From a business perspective, William Johnson's current business strategy is not wrong.

In the current environment, it is the most effective way for Coloto industry to achieve rapid development by cooperating with international chemical giants, obtaining their technology licenses, and quickly occupying the market with the advantages of domestic raw materials and labor costs.

Zhang Chen also understands that the chemical industry is different from the IT industry, which is an industry that pays great attention to technology accumulation, and it is not so easy to achieve overtaking in corners.

Even 20 years later, it is still the international companies that hold the top of the chemical industry's technology.

But William Johnson's correctness is tactical correctness, not strategy.

Zhang Chen doesn't understand chemical engineering, but he understands corporate strategy, what is the most important thing in a company? It is not how much money can be made in front of you, nor how many cattle are gathered, but the spirit, spirit and spirit of an enterprise are the most important.

This kind of thing is generally called corporate culture by many people.

The word corporate culture was very popular in the nineties and early twenty-first century, and then it was used badly, and a company shouted to build an internationally leading corporate culture. But when asked what their corporate culture is, few people can answer.

In the end, 90 percent of the corporate culture that business managers painstakingly came up with turned into mere slogans. And most of these slogans are, and what they say is equivalent to saying it in vain. Some managers only know how to ask employees to memorize, how to do the actual work, and how to do it, and the bullshit effect is not.

For example, the corporate culture values of a company are to create a first-class enterprise, create first-class talents, and make first-class contributions. If you think about it carefully, these are just a few empty words, what entrepreneur doesn't want to make his company a first-class enterprise? And what entrepreneur doesn't want his subordinates to be first-class top talents? You have become a first-class enterprise, is the social contribution second- or third-rate?

For another example, what is the core spirit of a company's corporate culture, "hard work, hard work, courage to open up, and self-improvement", and then the company named its corporate culture home culture. This is very contradictory, the core spirit is to summarize it, that is, enterprises and employees can have the courage to step out of their comfort zone, and constantly challenge themselves and competitors. The word home itself means comfort and stability, which is completely inconsistent with the core spirit of the enterprise.

Whoever comes home from work wants to lie down on the bed, so that he can open his mouth and stretch out his hand, who has the courage to open up and strive for self-improvement at home? What is the courage to open up? Smash the wall, and tell the neighbor that I have developed to your house, and now your home is my home, hurry up. If the neighbor can't beat him to death, you count me as losing.

What's even funnier is that the company's talent concept is "character first, moderate ability, dedication-oriented, team first." "Well, down-to-earth, don't blindly pursue the top talent in the industry, what's right for you is the best, doesn't it sound very reasonable?

But the company's concept of competition is "innovation standards, beyond competition". , this is awesome, use a group of second-rate talents to engage in innovation and industry standards? Who to bluff? Want to surpass the competition? Just rely on the company's employees to recite the chairman's quotations every day to surpass the competition?

In the end, the so-called corporate culture that these companies have painstakingly built has become a red book, which every employee is memorizing, and everyone does not know what to do, so they can only lead it.

What is the real corporate culture? It is not these two slogans, but the atmosphere of the whole company, the tradition that the company has always formed, and the result of the development strategy and management rules of the enterprise.

Corporate culture is the effect, not the cause, and the impact of all the decision-making behaviors of enterprise managers on the company.

No matter how loud the slogan is, it also depends on the actual action. Shouting innovation, but not delegating power in management, buying rolls of toilet paper must be signed by the leader, then innovation is.

Therefore, Zhang Chen attaches great importance to the impact of corporate strategy and management model on the company's atmosphere. William Johnson is very aggressive and can lead the company to quickly occupy the market in the development stage. However, he was only a middle-level leader before, and he had some deficiencies in strategic vision, resulting in the current atmosphere of Coloto Industries focusing more on short-term interests and ignoring long-term development.

Liu Guangda's rapid corruption is a testament to this.

On the surface, the direct reason is that the imperfection of various rules and regulations in the early days of Koloto Industrial Formation led to the opportunity for Liu Guangda to be corrupt. At a deeper level, it is due to the fact that William Johnson only focuses on the growth rate and ignores the improvement of the management system.

Zhang Chen's role is to correct deviations.

At Zhang's request, Koloto Industries increased its R&D budget from 1.5% to 3.5%, mainly for research institutes in collaboration with Kyoto University of Chemical Technology and to recruit more technical personnel.

Only by increasing R&D funds and giving R&D and technical personnel better treatment and greater rights can we form an atmosphere of respecting technology and attaching importance to R&D within the enterprise, and lay the foundation for becoming a truly first-class enterprise in the chemical industry.

"Zack, I might be going back to India next month. After the meeting, Shanatanu pulled Zhang Chen aside and said solemnly.

"India?" Zhang Chen was stunned, he knew that Shanatanu didn't like to go back to India, and since he came to the United States for more than ten years, he had only returned to India once or twice.

Shanatanu frowned: "My second brother Charan will get married next month, and I have to go back to the wedding." ”

Zhang Chen smiled: "What's so annoying about this, is it because you don't want to give gifts?" Shanatanu is optimistic by nature, giggling all day long, and such a serious expression really rarely appears on his face.

Shanatanu sighed: "Charan's father is a member of the Bombay City Council, which means that my father has chosen Charan as his heir, and Charan is the worst of my brothers, and my life will be even more difficult in the future." ”

After Sanatanu's explanation, Zhang Chen realized that Mumbai, India's second largest city, is very strange. The Mayor of Mumbai is a fictitious office, and the entire city precinct is governed by five members of the Mumbai City Council.

Mumbai has risen very fast in recent years. As a large landowner in Uttar Pradesh, Sanatanu's father had long wanted to expand the family's business into Maharashtra, where Mumbai is located, and Gujarat, north of Mumbai.

There are many families in India, and the spheres of influence of each family are clearly defined. If Sanatanu's father wanted to enter Mumbai, he had to unite with local leaders and gain the support of local forces, and family marriage became the most feasible and cost-effective option.

Shanatanu's second brother, Charan Shanatanu, is currently the most promising of his sons, graduated from the London School of Economics and Political Science two years ago, and after returning to China, the elder Shanatanu had high hopes and took over the management of part of the family business.

The main industry of the Sanatanu family is agriculture, and after Charan returned to India, he opened up a trade channel for the Sanatanu family, and reached an agreement with the British Imperial Tobacco Company to become the raw material supplier of the Imperial Tobacco Company. This alone contributes tens of millions of pounds to the Sanatanou family every year.

It was because of this business that Charan was sent to Mumbai to take charge of the family's import and export business. After a series of operations, the elder Shanatana successfully won over Chandranda, a councillor of the Bombay City Council, to prepare Charan to marry Chandranda's daughter.

At this point, Charan's heir status is beginning to emerge. And Charan is the least of Shanatanu's elder brothers, and if Charan inherits the family, Shanatanu will not want to take a penny from the family in the future.

Zhang Chen pondered for a moment, then raised his head and said to Shanatanu: "It's okay, you go to the wedding first." When you saw your father, say this to him。。。。。。 ”

There is a second update today

(End of chapter)