Chapter 781: CCTV Dialogue
The brightly lit CCTV studio hall was already full of fans and industry insiders who had come to record, and in the center of the studio stage, two white sofas were placed opposite each other.
In the applause of the audience, the host Chen Weihong smiled and said: "Recently, the Hollywood movie "Avatar" was released nationwide, which caused a huge sensation, and it can be said that it is difficult to find a ticket. This movie not only aroused heated discussions among the audience, but also caused quite a stir in the film industry. Today we invited a guest to interpret the phenomenon of "Avatar" and the future of Chinese films.
In the warm applause of the audience, Zhang Ran walked into the studio and said with a smile: "Hello everyone!
"Director Zhang, hello! Please take a seat!" Chen Weihong shook hands with Zhang Ran and beckoned him to sit down.
Zhang Ran was not polite and sat down directly.
After Chen Weihong sat down, he looked at Zhang Ran and said: "Cameron came to Peking on the 24th to promote "Avatar", and when the reporter interviewed him, he said that you are the Chinese director he admires the most, and he especially wants to meet you. At that time, you were running the roadshow of "One Man Puts on the Lights", and I couldn't meet him. But I heard later that you still met, I don't know if it's true?"
Zhang Ran laughed and said: "I always thought that "Dialogue" was a very serious dialogue show, but I didn't expect it to be so gossipy!"
The audience laughed for a while, and they all felt that Chen Weihong was indeed a bit of gossip, but everyone still wanted to know if Zhang Ran really met Cameron, and what they talked about after meeting.
Chen Weihong also laughed out loud, but after laughing, he still insisted: "We just want to know about the two big directors, and they are both called technical directors, what will you talk about after you meet? Will you talk about the 3D technology that has become popular recently?"
Zhang Ran nodded slightly and said, "On the night of the 26th, Wendi Deng had a party, where I met Cameron. He mainly recommended to me the 3D photography system he developed. I wasn't going to make a sci-fi film called "Future Apocalypse" this year, and he suggested that I make the film in 3D. ”
Chen Weihong immediately asked, "Then did you agree?"
Zhang Ran said with a smile: "Our company bought two sets of 3D photography systems from him, but I don't plan to make a 3D movie for "Future Apocalypse", I have a lot of things to try in this movie, and it is a sci-fi war film, there are many large-scale scene scheduling, which is not very suitable for making 3D, but I will definitely try it in the future, I am very interested in 3D technology." ”
Chen Weihong asked: ""Avatar" has been released for seven days now, the box office has exceeded 2.5 yuan, the movie has caused heated discussions in the society, the film is being discussed inside and outside the circle, many directors have been hit, and some people even say that there is a 100-year gap between Chinese films and Hollywood, you are the most technologically savvy of our domestic directors, and the earthquake special effects of "2012" are also made by your company, I just want to ask how big is the gap between us and Hollywood?"
Zhang Ran shook his head with a smile and said, "This question is really difficult to answer, and I can't answer it." The gap between us and Hollywood is not in technology, at least in terms of equipment, we are not much behind Hollywood, and our equipment is even more advanced than many Hollywood companies. Because as soon as some advanced equipment came out from abroad, we bought it, and many Hollywood companies have not yet updated it, so we have the latest ones, and we have bought two sets of Cameron's 3D camera systems! Where is the real gap between us and Hollywood? We lack professional film talents. The same equipment can play 100% in the hands of others, but in our hands it may only play 50%! But now that we are already cultivating professional talents, we will catch up with Hollywood faster and faster, so Chinese filmmakers should not be arrogant, it is completely unnecessary!"
Speaking of this, Zhang Ran remembered the words and deeds of Lu Chuan and others, and couldn't help but say: ""Avatar" is very good, I understand the audience's pursuit of this movie and any praise very well, but the extreme pursuit of "Avatar" by domestic film critics and even film directors, and even the attitude of practicing their own, really surprised me. KFC is delicious, but you can't just say that pancakes are rubbish!
"Avatar" is not terrible, what is really terrible is the inferiority and self-contempt attitude of filmmakers, I don't believe that a director without bones can make a movie with bones, and I don't believe that a director with low self-esteem can make a movie with spirit. I like a sentence in "Bright Sword", when the ancient swordsmen met their opponents in a narrow way, no matter how strong the opponent was, even if the opponent was the first swordsman in the world, knowing that they were invincible, they had to show their swords, even if they fell under the opponent's sword, they were defeated!
The gap between us and Hollywood is indeed huge, but it is not as exaggerated as it is said. The most important thing for us is to try to make our own films, gradually close this gap, and in the future we will have our own Avatar!"
The audience applauded vigorously, it is worthy of Zhang Ran, only he has the confidence to say this among domestic directors!
Chen Weihong is also applauding, and he has always admired Zhang Ran very much. After the applause, he looked at Zhang Ran and asked, "Then when will we be able to shoot our own "Avatar"?"
Zhang Ran thought for a while and said: "Hollywood does not have phenomenal movies like "Avatar" every year, it will take several years, or even more than ten years to produce one, "Avatar" was "Titanic" before, "Jurassic Park" before it, and "Star Wars" and "Jaws" before it, such movies are hard to find. "Avatar" is the culmination of the film industry, and it can only be born under the premise that the film industry is extremely mature. However, I believe that in the future, the only country that can have a new "Avatar" is China, except for Hollywood. Because we have a population of 1.3 billion, this is particularly critical, if the market is not large enough, it will not be able to support such works; in addition, the industrialization of Chinese films is very fast, and it is expected that in 10 to 15 years, a relatively complete film industry will be established, and with these two foundations, it is only a matter of time before our own "Avatar" appears!"
The audience applauded again, and everyone was very satisfied with the answer.
Chen Weihong asked: "There is a problem with Chinese films now, they rely too much on big investment, big production, big scenes, and big stars to win, and focus on creating audio-visual spectacles, showing luxurious scenes, and bringing together all kinds of stars. Why can't we make some movies that reflect life, or that kind of movies that have a philosophy of life? I think we Chinese people prefer to watch such films with Chinese culture, so why don't we make more of them?"
Zhang Ran smiled and said: "A healthy film market should have all kinds of movies, and Chinese films do have the problem of a single genre, for many reasons, there are policy reasons, and there are market reasons, I won't say much here." What I want to say is that blockbusters are really important, and the vast majority of global audiences like to watch blockbusters, and as far as I know, there are only four countries in the world that have a higher proportion of local films, China, Dongying, South Korea, India, and other countries have been captured by Hollywood blockbusters. Last year, 17 per cent of British films were made up, 21 per cent in Germany, 14 per cent in Italy and 34 per cent in France, a significant proportion of the 34 per cent of films made by Europa Films. This is true in both countries and regions. Why is this happening? Because they don't have their own blockbusters to compete with Hollywood blockbusters.
Last August, TO ruled that China must loosen restrictions on Hollywood. After the ruling came out, our government appealed. Yesterday, the appeal result came out, and the official ruling was that China will open up the entertainment product market within 14 months, which means that after March 6 next year, Chinese films will have a certain degree of liberalization policy.
When the time comes, there will certainly be more Hollywood blockbusters entering the Chinese market, and what can we rely on to resist Hollywood? Can we rely on the movies you are talking about? No! If we don't make blockbusters, we will be giving up the largest part of the film market to Hollywood. The present of the Italian and German film markets is our future. Therefore, we must make blockbuster films and promote the development of the film industry, so that Chinese films can have a future!"
Most of the audience present were movie fans and practitioners in the film industry, and when they heard Zhang Ran's words, they immediately whispered.
Fans are undoubtedly quite happy to hear that more Hollywood movies are coming in, and many wonderful blockbusters used to be not seen in movie theaters and could only be watched until the Internet is updated, but now it is fine, and the audience has more choices.
Film practitioners are more worried when they hear that the state wants to relax restrictions on Hollywood, the living space of domestic films is already limited, and if the restrictions on Hollywood are relaxed, the living space will be even smaller, and everyone's life will be even more difficult.
Chen Weihong only now knew about the TO ruling, and immediately asked: "You just said that Hollywood movies are particularly powerful, almost conquering the whole world, and the country will relax restrictions on Hollywood next year, are you worried?"
Zhang Ran suddenly laughed: "Chinese films have been making progress over the years, but there are also many shoddy works. In the long run, competition is not terrible, in the past, domestic films were protected by flowers in the greenhouse for many years, and now the flowers are put into the wind, which will promote everyone to grow in the competition. In fact, the dispute over the film trade is not simply a matter of winning or losing, and the benefits to the United States are not necessarily bad for China, and in the future, Chinese audiences can see more good movies, and the income of movie theaters can also increase!"
On Sunday night, after the "Dialogue" program aired, the rumors that Zhang Ran was restricted from leaving the country disappeared. The stone in the hearts of fans has finally fallen to the ground. At the same time, Zhang Ran's news that the country is going to relax restrictions on Hollywood has caused a heated discussion among fans.
On January 11, 2010, the General Office of the State Council issued the "Guiding Opinions on Promoting the Prosperity and Development of the Film Industry", introducing ten policies to promote the development of China's film industry. The first article of the policy is to vigorously prosper creative production, and in this article, there is such a sentence, strive to promote the development of science fiction, magic, large-scale action and other heavy industrial films.
When Ning Hao, the old man, saw this, he was so excited that he cried. He took out his mobile phone tremblingly and dialed Zhang Ran's phone: "Teacher Zhang, do you see the documents issued by the State Council? The spring of Chinese movies is coming!"
Zhang Ran was also overjoyed, never dreaming that the State Council would write the development of heavy industry films into the "Guiding Opinions on Promoting the Prosperity and Development of the Film Industry". With this policy of the State Council, the censorship of science fiction, magic, and large-scale action movies by the General Administration will inevitably be relaxed, and plots such as the People's Liberation Army vs. aliens and the attack of large monsters on the magic capital will become possible. The industrialization process of Chinese films is about to enter the fast lane!
However, after receiving Ning Hao's call, Zhang Ran pretended to be calm and said: "It is indeed a huge benefit to Chinese films, but spring is far from it." The revolution has not yet succeeded, and comrades still need to work hard!"
Ning Hao knew how much effort Zhang Ran had put into loosening the restrictions on Chinese films, and it was impossible for Zhang Ran not to be excited at this time, so he said: "Teacher Zhang, don't pretend!"
Zhang Ran finally couldn't pretend anymore, and laughed loudly: "You contact Ding Sheng and Wu Ershan, as well as the boys who are majoring in film production at Yaying, all call out, we are going to have a good drink tonight!"