Takahashi also really entered Sega's company, and after in-depth understanding, he came to this conclusion.

There is no right to speak without investigation, and although Takahashi did not deliberately spy on the internal dynamics of Sega, Takahashi felt that even without the game "Shenmue", they would have fallen on their own sooner or later due to the emotional atmosphere of Sega's current mixture of pride and complacency.

In fact, there have been signs before.

All the arcade machines before Sega, in fact, the main force of the design, is still Sega itself. The technical support provided by other enterprises and institutions can only be regarded as a kind of technical cooperation.

VR Fighter II, the game that took Sega to a whole new level, was much different.

The core technology of this game, or rather the hardware technology, does not come from Sega itself. Even the design of the whole machine was made out of a certain American military-industrial complex.

The whole process cost Sega a lot of money, but the result was good.

However, this shows that Sega's technology can cope with it in the past, but it is really not able to cope with it in this era.

In the past, Sega relied on technical strength to crush opponents, whether it was an arcade opponent or an opponent in the field of home machines, but now its technical strength does not belong to itself.

And like Nintendo, the sworn enemy in the field of home consoles, it also relies on external technology cooperation to complete the development of products.

This begs the question, why can't someone else work with you if they can work with you?

Even if you really sign an exclusivity agreement, do you really think that others will help you wholeheartedly?

You know, there are countless players who have collaborated with Nintendo to develop hardware.

From Hudson to Sony, there are at least 20 companies that have cooperated with Nintendo on home game consoles.

Of these twenty enterprises, there are not many surviving ones.

And the reason why a company like Sony, which has both strength and money, began to help Nintendo design game consoles at a very low price since the era of super red and white consoles.

It's not because they're alive, it's because they're looking for an opportunity to get into home video games.

Wouldn't it be a good deal to learn how to make a game console without spending too much of your own money as tuition?

Even......

They can also sign some inconspicuous little treaties on the contract to satisfy their desires.

If it weren't for Nintendo's legal department's keen sense of smell, in fact, half of the game distribution rights of N64 are already in the hands of Sony.

Once there are other than Nintendo itself, there are other people who own the game distribution rights of Nintendo's own game console. Then one thing will happen, that is, the people of Yan will go to another company to publish their own games, instead of going to Nintendo.

It's not that everyone doesn't recognize being made money by publishers and platform providers, but like Nintendo, it's almost a bone sucking the marrow.

The game is not as big as the platform, and all the risks are much better with the developer.

This is also the reason why Sega's machine sales may only be a fraction of Nintendo's, and in the case of one-tenth of it, there are still manufacturers who are only willing to make games for Sega.

Because, Sega is more gentlemanly, more gentle.

And now Sony has become a better choice than Sega.

First of all, there is Sony's sales channel.

You know, Sony is a world-class company that rose to prominence after World War II.

The company, which started as an audio-visual entertainment company, has a well-established distribution system around the world for the distribution of records and CDs.

The PS1 console uses the disc as the carrier of the game, and the packaging of the game is not much different from that of the CD, so you can directly and seamlessly use the CD sales channel.

Not only in China, but also in the United States and Europe, they are very quickly making their own games visible to thousands of potential players.

You must know that the European market, whether it is for Nintendo, Sega or Wanhu, is a difficult bone to gnaw.

Because Europe is so complicated, it doesn't matter how many countries there are, each country has its own language area.

Like a post, there is a traditional French-speaking area, as well as parts German-speaking areas that are close to their national language.

Therefore, a game needs to be localized in a country.

And in front of those two seemingly similar language areas, they must also be translated accordingly according to the characteristics of their respective languages, otherwise they will wait to be angered.

Including 10,000 households, the price of raising such a group of professional translators can be said to be very high.

Sony, on the other hand, can directly grasp these highly skilled translators through his record packaging channels.

This is equivalent to the upfront cost, which was directly made by Sony Music Entertainment, and Sony Interactive Entertainment came to pick the fruit.

However, although there are many factions within Sony, it is worth the joy.

Sony Music Entertainment and Sony Interactive Entertainment are basically two brands in one team now, and everyone is doing things for themselves, so they naturally do their best.

In Europe, where Sony is not particularly popular for video games, the game that Sony is strongly promoting is "Crash Bandicoot" produced by Naughty Dog Studios.

That's why, for many Europeans, the game they remember the most is Crash Bandicoot, which borrows a considerable amount from the Super Mario Bros. series and the Sonic series.

It's not because European players believe in wolf totems, it's not because they hate the short-handed, Italian-born plumber, or because they don't like cool hedgehogs, it's that they haven't played these games at all.

Crash Bandicoot was the first game of its genre they had seen.

Although Wanhu has done well on mobile handhelds, but because Wanhu has not launched its own host, such an opportunity was given to Sony.

And Sony got this opportunity, in fact, it is not an easy thing.

After so many years in the video game industry, isn't it just for this day?

As for why Sony cares so much about the video game segment?

It is because they have tasted the sweetness in the field of music and know that the wealth created in the field of culture and entertainment is not inferior to selling hardware machines.

You must know that most businesses are a one-shot deal with a gust of wind, and although culture and entertainment also have trends, if they really make a platform in it, they can stand tall.

Could it be that this year's pop blues, next year's pop folk, Sony Music Entertainment will go bankrupt because of this?

No, it won't.

That's why Sony wants the evergreen cash cow of video games.