On February 6th, "The Mouse Falls in Love with the Cat" starring Andy Lau and Cecilia Cheung was officially released, and the major media believe that the real test of "Bursting Drummer" is coming, "Bursting Drummer" is now a wolf in front and a tiger in the back, and it is very difficult to break through.

The media's judgment is reasonable, "The Mouse Falls in Love with the Cat" turned the story of the five rats in Tokyo upside down, Bai Yutang became a woman, and Zhanzhao talked about an earth-shattering love affair. At the same time, this film is a co-production, filmed in the mainland, and the scene is very atmospheric, detached from the copycat scenes of most Hong Kong films. In addition, Andy Lau and Cecilia Cheung's on-screen couple image is also a highlight. In short, "A Mouse Falls in Love with a Cat" is a New Year's celebration, lively and lively, and it makes the old story new, which makes people look forward to it.

The most important thing is that the pirated version of "Burst Drummer" has come out, and the streets are full of hawkers, and the picture is quite clear, which is bound to have an impact on the box office of the movie.

There is no doubt that piracy hurts movies, and if an audience has already seen pirated copies, it may not be very likely that they will go to the cinema to see a movie.

Piracy is roughly divided into two kinds, one is secretly filmed in the theater, the picture is relatively blurry, the effect is very poor, this kind of piracy does not have much impact on the movie, and the other is through copy transcription, the picture is relatively clear, and the impact on the box office is relatively large.

The people who do movie piracy in China are very powerful, as long as the movie is released for three days, the piracy will basically come out. Of course, at the beginning, it was a candid version, and the HD version generally took a week or so to come out, or even longer. The reason why the piracy of the movie "Hong Kong" is so big is that it was only released for two days, and the high-definition version came out.

Zhang Ran couldn't get the HD version of "Bursting Drummer" because pirates got copies from theaters. I copied it myself, or someone put it on purpose. But the piracy has come out, and he can't help it.

Actually, for the problem of piracy. No one has a better way, Zhang Yimou's "Hero" was released and took 4 million to fight piracy. The General Office of the Ministry of Culture has issued a special "Circular" urging all localities to strictly prevent and crack down on piracy of "Heroes." The Ministry of Culture and the National Anti-Pornography Office have also set up a special group to crack down on piracy of "Heroes" to make special arrangements for cracking down on piracy.

But the pirated version of "Hero" came out quickly, and what is even more surprising is that the opening screen of the pirated disc reads "Chinese film piracy production company assisted in filming", and after the actor's subtitles, "new digital DVCD technology" is also played. Please feel free to watch". Piracy is so rampant that it's outrageous!

With so many unfavorable factors, it is understandable that the media is not optimistic about the follow-up box office of "Burst Drummer".

However, the theater chain gave a completely different answer, although the schedule of "Bursting Drummer" dropped sharply from 47% to 34%, but it still ranked first, "Mouse Loves Cat" ranked second with 32% of the schedule, "Harry Potter and the Chamber of Secrets" ranked third with 21% of the schedule, and "Bloody Notes" was only 3%. Compared with "Mice Fall in Love with Cats", it is obvious that the theater chain is more optimistic about "Burst Drummer".

Wait until the box office of the movie on the 6th comes out. Sure enough, the cinema chain is right. "Burst Drummer" ranked first with a box office of 2.84 million, while "A Mouse Falls in Love with a Cat" ranked second with 1.95 million.

On the 7th, "Burst Drummer" is still at the top of the list. The box office was 2.89 million, and the film schedule also began to pick up, reaching 37%; But the box office slipped to 1.65 million.

The media didn't expect the performance of "Burst Drummer" to be so crazy and sighed. The movie made the audience beat the chicken, and the audience also made the box office beat the chicken. Now in the press all over the country. Crazy about all sorts of headlines about "Burst Drummer".

While the hype about "Burst Drummer" was accompanied by fierce criticism of Zhang Yimou's "Hero". Just like when the fifth generation was born, it was based on criticism of Xie Jin.

"What is left of "Hero" except for gorgeous scenes and inflated box office, Zhang Ran taught Zhang Yimou a lesson!"

"Compared to the acclaim of "Burst Drummer", "Hero" is really sorry for its box office. ”

Zhang Ran slapped Zhang Yimou hard and let him know what a good movie the audience likes to see!"

"Zhang Yimou just learned the tricks of Hollywood, and Zhang Ran mastered the essence of Hollywood!"

In the face of the media's popularity, Zhang Ran didn't feel that he had anything remarkable, let alone that he could be compared with Zhang Yimou. Although he made a lot of changes to "Burst Drummer", and the shots, composition, tone, etc., were better than the original in all aspects, plagiarism is just plagiarism after all.

During the roadshow, a reporter asked Zhang Ran to comment on "Hero". He told reporters: "I personally like "Hero", I am a fan of director Zhang Yimou, and his movies have a great influence on me. ”

The so-called film roadshow refers to the offline interaction between the main creative members of the film and the audience and the media in public places before and after the release of the film, so as to publicize and promote the commercial activities of the film. Film roadshows are generally selected in cinemas, theaters and other places, and there are various forms of film roadshows, in addition to being held in the form of post-screening exchanges, they can also be carried out through variety shows, concerts and other forms.

Unlike "Mice Fall in Love with Cats", which only held creator meet-and-greets in several first-tier cities in Beijing, Shanghai and Guangzhou, Zhang Ran started a nationwide roadshow in the second week of the film's release, and went deep into second- and third-tier cities.

This is due to the experience of later generations, and the average audience may not easily develop great enthusiasm for a movie, but at the moment when the star appears, there will always be a huge energy, which will not vary depending on the region. Therefore, running roadshows diligently will drive the audience's movie-watching boom and obtain very good publicity effects, and it is normal for the main creator to run dozens of cities during the release of the movie. Even a superstar with a high national popularity like Stephen Chow will keep running roadshows when the movie is released.

Generally speaking, big-name stars and leading actors are more likely to go to first-tier cities to promote, while some supporting actors in the film will go to second- and third-tier cities. The same is true for "Burst Drummer", the roadshow is divided into two groups, one is Jay Chou and Feng Yuanyi, they run to first-tier cities, and Zhang Ran takes Zhang Jingchu and Huang Bo to run second- and third-tier cities, so that they can run all the major cities.

Of course. The roadshow is quite hard, waking up early every day to catch a flight. It was 11 or 12 o'clock in the evening. I have to run seven or eight, or even a dozen movie theaters a day. Even eating, sleeping, and going to the toilet for a total of four or five hours, and I have to pick out the time in the intervals.

This is also a no-brainer, if you are on a roadshow in a city, you must run several key theaters in the city. If there are 3 mainstream theaters in a city, and only 2 of them run after the stars come, the theater that runs less may think that you look down on me and will target the film schedule.

After running several cinemas in Ningbo, it was already eleven o'clock when I returned to the hotel. Zhang Jingchu fell directly on the bed like a piece of wood. He shouted, "No, I'm tired, I have to lie down for a while!"

Zhang Ran knew that she was tired in the past few days, and the dark circles under her eyes had come out. walked up to Zhang Jingchu's side, pulled her to the chair, and said, "It's hard work, I'll give you a massage." As he spoke, his hands kneading over her shoulders.

Zhang Jing's heart had a sweet feeling in her heart, but Zhang Ran has worked harder than herself in the past few days. He said, "No, I'm fine, just get some sleep!"

"Don't make trouble, be obedient!" Zhang Ran stopped her from moving. In a hypnotic voice, he said, "As I say, relax." Relax and imagine yourself lying on a sandy beach full of white sand. The sun is shining on you warmly, and the sea breeze is blowing!"

Zhang Jingchu obediently closed her eyes. Imagine yourself lying on the beach, bathed in the sun and the sea breeze. She felt a pain in her shoulder, but after only a few minutes, her tiredness was magically swept away, and her whole body relaxed.

After the massage, Zhang Ran called Zhang Jingchu's name, but there was no response, and when she looked down, she found that she was asleep leaning back on the chair, and it seemed that she was really tired. He shook his head slightly, then picked her up, put her on the bed, and covered her with the quilt.

Although the roadshow was hard, everyone's hard work was not in vain, and the results were remarkable after a week. The box office of "Burst Drummer" in the second week easily crushed "The Mouse Loves the Cat", reaching 24.5 million, with a total box office of 38.1 million, although this number cannot be compared with phenomenal movies like "Heroes", but it is still very terrifying, far exceeding the box office of "Harry Potter and the Chamber of Secrets" in the second week.

Some media exclaimed: "The box office of "Burst Drummer" is like chicken blood!"

Under the impact of "Burst Drummer", "The Mouse Falls in Love with the Cat", which is considered a box office bomb and poses a threat to "The Burst Drummer", only achieved a box office of 7.53 million, while "Harry Potter and the Chamber of Secrets" achieved 2.47 million, with a total of 45.73 million, and there is no possibility of 50 million.

Next week's Valentine's Day is a good schedule, and although there will be many new films released, with the momentum of "Burst Drummer", I'm afraid no movie will pose a threat to it. The box office is just around the corner to exceed 50 million, and the champion of the Spring Festival stalls is already within reach, and even the 2003 annual crown may be fought for.

At the same time as the box office of "Bursting Drummer", people related to this film quickly became popular, Jay Chou is very famous, but he is a newcomer in the film industry, this time his performance is remarkable, after the movie is a fire, his agent has received several scripts, including the big director in Xiangjiang.

Feng Yuanyi's performance is so amazing, and now when the audience says "Bursting Drummer", the first thing to say is not Jay Chou, but "Feng Yuanyi acted too well". Feng Yuanyi also received several books, but what made him depressed was that they were all bad people, and they were mainly perverts.

As the heroine of "Bursting Drummer", Zhang Jingchu does not have many scenes. However, it is very impressive, especially in a scene where she broke up in a fast food restaurant, her eyes were tearful, and her pitiful image touched many people. Now her fame is completely like riding a rocket, and she suddenly transformed from a third-rate actor who is a little famous to a second-tier actress in an instant, and her momentum even overshadowed Li Binbin and Fan Binbin, becoming one of the most watched Xiaohuadan of China's new generation. It all happened so fast, so fast that it was a little unbelievable.

Huang Bo doesn't have many scenes and receives a little less attention, but his performance has also attracted the attention of some directors. He received several books, all of which were important roles, including Lu Chuan's "Ke Ke Xili".

"Burst Drummer" will be popular, Zhang Ran is not surprised at all, otherwise he would not have chosen this story. In fact, he not only believes that "Burst Drummer" is a domestic hit, but also believes that it will be popular in the entire East Asian region, whether it is Xiangjiang, Taiwan, Japan, or South Korea. Throughout East Asia, education is relatively strict, and it is believed that strict teachers produce high apprentices. Many people have seen such teachers, and everyone can empathize.

However, Zhang Ran was a little surprised to be like this, and what surprised him even more was that netizens listed a "Top Ten Must-See Inspirational Movies in the Third Year of High School", and "Bursting Drummer" actually beat "The Shawshank Redemption" and "Forrest Gump" These masterpieces ranked first. (To be continued.) )