Chapter 453: The Battle Begins

In 1994, it was June.

In the past May, a lot of crucial things actually happened.

For example, the accidental death of the Brazilian car god Senna, the myth that the football kingdom lost forever a real seat on the throne in another field that is not strong in itself, and never again.

For example, Nelson Mandela became the new president of South Africa, and behind the official unfolding of the legend and winning worldwide acclaim, South Africa, as a developed country, has finally taken its steps towards chaos and decline.

And in China, the most important thing ...... It happened without a hitch.

In this May, China was officially recognized by the international community as a country with the Internet; the Institute of High Energy Physics of the Chinese Academy of Sciences set up the first EB server in China and launched China's first set of web pages; and the Computer Network Information Center of the Chinese Academy of Sciences completed the setting of the CN domain name server, and the CN server has been set up in China since then.

Except for some people in the industry, they are not even important news.

Except for Jiang Che, no one can realize what the quiet occurrence of these three things will mean for China's economy, culture, life and even all fields in the next 20 years or so.

"The seeds have been planted.

The future princes are still collecting firewood to feed the horses, while the king is waiting.

There will be streams to be opened up and watered to grow.

And the scythe is behind him...... Waiting for the harvest season. ”

"Is this your new poem?"

The voice came from behind his shoulder, Jiang Che turned his head, and Li Nanfang leaned over and stood there, looking a little embarrassed, but his eyes were eager.

"Are you sick?!" Jiang Che said, "It's okay, don't look blind." ”

The tone of the first sentence of the two sentences was excited, because of a feeling of being secretly spied on, which made Jiang Che a little flustered. At the same time, in this non-poetic text, the self-absorption of a child wearing a blanket in a room playing the role of a king giving orders was suddenly broken, which made him very embarrassed.

Yes, Jiang Che will remain in a state of wait-and-see and guidance, and for quite some time, he will be careful not to touch too much...... Because it is actually the state that really nourishes and determines where the Internet can go in China.

In this country where the government functions are super powerful, regardless of housing prices, stock markets...... Never use general economic theories as the basis for actions or judgments.

In the latter sentence, Jiang Che lowered his tone, because he looked at Li Nanfang and was obviously frightened.

"If you don't look at it, you won't watch it, just apologize to you. ”

"I don't understand, what are you murdering?!"

The Axis girl pursed her lips and turned to leave.

Jiang Che put away the newspaper with the relevant newsletter in his hand, put it on the table, and then tore up the paper he was writing haphazardly and threw it into the trash.

I didn't feel at ease, so I picked up the top one again and threw it in the toilet.

This is probably a weak heart, in fact, even if someone puts the newspaper and the text together, they can't understand what he just pretended.

Li Nanfang stood alone at one end of the hallway, elbow propped up, facing out the window...... His shoulders shook from time to time because of sobbing.

Jiang Che was thinking about whether to go over and apologize and comfort him.

His big brother rang loudly.

"Guomei is here. Chu Lianyi said.

"What?"

"Linzhou, four stores, right next to our four stores, one by one, are already being renovated, and it is estimated that they will open soon. ”

“…… Oh. ”

About a year ago, Guomei had an internal plan to open a store in Linzhou, but IKEA deliberately "bluffed" after learning the news through the "insider", and successfully avoided the two sides from engaging prematurely.

Now it seems that there is no going back this time.

From Huang Guangyi's point of view:

First, from the day Guomei, Su Twist and IKEA all took steps to expand, this battle was already inevitable, and it would happen sooner or later;

Second, at present, the price of household appliances in the market has plummeted, profits have fallen, and the situation looks bad, but in fact, it is the opportunity for him to use his financial advantage to merge and develop, or a fighter;

Third, regarding the research and development of new models of Ericsson's mobile phones, he has also figured out after following the footsteps of IKEA, and it is imperative to have the right to act as an agent in important provinces, cities and regions.

In the situation of competition between the two sides, this battle can be decided.

"It's supposed to be a price war. ”

Chu Lianyi means that this battle, there may not be any fancy battles, it is a real price war.

Consumers are the most practical, the same TV, the same service, whichever of the two is cheaper for a dollar, they will go to whichever one.

And in the price war, IKEA has no financial advantage.

"It's okay, sister......" Jiang Che comforted.

"Are you okay?" Chu Lianyi seems to have been getting more and more little women lately, and she sneered for a while, complaining: "If we weren't willing to sign a long-term contract, maybe this matter would have been signed earlier." ”

She said "let", but in fact, the only person in IKEA who insisted on not signing a long-term contract was Jiang Che.

"Well, I don't blame you, I'm just ......"

Chu Lianyi was also a little embarrassed and worried after complaining.

"You're just too stressed, aren't you? I know, Miss Chu. Jiang Che said with a smile: "No matter what, the situation is already like this anyway, so let's not regret it first, just see the move, okay?"

It is difficult for Jiang Che to explain his reasons to anyone, because only he knows that Ericsson mobile phones are just a flash in the pan in the final analysis, and the overlord of the next ten years is called Nokia.

And the reality, unless you are the Ministry of Telecommunications, it is completely impossible for a private company, no matter how powerful, to represent Ericsson and Nokia at the same time.

What's more, there will be an exclusivity clause in the contract.

Jiang Che couldn't tell anyone, in fact, Ericsson I was going to play and abandon it, and then get a new love, and I even had a goal.

In the plan, IKEA will be in a state of achieving Ericsson to the top of the market, with a mature marketing system, and it is puzzling to take the initiative to change the door.

In this way, why worry about Nokia not sprinkling sweeps?

"Hmm. ”

Probably because of the relationship between being called Chu Girl again, Chu Lianyi's whole state eased a lot, and the feeling in his heart returned to a state: it's always like this, when Jiang Che is serious, it's fine.

Just like that time, Jiang Che said that he would solve the problem of money, and then he took Dong'er and Zheng Xinfeng to Hong Kong City, and the money was sent to IKEA.

"Actually, he seems to be fine when he's not serious. Chu Lianyi muttered in his heart, the sense of dependence is always formed unconsciously, and then he didn't find out until the end......

Dependence: Rely on + trust. That's probably the case, but it's actually nice to be able to rely on.

"Then what now?" Chu Lianyi simply gave up his right to participate in decision-making and asked.

"Your side is still the same as last time, before the opening of the four stores of Guomei, do promotional activities, and try to consume the purchasing power of the market in advance. Jiang Che paused and said, "I hope Huang Guangyi won't fight with me to lose money." ”

When he said this, he thought of the past life, and later, Ali and Tengxun had several money-burning wars in the field of taxi and takeaway, if such a large-scale engagement happened now, between Guomei and IKEA, the limit of both sides' commitment would not be too high.

"My words, I estimate that Huang Guangyi's other actions will be on the manufacturer...... Most of the home appliance manufacturers are in Guangdong Province, so I will leave this to me. ”

Jiang Che said again.

"Good. Chu Lianyi knew his current position, didn't think about it anymore, and said, "Then I'll prepare." ”

"Well, don't get too tired, pay attention to your body. ”

"I'm fine, I've been talking to ...... recently. Eating with a friend, appetite is much better and my body is good. Chu Lianyi hesitated, "You too, pay attention to your body." ”