Yanjing City.

In the office, a short man in a gray and white suit sat alone on the sofa, his body relaxed, but the look between his eyebrows showed that he had actually maintained a state of thinking.

25-year-old Huang Guangyi is not good-looking, but as early as last year, the sales of his Guomei home appliances have exceeded 200 million.

In addition, the big scene of Guomei's home appliance chain operation is also unfolding.

This young man, who was supposed to win the Hurun Report three times and Forbes once in the first decade of the 20th century, is now walking in a glorious stage of his life, just as the spring breeze is proud.

So, his horse's hooves were a little anxious.

"Tuk tuk. There was a knock at the door.

Huang Guangyi came out of thinking, his body didn't move, and said, "Come in." ”

In fact, the assistant, who was a few years older than him, walked in and said, "IKEA is starting again...... It's still the same old-fashioned, large-scale event promotion, and wants to consume the purchasing power of the Linzhou market in advance. ”

What he said in his mouth was the same old thing, but in his heart he actually had to admit that this old style is very annoying, like a boxer with a good straight punch and a super long arm span, who can always hit you in advance.

"Boss......" Huang Guangyi didn't speak, and the assistant asked.

"If you are stupid, you will use a stupid way. Huang Guangyi opened his mouth and sat up straight at the same time, and began to give instructions: "From the entrance of the store to the advertising board of the whole city, put up the advertising poster that our Guomei is about to enter Linzhou City, and clearly indicate the price of major brand home appliances, and the specific pricing You see, in short, it must be lower than the IKEA activity price anyway, understand? ”

"Understood. The assistant should step down and start taking notes at the same time.

"Wait......" Huang Guangyi raised his hand, hesitated for a moment, and added: "Do the above, in addition, urgently print a batch of advertising leaflets with the same content, and hire someone to send them to every household in Linzhou City." ”

"Huh?" the assistant was stunned, the movement was too big, and he hesitated a little and said, "Then what if IKEA lowers the price on our basis......"

Then follow the drop, and then repeat all the above actions and send the lower price of the ad leaflet. Huang Guangyi's tone was resolute and unquestionable.

The assistant nodded and stopped asking.

He knows the boss's determination, Huang Guangyi will drag IKEA to death this time.

Huang Guangyi flicked his fingers, "Say the second thing." ”

The second thing is about the specific background of IKEA, IKEA is not a listed company, so there is some information, in fact, it is not so easy to find out.

At least for now, in Mr. Huang's eyes, IKEA is IKEA, at most closely related to a small company that runs dozens of game halls.

The assistant opened the folder and first said: "Regarding the situation of that woman, we all knew last time, the person should have come out of the Shenghai stock market, and was one of the people who made a big profit in the call warrant market in early 92." ”

Huang Guangyi nodded, and the player signaled that there was no need to repeat this known information.

"This time we found another person. The assistant put down a document and said: "This person's name is Jiang Che, and he is now a freshman advertising student at Shencheng University, he should have a stake in IKEA, and he ......."

Said his family background. Huang Guangyi interrupted.

Regarding Jiang Che's personal situation, Huang Guangyi did not continue to listen, his judgment was that a college student, far away in Shencheng, could not be an actual IKEA manager or shareholder.

Well, there is only one logic that can explain his shareholdings, and that is his family.

"Hmm. The assistant nodded, and then said: "His father now runs a garment factory called Hua Ji Yuji, the factory was auctioned last year at a cost of about 7 million, and then it was renovated, and a large number of raw materials and equipment were purchased, and the financial strength and scale do not seem to be weak......

"That's how it should be. Huang Guangyi nodded, and then calmed down.

His logic is fully valid, the owner of the garment factory is one of the shareholders of IKEA, and then his son comes forward to hold the shares...... That's just a 10-million-level garment factory.

In this way, Jiang Che was thrown aside by Huang Guangyi.

"Arrange it, I will take someone to Guangdong Province in the near future to contact the manufacturer. Huang Guangyi came to the third thing.

In fact, for a long time in the past, Guomei has been mainly engaged in imported household appliances, because the price is incomprehensibly much lower than that of imported household appliances on the market, and it has been questioned a lot - suspecting the source of his household appliances and hiding smuggling channels.

Huang Guangyi has not paid much attention to this matter, but in terms of actual actions, he began to change his strategy, strengthen ties with domestic manufacturers, and even followed the steps of IKEA and Su Twist, and began to seek reverse investment in domestic brands.

Up to now, in June 1994, this move seems to be very right, although the price of household appliances in the market is plummeting, but the momentum of the rise of domestic brands, on the contrary, appeared.

"Okay. ”

The assistant answered the door and went out.

At this point, the battle of the household appliance market in Linzhou City has officially opened, and Huang Guangyi is about to go to Guangdong Province.

…………

Linzhou City.

After two rounds of advertising posters and two leaflets were delivered to every household, the front of IKEA began to become cold, but the discussion and expectation of the whole people for this war have increased.

For the average consumer, this is undoubtedly a good thing, and at the same time a fun thing.

"Fight, fight the best, according to me, there are still a few rounds to fall, it depends on where it can fall. ”

"yes,Originally, my TV could still be used,But I thought,If the price is really low,,Just change it...... I'll wait and see. ”

"Has IKEA dropped again?"

"It came down again. ”

"Then it looks like another flyer is coming tomorrow. ”

"yes. ”

This kind of cultivation of market expectations has caused a serious consequence, even citizens who have already planned to buy will stop and choose to wait and see.

This situation is exactly what Huang Guangyi wants.

The situation looks very bad for IKEA.

…………

Jiang Ma stood at the entrance of the alley next to the IKEA main store, watching, and watched for a long time.

"Alas. ”

Jiang Ma sighed, and couldn't wait to rush over, stop the few guests who left empty-handed, and then drive in the group of people who were standing outside to read the quotation...... It feels like being robbed of money, a little angry, a little worried.

She doesn't care about the rationality of market competition, she only cares about my family's money...... Why are you grabbing it?!

"Ripples, ripples......"

Chu Lianyi turned around when he heard the sound, saw Jiang's mother, and hurriedly said, "Eh." Then he trotted in front of Jiang's mother.

"I told you to come to the house for dinner, but you never came. ”

"Ah, I went to Yanjing and stayed for a while. ”

"So you ...... now Ouch, you don't have time to go, so Auntie will send it to you another day. That's it...... What can I do?" Jiang Ma pointed to the door of the store and said, "I also have flyers from the store over there, and I heard that this fruit is very big, and there is a background." Called and asked the stinky little bar, and he said let me rest assured, how do you say I can rest assured?"

"yes, he, that's what he told me. Chu Lianyi smiled awkwardly.

"So it's so wasted?"

"Well, it's just like that, down. In order to reassure Jiang's mother, Chu Lianyi didn't dare to say that this was already a doomed money-burning war, and said: "The price has dropped to a certain position, and the key depends on the manufacturer." ”

In 1994, the control and counter-control between manufacturers and distributors had not yet reached the later level, and the negotiation of product ex-factory prices and payment models would have a great impact in the following war.

In other words: some manufacturers are likely to choose to take sides.

"Oh. Jiang's mother replied helplessly, originally hoping that Chu Lianyi would come to give Jiang Che an idea, but Chu Lianyi said that she listened to Jiang Che, "Then we can only wait for that kid." ”

"Hmm. ”

Wait for that kid.

This sentence, or a similar expression, gradually spread in Linzhou City a few days later.

Most of the citizens have the same understanding as Huang Guangyi, and feel that what is really connected with IKEA is the garment factory and Jiang's father, but there are also some people who are willing to believe in a young legend from an interesting angle, so they quipped:

"IKEA, waiting for their young marshal. ”

It's like a storytelling, just like it, the people who eat melons always look forward to a more exciting story.

Therefore, the name gradually spread, and people unconsciously began to look forward to the rumored young marshal in his early twenties.