Chapter 319 Marketing Strategy

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The scene cuts back to the office, Liang Jiahui stares at Reeves, and says in an unquestionable tone: "Now there are such people, and there are two." One of them is the horrible murderer, and the other is you!"

A flying machine flies through the air, and below is an endless ocean.

In the flying machine, Liang Jiahui said to Reeves: "As long as you pass through the Guò Sentient Beings Gate, you can stimulate your full potential, and it won't be long before you can freely travel to and from different worlds with your own strength!"

The picture switches, and in the huge underground real room, a huge ring is displayed, much like the interstellar gate in the science fiction movie "Interstellar Gate", but it is much larger than the interstellar door, more than 20 meters high, this is the gate of all beings. When the Gate of Living Beings was activated, a blue light curtain lit up on the ring, and Reeves firmly walked into the blue light curtain.

The screen flashed, and a line of crimson text appeared on the screen: "A real hero".

Screen switch, yard. Zhang Ziyi stood in front of Reeves and said coldly: "Now you need to be trained to maximize your potential." ”

Reeves said in a flirtatious tone, "You train me?"

Zhang Ziyi didn't speak, and directly took out a pistol and aimed it at Reeves.

Reeves didn't expect Zhang Ziyi to be ready to move the gun as soon as she came up, so she couldn't stop waving her hand: "A good girl won't use a knife and a gun casually!"

Zhang Ziyi directly pulled the trigger, and the bullet sprayed out, directly towards Reeves's eyebrows. However, Reeves was not shot, and just as the bullet was about to hit him, he disappeared from the spot.

Zhang Ziyi said coldly: "I'm not a good girl, they all say I'm a wicked woman." ”

The screen switches, in the huge square, thousands of people knelt on the ground, bowing to the black-clothed people on the stage.

The red subtitle reappeared: "Declare war on the forces of evil for justice and peace!"

Reeves appeared in the center of the platform, his hands clenched into fists, and slowly walked towards the man in black. Suddenly, Reeves leapt to his feet, like a bolt of lightning, and slammed into Brody. His speed is far beyond the ordinary, and he displays amazing explosiveness.

Brody threw a punch, and Reeves was knocked straight into the air, slamming into the wall of the building. A large hole was punched into the concrete wall, and countless debris and mud debris rushed to the face, as if it had happened in front of everyone.

In the sky, on a space carrier, hundreds of soldiers counted their guns at two people and opened fire fiercely!

What follows is a series of explosions and fight scenes, bullets flying, firelight flying, and the dazzling images are so shocking that people can't stop it!

The screen switches, and the runaway space carrier crashes into a building, and the whole building begins to collapse. Reeves sat in the cockpit and desperately controlled the ship, with a continuous explosion behind him, and the flames soared into the sky.

At that moment, Brody made a gesture of both hands, and a large truck floated off the ground and slammed into the screen.

The screen flashed, and the name of the movie was finally promoted on the screen as a time warrior.

Immediately after the subtitles show that on June 11, it was released in shock.

The short two-minute announcement ended quickly, and the theater managers and buyers were all in the mood, the movie scene was very large, and the content was very hot.

Such a movie, beyond imagination, must not be missed!

Zhang Ran coughed lightly and said, "The trailer of the movie is over, I believe everyone has a simple understanding of this movie." Of course, you may think that trailers and movies are two different things, the essence of many movies is in the trailers, and even many movies have great trailers, but the movies themselves are very bad. In order to let everyone see the true face of the movie, at 7 o'clock in the evening, we have prepared a test screening for everyone, and everyone is welcome to verify it on the spot!"

After speaking, Zhang Ran looked at the theater manager and the movie buyer: "But before that, I will show you an investigation report, at the beginning of the month, "Time and Space Warrior" conducted three film test screenings, and 1,169 viewers participated in the questionnaire. There are 749 people who scored A+, 227 people who scored A, the overall score of the test audience is A+, and the comprehensive market index given by the five experts in the marketing department is also A+!"

At the same time as Zhang Ran spoke, a research report issued by Nrg, a subsidiary of Nielsen, appeared on the screen, which was absolutely true and credible.

There was a commotion at the scene, generally speaking, the test screening of the movie can get an A evaluation, which is already a rave reviews, but I didn't expect "Time and Space Warrior" to get an A+ evaluation. For a sci-fi action movie, it is too difficult to get this result, and in recent years, only science fiction films have achieved this result.

If "Time Warrior" can reach the level of "The Matrix", then the box office will definitely explode.

The theater manager who was present was a little excited, fortunately he didn't go to Miramax, today is the right time!

Zhang Ran waited for the scene to be a little quieter before continuing: "Let me talk about the marketing strategy of our film, the marketing of our film is divided into two parts, one is the bundle promotion with partners, and the other is the traditional publicity strategy. We have quite a lot of product placement for this film, including Google, McDonald's, Hershey's, Converse, etc., and these companies will promote our movies during the release of the film, such as McDonald's stores, which will set up our display boards, pictorials, and launch corresponding packages. The whole promotion is designed to attract a large number of teenagers who are passionate about the film to the theater. These target audiences don't care about the quality of the film, they only care about the action scenes of the film as well as the popcorn. I'm sure a lot of teenagers will consume a lot of popcorn when they enter the theater!"

The theater managers and movie buyers in the audience let out a good-natured laugh, and for the theater chain, snack sales are one of the most important revenues for the entire theater. Take the tenth-ranked Theate Cinemas chain, for example, which has 450 screens, an annual box office revenue of $50 million, and a profit of $00000. But the theater's operating costs are $31.2 million, and it would have lost $8.2 million if it had relied on the box office alone. Theate, on the other hand, generated $26.7 million in snack sales that year, and the business made a profit of $22.4 million. For theaters, movies that can boost popcorn sales are their favorites.

Zhang Ran continued: "Next, let's talk about our marketing strategy. According to the characteristics of the film's cycle, we have formulated an integrated marketing plan with four levels of communication: the first wave is the hot spot created by the news three weeks before the launch, the second wave is the TV and radio broadcast from two and a half weeks before the launch to two days after the launch, the third wave is the newspaper hype two weeks after the launch, and the fourth wave is the magazine to strengthen and extend the hot sales period eight weeks after the launch.

The first wave of marketing is the most critical for us, if the first wave of marketing can't create a heat wave and can't arouse the audience's attention, it will be very difficult to increase the attention of the film later. That's why we took the premiere of the film to Cannes, where we had its world premiere, and during the Cannes Film Festival, thousands of media from all over the world gathered here, which is the best stage for the film!"

Next, Zhang Ran began to state the specific strategy for the premiere.

At San Diego Comic-Con last October, Lionsgate's propagandists frantically put up posters for the film, elevators, escalators, corridors, and even restrooms. There is a web address on the poster of the movie, which is the official website of "Time Soldier". There is a hint on the official website that the game starts in November, and when you break through the six levels, you will get a big gift. This has aroused many people's curiosity, what kind of gift will it be?

Initially, there weren't many people visiting Wèn's website, but in November things changed dramatically. On Halloween, the site launched a crossword puzzle game for all people to participate in. The game requires netizens to click on the note on the web page, through the name of the city and the clues displayed on the guò note, to find the letters, and then take a picture and upload it to this website, when the 45 letters distributed in 20 cities in the United States are all found, they can spell out a complete sentence. This novel online and offline interactive activity immediately attracted many netizens to participate, and soon, the phrase "this world is not as simple as you think" was spelled out, and "Time and Space Warrior" also became famous in interactive marketing.

In December, when netizens type that sentence on the official website, a link will appear, this is a new website, which is the French official website of "Time and Space Warrior". There is also a game waiting for you here, and when the game is cracked, you will get a new URL, the address of the official website in China. But this address, it didn't launch until mid-January, and then the new game.

Next, there are also the official websites of the United Kingdom, Japan, and South Korea, a total of six official websites, which symbolize the six worlds in the movie, that is, the six realms of beings.

By mid-April, when the last official game has been cleared, the mystery will be revealed, and the crew of Time Warriors will select 10 lucky viewers from each of the six different websites and invite them to Cannes for the film's premiere in Cannes, and when the movie premieres in these six countries, 100 people will be selected from the customs clearance to attend the film's premiere.

The promotional program for "Time Warriors" was not only novel, but also successful. The whole event attracted fans and fans from all over the world to participate, and the click-through rate of the website has been rising, and the total click-through rate of several official websites has been close to 10 million so far, and the marketing effect is beyond imagination.

At the same time, a social hot spot in 2004 was the presidential election in the United States, and all the media and Americans were paying attention to this quadrennial event.

In such a social atmosphere, Lionsgate set up a corresponding website for the new government of the People's Revolutionary Union 500 years later, and conducted a virtual election of the People's Revolutionary Union. In addition, the marketers had to create a campaign ad specifically for Adrien Brody, with pictures and videos, creating an election atmosphere that was as intense as in reality, giving fans a strong sense of participation.

In the future, Lionsgate will also organize activities such as parody contests, global gift hunts, and campaign campaigns, which will combine online and offline activities to attract more people to participate.

The cinema managers and film buyers on the scene have participated in many film promotion meetings and film promotion meetings, and it is rare to see such a clear and practical publicity strategy. Almost all people have only one idea in their hearts, and the person who develops the propaganda strategy is a genius!

After the introduction of the marketing plan, Zhang Ran glanced at Gusta.

Gusta walked to the center of the stage and said, "Gentlemen, girls, this is the end of today's meeting. In the evening, we have arranged a test screening, and everyone is welcome to come by then. Thank you again for coming and supporting!"

As soon as they finished speaking, Zhang Ran and Gusta were surrounded by the theater manager, who asked questions about the issues they cared about. And many buyers have taken out their mobile phones, some text, and some directly dial the number of the theater manager, they must sue their boss, "Time and Space Warrior" is not only not a bad movie, but may even be a box office bomb. (~^~)