Chapter 760: Signing Ceremony
Century Summit is an Internet + film company, film can be said to be the core of the company, Ye Lin They all know the significance of the "Film Promotion Law" to the company, to the Oriental Hollywood plan, and even to the entire Chinese film industry.
Ye Lin asked excitedly, "Mr. Zhang, do you really want to start?"
Zhang Ran smiled and said: "It's just my speculation, but it should be eight or nine or ten, and it's really going to start!"
Yu Liping was originally not interested in movies, but in the past two years, she has cooperated a lot with Century Peak, and she also has some understanding of the film industry.
Zhang Ran sighed lightly and said, "It is impossible for the review to be canceled in the short term, and it is impossible to grade it. The only thing that can be fought for is that it is written in the law that if the movie contains violence, blood, thriller and other plots that affect the physical and mental health of minors, then the theater chain and the producer must remind them. This is tantamount to euphemistic grading, divided into two levels, and opening a small opening for the real grading in the future, but it is impossible to achieve a very mature grading like a foreign one in the short term!"
Yu Liping felt that if the censorship was not canceled, it was completely a change of soup and not a change of medicine: "There is no classification, is this "Film Law" meaningful?"
Zhang Ran said solemnly: "Of course it makes sense, although this law may have many problems and is not perfect, but the most important thing is that there is a law on films, which is of milestone significance." In the past few years, when the website was recorded, it was initially reviewed and filed by local governments, and the situation was different in different provinces, some places were loose, and some places were tight, so there were some cases where the website was loose and where to move. Later, the state took away this right and became the Ministry of Industry and Information Technology to manage this matter, so the review standards became stricter and stricter, and unified standards were implemented.
Assuming that the right to censorship is delegated to the local government, it will be the same as the website being filed in various places, and the censorship in some provinces will be widened, which is a great thing for Chinese films, but if one day a certain leader slaps his head and wants to re-collect the censorship power to the General Administration, if there is no "Film Promotion Law", then it may be withdrawn;
It has been 8 years since the comprehensive reform of China's films, and it is necessary for the "Film Promotion Law" to ensure from the legal level that everyone's efforts in the past 8 years will not die, to ensure that the reform of the film industry can continue, and at the same time to set up obstacles for any attempt to reverse the wheel!"
Yu Liping is not so optimistic: "How do you ensure that which clauses are written into the law, and how do you ensure that what you want can be written into the law?"
Zhang Ran said confidently: "I can't guarantee it, but at least there is hope." The "Film Law" is about to be launched, and the next process is that the Legislative Affairs Office of the State Council will openly solicit opinions from the public, and conduct repeated research and revision. After the draft is finalized, it will be submitted to the NPC Standing Committee for deliberation, and the NPC Standing Committee will once again solicit opinions from the public, and will continue to adjust and improve it until it is finally adopted. In the process of legislation, we will solicit opinions from the society many times, and this is an opportunity for us to submit our opinions in writing to the State Council and the National People's Congress, and strive to write more provisions that are beneficial to the film industry into the law!"
Before Zhang Ran's rebirth, the "Film Promotion Law" had been activated, and he solicited opinions from the public, and he wrote a letter of nearly 10,000 words, writing out his thoughts on the film and the film industry, and sent it to the Legislative Affairs Office of the State Council.
At that time, many people laughed at him, you are a little person who is doing this idle thing, you really treat yourself as a dish, and some people even scolded him, you are a pirated movie website, and you actually suggested that the state crack down on piracy, and your brain was simply kicked by a donkey.
Looking back now, many things written at that time were indeed ridiculously naïve, but Zhang Ran didn't feel that he was wrong, film legislation is related to the vital interests of every filmmaker, as a filmmaker, you don't work hard for your own interests, who will?
In this life, Zhang Ran is no longer an unknown person, he is the standard-bearer of Chinese films, he has enough influence, and this influence is enough to change many things, he hopes that the "Film Promotion Law" in this life will go further than in the previous life!
In the next few days, Zhang Ran did not ask about the acquisition again, and devoted himself to preparing for this symposium, preparing to talk about his views and ideas at that time.
However, on November 5, Zhang Ran had to get on the plane to Italy, and the contract for Prada's acquisition had been negotiated, and it was time to sign the equity transfer agreement.
In fact, Zhang Ran did not need to attend the signing ceremony in person, Wu Ruide could be present, but in order to show his respect for Prada, he still decided to attend in person. With the hypocrisy of the Prada family, if you see Zhang Ran not present, make a small temperament, hum, Zhang Ran is not present, this is disrespectful to us, then the matter will be troublesome!
Sitting on the plane, Zhang Ran slowly flipped through an English newspaper, and one of the articles aroused Zhang Ran's interest, the title of the article was "The Chinese Are Coming", mainly talking about the mergers and acquisitions of Chinese enterprises overseas in the past year.
Due to the impact of the financial crisis, many foreign enterprises have problems in their operations, and Chinese enterprises have taken advantage of this opportunity to buy overseas assets on a large scale, setting off an upsurge of overseas mergers and acquisitions. Sinopec's acquisition of Addax, Geely's acquisition of Volvo, Suning's acquisition of Japan's Japanese home appliance chain company LAOX, in these months, Chinese enterprises in overseas mergers and acquisitions can be said to be surging, mergers and acquisitions data continue to refresh, so some foreign media exclaimed that 2009 is China's year of mergers and acquisitions.
In the article, the author specifically mentions the acquisition of Prada, but the author is pessimistic about this acquisition, arguing that the entry of luxury goods into the brand may damage tradition, damage the core value of the brand, and may even make the brand nondescript and seriously mismatch the high-end image that the brand represents. The Japanese had bought many Swiss brands, but in the end they all failed, so he was not optimistic about the acquisition of Chinese companies.
Zhang Ran read the whole article in one breath and smiled coldly, I am not as pedantic as the Japanese, and I actually sent the Japanese team to take care of the operation of the Swiss company!
On the morning of November 9th, a large number of journalists from all over the world waited early in Piazza Belgioyoso, next to one of the city's most famous luxury streets.
There were many Chinese reporters at the scene, and many Italian reporters around them were asking them for news, everyone knew that the acquisition was a Chinese company, but which company it was, because Prada did a good job of secrecy, no one knows.
At ten o'clock in the morning, Zhang Ran and the people from the pinnacle of the century appeared in Piazza Belgioyoso, which immediately caused a commotion at the scene.
In fact, in advance, many reporters guessed that it may be that Century Summit is acquiring Prada, the reason is very simple, Century Summit has carried out many mergers and acquisitions overseas in the past two years, and has a strength; secondly, Century Summit itself has a clothing brand, and the acquisition of Prada can enhance the company's influence in the fashion circle.
Now Zhang Ran's sudden appearance at the merger and acquisition signing site undoubtedly proves this conjecture.
The reporters immediately surrounded Zhang Ran and shot them wildly, and at the same time kept throwing questions at him, all kinds of questions were like a series of cannons, causing people's minds to swell.
"Mr. Zhang, I am a reporter from Xinhua News Agency in Milan, is it the pinnacle of the century that acquired Prada?"
Suddenly hearing Chinese in a piece of English, Zhang Ran felt close, and smiled at the reporter who asked the question: "Guess!"
The reporter who asked the question was stunned, then laughed and said loudly: "I guess it is!"
Zhang Ran laughed and said, "Congratulations on guessing right, but I won't give you a prize!" he waved at the reporter, and then walked towards the location of the signing ceremony.
The foreign reporters present could not understand Chinese, and they all wanted to know what Zhang Ran had just said, so they surrounded the Xinhua reporters and asked: "Hey, what did Zhang just say?"
The Xinhua News Agency reporter raised his head slightly, and said in a smug and even proud tone: "Zhang Ran just said that they bought Prada!"
After Zhang Ran entered the lounge, his eyes swept and he couldn't help but smile, Miucia Prada and her husband Pagio Bethel were already waiting inside. Zhang Ran immediately had a veneer salute with the Prada couple, sat down and chatted with them.
The veneer gift is very complicated, and the number of times it is applied is different in different countries and places, and even whether the left face or the right face is pasted first. Before coming, Zhang Ran also asked this question, knowing that Milan was sticking three times on the right cheek. In order to prevent the number of times he made a mistake, Zhang Ran counted "1,2,3" in his mind while pasting.
In fact, the two parties to the equity transfer agreement had already signed the day before yesterday, and today's signing ceremony was just a formality, just taking this opportunity to announce this matter to the public. Now everyone can be said to be a family, chatting casually, and happy laughter rang out from time to time in the lounge.
When it was almost half past ten, the staff came over to remind him, and Pagio Bethel stood up and said with a smile: "It's about the same time, the media have already entered, and we should go to the scene to officially make this matter public." ”
Under the guidance of the staff, Zhang Ran and Miucia Prada walked in the front, while Ye Lin and other high-level executives followed behind and walked towards the scene of the signing ceremony.
The meeting room, which can accommodate hundreds of people, is full at this time. When the reporters present saw Zhang Ran and them entering the venue, they all stood up and pressed the shutter on them, and the flash lights on the scene kept flashing for a while.
After the signing ceremony began, Zhang Ran on behalf of the pinnacle of the century, and Pagio Bethel on behalf of Prada successively delivered speeches, both sides were very optimistic about the prospects of the merger, and the words "strong alliance" and "win-win" were mentioned many times in the speech, and both sides emphasized that in the future, Asia, especially China, is the most important market for luxury goods.
Immediately afterwards, Zhang Ran and Miucia Prada sat down in front of the signing table, and the two prepared contracts were sent to the rostrum by the staff and placed in front of them.
The two opened the contract, solemnly signed their names, and then shook hands with a smile under the strong flashing lights.
The signing was completed, and warm applause rang out. The Chinese reporters present were particularly energetic, and from this moment on, Prada, a luxury brand with a long history, belonged to the Chinese, and everyone felt that they had a particularly long face.
After the signing ceremony, Zhang Ran and Prada executives left Piazza Belgioyoso for a celebratory lunch at the most famous local hotel. They did not give interviews to reporters and did not answer any questions from journalists, and tomorrow there will be a special press conference to explain the specifics of this acquisition.
Ten minutes later, Italy and major news agencies published the news on their official websites, and several major domestic portals also reported in the form of headlines. This news immediately caused heated discussions at home and abroad, and the entire fashion circle was completely shocked.