Chapter 1194: Increase investment
Putting aside Yang Fan's dissatisfaction with these peers, to put it simply, in fact, there is a very simple solution to the market share problem of light powder blood exhaustion cream.
Others rely on the means of giving rebates to attending physicians and chief physicians to gain more market share, who said that Melodious Pharmaceutical can't use the same method?
As long as Yang Fan lets go of the insistence in his heart, he will also use the same method. While the light powder blood exhaustion plaster is extremely effective, it also compresses the cost price to such a very low level.
Even in terms of rebates. The light powder blood depletion ointment, which costs 600 courses of treatment, gives the doctor a 30% rebate, and Yang Fan still earns it here. However, if other companies have such a high rebate ratio, there is not much room for profit at all.
Therefore, as long as Yang Fan gives an order and Melodious Pharmaceutical also begins to participate in the competition in the form of rebates for doctors, in fact, other competitors in the industry will not last long at all.
It is because Yang Fan still has a certain insistence, and on the basis of not allowing the entire Chinese medical community to abandon this kind of behavior, Yang Fan must at least do it here, and he will not fall to this level.
With Yang Fan's insistence, other competitors in the industry continued to maintain a not low market share by giving rebates to doctors.
But if it is handed over to others, generally speaking, it will not have the same insistence as Yang Fan.
When the prevalence in the industry reaches 90 percent, why do others strive for so many benefits through such means, but I don't do it?
Therefore, if other people get light powder blood exhaustion cream, they will almost certainly be able to use light powder blood exhaustion cream to occupy the vast majority of the market share.
In fact, the situation is that the cost is lower, but the effect is far from the existence of other products of the same type on the market. In total, there are not many products with such strong competitiveness.
Generally speaking, as long as there is still room for profitability in an industry, there will definitely be more people pouring into this field to compete.
And in the absence of a one-of-a-kind product such as light powder blood exhaustion cream, the more profitable the industry, the more fierce the competition tends to be.
The effect of the two products is already about the same, and the difference between the costs is minimal. In such a normal competitive environment, increasing capital investment can be translated into lower costs or higher profit margins.
To put it simply, for a project whose market potential has not been thoroughly tapped. In the case that the managers are quite capable and will not make too many mistakes. Increasing investment, almost more than 80% of the like, means greater profit margins.
The remaining 20% is likely, and that is because the industry as a whole has no future, but the managers are not aware of such a situation. Or because they have some feelings, so they will insist more.
Xiao Jieyu is here, not the latter case. And Xiao Jieyu's own words are definitely enough for her ability.
Therefore, if you add more investment to Fanyu Cosmetics Co., Ltd., it will definitely be able to improve Fanyu Cosmetics Co., Ltd.
Expand the scale of production, increase publicity investment, introduce senior talents, increase R&D costs, and expand sales channels......
In all aspects, as long as there is a certain amount of capital investment, Fanyu Cosmetics Co., Ltd. can do better.
Yang Fan didn't understand, and Xiao Jieyu didn't hide it from Yang Fan. Since Yang Fan asked, Xiao Jieyu also explained the situation.
"You've told me before. In fact, your previous achievements are enough to prove your own ability. So working with me, although it can't be regarded as completely not borrowing the help of others. But you're not very entangled in it yourself.
I don't know much here. But judging from your attitude towards me offending Qi Pengyu, you still haven't completely let go.
That's right, you don't need the help of others, and you have developed Zixing Group to such a height. And along the way you grew up in business, you almost never had a family boost. In such a situation, it is indeed inevitable that some people are not used to making changes for a while. ”
Xiao Jieyu couldn't help but look at Yang Fan curiously, but she didn't expect that what Yang Fan said at this time was really reasonable. She is here, and this is indeed the situation that Yang Fan guessed.
Yang Fan noticed the change in the expression on Xiao Jieyu's face, and he was even more sure that he guessed correctly. Following the conversation, it continued.
"Actually, I think that if you don't stick to the previous situation, you can completely let go of your hands and feet here and really do it boldly.
Here, I'm a series. How many kinds of products you can develop around the cream is a matter for your research team, and I can't help it.
But I can consider here and try to come up with one or two products that also have good makeup effects from other aspects. How to transform this drug into cosmetics is still more tiring for your scientific research team.
But to put it simply, the more sets you have, the more room you have to play.
To tell the truth, since what happened to Lu Ting, I really can't help but be a little scared here.
What I think in my heart is that it is better to prevent problems before they happen, and first have some self-protection ability to protect my relatives and friends. It's better than when it's really dangerous, but you don't have time to improve your strength.
Here at Melodious Pharmaceutical, I have already contacted Lin Zhong to pull some investment from him and expand the scale.
Cosmetics here, I didn't really think much about it. You convinced me to partner with you at the time, and I gave you the recipe. To tell you the truth, although I cherish this formula, I have never been stingy with my own people. At that time, I proposed to give it to you directly, but you insisted on going in the form of cooperation.
At the end of the day, I'm in a situation where I'm playing tickets. But I didn't expect that you are still quite powerful, and you have achieved results in such a short time.
And since you also said, the cosmetics industry here, in fact, the market potential is not low. In the past, it was just a lack of products with core competitiveness in the field of Huaxia cosmetics, so it was a bit of a lack of success.
I don't understand the cosmetics industry, and if you say you have potential, I will definitely trust you. Since there is potential, of course, it is necessary to develop this potential as soon as possible.
It doesn't matter if you say that you still want to stick to your own efforts and succeed. But since it's like you said before, it doesn't really matter anymore. Then let's invest a little more here. ”