When Geely announced its acquisition of Volvo two months ago, the arrogant European media sneered at Geely, saying that the acquisition was a poor Chinese boy marrying a Swedish princess. The situation of the acquisition of Prada by the peak of the century is better, after all, the peak of the century is also a large company with considerable international reputation, but the European media is still dominated by ridicule, and the Italian media directly said that the Chinese nouveau riche forcibly married the daughter of a famous Italian family, and expressed strong doubts about this acquisition.

Prada: It's not something that money can buy: In China, where copycats are everywhere, the essence of the Prada brand will be at risk of being slowly hollowed out. -- Italian mainstream media "Italian La Repubblica"

After the acquisition of Prada by Century Peak, Prada will go astray. A film company with only 4 years of experience in clothing and a lack of experience in the development, production and sales of international markets, can the nouveau riche Chinese company at the peak of the century be responsible for Prada's future?—— Mario, a reporter for La Presse Italia

Prada is the pride of Italy, and Prada is a shame for Italians to be included in the pocket of Chinese companies. In recent years, many well-known Italian brands have been bought, and if this continues, what is the valuable brand image in Italy?—— Italian radio reporter Scolon Serti

Can the Prada produced by Chinese companies still have the same connotation and respect as the Prada produced in Italy? Century Summit and Prada have different brand backgrounds, and they are also different enterprises, and the integration between brands will be very difficult, and the road they will take after mergers and acquisitions will be very difficult. - Italian economic expert Pareto

The acquisition of Prada by Century Summit has also caused an uproar among the Italian people, and many people have left messages on the Internet to ridicule and abuse Century Peak, and even said that Century Peak's move is to spoil the world's famous brand.

"Chinese acquisitions = low credit = sluggish sales. If the famous brand passes through the hands of the Chinese, it will be finished in one year, and the famous brand will soon become bad! Prada is finished! The superstar has fallen!"

"Chinese brand + Prada = 0. Mercedes-Benz, Volvo, Rolex, etc., the Chinese buy a lot in the world. Once it becomes 'Made in China', it can't be sold. These world-famous brands have a long history, the highest technology, and excellent employees. The acquisition of world famous brands by Chinese enterprises is to fool the people of the world!"

"Because you can't create a famous brand, the curse of de in China will never go away." It is conceivable that Prada will suffer a tragedy like Valentino in China, and there are copycat brands everywhere! Prada is finished!"

In China, the acquisition of Prada by Century Summit has also sparked heated discussions, not only have major portals opened special topics, invited fashion and economic experts to conduct in-depth interpretation and analysis, and even CCTV news has also been widely reported. However, the opinions of experts on this acquisition vary widely.

Proponents believe that buying overseas companies in the midst of the global economic crisis is a sign of confidence. The acquisition of Prada by Century Summit has obtained Prada's global distribution channels, which can enhance the competitiveness of Chinese brands overseas and change the international image of Chinese brands.

Skeptics argue that Chinese products have always struggled to get rid of their low-end image in the international market, causing many people to suffer from brand anxiety. Brand anxiety can easily become a brand superstition, thinking that as long as you have a brand in your hand, you can reach the sky in one step. If we combine such courage and courage with a scientific attitude of seeking truth from facts, we can use this money to calm down and develop our own brand.

Different from the various in-depth interpretations and analyses of experts, netizens are cheering, although many people don't know why Zhang Ran acquired Prada, and they don't know the meaning behind the acquisition, but many people have watched "The Queen Wears Prada" and know that this is a real world famous brand.

In the past, foreign companies acquired domestic brands in China, but as a result, many brands that Chinese people are proud of, such as Zhonghua toothpaste, Nanfu battery, etc., have become foreign brands, which makes many people feel very sad. It's just that at that time, China's economy was relatively backward, and everyone had no choice but to scold, but now that China is strong, Chinese companies are no longer as poor as in the past, and they have begun to counterattack the international market and start to buy other people's famous brands!

Because of this, when everyone heard that the peak of the century had won a world-renowned brand like Putala, they felt particularly uplifted and felt very happy.

"Zhang Ran is awesome, the peak of the century!"

"Wocao, Zhang Ran actually bought Prada, will Anne Hathaway often come to China to promote it in the future?"

"Although I don't know why Zhang Ran acquired Prada, Prada is a world-famous brand, and it is really awesome to be able to acquire this brand!"

"Now that Prada has become a domestic product, will it be cheaper to buy Prada in the future?"

In fact, whether it is the peak of the century or Prada, they know that this acquisition will definitely attract a lot of criticism, which is the fundamental reason why they decided to hold a press conference.

At the press conference, Zhang Ran and Pagio Bethel stood together, smiling, ready to be interviewed by the media. The flash flickered wildly, stinging his eyes wide, but he had been on the battlefield for a long time and was not affected much, and Pagio Bethel was the first time he had faced so many flashes that his eyes were glazed.

Today's protagonists are Chinese companies, and the first question of the press conference was given to Chinese journalists.

The first reporter to be named was the reporter who asked Zhang Ran a question yesterday. Seeing that the first question fell on her head, she called out lucky in her heart, and asked with a microphone: "Mr. Zhang, I am Liu Liyang, a reporter from Xinhua News Agency, can you please tell us what the funds for this transaction, including the specific situation of the bank, are, and where do these funds mainly come from?"

Zhang Ran said with a smile: "It seems that everyone is most concerned about money, so come up and ask this." I would like to tell you friends in the media that in terms of M&A funding, we have all arranged it before signing the final agreement with Prada. The approximate acquisition is $8.5 billion, including $2 billion worth of Century Summit shares, and upon completion, the Prada family will become the second largest shareholder of Century Peak, with a 4% stake and a board seat. ”

Prada is not the kind of brand that has completely declined and gone bankrupt, Prada had annual revenues of more than $2 billion last year and profits of $200 million, but because the expansion was too aggressive, the company was burdened with heavy debt, in this case, only part of the shares needed to be sold to solve the debt problem, and there was no need to sell the company at all.

Now hearing Zhang Ran's words, many reporters suddenly realized, no wonder the Prada family is willing to sell, 2 billion shares of the peak of the century, can become the second largest shareholder of the peak of the century, if I am a member of the Prada family, I am also willing to sell!

Zhang Ran continued: "The acquisition funds, combined with the €1 billion debt that Prada is carrying, bring the entire acquisition to close to $10 billion. Half of the acquisition funds were arranged from China, including the own funds of the peak of the century, and the acquisition funds raised by domestic banks, and the other part of the funds came from abroad, mainly from European and American banks, in short, all of them were arranged. Since the project has not yet been finalized, there is a lot of information that is not yet inconvenient to disclose, I hope you understand, thank you!"

$10 billion! The reporters present were taken aback when they heard this purchase price, which was much higher than the price estimated by analysts.

The second one was an American reporter, who stood up and asked: "Mr. Zhang Ran, hello! I am a reporter from the Associated Press, we all know that Century Summit is an Internet + film company, and Prada is a luxury product, and the main business of the two does not have much intersection, why buy Prada?"

Zhang Ran disagrees with this statement: "How can there not be too much intersection? In fact, the two sides have a lot of intersection. Everyone knows Disney and knows that toys are an important source of income for Disney, and since Disney can sell toys, then why can't we sell clothes? In fact, Disney also has clothing brands. I don't know if you've read the data released by the Global Licensing Goods Federation, the derivative market for clothing and accessories is more than $60 billion, twice as much as toys. Disney makes toys can be mixed up with the wind and water, we believe that the marriage of movies and fashion is also promising! Now Century Peak is an Internet + film company, but we hope that in the future the company's pattern is Internet + movie + fashion! In the future, Prada will operate independently, and Century Summit and Prada are brothers, not father and son. They respect each other, support each other, and develop together!"

In the past two years, Century Summit has made a number of large-scale acquisitions, which have attracted a lot of attention around the world, and many people are curious about what the company's goals are and in which direction it will develop. Now that they hear Zhang Ran's answer, everyone knows the ultimate answer.

When the world's largest streaming media Netflix, the world's largest comic company Marvel, Asia's largest cinema Golden Harvest, China's largest film and television and video company Century Peak, North America's largest independent film company Summit Entertainment, and Prada, one of the six blue-blood brands, are integrated together, there is both horizontal integration and vertical extension, and a multinational film and television empire with a whole industry chain giant film and television empire is in front of everyone.

The third one was an Italian journalist who stood up and asked Pagio Bethel: "Mr. Bethel, cross-border mergers and acquisitions will be very difficult due to different cultures, Japan has acquired many Swiss watch companies, but in the end they all failed, don't you worry that the same tragedy will happen to Prada?"

All eyes were on Pagio Bethel's face, waiting to hear his answer.

Pagio Bethel said calmly: "Mr. Zhang just said that in the future, Prada will operate independently, except for the grasp of the general direction, he will not interfere with Prada's specific operation. Next, the fashion brands Wang Daren and Youcao under Century Summit will be integrated into Prada, and at the same time, we will acquire more fashion brands to make Prada stronger. The most important thing about our cooperation with Century Summit is that we believe in Mr. Zhang's ability and vision, and believe that under his leadership, Prada will reach a new height!"

There was a commotion on the scene, and more brands will be acquired next, with the financial resources of the peak of the century, it will definitely not be a small fight, and the pattern of the entire fashion circle may have to be rewritten!

Forty-five minutes passed, and the press conference was over. Throughout the press conference, Zhang Ran gave detailed answers to other questions except for the very vicious question of "whether China's security departments will intervene in the field of foreign investment", which made the reporters present very satisfied.

After the press conference, reporters rushed back in high spirits, thinking about how to write the story. Zhang Ran and Pagio Bethel gave them so much news at today's press conference that they had to think carefully about what to focus on for this report.

On this day, major media around the world focused on the press conference, among which the headline of the Wall Street Journal was particularly eye-catching: "10 billion acquisition of Prada, Zhang Ran to build a giant film and television empire!"