Chapter 1193: Conscience Doesn't Hurt
On the one hand, it is necessary to consider that the patient's injury, which could have been cured in two months if treated with light pink blood exhaustion cream, has now been dragged out for half a year. And the efficacy is not complete.
In this case, except for a very few super scumbags, most doctors will inevitably have some regrets in their conscience.
On the other hand, in the final analysis, doctors also have to take certain risks for such things. If the doctor's behavior spreads, what will happen to his reputation in the future?
If it's just for one or two thousand dollars a month, is it worth taking such a big risk?
So the actual situation is that it has indeed become a common phenomenon for doctors in the industry to take kickbacks at a rate of 90%.
But in the final analysis, it is actually more about products with similar efficacy and similar prices.
For example, for a disease, there are more than a dozen different types of treatments on the market. The top efficacy, the two products have the same efficacy, one is 998 and the other is 888, but the drug company of 998 gives the doctor a rebate, so the doctor will introduce the 998 product to the patient.
But if the efficacy of the two drugs is too different, then the problem has to be studied in cost.
To put it simply, some patients do not have very good medical conditions.
In fact, many people get sick and go to the hospital if they need any medicine. Patients will almost certainly seek the advice of their doctor.
Doctors do not give a direct answer, and often give such an option. "Do you want good efficacy, or do you want drugs to be cheaper?"
I have to say that there are indeed a considerable number of people who prefer slightly cheaper drugs.
Under normal circumstances, one of the two drugs takes three months to be cured, and one or two months to be cured.
But in simple terms, they are all curable conditions. Therefore, patients choose a cheaper one, and if they are uncomfortable for a month, they can save themselves a lot of money. In fact, medicine has already played a role. In the last month, my symptoms should have been alleviated.
No way, that's exactly what happened. The vast majority of people, after all, can't be too extravagant.
If the patient says it's cheaper, there's nothing to dwell on. The doctor chooses one of several relatively inexpensive medicines for the patient to take.
When making this choice, when there is a rebate, it is to choose the drug with a rebate among several cheap drugs. However, in reality, the vast majority of low-cost drugs often do not necessarily have much room for rebates.
The competition is already fierce, and if you give the doctor a kickback, you shouldn't be able to eat. Therefore, there are not many cases of rebates for low-end drugs.
In such a case, the doctor may really make a recommendation to the patient based on the efficacy.
But for high-end drugs, the situation is different. The more high-end the drug, the greater the profit margin.
If the profit margin is large, you can come up with more funds and make other investments. Doctors' rebates are a very important part of this.
In many cases, rebates may be in the form of commissions.
Therefore, many hospital doctors do not care about the actual condition of the patient when they prescribe medicine to the patient. Just like the salesman of the sales company, he tries to sell the kind of drug to the patient for which he has a commission.
Patients come to the hospital because of illness, and the vast majority of patients and their families are very hesitant.
Doctors clearly have high-end drugs in their hands, and cost-effective drugs with 90% efficacy can be recommended to patients. However, because of the problem of commission, this situation will not be mentioned at all. Directly, "If you want good results, choose what I said." ”
The patient is hesitating, how can he delve into so many questions? So the doctors have said so, even if their family conditions are a little worse, gritting their teeth, they will buy it.
In fact, the family conditions of the patients are not very good. I bought a drug that was 10 percent better than ordinary medicine, but in fact, I paid 300 percent of the price.
But at the end of the day, there is nothing for other doctors to worry about. Even if you know the situation, find someone to reason. People have reasons to contradict you.
"I'm right! The medicine I recommend is indeed the most effective. "Actually, at the time, the doctor must have deliberately avoided a very important point. The effect of the medicine is the best, but it is not much better than other medicines. But the price is more than three or four times different.
However, this situation occurs after all, when the efficacy of the drug is indeed not too bad.
And Yang Fan's light powder blood exhaustion ointment does not meet this situation.
Yang Fan's light powder blood exhaustion ointment is 50% better than the best burn medicine on the market, but the price is 80% lower than the best burn medicine on the market. It's even a little lower than the average burn medicine.
In the case of knowing the efficacy of light powder blood exhaustion ointment, he also pushes drugs with higher prices but less effective than those of patients.
If such a thing were to be exposed, the doctor would not have the kind of reasonable reason that he had previously stated.
When he recommends the best drugs to others, he does recommend products that are not the best but are five times more expensive.
When such a thing is exposed, the blow to a doctor's reputation is absolutely huge. So to put it simply, these doctors are actually taking a considerable risk when pushing other burn pills.
Not to mention medical ethics, there must be none. If you have medical ethics, you should directly recommend Yang Fan's medicines.
But even if you don't have medical ethics, you can't take such a risk for the sake of an income of hundreds or thousands a month, right?
Other burn medicine manufacturers want to use kickbacks to convince doctors to prescribe other burn pills to their patients? Yes! No problem! But your conditions must also make me feel worthy of taking such a big risk.
And these burn medicine companies, if they can seize the market, are still not willing to withdraw from the competition. I've withdrawn my burn medicine, where will I go to eat in the future?
Therefore, even if every doctor is a lion's mouth, there are still many manufacturers who choose to compromise.
Therefore, since the emergence of light powder blood exhaustion cream, in fact, the entire market for burn medicine has been impacted. In the end, light pink blood exhaustion cream failed to occupy a larger market share.
But in fact, in this process, the biggest beneficiaries are not those burn drug manufacturers that retain market share. It's the attending physician and chief physician who have become fat and oily......
If you say such a thing, who should you talk to?