Zhang Jingchu put the blanket in the washing machine, put water on it, started the machine, and then she opened the refrigerator, took out the eggs, and went to the kitchen to make breakfast.

Zhang Ran stretched, he was really hungry now. He looked at Zhang Jingchu's beautiful shadow in the kitchen and asked, "Jingchu, can I use your computer to access the Internet for a while?"

"Of course, you can use it!"

"There's nothing you can't see in there, right?"

"Nope!"

Zhang Ran turned on the computer, clicked on the webpage, searched for the news of "Bursting Drummer", and instantly came out with a big slip.

"There are too many film directors in China who are depressed, entangled, and even obscene. And Zhang Ran is an outlier, he said that his movie is a chicken blood movie, and he wants to make the audience happy, and he really did it. "Burst Drummer" speed, rhythm, color, composition, editing, music...... The unique film language makes the whole film climax one after another, and there is no urine point in the whole process!" - "Beiping Times"

"The movie shouldn't be called "The Bursting Drummer", it should be called "The Bursting Drummer", in the process of watching the movie, my blood vessels are almost bursting! Zhang Ran is right, "The Bursting Drummer" is a chicken blood movie, which makes people as excited as if they were beaten with chicken blood!" -- Chengdu Business Daily

"'Burst Drummer' is a somewhat dark inspirational film. For those who aspire to make achievements, everyone needs to be such a teacher, and they need the spirit of self-supervision and spurring at all times. The pictures of blood and tears in the film, as well as the methods of beating and scolding, can be regarded as artistic rendering, and what really needs to be taken seriously by the audience is the signal conveyed by the film: success is not child's play!" - "Chutian Metropolis Daily".

The major media sang praises to "Burst Drummer", which has a public relations component. But what is written is basically what they really feel in their hearts. Of course, flies are always inevitable. Several media outlets, such as "Xinjing Daily" and "Southern Entertainment Daily," which were full of hatred for Zhang Ran, continued to use clichés such as "fascist education" and "anti-quality education."

Meantime. After watching "Burst Drummer", netizens and fans posted on the Internet to express their affirmation of the movie and recommended it to netizens. There was a heated discussion in major forums, and the whole movie received rave reviews.

One of the posts written by a netizen named "Qingcheng Wuji" resonated with many people: "After watching this movie, I remembered my own experience, a newcomer who entered the industry with interest, under the training of the devil's mentor, experienced a lot of torture, and finally broke through himself and succeeded. I also met a similarly vicious math teacher in high school. Everyone in the class was scolded by him, with all kinds of insulting language in his mouth, and every time I went to his class, I had to cheer up every time, but I improved the most when he taught.

Everyone loves geniuses, but geniuses are only a few. I'm not a genius, I'm just an ordinary person, and we can only succeed by our own efforts. I have seen people who have succeeded in various fields, genius is not necessarily successful, and successful people are not necessarily geniuses.

This is a truly inspirational film. It tells you: no matter how awesome you are, as long as you breathe a little relief, you will be killed by countless awesome characters immediately, and you can only forge ahead all the way. Keep progressing, progressing, progressing, torturing yourself, and taking out your enemies. Break out of the trap and break through the limits before breaking through the new ones. Even if you don't want to die, you must stick to your beliefs and step on the blood of yourself and others. You're going to have a chance of succeeding!"

The following is a one-sided approval, and many netizens have recalled their teachers: "I stayed under the same perverted master for three years, my ancestors were scolded for 18 generations, I didn't have time to eat, go to the toilet, sleep, make friends and fall in love, scoliosis, cervical stiffness, severe chronic fatigue, I didn't do anything, I just learned to type code to make software." And my limits are nothing more than braggadocio to my mom. The world never treats hard-working people well, and if you work hard, you may not succeed, but knowing that you are working hard is the motivation to live!"

"Chicken blood film, real chicken blood film! Zhang Yimou's "Hero" is simply weak! I have studied musical instruments, and I believe that everyone who has practiced musical instruments or sweated in artistic performances can find deep resonance, the kind of respect and fear for Yan Shi, wanting to absorb their energy but feeling the suffocation of being forced to the cliff, geniuses are all forced out!"

Zhang Ran was looking at it vigorously, and Zhang Jingchu came over with hot egg noodles and put them in front of Zhang Ran. She looked at Zhang Ran's face and smiled, "It's time to have breakfast, see how my craftsmanship is?"

Zhang Ran picked up the chopsticks and mixed them, then tasted them, nodded and said, "It tastes great, and there is a special taste in it!"

Zhang Jingchu asked puzzledly, "What kind of smell?"

Zhang Ran said seriously: "The taste of happiness!"

Zhang Jingchu's smile was as bright as a peach: "Flamboyant tongue!"

Zhang Ran pointed to his mouth and said, "Now it is indeed a flamboyant mouth, as for whether it is a flamboyant tongue, you have to try it!"

Zhang Jingchu gave Zhang Ran a very pertinent evaluation: "Rascal, I'll ignore you!"

After speaking, she turned around and returned to the kitchen, then took her bowl, sat next to Zhang Ran, and ate it.

This kind of breakfast is ordinary, Zhang Jingchu spent it like this when she was home alone, but today she felt very fragrant, and it was really like what Zhang Ran said, there was a taste of happiness. Happiness is a feeling, like eating breakfast, it doesn't matter what you eat, it's who you eat with.

After breakfast, Zhang Jingchu cleaned up the dishes and chopsticks and went to the kitchen to wash the dishes, while Zhang Ran continued to watch the news. Although the premiere was very fruitful, and the media and netizens responded very well, after all, it was Zhang Ran's first film to be released nationwide, and he was still a little apprehensive.

In 2003, the major theaters were not connected to the Internet, and many theaters used manual tickets, and the statistical box office was relatively slow, unlike ten years later, after 12 o'clock at midnight, the approximate box office was released.

At three o'clock in the afternoon, Zhang Ran received a call from Han Shanping. The first-day box office statistics of "Bursting Drummer" are out, and the first-day box office is 2.4 million!

Zhang Ran smiled, "Burst Drummer" was officially released at six o'clock last night, and the number of films scheduled on the first day was not much, only 11%, this data is very good, it should not be a problem to reach the expected 30 million, and 50 million is not impossible, it seems that his publicity strategy is correct!

For film promotion. The most important thing is to throw money, "Ghost Record" costs more than 10,000 US dollars. It is certainly a miracle to have a box office of over 100 million, but Paramount's $10 million publicity fee definitely contributes to it. Examples of big marketing done with little money are: But there are only a handful.

Now that the domestic market is sluggish, it is impossible to take too much money to publicize it. Zhang Ran prepared 3 million publicity expenses for "Bursting Drummer", and it will cost 9 million at the box office just to recover the publicity expenses.

3 million sounds like a lot, but it's actually not a lot at all. If you go to the hard market, a billboard will cost tens of thousands, and 3 million will buy dozens of billboards; if you advertise on TV, it will be even more expensive, and it will cost tens of thousands of dollars a second, and you can't afford to play at all. Normal propaganda is usually newspaper advertisements and then TV programs. Play the trailer before the other movies start.

However, this kind of propaganda is too blind, it is a chaotic fight, and it is not targeted. In 03, the main consumer force of China's film market is white-collar workers, and the most concentrated place of white-collar workers is office buildings, and building advertising is the most targeted. As a shareholder of Creative Advertising, the country's largest building advertising company, Zhang Ran completed the trailer of tens of thousands of office buildings across the country at a very low price, covering tens of millions of people.

Zhang Jing waited for Zhang Ran to hang up the phone, and asked expectantly: "Zhang Ran, how much is the box office of "Bursting Drummer"?"

"2.4 million. Zhang Ran said with a smile. "It's no problem to break 10 million in the first three days!"

"It's awesome, it's so high, so how much can the box office be in the end?" Zhang Jingchu doesn't know much about the box office, but probably still knows some, "Bloody Notes" has been released for a few days. Now the box office is only more than 3 million, and "Breaking the Blows Drummer" has only been released for one day, no. To be precise, in half a day, the box office was 2.4 million. If this continues, there must be thirty or forty million. It's amazing!

Zhang Ran said with a smile: "How much the box office can ultimately reach depends on two factors, the first is the reputation of the movie, and the second is the competition. Looking at the comments of the media and the audience, the reputation of our movie is definitely not a problem; the key competitor, now the box office performance of "Harry Potter" is still very stable, and "Mice Fall in Love with Cats" will be released next week, which will have a certain impact on us, if the box office of "Burst Drummer" can be stabilized and not plunge significantly, then we really have the possibility of winning the Spring Festival championship!"

As Zhang Ran expected, "Bursting Drummer" detonated theaters across the country at a shocking speed, and the box office data on the second day scared everyone, 5.5 million! A total of 7.9 million in two days!

Crazy!

On the third day, the box office of "Bursting Drummer" successfully exceeded 10 million, reaching a box office of 13.6 million. This result almost caught up with the first-week box office of "Harry Potter" of 15.4 million, while the first week of "Harry Potter" was 4 days, and there were more films.

Shock! Except for shock or shock!

As for "Bloody Notes", it won a total box office of 4.5 million, which is not as bleak as the one-day results of "Bursting Drummer". Of course, no one mentioned Yu Minghai and they said that 'Zhang Ran is not capable enough', and now everyone's attention is on "Burst Drummer", and "Bloody Notes" has been completely forgotten!

The domestic media are like chicken blood, constantly singing praises to "Bursting Drummer". Various TV stations are naturally no exception, Zhang Ran is a director trained by the movie channel, starting from the premiere of the movie, the movie channel reports every day, and various local provincial stations have also reported on the movie in the news.

In the midst of praise, "Bursting Drummer" is forming a craze and sweeping theaters across the country. A group of audiences walked into the cinema, and the audience infected by the movie drove more audiences into the cinema.

Lin'an, Modu, Yangcheng and other first-tier cities were almost full, and major theaters had to raise the number of shows for the next day again, and the filming of "Burst Drummer" quickly soared to 45%, which has surpassed "Harry Potter".

That night, Liu Bing, who was in charge of the distribution of China Film, called Han Shanping and said: "Mr. Han, all major theaters are greatly increasing the number of shows of "Burst Drummer"! Now we don't have enough copies, and we need to add copies!"

Film screenings require copies, and the total cost of production, printing, and distribution of a film copy is about 10,000 yuan. If a movie makes 500 copies, the cost of the copies alone is 5 million, which is quite a lot of money.

However, during the screening of a movie, the copy is not equal to the screen, and often one copy can ensure the normal screening of two or three screening halls. To avoid unnecessary waste, publishers must provide as many copies as needed, taking into account information such as the number of screens, showtimes, and number of shows.

Zhang Ran and Han Shanping expected the box office of "Bursting Drummer" to be about 30 million, and 120 copies were printed, and 150 copies have been added in the past two days, but they didn't expect that the supply is still in short supply.

Han Shanping had a premonition that the box office of "Bursting Drummer" was about to go towards 50 million, and he gave an order without hesitation: "Add 50 directly, and tomorrow you will take a plane and send it to major cities as quickly as possible!" (To be continued.) )