Chapter 61: Rapid Expansion
Seeing that the person who appeared in front of him was his biggest opponent recently, Zhang Chen, Wang Ran was surprised in his heart.
Wang Ran stood aside quietly, stood out of Zhang Chen's sight, and saw his mother say to Zhang Chen: "Hello, I heard that you are the manager of this store, right?"
Zhang Chen nodded blankly, and Sun Liyan smiled and said, "I am a teacher from the Department of Management of Bincheng University, and my surname is Sun." This is my husband, surnamed Wang, who works in the tax office. I came to eat today, and I think your hot pot restaurant management method is quite distinctive. I just heard from the waiter that this is all a rule set by you, so I want to talk to you, I wonder if you have time?"
Wang Xuejun nodded and agreed: "I came here two days ago, but I didn't find that it is really rare for you to issue invoices to every table of guests." As a tax worker, I would also like to thank you for your support. “
Zhang Chen scratched his head embarrassedly, "Teacher Wang, you are polite, it is what we should do to pay taxes according to law." But Mr. Sun, I'm sorry, you also saw that I really can't get out of it now. Do you think you'll find another time?"
Sun Liyan smiled: "No problem, this is my business card." As he spoke, he took out a business card of his own from his bag, "It has my contact information on it, you can also give me your contact information." “
Zhang Chen hesitated, but still found a note and wrote his name and mobile phone number to Sun Liyan. Sun Liyan was a little surprised when she saw this, after all, there are too few people with mobile phones now.
Sun Liyan solemnly put away the note and said with a smile: "It turns out that your surname is Zhang, then I will call you Xiao Zhang." I just heard from the waitress that you are only fifteen years old, which is exactly the same age as my daughter, and I want her to learn more from you in the future. Saying that, he looked around, but found no trace of Wang Ran, and estimated that his daughter had gone out of the store. Sun Liyan muttered, "This dead girl." Then he said goodbye to Zhang Chen and walked out of the store.
Wang Ran took a look at the opportunity and saw that Zhang Chen was concentrating on shining the shoes of the guests, and quickly left the hot pot restaurant with his parents.
Sun Liyan and Wang Xuejun were looking around outside the store to see Wang Ran's traces, and they saw their daughter's figure flash out of the hot pot restaurant like a thief.
Sun Liyan said helplessly: "You kid, I couldn't see you everywhere just now, why did you go?"
Wang Ran pulled his parents, walked away from the door of the little sheep and said, "I went to the bathroom, what are you talking about?"
Sun Liyan sighed: "This young man is amazing, if the management system of this store is really formulated by him, then he is really a management genius." But just now I thought about it, it should be his parents who opened this store, maybe his parents helped him do it. Now the bosses of these private enterprises have begun to pay attention to the cultivation of second-generation successors, and the class solidification in China should be much more serious in the future than it is now. “
Wang Ran said unconvinced: "Mom, it's not as mysterious as you said, right? It's just that the bottom of the pot has a unique taste, which makes the waiter's attitude better." “
Sun Liyan smiled at her daughter and said: "Why? Seeing that others are better than himself, he is not convinced? Even if this shop was set up for him by his parents in order to train him, can you imagine a capitalist young master squatting on the ground to shine the shoes of customers? And there is no grievance or unhappiness at all." That's just that, it's better than you. “
Wang Ran's neck stiffened, "That's because he has no interest! A boy has no self-esteem at all." Then he muttered quietly, "I don't know how he got such a high score." “
Sun Liyan didn't hear what she said later, and wondered, "What did you say?"
Wang Ran said with a humble heart: "I didn't say anything, just said that he was about the same age as me, and he didn't study when he had free time, and he didn't do his job." “
Sun Liyan glanced at her daughter suspiciously and shook her head.
Since its opening, the daily turnover has been more than 5,000 yuan, and the daily turnover on Saturdays and Sundays has even exceeded 7,000!
As we all know, the gross profit margin of the catering industry is generally 50% to 70%. Due to the selection of ingredients, the cost of Little Sheep is indeed higher than that of other hot pot restaurants. However, due to the fact that the price of vegetables is not low, coupled with good management, Zhang Chen calculated that the gross profit margin is also 67%. According to estimates, the monthly turnover of Little Sheep's first store will be close to or even more than 200,000, and the net profit will be at least 70,000 yuan.
"Seventy thousand!?" After calculating this number, Su Wenjin and Zhang Jingyi looked at each other. Su Wenjin put his hand on his forehead and said, "Jingyi, I didn't dream, right? “
Zhang Jingyi's face was flushed with excitement, but she regretted it more in her heart, knowing that she would take out the 8,000 yuan and invest it at that time, at least 10% more shares. But now it's okay, and the dividends according to the shares every month can also be divided into more than 10,000.
With a dividend of more than 10,000 yuan, my previous salary in the agricultural machinery factory was only 560 yuan a month, plus my husband Chen Shuda's salary was 712 yuan, and the entire family income was just 1,002. And now, I make more money in a month than in a year!
Fortunately, she was laid off, and Zhang Jingyi suddenly had this idea in her heart that she would never have thought of before.
Zhang Chen said calmly: "Mom, sister-in-law, we must hurry up now, we can't all make dividends for the time being." I recommend that 20% of the net profit be used as a shareholder dividend. The rest of the money, as the capital preparation for opening the next directly-operated store, we must open at least 5 Little Sheep directly-operated stores in Binhe within a year. “
Zhang Jingyi was a little reluctant when she heard this, this is a dividend of nearly 10,000 yuan.
Zhang Chen glanced at his sister-in-law, "Sister-in-law, think about it, with a dividend of 20%, you can get at least about 3,000 cash a month, which is already a lot." The reason why we want to speed up the opening of the store is because we, as a pioneer, the biggest advantage is time, only with the shortest time to spread the entire market, in order to make the followers of the later discouraged!"
In order to prevent people from following the trend and copycats, Zhang Chen applied for the registered trademark of Little Sheep with the Trademark Office.
In history, the trademark registration of Little Sheep can be said to be full of twists and turns. Since the genesis team did not register at the first time, a large number of cottage little sheep appeared.
However, due to local protection and other reasons, the Trademark Office shirked the registration of Little Sheep for various reasons, and it was not until 05 years that this problem was completely solved.
But how could Zhang Chen, as a reborn person, make such a mistake. After the business license of Little Sheep Catering Co., Ltd. was registered, Zhang Chen applied for registration with the Trademark Office in the name of the company. In addition, the business scope of the trademark has been expanded to cover the entire catering, food, health care products and children's toys. Although it costs quite a bit of registration fees, these are worth it.