In a teahouse in Lin'an, Zhang Ran and Zheng Yuanjie sat opposite each other, chatting very easily, accompanied by Zheng Yuanjie's son Zheng Yaqi, who is the chairman of Zheng Yuanjie Brand Management Co., Ltd.

It has now been two weeks since Zhang Ran and Zhang Jing first talked about Zheng Yuanjie, and in these two weeks, Zhang Ran asked the company to collect a lot of information related to Zheng Yuanjie and conduct corresponding market research. Zhang Ran watched Zheng Yuanjie's fairy tales when he was a child, and he also knew how popular "Shuke Beta" was at the beginning, but he didn't watch it again after junior high school. In recent years, he sometimes heard Zheng Yuanjie's name, but he didn't pay much attention to it. If you want to talk about business now, you must be well prepared.

Through the information collected by the staff and the personal search on the Internet, Zhang Ran found that Zheng Yuanjie's influence is now greater than he imagined, ranking in the top of the list of rich Chinese writers every year, and he won the first place in 09 and 12.

However, in recent years, Zheng Yuanjie has also been quite controversial on the Internet, and his previous works like to speak from the standpoint of poor students, believing that every child has a shining point, which is undoubtedly meritorious. But in recent years, it has become particularly radical and even anti-intellectual, promoting the uselessness of going to school and believing that school is a waste of time. He especially likes to use his son as an example, because his son dropped out of school before he finished primary school, and he taught him personally, and the teaching materials were also written by himself. But the question is, is his son really successful? Yes, his son started a company, but this company's business is to sell Zheng Yuanjie's books, can this be considered particularly successful?

Zheng Yuan has no problem teaching his son like this, because he is rich enough, even if the education is abolished, the wealth left behind can make his son live comfortably for a lifetime. But if you are an ordinary person, you believe in his theory that reading is useless, and you think that reading is a waste of time, and that your son will not know anything in the future, can you support him for the rest of his life? In the eyes of many people, Zheng Yuanjie's preaching of the theory of the uselessness of reading is too misleading and a typical example of anti-intellectualism.

Zhang Ran definitely does not agree with Zheng Yuanjie's concept of education, in his opinion, education itself is not happy, as a teacher must be strict. He believes that one minute on stage, ten years of work off the stage, and also believes that Yan Shi produces a high apprentice. is like a student in Zhang Ran's class, if he implements happy education, does not practice morning work, and does not train repeatedly, he will definitely teach a bunch of waste materials that do not pass the lines and basic skills!

However, when he asked Zheng Yuanjie and his son to meet today, Zhang Ran did not want to discuss education issues with them, he did not have the interest of discussing his profession with non-professionals, and his purpose in meeting Zheng Yuanjie and his son was the copyright of hundreds of fairy tales in their hands. There are many outstanding children's writers in China, such as Cao Wenxuan and Yang Hongying. It is okay for these people's works to be adapted into film and television, but it is difficult to carry out the all-round development of film and television, animation, and derivatives, and the only suitable one is Zheng Yuanjie. Zheng Yuanjie's works have an incomparably large mass base, comparable to Disney's animation IP, and there are many companies that are indeed very exciting, if they can be developed, it is entirely possible to make a work that is not inferior to Mickey Mouse Donald Duck.

Zhang Ran looked at Zheng Yuanjie and said with a smile: "I liked your fairy tales very much when I was a child, and at that time, my family helped me order two magazines, one "Story King" and one "Fairy Tale King". "The Story King" was not booked for two years, and "Fairy Tale King" was not rewritten until junior high school to "Science Fiction World", but sometimes it was still bought. I have a full set of Zodiac Fairy Tales. But it was difficult to buy them all, so I tried my best to buy them from my classmates one by one, and finally got them together. I also wrote to you, complaining that the teacher left too much homework, thinking that the teacher was a bad guy and that my mother was an accomplice to the teacher. ”

Zheng Yuanjie was very happy when he heard that Zhang Ran also read his fairy tales when he was a child: "Then I have to go back and find it, I have to find out this letter, this letter is so meaningful, study Zhang Ran in the future, this is a historical relic!"

Zhang Ran also smiled: "It's been more than 20 years, can you still find it?"

Zheng Yuanjie said with great certainty: "If I can find it, I have kept all the letters I received from readers." At that time, I received hundreds of letters every day, and I hired several people to help me open them, and then summed them up, and showed me twenty or thirty letters a day, and also replied to some letters. Later, as the letters increased, the family said, "You have to dispose of these letters, and they are stealing space from others." I said, I can't throw away a letter, because that's how much the children trust me, and I have to buy a house for them to live in. At that time, he bought ten houses at a price of 1,400 yuan per square meter. Those letters are in it, and if you look for them, you will find them. ”

Zhang Ran was a little surprised to hear that Zheng Yuanjie bought ten houses to save the letters written by readers, and at the same time admired it very much, this kind of thing is difficult for ordinary people to do, and sighed: "Good people have good rewards, at this point, too many people should learn from you!" He looked at Zheng Yuanjie and said: "Your book has given me a lot of inspiration and taught me the two most important things, imagination and the ability to think independently, which is very important for my growth, so, thank you very much!"

Zheng Yuanjie said happily when he heard this: "For a writer, this is the highest praise for me!"

Zhang Ran thought to himself, the same is true for being a director, he smiled and said, "I invited you here today to talk to you about cooperation." I read the news and said, in 06, you sold the film and television adaptation rights of all your works to Changying Group, I don't know who owns these works now?"

Zheng Yuanjie said: "At that time, we signed a five-year contract with Changying, and after five years, Changying did not renew the contract, and the copyright returned to us." ”

Zhang Ran nodded, since the copyright is in the hands of Zheng Yuanjie and his son, then the matter is simple: "I'm a more direct person, so I'll say it directly." The most popular time for fairy tale king should be when children are born in 80 to 90 years old. At that time, there was a lack of excellent children's works in China. However, the influence of your works is fading, because the times have changed, and there are too many things for children to choose from nowadays, and in front of Transformers and Disney, Zheng Yuanjie's works are becoming less and less attractive. ”

Zheng Yaqi immediately retorted: "I don't agree, Lao Zheng has been in the top three of the rich list of Chinese writers every year in recent years, and last year it was the first place, and the sales of fairy tales have increased several times compared to before, and the influence is getting bigger and bigger!"

Zhang Ran said lightly: "The sales of books have indeed increased, but is the influence among children really as great as before? In the past, there were only three or four children in a class who ordered "Fairy Tale King", but most of the children in the class would read it, but everyone would circulate it. How many children will read it now? Do you think there are more books than before? Book sales are increasing, but how many of these books sold are those that children themselves want to buy? How many parents have read "The Fairy Tale King" before and thought it was good, so they bought it for their own children? Speaking of this, Zhang Ran took out a report and put it in the face of Zheng Yuanjie and his son: "This is a sampling survey we have done in several large bookstores in Peking in the past week!"

Zheng Yuanjie took the investigation report and flipped it over, judging from the research report provided by Zhang Ran, the children who pursued Zheng Yuanjie's fairy tales back then are now parents, and they still respect Zheng Yuanjie's works, but their children don't buy it so much.

Zhang Ran looked at Zheng Yuanjie's father and son, and said slowly: "Our investigation was done in a hurry, and it may not be accurate. But I want to say that times have changed, and many works that used to be popular may not be so popular now. It's like "Book from Heaven" and "Sheriff Black Cat" have been remade into movies, but now children don't like to watch them anymore. The same is true of Zheng Yuanjie's works, if they continue, the influence of the works will become less and less. Ten years from now, when the current group of children grow up, will they still recommend your work to their children? The best way is to film and television, expand the audience through film and television works, and cultivate more audiences! Jin Yong is very smart and knows that film and television works will expand their influence, so even if Yu Zheng wants to buy his copyright, he will buy it correctly!"

Speaking of this, Zhang Ran glanced at the Zheng father and son, saw that they were silent, and continued: "There is an animation company at the peak of the century, which can produce cartoons, a film company, and a film company, which can make movies, the world's largest derivatives sales platform in our hands, which can promote corresponding derivatives, and we have a theme park in our hands, which can put the content of your fairy tale into the theme park, and even build a Pipiru theme park in the future." In China, only we can develop your works in an all-round way, and even we have the ability to promote your works to the world, so that you can become the world's fairy tale king! "Dragon Group" is proof that each issue of Dragon Group's comics can sell more than 40,000 copies in the United States, enter the top 50 of the comic book sales list, and the audience of each episode of the TV series exceeds 10 million. Many American children know that there is an organization in China that is as awesome as the Avengers called the Dragon Group!"

Zheng Yuanjie was a little moved when he heard this, in recent years, he always likes to compare with JK Rowling, and always says that the number of his works exceeds JK, and he very much hopes that his works will sweep the world like "Harry Potter", so he said: "I believe that the peak of the century has a ability, but I don't know how you plan to cooperate with us?"

Zhang Ran said: "I provide two ways of cooperation, the first is that we directly pay to buy out the ownership of the work in your hand other than the publishing right, and you can continue to publish, but how to get movies, animations, and others is our business, and it has nothing to do with you; ”

Zheng Yaqi and Zheng Yuanjie glanced at each other and said, "Could you please tell me, how is the division divided?"

Zhang Ran said: "The first one, I will pay 500 million to buy out all your copyrights, and after making a movie, we will give you a share, and the sharing ratio is 1%, including the income from movies, DVDs, and derivatives, which is the standard of Hollywood." Second, we pay 100 million to buy out all the copyrights in your hands, and the share ratio is 3%.

Zheng Yaqi immediately said: "We think the second one is more appropriate, but 100 million copyright fees are too little, we have more than 400 stories, you only pay 100 million copyright fees, on average, the copyright fee of a story is only more than 200,000 yuan, this is definitely not good, and 3% of the share is too little!" Zheng Yaqi has no concept of the division of film and television works, in his opinion, since it is a negotiation, it must be my sky-high price, and you sit on the ground to pay the money. He groaned for a moment and said, "At least 15% of the share!"

Zhang Ran heard Zheng Yaqi propose a 15% share and knew that he didn't know anything at all, so he was not annoyed, and chuckled: "The specific amount of the copyright fee, it's not urgent, we need to do market research and evaluate it, and then we can give accurate figures." But the percentage will certainly not change. In Hollywood, the general author's participation is 1%, like JK Rowling, who can only get 1% at the beginning. Because there are so many uncertainties in the movie, no one can guarantee which movie will be successful. After waiting until the first two movies exploded, JK Rowling got a higher score. I'm going to give you 3% directly, which is the top treatment! I'm not a big fan of nonsense, and what I share is the reserve price, and everyone can talk about it, and if they can't talk about it, they will disperse!"

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