Chapter 706 Sports and Cultural Industries

Sowing the seeds naturally has a harvest.

After talking to Wu Tian and Lu Jichen, Bian Xuedao sent an email to Xu Zhiyou, Duan Qifeng, and Cheng Daqi respectively, asking the three of them if they wanted to return to China to play football.

A day later, all three of them replied to Bian Xuedao, saying that they were willing to return to China to compete in the domestic league with Beijiang Daring, and they would return to China within two months at the latest.

Bian Xuedao was very pleased.

A few years ago, when the economy was not particularly prosperous in the early days of his business, he paid for Xu Zhiyou, Duan Qifeng, and Cheng Daqi to send their three children to the Netherlands to learn to play football.

In order to protect the rights and interests of the three children, the Dare to Football Club was established, and the peak turned around and stepped onto the field of the domestic football league.

Xu Zhiyou's response made Bian Xuedao make up his mind.

His idea is: After Xu Zhiyou, Duan Qifeng, and Cheng Daqi return to China, what kind of competitive level will they have, and what level of team will they build around them.

In short, Xu Zhiyou and the three of them have the strength to play in the first division, so they will invest 15 million a year to play in the first division. Xu Zhiyou's three are the strength to play in the Chinese Super League, so they will invest 30 million a year to play in the Super League. If Xu Zhiyou and the three are not soft in the AFC Champions League and have the potential to become top Asian players, then make a three-year or five-year plan, invite world-class coaches, buy strong foreign aid, and build a top Asian team.

Bian Xuedao, who has been a man in two lives, knows very well that it is certain that it will take a lot of money to build a top team in Asia, but the benefits are also huge.

Chelsea owner Roman Abramovich is a living example of fame and fortune.

In 2003, Abbu bought Chelsea, and then spent a lot of money to build a top team lineup, making Chelsea one of the most influential and successful giants in Europe and the world within 10 years.

With Chelsea's tremendous achievements, Abu's name spread all over the world.

A team, which not only allowed Abu to satisfy his personal hobbies, but also achieved his political goals, and at the same time became a British upper-class celebrity. And, although the owner is not bad for money, in fact, after becoming a top football club, Chelsea is profitable, not to mention player transfers, only a chest sponsor, at least 30 million pounds a year.

There is a consensus, both at home and abroad, that a team can act as a powerful marketing tool. Although investing in football is not the best way to make money, it can often achieve twice the result with half the effort in terms of publicity and advertising effects.

Despite the fact that China is lagging behind in terms of its football population and has a low percentage of the football population, in China, like the rest of the world, football is the king of all sports activities in terms of advertising sponsorship revenue and TV viewership.

Sitting in the office, looking at a bottle of rich bamboo placed in the corner of the desk, Bian Xuedao remembered what Fu Caining told him - 10 years and 20 years later, there are two industries that must be sunrise industries, health industries and happy industries.

Health industry and happiness industry......

It is an indisputable fact that with the improvement of living standards, Chinese are becoming more and more concerned about health and sports, and the government has always encouraged the development of sports and entertainment. At present, China's sports and entertainment market is still very underdeveloped compared to Europe and the United States, and an important shortcoming is the lack of content, such as a team that can stimulate sports enthusiasm.

Bian Xuedao knows that in the next few years, the top management will be very keen to revitalize the national sports.

With an increasing focus on sports and football from top to bottom, governments everywhere will be more than happy to step in with private capital to build successful teams that will not only speak for the city, but also enhance the cohesion of the city, while enriching the cultural and leisure life of citizens.

In this context, having a team, a team that can "win glory for the country" in the AFC Champions League, or even a world-famous giant team, will inevitably open some doors and release "potential dividends", such as helping the team owner establish stronger government relations and allowing the team owner to enter a network that is not normally available to get involved.

These......

In fact, it was the reason why Bian Xuedao agreed with Wu Tian to lead the dare to play in the second division.

Of course, the reasons for Bian Xuedao to decide to spend money don't stop there.

In Bian Xuedao's eyes, the "health industry and happiness industry" is changed into a sports industry and cultural industry.

Dare to be a football club = sports industry = health industry.

Youdao Film and Television Media Company = Cultural Industry = Happy Industry.

If Bian Xuedao creates a team as successful as HD in his previous life, he does not plan to sell mineral water or real estate, he plans to open the chain store of Shangdong Club, deeply cultivate the industrial chain of "football-sports-sports-nutrition-health", and make money from the most essential needs of human beings.

When you have a top team and a big-name star, you can let these people appear on Zhiwei's Weibo and attract popularity for the company, and you can let these people occasionally appear in the variety shows of Youdao Film and Television Media Company, and even make guest appearances in movie roles.

Competition + variety show + audience + media + business operation ...... Most of the resources of Youdao Group will be connected in series and revitalized as a whole.

This is the path to be taken.

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The next few days.

The summer night stayed, and the three bodyguards set off for France.

In the eyes of the three bodyguards, it is really a lucky thing to be able to sign this contract.

Because Youdao Group is hired and then dispatched, the salary of the bodyguard must be calculated according to the local salary level in France.

In the end, Youdao Group gave an annual salary of 300,000 yuan, no security errors throughout the year, and a year-end bonus of 100,000 yuan. After the contract is completed for one year, if the contract is renewed, the total income of the previous year will be increased by 10%, that is to say, after these three people have worked for one year, if they continue to work, the annual salary will be 440,000.

The price is too good.

You must know that they are going to guard the winery and Dong Xue who lives in the winery, and the pressure and danger are much less than being a guard for a billionaire.

The day after the departure of the three bodyguards, Lu Jichen set off for the Netherlands.

The main task of Lu Jichen's trip is to help Xu Zhiyou and the three of them complete all the formalities before returning to China, so that the three little guys who can only play football and are not deeply involved in the world will not understand.

In addition, Lu Jichen is also responsible for another thing assigned by Bian Xuedao - to establish a scouting system that dares to be the football club's own.

In China, most football clubs do not have their own scouting system, and the introduction of players almost all depends on the recommendation of agents, but some agents often depict the sky, and the players bought by the club are found to be "parallel goods" as soon as they play, and finally become the wronged leader.

Bian Xuedao intends to build a first-class team in Asia, but he has no intention of being wronged.

Therefore, he plans to establish his own scouting system, and carry out in-depth cooperation with scouting agencies and "independent scouts" in Europe and South America, so as to avoid being fooled into buying "defective products" and avoiding the coaching staff from "hitting the luck" by watching game videos.

Speaking of which, playing football, Bian Xuedao has an advantage that others do not have in this time and space, and he knows several foreign players who have been confirmed by other teams in his previous life, can adapt to the domestic competition environment, and can lead the team to win.

He also knows a few "little demons" who will make a name for themselves in Europe's top five leagues in the coming years.

There are "Three Musketeers" who came back from the Netherlands, digging some good seedlings in China, finding the best foreign aid in their previous lives, and buying a few "little demons" who are worthy of their skills and tactics...... Such a Beijiang dare to run in for two years, whether it is the main force or the depth of the bench, it is enough to compete with the strong teams of various countries in the AFC Champions League.

Sending Lu Jichen to Europe, Bian Xuedao's attention was diverted from football.

You can't just think about spending money, you have to think about making money.

Money-making projects......

Zhiwei Technology's navigation page and browser will be available soon.

In June 2007, the installed capacity of Zhiwei Security Guard reached an astonishing 250 million, and according to the calculation of 350 million Internet users in the country, Zhiwei Security Guard's users have accounted for 70% of the share, making it the largest security company in China.

At this point, the time is ripe to launch the "Zhiwei Navigation Page" and "Zhiwei Browser" for security guards!

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(Ask for a guaranteed monthly pass!!)

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