Chapter 996 - Only Hit Android
The boss of the Ministry of Industry and Information Technology was a little surprised to hear that the subsidies of the three major operators mainly went to Apple and Samsung: "There is still such a thing?"
Zhang Ran was not afraid of offending the three major operators, and said directly: "Take Apple as an example, the subsidy provided by Telecom for iPhone6 is carried out in the form of phone bill rebate, which can achieve 0 yuan purchase, 5288 yuan purchase can be all turned into phone bills, and users can consume 199 yuan per month to get 399 yuan package service, which is equivalent to about 50% of the operator's subsidy." In the two-year contract package provided by China Unicom for 0 yuan purchase, if the user chooses the 76 yuan package, the operator's monthly subsidy rate is nearly 66%.
In addition to the actual capital subsidy, there are also operators who give away traffic and other methods, and the value of the subsidy is even as high as 143% of the retail price of the machine. For example, in the mobile contract machine package, the 4G package ranges from 58 yuan to 388 yuan, and the user can get double the traffic in the package and get a free phone bill every month when he is on the Internet. Taking the 58 yuan package as an example, users can get a total value of 960 yuan from the operator if they promise to stay online for 2 years, and 2,780 yuan for the 388 yuan package for 2 years, which is equivalent to 143% of the price of the mobile phone.
According to the report, Samsung's mobile phone operator subsidy rate averages 84%, while Apple's is 80%. In other words, seventy or eighty percent of the upfront cost of these two mobile phone brands is subsidized by operators. The mobile phone subsidy ratio of domestic mobile phones is much lower than that of Apple Samsung, take Xiaomi as an example, taking Xiaomi 3 announced by Unicom as an example, users enjoy a monthly subsidy of 82 yuan after 0 yuan purchase, and they can choose to enter the network 296 yuan to 596 yuan contract machine, which is equivalent to the operator's subsidy of 14% to 27% per month, far lower than the subsidy ratio for iPhone; the subsidy rate for Huawei's new models is only 30% at most. ”
There is Zhang Ran, who is not afraid of death, and others have also pointed the finger at the three major operators. Ni Guangnan said directly: "This kind of behavior is a blood transfusion for foreign brands and a squeeze on domestic brands." If private enterprises do this, it is understandable, but you are a state-owned enterprise, and you are using the state's money to subsidize foreign brands! This is not right!"
Another academician also said: "It is a global practice to encourage domestic production, and the Communications Commission of the South Korean government ordered at the beginning of the iPhone 5 launch to prohibit SK Telecom and Korea Telecom KT from subsidizing iPhones to attract users, otherwise they will be punished." The state should require operators to reduce subsidies for foreign brands and increase subsidies and support for domestic high-end mobile phones. Transfer subsidies to foreign giants to support the development of national industries, so that subsidies can benefit independent brands. At the same time, the state should strengthen the government procurement of domestic mobile phones and give full play to the local advantages of domestic brands. ”
The president of ZTE said dissatisfiedly: "We are already in a state of fierce competition with Samsung and Apple, and now the pressure on share and profits is still relatively large, and we do not approve of high subsidies for Samsung and Apple." ”
Ren Zhengfei, CEO of Huawei, said: "In the early days of its establishment, Samsung received support from the South Korean government in terms of financial subsidies and market protection, which led to Samsung's rise. In carrier-dominated markets, consumers pay more attention to the tariff tier and brand of packages. The size of the subsidy ratio has a great impact on the results of sales, and the high subsidy of foreign brands by operators has a great impact on domestic mobile phones, which is not conducive to the development of domestic brands. ”
Seeing that everyone pointed the finger at themselves, the three major operators couldn't sit still: "It's not that we tend to foreign brands, but that Apple and Samsung are particularly popular with consumers, and many consumers don't buy without Apple and Samsung." Our subsidy to Apple and Samsung is indeed high, but Apple and Samsung are able to bring us a group of high-end customers. Although our subsidies are relatively high, their monthly consumption is also high. ”
"If there were other options, wouldn't we choose them? In the past, when we signed a contract machine, the mobile phone manufacturers took the initiative to talk to us, because we had the channels in our hands. But Apple is different, and consumers recognize this. Unicom was the first to win Apple, and soon won a group of high-end users. When we moved to talk about it, Apple made all kinds of requests. To be honest, I haven't been angry with this before, but consumers recognize Apple, and in order to win users, I can only pinch my nose and admit it. It's the market's choice, not what we want it to be!"
"The subsidy for domestic mobile phones is indeed not as high as Apple Samsung, but in the past two years, domestic mobile phones have been able to rise strongly, or thanks to us, if it is not for our subsidies, the growth of the domestic mobile phone market will definitely not be so rapid, and the development of several mobile phone brands will not be so rapid. Last year, more than 50% of the mobile phone sales in the domestic market were sold through us, and now it is really unfair to come out and accuse us of not supporting domestic production!"
Zhang Ran knew that what the three major operators said was true, and said calmly: "I brought this question up, and I didn't blame your operators, after all, they are talking about business." Apple and Samsung phones are attractive to users, and it is understandable that the subsidies for Apple and Samsung are higher. But now we are talking about national security and how to support autonomous systems, which is indeed inseparable from the support of operators. Let's not talk about Apple, because his system is closed, not our biggest opponent, our real opponent is Android. As the biggest supporter of Android, Samsung actually doesn't want Android to be dominant, otherwise there is a danger of being stuck by Google, so Samsung has not given up its efforts to make operating systems, from LiMo, Bada to Tizen, very persistent.
Samsung mobile phones have the highest market share in China, according to the data, Samsung accounted for 23.6% of mobile phone sales in June. If the operator cancels the subsidy for Android, for Samsung, the revenue will be less than 10 billion, and more importantly, consumers will be much more expensive to buy Samsung mobile phones, and sales will inevitably decline sharply. In this case, does Samsung have any other choice? If he does not launch the Phoenix mobile phone in the Chinese market, then the market share will definitely be slowly eroded by us, and then it will be squeezed out of China, so he will definitely replace his mobile phone system with a Phoenix in China! As long as Samsung gets it done, this will be done!"
Ni Guangnan's eyes lit up, the eyes of the experts present lit up, the eyes of the mobile phone manufacturers lit up, and the eyes of the boss of the Ministry of Industry and Information Technology also lit up, and everyone was strongly aware that this matter could be done!
Zhang Ran looked at the boss of the Ministry of Industry and Information Technology, raised two fingers, and said confidently: "At the beginning, Android was able to rise, thanks to the strong support of global telecom operators, and now as long as the three major operators support Phoenix, I dare not say that Android can be completely driven out of China in two years, but let the Phoenix system account for more than 50%, so that the domestic mobile Internet has undergone substantial changes, I still dare to say!"
The boss of the Ministry of Industry and Information Technology bowed his head slightly, not to hit Apple, only to hit Android, which is indeed a good strategy. If Apple is even hit, the US government will definitely put pressure. But the target of the attack is Android, the main blow is Samsung, it is a South Korean company, and the US government is not easy to say. Even if the U.S. government jumps out, China can push back, your Android system is implanted with NSA code, there is a backdoor, the evidence is conclusive, China must protect its own information security!
The boss of the Ministry of Industry and Information Technology is very supportive of Zhang Ran's proposal, but as a higher-level authority, he cannot interfere with the operation of the enterprise, and there is no way to directly ask the three major operators to cancel the subsidies for Android and support Phoenix instead. This matter can only be reacted upwards and stabbed to the State Council, which will issue a document.
After the meeting, Zhang Ran returned to Lin'an to accompany his wife and continued to live his leisurely life. The prism gate continues, and the country is also in full swing around information security.
On July 17, the Ministry of Public Security contacted Century Peak, and there is no mobile phone in China that can meet the work needs of police officers and has information security protection functions. The Ministry of Public Security hopes that Century Summit and the First Research Institute of the Ministry of Public Security will jointly develop a system for police officers, which can achieve security guidance through hardware security enhancement to prevent the system from being flashed, and at the same time, it can actively defend against the operation system cracking and jailbreaking.
On July 25, the central government procurement network released information that in 2013, in the list of suppliers of government procurement agreements of central and central government organs, in addition to Microsoft's indos system, the proportion of domestic operating systems has increased significantly. In the list of personal operating systems, there are 8 companies in the list of personal operating systems, including Deepin, SPGnux, Kylin, Zhongke Fangde, Youqilin, Microsoft, Longxin, and Phoenix, and Phoenix System is shortlisted as the only mobile operating system.
On August 7, Bloomberg published an article titled "The Three Major Operators Cancel Android Subsidies". Bloomberg, citing people familiar with the matter, reported that China has asked the three major state-owned mobile operators to remove subsidies for Android phones and support the Phoenix system. With the outbreak of Prismgate in the last two months, the Chinese government has taken a series of measures to limit its reliance on foreign technology, and is now evaluating whether the state-owned banks' reliance on IBM's high-end servers threatens the country's financial security.
After the Bloomberg article came out, it was reprinted by major media and reported by major online media. The issue of autonomous systems, information security, has once again been pushed to the top of the discussion.
Many netizens found that the operator's subsidies for Android mobile phones are still ongoing, and the activity of "0 yuan purchase" for Samsung mobile phones has not been canceled. However, there are still changes, and all the mobile phones recommended on the homepage of the official websites of the three major operators have been replaced with mobile phones of the Phoenix system, and the subsidy ratio of these mobile phones has been greatly improved, which is much more cost-effective than before.
After interviewing the three major operators, the reporter of "Peking Daily" published an article "Operators will cancel Android subsidies, and the mobile phone market pattern will change". The article confirms the fact that the three major operators will cancel the subsidy for Android, and at the same time points out that at present, the operators have cleared their inventories, and the next step will be to push mobile phones equipped with the Phoenix system.
After this news came out, Li Zhenzhong, the former president of Samsung's mobile communications division in Greater China, was urgently transferred back to the South Korean headquarters, and Wang Tong, the former executive vice president of Samsung Electronics Greater China, became the president. The newly appointed Wang Tong immediately visited the operator, hoping that the operator would continue to subsidize Samsung. After getting a clear answer from the three major operators, Wang Tong soon visited the peak of the century.
On August 18, Samsung announced that it will launch a number of mobile phones equipped with the Phoenix system in China by the end of this year. A spokesperson for the company also said: "Samsung launched the Phoenix phone to meet the diverse needs of consumers. This does not indicate that the company will abandon Android. ”
In a villa in Lin'an, Zhang Ran put down the newspaper in his hand and showed a satisfied smile. He touched Zhang Jingchu's belly, and talked softly to the little guy inside, talking about the mobile phone system and his plan. He said proudly: "Baby, since more than ten years ago in our country, some people have wanted to develop an independent operating system, and countless people have worked hard for it, but they have finally failed. This time, the phoenix system pushed by my father should have become. How's that, dad is amazing, right?
Zhang Jingchu smiled happily: "How old is the baby, how can I understand what you say!"
At this moment, Zhang Ran felt the fetus in his belly move, applauded and laughed: "The baby moves! The baby moves! You say the baby doesn't understand, the baby protests! How smart my baby is, how can he not understand!"
Zhang Jingchu smiled: "No, the baby thinks you are too narcissistic, can't stand you, and wants to kick you!"