sony to a conference room to participate in a special film buying meeting. These meetings can only be attended by representatives of the cinema chain, media reporters, and idlers like Zhang Ran are refused to enter, and Zhang Ran has no way to watch the excitement.

Behind the hotel, Sarah Lane told Zhang Ran that there are trade shows that are integral to the fair, including popcorn, jelly beans, and a variety of other snacks, as well as non-consumable items such as stereos, projectors, cleaning equipment, and a remote ticketing system.

Zhang Ran was quite interested in this and planned to take a look. As soon as the two of them walked to the lobby of the hotel, two familiar figures appeared at the door of the hall, it was Harvey and Jacobson.

Harvey walked over with a smile and stretched out his hand towards Zhang Ran: "Zhang, I didn't expect you to appear here, I'm here to promote "Time and Space Warrior", I hope you can succeed!" Harvey had a big belly and a smile, looking like a harmless good person, and Jacobson's eyes were a little gloomy, with a cruel smile on the corner of his mouth.

"Thank you. I also wish you Miramax good results!" Zhang Ran just held Harvey's hand, and suddenly a spiritual light flashed in his mind, and he hurriedly said, "Harvey, I don't know if you are free tomorrow morning? If you are free, I want to talk to you about the copyright of a movie." ”

Harvey knew that Zhang Ran was filming "The Aviator" recently, and Martin Scorsese was full of praise for the idea of this movie, of course he wanted to win it, but because of "Time Soldier" Zhang Ran and his contradictions were very deep, and it was obviously impossible for Zhang Ran to sell him the copyright of the movie. At this moment, hearing that Zhang Ran was going to talk to him about copyright, Harvey was a little surprised: "Of course, you know that I appreciate you very much!"

Zhang Ran didn't say much: "Then tomorrow at ten o'clock in the morning, we will meet in the café of the hotel." After speaking, Zhang Ran looked at Jacobson and pretended to be surprised: "Oh, Ms. Jacobson is also there." You're getting younger, and I'm so happy to see you, because seeing you is like seeing a check for ten million dollars!"

Jacobson's face suddenly turned green, and they all said that they didn't hit people in the face, but this damn Chinese would hit themselves in the face every time they met.

Jacobson was about to go berserk, but Harvey pulled her and motioned her not to make trouble, and the two of them entered the elevator together.

In the elevator, Jacobson said viciously: "Damn Qing Guoke, I just want to take off my high heels and pound his head with the heels!"

Harvey felt a chill in his heart, this woman's thoughts are too terrifying, she can make a horror movie!

Seeing that Harvey didn't speak, Jacobson's eyes flashed with hatred: "He was too happy too soon, thinking that everything would be fine if he found the publisher." Not to mention Lionsgate's weak distribution ability, Disney's money is not easy to get, and Eisner will not let him go. Eisner specially prepared two movies to deal with him, "Time Soldier" will die a miserable death!" Speaking of this, she looked at Harvey and said, "Harvey, the development of Lionsgate will pose a great threat to Miramax, you won't just watch, right?"

Harvey understood what she meant: "You don't need to say it, it should be suppressed, I will naturally suppress it!"

At two o'clock in the afternoon, Zhang Ran came to a conference room in the hotel to participate in the Lionsgate film promotion meeting. The representatives of the theater who came to participate in the project promotion meeting were far less than expected, and the conference room, which can accommodate more than 300 people, sat less than half of the people, which seemed a little empty.

Zhang Ran walked directly to the first row, sat down next to Odenberg, glanced at the venue, and said in a low voice: "It seems that there are not many people present, how is the situation?"

Odenberg shook his head lightly: "The situation is very bad, the people from Cinemark didn't come, the car fans came only to buy people, the person in charge didn't come, except for a few companies that have good cooperation with us, most of the theaters came to buyers, and the manager didn't come!"

Although buyers can also buy films, they are often small. A blockbuster like "Time and Space Warrior" still needs a manager to make a decision. Zhang Ran frowned and said, "How can this be?"

"Miramax's meeting was supposed to take place at four o'clock in the afternoon, but in the morning, they raised the time of the meeting to three o'clock," Oldenburg's expression was a little grim, and he said coldly, "The managers of the theater have gone to attend Miramax's meeting!"

Damn, Harvey, this dead fat man, is too insidious, he is simply a smiling tiger, Zhang Ran is speechless: "As long as we can convince the buyers, they will give feedback to the manager." We had a test screening in the evening and as long as the manager watched the movie, he would definitely be convinced!"

Odenberg didn't speak, he didn't worry about "Time Soldier", the quality of the movie was there. What really has a headache for him now is that Lionsgate's other films have been greatly affected. He knew that Miramax's actions were not aimed at Zhang Ran, but at Lionsgate. Lionsgate has made efforts in the field of film distribution this year, and if you want to release a movie, you must grab the distribution rights of the film, which will inevitably lead to a conflict between Miramax, and it is not surprising that Harvey makes small moves.

The clock was fast pointing to two o'clock, and Gusta walked to the front desk with a smile. He gave a few brief opening remarks, then walked through Lionsgate's film project and announced the film's publicity plan.

This time, Lionsgate brought more than a dozen movies, still mainly horror films. Of course, there have been a lot of improvements in quality compared to the past, including "Trembling Ocean" and "Chainsaw", which shone at the Sundance Film Festival earlier this year, and "The Punisher," which is based on the comics.

"Trembling Ocean" is a pseudo-documentary that costs just $130,000. After its screening at the Sundance Film Festival, it received a lot of attention, and many thought it could be another "Blair the Witch," which was eventually bought by Lionsgate for $2.5 million.

And after "Saw Horror" was shown in the midnight section of the Sundance Film Festival, it amazed everyone and received rave reviews from the audience. "Chainsaw" grabs the audience's attention from the beginning, the film is cleverly conceived, and the design of the structure is also very clever, bringing people a very frank and direct fear. However, what really makes the film different is its moral rigor, from beginning to end, not just thinking about how to scare you, but pulling you in and thinking with the characters about what to do to survive in the end. This movie is known as the most anticipated horror film of the year, and the media think that this movie will shine, and many theaters are coming for this movie.

After the introduction of many movies, it was finally the turn of "Time and Space Warrior" to appear.

Gusta smiled and said: "The following film is Lionsgate's main project this year, the movie is starring Keanu Reeves and Adrien Brody, and the sci-fi action film "Time and Space Warrior" produced by Luc Besson, and now the director of the film, Mr. Zhang Ran, is invited to the stage to introduce the film promotion and distribution strategy in detail!"

After a brief introduction, Gusta gave up his position to Zhang Ran, who was about to appear on the stage, and he applauded while retreating to the audience.

Zhang Ran walked to the front desk and glanced at the theater owners and buyers in the audience: "Gentlemen, girls, good afternoon! I am Zhang Ran, the director of "Time and Space Warriors". I know a lot of people don't know me, and even those who have heard my name wonder if a director at such a young age, with no experience in commercial blockbusters, can make a film that costs $120 million? ”

The theater manager and the buyer in the audience all smiled, this young man was self-aware, and they really thought so.

Zhang Ran smiled and raised his voice sharply: "Actually, it doesn't matter what you think, what matters is how the movie is, the first trailer of this movie will be played for you below, I think you will definitely change your opinion after watching the trailer!"

At the same time as Zhang Ran's words fell, the lights of the venue dimmed, and an office appeared on the large curtain in front, with a desk in the middle, Liang Jiahui at one end of the table, and Keanu Reeves and Zhang Ziyi at the other end.

The venue immediately fell silent, and the eyes of the theater managers and buyers were focused on the screen.

The voiceover sounded Reeves' voice: "When I was a child, I met a weirdo who had been bothering me for years. ”

In the dimly lit hallway, a little boy's eyes flashed with horror as he saw a strange man approaching him. The man was translucent, like a ghost.

The little boy was frightened and covered his mouth tightly for fear of making a little noise.

Cutting back to the conference room, Reeves said, "That guy can move freely between six parallel worlds." He is a murderer, who comes and goes without a trace, and is in charge of life and death. “

The screen switched, Zhang Ziyi kicked the rooms away, and there was a person wearing a black cloak standing in the room, and Zhang Ziyi fired at the black cloak. The bullet hit the black cloak, but the black cloak's body quickly faded and then disappeared into thin air.

The scene cuts again, and a corpse falls to the ground, and the black cloak is in the air towards the ceiling of the hall, and its feet are lifted as if it were going up stairs. The guards pulled the trigger, and more than a dozen submachine guns erupted into fierce flames.

Under normal circumstances, a person would definitely be beaten into a sieve, but the black cloak did not do anything at all, the bullet passed through his body and hit the wall. The black cloak quickly faded and disappeared into a corner of the ceiling.

"This shot is cool!" said a film buyer staring at the screen, his eyes flashing. In fact, the people are also nodding slightly, and the trailer looks good. (~^~)