At three o'clock in the morning, coming out of the company, Zhang Ran drove back home. Pen, fun, pavilion www. biquge。 info

Zhang Jingchu is still scrolling through Weibo.

Seeing Zhang Jingchu sitting in front of the computer, with a smile on her face, Zhang Ran went over and hugged her, and said with a smile: "How is it, is it interesting?"

Zhang Jingchu turned her head, looked at Zhang Ran, and said with a smile: "It doesn't seem to be very interesting, everyone is posting some nonsense, I mainly look at the Weibo you posted during the internal test." ”

"Ouch, fortunately I didn't hook up with the company's little girl on Weibo, otherwise it would have been exposed. Zhang Ran smiled and explained, "Now Weibo is like a supermarket that has just opened, there are only a few merchants, and there are few brands. ”

Zhang Jingchu Weibo was not too interested, looked at Zhang Ran and said: "I want to tell you something, chat with me Yu Feihong today, she knows that I also have the idea of being a director, so she invited me to join the crew of "Love Has an Afterlife" and direct with her, what do you think?"

Zhang Ran didn't answer, and asked, "What do you think of yourself?"

Zhang Jingchu said: "I haven't received any good books recently, I don't particularly want to act, I want to accumulate experience for my own movies, and I want to try it." ”

For Zhang Jingchu as a director, Zhang Ran was supportive, nodded and said: "Since you want to go, let's go, such a good story as "All Nights in the World", if it is not filmed well, it will be bad, and it is right to accumulate some experience and shoot again!"

After the filming of "Tangshan Earthquake", Zhang Jingchu bought the copyright of the novel "All Nights in the World" from writer Chi Zijian. Zhang Ran naturally read this novel, and after reading it, he was greatly shocked.

The story is about the heroine who goes on a trip to get rid of her grief after her husband dies in a car accident. Due to a landslide, her train stopped in a small coal-rich town. Here she met all kinds of people, including a woman named Jiang Bai's sister-in-law, her husband Jiang Bai disappeared in a mining accident, and since then, she will be hysterical every night, and when she is drunk, she will take strange men to spend the night. It wasn't until the end that the heroine opened the refrigerator of Jiang Bai's sister-in-law's house and the mystery was revealed, 10 people died in the mining disaster, and if the local officials concealed 1 person, they could not report it, and Jiang Bai's sister-in-law stored her husband's body in the refrigerator, so she received a huge amount of compensation.

This story sounds desperate, but it is actually warm, about hope, even if all the dark nights in the world are as sad as they are, but the night will eventually pass, and the day will always come.

Zhang Ran's films have always depicted hope in despair, and "All Nights in the World" is also such a story. If the novel hadn't been bought by Zhang Jingchu, he would definitely have bought the copyright.

Zhang Jingchu nodded and said: "I think so too, participating in "Love Has an Afterlife" is a workout for me. ”

Zhang Ran reminded: "The box office of the drama "Love Has an Afterlife" is definitely not good, since you want to participate, then I suggest that you make use of Weibo, you can also use your own Weibo to update some photos every day, and the experience of film shooting, and at the same time open an official Weibo of the movie, update some shooting highlights from time to time, and present the filming process to the audience." ”

Zhang Jingchu's eyes widened: "But shouldn't movie shooting be strictly guarded to avoid content exposure?"

Zhang Ran shook his head with a smile and said: "It is a film with a high degree of attention, the crew strictly guards the media who visit the class, and the media will try their best to secretly shoot and report, which can hang everyone's appetite, which is called hunger and hunger." Your drama has not received much attention, and if it is strictly guarded, the reporters will not be bothered to report it, and no one will pay attention to it. So, what you have to do is how to get as much exposure as possible. Weibo is a platform where you can get exposure for free, you should make good use of it!"

Zhang Jingchu was a little skeptical: "We have also used blogs and post bars to promote in the past, and the effect doesn't seem to be obvious, is Weibo useful?"

Zhang Ran explained: "Weibo is different from blogs and post bars, as long as people follow you on Weibo, they can see what you post. You are the queen of blogging, and after entering Weibo, we will definitely push you and make you the queen of Weibo. I believe that by the time the movie is released, your Weibo fans will exceed 10 million. In other words, if you say a word, 10 million people will see it, and if you think about it, what a propaganda power this is!"

Zhang Jingchu's jaw almost dropped, can 10 million people see it? She finally realized the power behind Weibo, lowered her head and began to type on the keyboard: "Then I'll hurry up and post two!"

Zhang Ran took her hand and said, "Don't send it, it's so late, let's play some fun games!"

Zhang Jingchu said coquettishly: "I hate it!"

Zhang Ran is the founder of Fly, and Weibo is the Chinese version of Fly, and the relevant media naturally paid great attention to the birth of Weibo. The next day, the technology editions of major domestic portals were reporting on the establishment of Weibo, and countless insiders were also paying attention to Weibo, wanting to see if Weibo could be as popular as in the United States.

Xinlang has long heard about the development of Weibo at the peak of the century, but they have no plans to follow up, because Xinlang blog is now popular, and there is no need to make a similar product. Xinlang has talked to several well-known bloggers on Weibo, and these well-known bloggers are almost the same, Weibo has a limit on the number of words, and content beyond 140 words cannot be sent. It's not fun.

Tencent, as the king of copycats, has always seen new Internet products, so they throw a sum of money, set up a team, and carry out copycats. Fly's popularity in the United States has naturally attracted the attention of Tencent, and they are developing a copycat product called Taotao, which has the meaning of gushing, which is very in line with the characteristics of Weibo chatterbox, and is expected to be officially launched in August.

Although Tencent also paid attention to Weibo, which was at the peak of the century, they did not pay much attention to it. Tencent has hundreds of millions of users, and as long as Taotao and QQ users are bound, they can squeeze Weibo to death in minutes, just like they did when they squeezed Lianzhong.

For Weibo, Tencent's view is that Lao Tzu asks you to run 100 meters first!

Weibo was born, and what really felt the pressure was whether it was a meal, what to do, and three microblog sites, all three of them were copycats of Fly, and now the main owner is here, the other party has money and resources, how can this be played?

May 12, 9 p.m.

Wang Xin, the founder of Fanno.com, suddenly received a call from the company's vice president, asking him to hurry up on Weibo to take a look, Zhang Ran made a move!

At the beginning of 2004, 25-year-old Wang Xin interrupted his doctoral studies at the University of Delaware in the United States and returned to China to found the intranet. However, after the number of users on the school intranet skyrocketed in 06, Wang Xin had no money to increase servers and bandwidth, so he could only sell the school intranet to Chen Yizhou, CEO of Thousand Oaks Interactive Group.

In January this year, Wang Xinshanzhai Fly, who is still working in the school intranet, founded Fanfu.com, and the website has developed relatively smoothly, and now there are 100,000 registered users.

The establishment of Weibo made Wang Xin feel huge pressure.

Today, Wang Xin spent a day on Weibo, studying this opponent. He found that Weibo is a replica of Fly, and there are no new features, the only powerful thing is that the Weibo account is common to Century Peak, which has millions of registered users, and if these users settle in Weibo, then Weibo will have millions of registered users.

As the founder of the school intranet, Wang Xin is a social network himself, and he knows very well that it is not the registered users who decide the life and death of the social networking site, but the number of active users. Even if a website has 100 million registered users, but there are few active users, then the website is bound to die. Although Century Summit can import users of video sites to Weibo, will these people use Weibo? It's really hard to say.

Therefore, although Wang Xin feels the pressure, he still has confidence in Fanfu.com, after all, Fanfu now has 100,000 registered users, and most of them are active users.

After receiving the call from the vice president, Wang Xin quickly opened the Weibo page and logged in to his Weibo account.

The page slowly swiped out, Wang Xin's heart beat suddenly, and a large number of stars were pushed at the top of Weibo, and he hurriedly clicked on a star's Weibo: "I'm Zhang Ziyi, welcome everyone to my Weibo!"

Wang Xin pursed her lips and clicked again: "I'm Fan Binbin, from today onwards, my Weibo will be officially opened, everyone follow me!"

Then click the third one: "Hello everyone, I'm Jay Chou, Weibo is very interesting, let's play together in the future!"

Wang Xin inhaled unconsciously, the muscles all over his body tensed, and a chill rose from the tail vertebrae and rushed to the top of his head. With apprehension, he continued to click: "Hello everyone, I'm Huang Shengyi, and I've been filming in Hengdian recently!"

"I'm Bai Ling, please take care of me!"

"I'm Jun Hu, welcome to my blog!"

……

All the stars pushed on Weibo add V, all of them are certified, not impostors, all of them are themselves.

Wang Xin clicked on Fan Binbin's Weibo in fear, clicked on the reply under the message she sent, and the reply was overwhelming, which simply startled him.

"Binbin, I like you so much! I've seen every one of your plays!"

"Binbin, I'm Liu Qing, pay attention to me!"

"Binbin, don't trust him. Only the addition of V is real, he is trying to trick you into paying attention to him!"

"Binbin, I've liked you for years, you have to pay attention to your body. ”

Wang Xin was stunned.

Just such a nutritious and worthless piece of information, how can such a person reply?

Wang Xin hurriedly clicked on Zhang Ziyi's Weibo, the same simple greeting, and dozens of replies, and then clicked on Zhou Jielun's Weibo, and there were hundreds of replies.

Looking at the dense reply, Wang Xin felt a burst of despair, he suddenly realized that a star means a large group of fans, and this long list of stars unexpectedly has hundreds of thousands, millions of fans. When these millions of followers settle on Weibo, who can compete in the field of microblogging?

Although Zhang Ran founded YouTube and Fly in the United States, he also founded the Century Summit online video website in China. However, Zhang Ran has little contact with the domestic Internet circle, and does not even participate in the annual Internet conference. Therefore, few people in China regard Zhang Ran as the Internet circle, and they all regard him as a person in the entertainment industry.

Now Wang Xin knows why Zhang Ran has been messing around in the entertainment industry, if Ma Yun has mastered merchant resources with Alibaba, Li Yanhong has mastered search resources with Baidu, and Ma Huateng has mastered social resources with QQ, then Zhang Ran has also mastered a resource that is difficult for other Internet companies to have - stars!

Wang Xin suddenly remembered a sentence, those who are good at attacking move above the nine heavens, and those who are good at defending are hiding under the nine earths.

This guy is simply hiding too deeply!

What would be the combination of celebrities and the Internet?

Wang Xin doesn't know, he doesn't know anything about the entertainment industry, but he believes that it will be very powerful, very powerful!

Wang Xin knows that in the area of microblogging, I am afraid that it is difficult for anyone to defeat Zhang Ran, even if Tencent relies on QQ to attack with all its might, I am afraid it will be difficult to win. Wang Xin knew that Fan Wei might not have a future, maybe he should consider other projects.