Chapter 623: Weibo is getting popular
The stars who settled in the blog, such as Zhang Jingchu, Fan Binbin and others, are all artists of Rong Xinda; the other part has cooperated with the peak of the century, such as Zhang Ziyi, Hu Jun, etc.; the rest are brought by the peak of the century. Pen & Fun & Pavilion www.biquge.info Century Peak's influence in the entertainment industry is unparalleled, with strong resources, and has been spending money to buy dramas, and has business dealings with many film and television companies, opening a Weibo account is such a trivial matter, they naturally will not refuse.
Most netizens go online to have fun, when they see the long list of names on Weibo, feel the bright starlight that can blind people's eyes, one by one as if they have been beaten with chicken blood, and fall into extreme excitement. They have followed their favorite celebrities, entered the personal pages of celebrities, read the Weibo written by celebrities, and actively left messages, expressing their inner joy.
Everyone has a desire to voyeurize, especially these stars who are usually far away from everyone and are a little mysterious, everyone is very curious. Now meager has opened a window in the world of stars, and being able to see the lives of celebrities and see the bits and pieces of their lives, especially for fans, is like a dream. After leaving a message, some people actually got a reply from their idols, which is simply the fulfillment of their biggest dream for fans.
Driven by more than 100 celebrities, Weibo's popularity has skyrocketed, and registered users have soared directly upwards like rockets. In just two weeks, Weibo has surpassed the 1 million registered user mark.
Many netizens who settled in Weibo soon found that in addition to watching celebrities, they can also communicate with people they know on Weibo, and they can meet more people who they don't know but are very fun, and see a lot of things that don't belong to their lives, and many people begin to get tired of it.
At this time, Weibo also began to brew the second phase of promotion, and this stage of promotion, the focus is on corporate celebrities, such as Google Greater China President Kai-Fu Lee, Alibaba CEO Ma Yun, these people in their industry, but have a stronger appeal and attraction than celebrities. These people are only personal influence and energy, and it is difficult for any star to match them.
Weibo is positioned as a media-based social platform, and as a social platform, it cannot only target a single group of people.
On Weibo, there must be celebrities, but also people from other industries, only when people from all walks of life and all kinds join Weibo, then the role of Weibo can be maximized. Only in this way can Weibo form its own moat, and it can be difficult to be replaced by other products like QQ.
After Weibo has millions, or even tens of millions of registered users, then Weibo can carry out the third stage of promotion, that is, event promotion, such as Weibo anti-corruption, such as Weibo abduction, and then people will realize the true value of Weibo.
With the explosion of Weibo, some speculators keenly noticed the business opportunities and began to register a large number of accounts, brush up on the number of followers, and raise marketing accounts. An open platform like Weibo cannot put an end to marketing accounts. Century Summit did not think of completely eliminating marketing accounts, but for the marketing accounts that brush fans, the company cracked down and found that one by one was closed.
Just when Weibo users were growing by leaps and bounds, Zhang Ran received a call from Wendi Deng. Despite being separated by a telephone cord, Zhang Ran could still clearly feel her dissatisfaction.
In December last year, the Chinese version of MySpace, jointly invested by Century Summit and News Corporation, was officially launched, but the development of the website after its launch was average, and it has only been half a year since it was launched, with only 300,000 users. In just half a month since Weibo was launched, the number of online users exceeded 1 million. In Wendi Deng's view, it is the peak of the century that has no intentions on Juyou.com, otherwise it would not be this result.
To tell the truth, Century Summit did not spend much effort on Juyou.com, although Juyou.com is a social network of acquaintances, and Weibo is a social network of strangers, but there is still a problem of grabbing users, so the focus of Century Summit must be on Weibo.
The main reason why Century Summit cooperated with News Corp. to build a friend network was to establish a good relationship with News Corp. Zhang Ran is Chinese, and he cannot form a television network in the United States, and film propaganda cannot do without television, so he must find an ally. In Hollywood, Sony's alliance with Time Warner is also based on this reason. In order to cooperate with News Corp., Wendi Deng must not be offended, so Zhang Ran decided to talk to her.
Wendi Deng's house in Beiping is located in the east of the Forbidden City, adjacent to Beichizi Street, is a set of courtyard houses, and the streets on the left and right sides are planted with tall pine trees, which are lush and hidden in summer. Wendi Deng's courtyard house doesn't look so special on this street full of courtyards, but the surrounding residential buildings are all shorter than this courtyard, and outsiders can't peek inside. The yellow-brown wooden gate in front of the house is locked, and a closed-circuit camera is installed in front of the door, and the left and right sides of the open underground garage are also equipped with closed-circuit cameras.
In 2004, Murdoch spent 10 million yuan to buy this seven-room courtyard. Wendi Deng is a party animal, often partying in the courtyard, and various celebrities often come and go here. Zhang Ran had received several invitations to parties, but he didn't have time, this was the first time he came to Wendi Deng's courtyard.
There are well-designed small bridges and pavilions in the courtyard, and a low lemon tree is planted on the side of the path, and the courtyard and rooms are separated by floor-to-ceiling glass, giving people a sense of Chinese and Western.
The decoration in the room is modern, with gray siding panels, burgundy American couches, and huge paintings of Zhou Chunya hanging on the walls. Deng Wendi was wearing a burgundy dress, sat on the sofa, stared at Zhang Ran tightly, and said: "Mr. Zhang, Weibo users have exceeded 1 million in half a month, I believe that Juyou.com can also do it, right?"
Zhang Ran said unhurriedly: "Ms. Deng, you are also Chinese, you should understand a truth, if you want to hurry, you can't reach it." The development of a website is the process of building a building, and the foundation should be laid and then built up little by little. If you blindly seek speed, then the foundation will be unstable, and once you encounter a strong enemy, it will easily collapse!"
Zhang Ran is telling the truth, MySpace, Renren, and Kaixin.com in the previous life all died like this!
However, Deng Wendi didn't believe it: "Weibo is developing so fast, why aren't you worried that it will collapse?"
Zhang Ran smiled and shook his head, if possible, he also hoped that Weibo could advance steadily, but he had no other choice, there were some things that had to be done: "Weibo has only been open for half a month, and zombie accounts should have begun to appear, as well as various marketing accounts. We found that there was a marketing team, three people, each with 3,000 accounts. They follow each other and they have 8,999 followers. Then each account will follow 2,000 followers, and about 1,000 will add his friends in turn, which is 10,000 followers, and it will easily get tens of thousands of followers in a few days. Once these marketing accounts are up and running, they will post ads, and the entire Weibo will be full of ads, and the user experience will deteriorate. The development of Juyou.com is relatively slow, but there are fewer negative things, and the user experience is good and the viscosity is high. For a website that wants to grow in the long run, user stickiness is especially important!"
Deng Wendi refused to give up, stared at Zhang Ran and said: "Mr. Zhang, Juyou.com needs performance, and I also need performance, I believe you must have a way." ”
Zhang Ran understands Wendi Deng's distress, although she is Murdoch's wife, she does not get a stake in News Corporation, and her two daughters only have shares in Murdoch's trust fund and have no inheritance rights. Her appointment as a director of Juyou.com is her first time in a News Corp. position, and she values the opportunity.
If Juyou.com can be a big success, then Wendi Deng will prove his ability and will have more say in News Corp.
If possible, Zhang Ran is willing to help Deng Wendi, and it is convenient for him to be convenient with others, but Zhang Ran has his own difficulties, and now the center of gravity of the world's peak is on Weibo, and Juyou.com must be pressed.
Zhang Ran pondered for a long time, then raised his head and said, "Ms. Deng, this matter really can't be rushed. But you can rest assured, the performance of Juyou.com will definitely be there. I guarantee that by the end of 2009, the number of registered users will exceed 100 million!"
"Okay then!" Wendi Deng was relieved to hear that the number of registered users reached 100 million by the end of 09, and said with a smile, "Actually, I still want to talk to you about something, I recently joined forces with the wife of the president of MGM Pictures, Florence Sloan, to become an independent film production company Juzu, ready to enter the film and television industry and promote Chinese culture to the world." You are a domestic film and television giant, and we hope to be able to cooperate with you!"
Zhang Ran found that Wendi Deng was really ambitious, and she seemed to be no longer satisfied with Murdoch's status as a virtuous helper, and was really ready to go from behind the scenes to the front of the stage, but Zhang Ran was not optimistic about her at all.
Eldest sister, if you want to seduce a man, I absolutely believe in your ability, but when it comes to doing business, you are really not this piece of material!
Of course, I also thought about this in my heart, if I really said it, Wendi Deng would probably be able to tear him apart.
Zhang Ran said quietly: "I don't know how to cooperate?"
"Florence and I fell in love with a novel about China called 'Snowflakes and the Secret Fan,' which was a sensation when it was published last year, selling more than 1 million copies. Wendi Deng took out the novel from under the coffee table, put it in front of Zhang Ran and said, "We like this story very much, we hope to put it on the screen, we hope to cooperate with you, and you will direct this movie!"
Zhang Ran hasn't read this novel, but he has watched the movie starring Li Binbin, and he has no interest in this story, so he said euphemistically: "This kind of delicate and beautiful story is not suitable for me, and I can't shoot it well." Just like Song Ci, there are graceful factions, there are bold factions, among Chinese directors, Ang Lee and Wang Ying are all graceful factions, and I am a generous faction, this story is suitable for graceful directors. Of course, I can participate in the investment, and I can also do the domestic issuance. ”
Wendi Deng looked at Zhang Ran and chuckled: "Are you very arrogant? How do I feel that you are quite graceful!" As she spoke, she stretched her arms and stretched her waist, and the placket of her long skirt opened a gap, revealing a piece of white.
Zhang Ran felt that this woman seemed to be trying to seduce herself, after all, he had heard of Wendi Deng's affair, and he had a leg with the founder of MySpace and even with Blair, the corners of his mouth twitched, eldest sister, I look like a man with your face, and I am not a foreigner, so I don't have such a heavy taste!
Zhang Ran felt that it was not suitable to stay here for a long time, looked at his watch, got up and said: "Ms. Deng, there is still a meeting to be held at the opening ceremony, and it is really inconvenient to stay for a long time, so I will leave first, and we will talk when I have time later." After speaking, he glanced at Wendi Deng, raised his feet and left.
Looking at Zhang Ran's back, Deng Wendi was a little disappointed, stretched out his hand, touched his face gently, and muttered: "Just left, am I old?"
Coming out of Wendi Deng's courtyard, Zhang Ran drove back to the operation center and continued to be busy for the opening ceremony. Weibo is developing very smoothly, and there is a special person in charge, so he doesn't need to worry too much.
However, when the time entered June, Zhang Ran had to stop what he was doing and set his sights on "Time Soldier 2", which will be released in North America this Friday.