The launch of "Zhiwei Browser" and "Zhiwei Navigation Page" is a very important part of Bianxuedao's Internet strategy.

Only when these two projects are successful, can Zhiwei Technology become the entrance to the Internet for domestic netizens, and can it add a stable profit point for Zhiwei Technology.

The specific promotion methods are......

Use Zhiwei security guards to bundle and promote "Zhiwei Browser", netizens can see "Zhiwei Navigation Page" when they open Zhiwei Browser, and recommend "iyou" (iyou) network in a relatively good position on Zhiwei Navigation Page.

In order to reduce the antipathy of security guard users to bundle promotion, Bian Xuedao and Wang Yinan came up with a way - users who install "Zhiwei Browser" can participate in the lottery and win the prizes provided by Zhiwei Technology.

There are two types of prizes: virtual prizes and physical prizes.

The virtual prizes are five "Eight Dragons" novice game gift packages, the first game package is worth 388 yuan, the second game package is worth 588 yuan, the third is worth 988 yuan, the fourth is worth 1888 yuan, and the fifth is worth 2888 yuan. Among them, the third level of the ceremony contains rare costumes, the fourth level of the ceremony contains rare beasts, and the fifth level of the ceremony contains rare mounts.

The price of the gift package is all virtual value, and it does not need to pay a penny for the technology. Of course, the gift pack will have some impact on the virtual market and prices in the game, but before the launch of the event, the Zhiwei Game Project Department has made a full estimate that the five gift packs will not have a disruptive impact on the balance of the game, and the only concern is whether the server can withstand the influx of new players in the future.

You must know that the installed base of Zhiwei Security Guard is 250 million, and even if the player conversion rate of the gift pack event is 1 in 1,000, there will be 250,000 new players.

With 250,000 new players, there must be a lot of pressure on the game servers.

Inside Zhiwei, seeing the method that the boss thought of, everyone was convinced.

said that it was a gift package, but in fact, it was a grand way to pull players for "Eight Heavenly Dragons".

Sticky online games, like real casinos, casinos are the least afraid of gamblers to win, and casinos are afraid that gamblers will not come to play. The game is the same, not afraid to give players things, as long as players are attracted in, some of the remaining players spend money in the game, which is several times, dozens of times or even hundreds of times the value of the gift package.

There are also physical prizes.

There are many types of physical prizes, from low to high, there are eleven kinds.

These eleven kinds of physical prizes, whether it is a keyboard brush, mouse pad, mouse, USB flash drive, keyboard, speaker, headphones...... All of them have the LOGO of Zhiwei Technology Company.

Among the physical prizes, the highest prize was originally a Dell laptop.

A week before the event planning was finalized, Fu Caining walked into Bian Xuedao's office......

In the office, Fu Caining said to Bian Xuedao: "After the Cannes Film Festival, especially after the scandal between you and Princess Selena, Zhiwei Technology has become the object of many people's attention. Among the people who pay attention, there are investment banks and peers, which can basically be said to be a mixed bag. ”

Bian Xuedao asked, "And then?"

Fu Caining said: "Recently, the installed capacity of security guards has reached 200 million50 million, which is a very valuable number for publicity, and I think it can take the opportunity to show its muscles and lay the foundation for Zhiwei Technology's position in the domestic Internet circle." ”

Bian Xuedao said: "The company's position depends on the number and profitability to speak. ”

Fu Caining said: "We should consider paving the way for future financing and listing. If we want to become a giant company, it is too unrealistic to rely on our own money, and the investors are also partners, so they can help us share the risks,"

Reasonable......

In his previous life, he was a reviewer, and he knew the three flavors of propaganda and advertising.

After listening to Fu Caining's proposal, he personally drafted the slogan of the event - 2500000000 users, wisdom is grateful!

At the same time, he turned up the first level of physical prizes, from a Dell laptop to an "Apple laptop".

Also a laptop, Apple is more expensive, but it also has a stronger ability to create buzz and attract attention.

In the end, Fu Caining, secretary of the board of directors of the group, and Wang Yinan, the boss of Zhiwei Technology, presided over the publicity activity together.

Under Fu Caining's arrangement, an announcement was issued on the official website of Zhiwei Technology: The first-class physical prize of Zhiwei Technology's "Thanksgiving Feedback" lottery is an Apple laptop, and 100 units will be sent to the country! Zhiwei Technology will ensure the openness, fairness and transparency of this event, and ensure that 100 Apple laptops and other virtual and physical prizes are delivered to the loyal users of Zhiwei Technology.

On the official website of Zhiwei Technology, the physical photos of 100 Apple laptops were disclosed, which proved that Zhiwei Technology had bought back 100 Apple laptops, which was a real gift to be given, not a fool.

At the same time, in the group picture on the official website, there is also a list of factory numbers of 100 laptops.

The numbered list of 100 computers sends a message to everyone that after the event, each computer is "traceable" and will never be sent to insiders.

Only when everything is open, fair and transparent can people trust.

This time, there is no need to advertise in the media, and the official website of Zhiwei Technology became popular instantly.

Not one, not 10, but 100 Apple laptops.

In addition to laptops, other awards of Zhiwei Technology are also not bad, such as TVs, headphones, speakers, USB flash drives, keyboards, ...... The most important thing is that on the official website of Zhiwei Technology, a photo of the prize warehouse was posted.

There are so many prizes, piled up so high, they look particularly "spectacular".

The news and photos spread rapidly, and the major online forums and QQ groups were hot, and everyone who heard the news was enthusiastic.

It's just a real-name registration, and then download a browser, and you have a chance to win a prize, and there are even 100 Apple laptops in the prize, if you are lucky enough to get one......

"It's free forever, and you can give back!"

Someone has analyzed that 10 million is basically impossible, but 1 million is definitely there. 100 Apple laptops, more than 1 million. Counting the other prizes in the warehouse that are as tall as a hill, as well as the virtual gift packs in the game, if not 10 million, 5 million is about the same.

5 million is said to be 10 million, in terms of propaganda slogans, compared with other companies, Zhiwei Technology is already very kind.

Everybody likes kind-hearted people.

Thereupon......

The number of downloads and installations of Zhiwei browser is like a rocket in the sky, soaring into the sky!

5,000,000 ...... 10 million ...... 30 million ......

50 million ...... 70 million ...... 90 million ......

In the stunned expressions of countless people, a miracle in the industry was born!

In just one week, the number of downloads and installations of Zhiwei browser exceeded 100 million.

"Breaking 100 million in a week!"

Peers are crazy, and so is the media.

All domestic media have reported on the industry myth of Zhiwei Technology.

No matter how optimistic people were about Zhiwei Technology before, they couldn't imagine that they were so violent!

"How is that possible?"

Even if they saw the number jù, many people still didn't believe it, and they repeatedly questioned in their hearts: "How is it possible? How can it be so high?! How can it be so fast?!"

Nobody thought about it, but it was the truth.

Not only does Zhiwei Technology's digital monitoring show that the number of downloads and installs has exceeded 100 million, but other domestic authorities have also confirmed that the number of downloads of Zhiwei Browser is "very, very, very amazing".

Some experts and scholars said in an interview with reporters: The myth of "breaking 100 million in a week" with an installed capacity like Zhiwei Browser cannot be replicated at all.

Some commentators analyzed that the "Zhiwei browser myth" has two foundations, one is that the user base of Zhiwei Security Guard is huge, and the other is that Zhiwei Technology has posted a list of prize warehouses and numbers on the official website in advance, and the company has shown everyone "truth", "sincerity", "openness", "transparency" and other social attributes that are relatively scarce at present. Of course, whether Zhiwei Technology can win the hand depends on whether the company can really do what it promised before.

For a time, public opinion was hot.

After the launch of "Eight Heavenly Dragons" "not doing business", Bian Xuedao attacked hard, allowing the entire IT circle to see the power and ambition of Zhiwei Technology. You know, theoretically, how many users of Zhiwei browser there are, how many users of Zhiwei navigation page are.

Overnight, the dominance of the my123 navigation was shaken by its creators.

In the eyes of connoisseurs, Zhiwei Technology played too beautifully this time!

Four birds with one stone!!

The so-called "Thanksgiving Feedback" lottery not only publicized the achievements of the 250 million installed base of the security guard, but also completed the landing in the field of browsers and navigation pages, and at the same time increased the installed capacity of the Zhiwei security guard, which was already in the bottleneck period.

With the success of Zhiwei Browser, Zhiwei Technology has officially become a domestic IT giant company.

After attending the film festival and having an affair with the princess, Bian Xuedao finally showed his sword in "business".

Within half a year, Zhiwei Technology crossed over from a network security company to an online game, and then competed with other companies for the right to control the entry of netizens.

The magic of wisdom for science and technology, the potential of wisdom for technology, is talked about, but also makes some people worried.

As an IT company that continues to expand its Internet territory grows, it will inevitably enter the "core interests" of other IT companies and start a "desperate struggle" that cannot be seen.

In the face of ambitious Zhiwei Technology, who can stop its expansion?

………………

June 23rd.

Zhiwei Technology held a celebration banquet at Xu Xuewu's Marriott Royal View Hotel, and the group's CEO Bian Xuedao and a group of senior executives were all present.

The browser battle is really beautiful!

"Breaking 100 million yuan in a week" has become the first impression of the outside world's scientific and technological strength, a bit like the huge transaction volume of Ali's "Double 11".

At the celebration banquet, Bian Xuedao personally poured a glass of red wine for each of the backbone technicians of the browser R&D project team, and then improvised a speech, he said: "A few days ago, I was watching TV at home, and when I tuned to the sports channel, I suddenly heard the commentator say, 'This is a veteran born in 87', and suddenly, I felt that the world was too terrible. ”

Hearing this, the banquet hall laughed "coaxing".

Bian Xuedao continued: "Zhang Ailing said, 'It is necessary to become famous as soon as possible', I think it is right to make money as soon as possible, I think so, and I do this." ”

The audience laughed even harder, and then there was a round of applause.

Waiting for the laughter and applause to subside, Bian Xuedao said: "Many of you here are very young, and they are in the golden age of the most energetic, agile and energetic in their lives. ”

After looking at the audience for a few seconds, Bian Xuedao changed his words: "Achievements belong to the past, and greater success awaits us ahead." On the road to success, I will firmly support everyone, understand difficulties, tolerate accidents, and respect failures, because I think that taking a straight detour is a smart way to find a shortcut, and it is nothing to take a straight road, you can always see a few more scenery, I only ask you to ...... three points"

"First, dedication. ”

"Second, if we're going to do something, do it right away. ”

"Third, don't be nostalgic for achievements, and always let dreams more than memories. ”

"Finally......" Bian Xuedao raised the wine glass in his hand and said: "The real success must be a high-spirited person, let us imagine a better future together, and then work together for this." ”