Chapter 57: A Work of Change

It's a bit strange about the group of gamers, they don't seem to know anything about long-term relationships.

For a game, it seems that the time when you never get your hands on it is the most anticipated and favorite time.

Actually, it's a misunderstanding of them, it's not that they don't have a long relationship, but that there are too many new games.

Just like this animation is divided into four quarters every year, and a dozen or dozens of animations are released in a quarter, even if an animation lover is in love, where can he grow?

In fact, in the field of video games, there are not a few players who have a long relationship.

For example, in the United States, there are countless players who may not play other games, but the new game of the "Sims" series, they have been waiting.

Video games have been around for decades since they were commercialized. Over such a long period of time, not only did the game itself divide into many detailed types, but even the players began to divide into several large groups.

Those players who have the right to speak, almost without exception, are veteran gamers, and they spend a considerable part of their lives in video games.

Although they will have different opinions about a game due to their own preferences, they generally have the same aesthetic trend towards the game. What they promote often becomes a "high-end game".

But because in communication, if you follow the crowd and praise a game, it will not attract attention, so they always intentionally or unintentionally play some unpopular games and praise them as masterpieces.

These so-called masterpieces, although they do have the shining points claimed by these opinion leaders, but the reason why it is unpopular, in addition to poor publicity, is still many times because the game itself has too many hard flaws.

It's like a cat that only has one paw to look good, and everything else is ugly. Then those shovel officials who look at their appearance will most likely not like this cat.

Those "unpopular masterpieces" are not the same as those cats that only have good claws, at least those cats don't look at it, and they won't feel anything.

However, if the "unpopular masterpiece" wants to appreciate its shining point, it must endure those hard wounds.

And these opinion leaders, who are good at picking bones in eggs and egg yolks in bones, and always like to "lead the way", are gradually not liked by those big game publishers.

Because, even if their game is very complete, they can easily identify some problems, expand them, and then criticize them.

Of course, generally this kind of crazy gamer has a relatively single source of income. There is no source of income at all.

You know, video games are fun, but they can't completely replace real life. If a person's life is completely occupied by video games, one can only say that he is empty except that he is empty.

It's also easy to get them to shut up, just spend the money. Even, if they spend more money, they will praise people in turn.

These people who eat the media are becoming more and more similar to those car reviewers, and they are gradually smashing their jobs to eat.

As the most advanced capitalist country in the world, the United States naturally has a stronger tendency.

Why are game manufacturers paying so much attention to these guys?

It's because of these guys that they actually affect the most critical video game consumers, that is, those players who will not lack video games in their lives, but will not completely point to them to live.

These players are the target consumer group of game manufacturers, these players have a demand for the quality of the game, have their own aesthetic taste, but will be affected by the opinions of others.

They are so satisfied, and they are easy to spend money, and the big factories naturally like it.

The audience for The Sims franchise is different.

Although the U.S. is the world's largest consumer market for video games, there are still many people in the U.S. who don't play video games much.

Video games are always adverted for them, but so what?

Video games, they can't eat or drink, so they won't play video games.

But how can there be such an absolute thing?

The reason Electronic Arts makes so much money every year is that they earn a large number of people who don't play video games at all, but love sports.

Those sports games, even if they are of poor quality, can be paid for by a certain star or a certain league name.

After all, for them, the satisfaction of being able to play their favorite stars with their own hands comes from outside the game, but because of the game, they are satisfied.

The Sims series is different, this evergreen series is not as time-sensitive as sports games.

No, the 1998 version won't sell in 1999.

Its user base consists of a large number of people who like to socialize, but have a fear of socializing.

Don't think that there are few people who are socially phobic, and interpersonal interactions are often the most complicated.

Sometimes, even a bad sentence can cause big problems.

Therefore, if there is a social game that allows you to structure character relationships at will and engage in your own casual activities, then many people will like it.

And the "Sims" series meets this need.

What if a young woman wants a talented young man to like her, but no talented young man has a crush on her?

Let's play The Sims!

What about a young black male, born in a slum, who wants to use music to achieve his dreams, but can only pull others on the street and force them to buy his album?

Let's play The Sims!

In real life, everyone is not the main character, but in The Sims, you are the main character!

Therefore, a large number of people who have difficulties in real life will buy The Sims.

They can be housewives, black teenagers, or young white-collar workers.

Many people who don't play video games at all recognize this as just this one.

Therefore, the sales of "The Sims 2" can reach the level of five million units of horror.

Even, "The Sims 2000", which has an upfront publicity budget of 10 million US dollars, has set a target sales of 10 million sets.

Not only has the American drama "The Sims 2000" been established, but many reality shows have also begun to appear advertisements about "The Sims 2000".

This kind of large-scale publicity has made those who have played the old games of the "Sims" series start to look forward to the new "The Sims 2000".

This one is said to be a new and revolutionary piece with a difference.