A month ago, domestic audiences were shocked by the visual effects of "2012" that shook the mountains and flooded California, and they exclaimed that this was a real blockbuster. Now "Avatar" has raised the shock to a new level, and many audiences have come out of the cinema with a feeling of being in a different world.

Not only ordinary audiences were dumbfounded by the extraordinary visual effects of "Avatar", but Chinese film colleagues Lu Chuan, Huang Jianxin, Ning Caishen and others were also dumbfounded, and even Li Chengpeng, Han Han and others, who usually like to sing the opposite tune, unanimously praised the movie.

Lu Chuan exclaimed on his blog: "This is a complete defeat that Chinese filmmakers want to witness collectively and be collectively convinced." This may not only be a war of films, but in essence a spiritual connection between American filmmakers and our national film industry to the Chinese audience; this is a sad thing, and it is a fact that there is nothing to be done. ”

Ning Caishen said on his blog: "I watched "Avatar" with a few directors and producers in the middle of the night last night, and after the show, the atmosphere was weird, silent, and depressed, and almost no one talked about the movie, and they were all stunned. ”

Director Forrest Gump said in despair: "Yesterday other reporters asked me what I should learn from "Avatar", I think there seems to be nothing to learn, because the technical gap between us and Hollywood is too big, almost 100 years. ”

After Cui Yongyuan watched "Avatar", he said with mixed feelings: "It's terrible, something is wrong, our film technology, optimistic estimates, is also 100 years behind this film!"

Under the bombardment of the media, the praise of celebrities from all walks of life, and the overwhelming influx of propaganda slogans such as "Director of the Big Boat", "Milestone", and "Film Revolution", watching "Avatar" suddenly became a social trend. How if a young person doesn't watch "Avatar", it means that you are outdated, so people flock to the theater.

The 2nd was Saturday, and "Avatar" broke out completely, with a single-day box office of a shocking 63.24 million yuan, which was more than 20 million higher than the peak single-day box office of "Transformers 2" in the mainland. On the third day, "Avatar" continued to be popular and achieved an astonishing box office of 55 million.

In this way, "Avatar" achieved a box office of 164 million in the first three days, "October Siege" only achieved 25.5 million, ranking second, and "One Man Puts on the Lights" achieved 13.32 million, ranking third.

China Film Group has launched two "Avatar" carriers, five formats, and eight versions to the market, and the most attractive of all the versions is undoubtedly the 3DIMAX format.

When "Avatar" was released in the last life, there were only 11 IMAX screens in China, and the largest 3DIMAX screen in China was in Dongguan Wanda, so some movie enthusiasts flew to Dongguan to see it; So far, there have been 63 IMAX screens, and there are basically IMAXs in first- and second-tier cities, and there are 45 screens at the peak of the Middle Ages, which is the leader of IMAX cinemas in China.

On Saturday, the highest single-day box office, 63 IMAX screens across the country achieved a box office of nearly 10 million, and the highest single-day income of a single IMAX screen reached an astonishing 200,000!

The output of a single screen is more than the weekly income of many movie theaters, which is a data that is against the sky!

In this Chinese New Year, the peak of the century with 43 IMAX pieces has become the biggest winner!

Wanda and some theaters saw that IMAX was so popular and began to raise prices, first from 120 to 150 yuan, and in less than a day, the price rose to 180 yuan, and then to 200 yuan a day later. Wanda's shameless approach naturally attracted crazy scolding from netizens, and the peak of the century, which insisted on not raising prices, has become the conscience of the film industry.

In the face of the scolding from netizens, Wanda, which owns 11 IMAX screens, is very resolute: "We are not afraid of boycotts, and we would rather be dissatisfied than adjust the ticket price in place." ”

It's already January, the Spring Festival is approaching, and train tickets are already hot, but now more popular than train tickets are "Avatar" IMAX movie tickets. Nowadays, there are no exception movie theaters with IMAX screens, and the theaters are crowded with audiences queuing up to buy tickets. On the big screen at the ticket front desk, the back of the "Avatar" show is basically marked full. As for the audience queuing up to buy tickets, they no longer expect to be able to watch a movie on the same day, as long as they can buy tickets for the second day or the third day, they will be satisfied.

Because the IMAX movie tickets for "Avatar" are too difficult to buy, it has attracted a large number of scalpers. On Taobao, sky-high tickets of 500 yuan and 600 yuan have appeared, and the seller confidently said that "the ticket supply is tight, and I am not afraid that no one will buy it".

This is eight years after the release of Zhang Yimou's "Hero", scalpers have once again appeared on a large scale in major theaters in China.

After discovering this situation, major theaters began to limit purchases, and each person could not buy more than 4 tickets at a time, so scalpers also became nervous.

With the outbreak of "Avatar", domestic online ticketing websites have also begun to become popular. The earliest domestic movie online ticketing website should be the online ticket network born in 05, and later the Dadi Cinema Line engaged in the Harbin ticket network, and in 08 the magic capital was born Guevara, and the peak of the century was established in this year. As audiences are still accustomed to buying tickets in cinemas, the online ticketing business has been developing slowly, according to a survey conducted by Century Peak, the proportion of domestic online ticket purchases in 2009 accounted for only 2%.

Now "Avatar" is too popular, the IMAX version of "Avatar" is hard to find, the original 150 yuan movie ticket, was fried to more than 300 yuan by scalpers, and many consumers came out to line up at 3 o'clock in the morning, which was very hard.

At this time, many netizens found that buying tickets at Maoyan is not only the original price, you don't have to queue up, you can also choose a seat online, and you can go directly to the terminal of the cinema to get the ticket after buying the ticket, which is very convenient. Taking advantage of the east wind of "Avatar", Maoyan became popular all of a sudden, and in just a few days, the number of registered users increased by 200,000, all for "Avatar".

Wu Ruide, the CEO of the peak of the century, was dumbfounded by this, Maoyan has been established for almost two years, and its business development has always been slow, but he didn't expect to be caught by a movie now.

Of course, the impact of "Avatar" is not all good, but also negative.

There is a convention in China that whenever a hit movie comes out from abroad, whether it is a literary film or a commercial film, many people will take the opportunity to pull out Chinese films for criticism, and remarks such as "completely exploding Chinese movies" and "dumping Chinese movies for many years" will flood the Internet. Even many mediocre Korean movies can be blown out of ten streets of Chinese films, not to mention "Avatar", a movie that really drove the technological revolution and caused a frenzy of movie-watching around the world.

With the hot screening of "Avatar", criticism of Chinese films is everywhere, and many people show pessimism and disappointment about Chinese films.

"Avatar" reflects the shortcomings of Chinese films—— Beijing Times

Do we still need to rest on our laurels in China's blockbusters?—— Yangcheng Evening News

The cold thinking brought by "Avatar": What Chinese films have lost?—— every day is a new newspaper

Cameron and his "Avatar" have put Chinese directors to shame on themselves - the New Express

"Avatar" reflects the shortcomings of Zhang Ran and other Chinese directors-Xinjing News

The article ""Avatar" reflects the shortcomings of Zhang Ran and other directors" in the article ""Avatar" reflects the shortcomings of Zhang Ran and other directors", after criticizing the Chinese directors led by Zhang Ran, he happily asserted: "Box office determinism is actually the last fig leaf for Chinese mainstream film directors, and now, this inferior cloth has also been ripped off by "Avatar", and Zhang Ran and they can only run naked." ”

In Xinlang's online survey, more than 30 percent of viewers believe that Chinese films "will never catch up with Hollywood" in terms of special effects, while nearly 5 percent believe that the gap is more than 20 years or more, and some assert that China is 50 years behind in technology and 5,000 years behind in human nature.

In a discussion on "why Chinese directors can't make "Avatar", some people say that Chinese directors lack imagination, some people say that it is a system problem, some people say that there is a problem with Chinese education, some people analyze that Chinese films lack pure feelings and avoid the sublime, and some people think that it is a lack of spiritual freedom......

Zhang Ran, as the standard-bearer of Chinese films, has naturally become the object of criticism and accusation by many people, under his Weibo, in short messages, thousands of people are asking him, "What do you think of "Avatar", "Can you make "Avatar", all kinds of criticism and questioning, and even scolding.

However, Zhang Ran never showed up and did not respond to this. As a result, rumors about Zhang Ran spread more and more, and some people even broke the news that he had been secretly arrested.

At noon that day, Zhang Ran received a call from Yang Zhicheng.

Yang Zhicheng revealed on the phone: "The news that you were restricted from leaving the country was made by Yu Dong, and he stabbed the news to Apple Daily through Xiang Huaqiang, the last time Xiang Jia besieged Zhou Xingchi, you stood up and stood up, so Xiang Jia is very dissatisfied with you, and they have been involved with Yu Dong recently." ”

Hearing that Yu Dong was doing something, Zhang Ran was not surprised: "Thank you, Mr. Yang, for your trouble!"

Yang Zhicheng smiled faintly: "A little thing, why worry about it!" He reminded: "Things are a little abnormal, Yu Dong's actions are completely illogical, there must be some conspiracy, you better be careful." ”

Zhang Ran didn't know, but the whole incident was shrouded in fog, and he couldn't guess the other party's purpose at all, he felt that it might be a way to startle the snake, so he said: "It's 2010, the time is up, Huayi should come to an end!"

When Yang Zhicheng heard this, he immediately smiled: "Yes, it's time to draw an end!"

After hanging up Yang Zhicheng's phone, Zhang Ran sat on a chair and continued to think that Yu Dong had recently gotten involved with Jin Qiaoqiao behind his wife's back, and there was nothing wrong with him; two or three months ago, he went to the United States to meet with many Wall Street fund managers; not long after returning from the United States, there was a meeting in the NHK documentary to discuss how to besiege "One Man Puts on the Lights".

Could it be that Wall Street capital is behind it?

But doing so will not be beneficial to them, but will create an obstacle to the listing of PropNex!

Zhang Ran was thinking about it when the phone suddenly rang. He picked it up and saw that it was Chang Lifen, the producer of CCTV's "Dialogue" column. More than a month ago, when Century Film was launched in Lin'an, the "Dialogue" program had an exchange with Zhang Ran and the bigwigs of Hollywood film companies on the spot, and the cooperation between the two sides was relatively pleasant. Zhang Ran answered the phone.

Chang Lifen knew that Zhang Ran didn't like to talk nonsense, so he said directly: "Mr. Zhang, "Avatar" has been very popular recently, and many people are asking, what should Chinese movies do? I'm afraid you are the only one who can answer this question." We wanted to do an episode that would explore the Avatar phenomenon and what to do with Chinese films. ”

Zhang Ran smiled: "I've been restricted from leaving the country, and you still invite me to do a show, aren't you afraid of making mistakes?"

CCTV can go directly to the Propaganda Department, and the news channel is not comparable to ordinary people. Chang Lifen dared to make this call, and naturally knew that the so-called restriction on leaving the country was purely a rumor: "We know who Mr. Zhang is, how can we believe those boring rumors!"

Last time, CCTV was very cooperative with the activities of the pinnacle of the century, Zhang Ran naturally had to give face, and the content was also what he wanted to talk about, so he said: "You are not even afraid of making mistakes, how can you refuse, I agreed!"