Chapter 1011: Beyond the Apple System

Zheng Yaqi was stunned, it was the first time he met Zhang Ran to talk about business like this, give you a price, you can talk about it, forget it if you can't talk about it, this is too domineering, right? But others have this strength and confidence, and he has no choice but to say: "You see if we can cooperate like this, the two sides jointly set up a company, you contribute in cash, we invest in all the works, and the two sides jointly develop goods including clothing, toys, online games, and daily necessities." That's how we cooperated with Changying at the beginning, and we accounted for 30% of the shares at that time. ”

Zhang Ran said lightly: "Zheng Yuanjie's works are very famous, it's true that they are big IPs, but they can be realized without big IPs." "Street Fighter" is famous, right? But the movie adaptation has basically failed. "World of Warcraft" has 10 million users who land every month, but Blizzard wants to change the movie, but none of the six Hollywood majors are willing to take over, and in the end they can only pull the legend and Wanda together. The reason is very simple, games and movies are two worlds, gamers will buy movies in the future, and the same is true of Zheng Yuanjie's fairy tales!"

Zhang Ran looked at Zheng Yaqi and said: "There are many people who buy Zheng Yuanjie's fairy tales, and there are more people who watch them, but will these people pay for the movie? Will they buy related clothing, toys, and various derivatives? You have also read the research report, how many people will pay? If Zheng Yuanjie's works are like "Harry Potter", there are big fans of fanatical fans, I am afraid that Changying Group will also develop it, and it will not wait until today. Zheng Yuanjie's works have a wide audience, but there are not many fanatical fans, and in order to develop them in an all-round way, it is necessary to cultivate fans first. This requires a lot of capital investment, not a matter of tens of millions, but hundreds of millions, or even billions. You can ask the industry, especially Hollywood companies, and see how it's divided!"

Zheng Yuanjie hopes that his works will be fully film and television, and in 06 he handed over all the film and television adaptation rights to Changying Group, and the result was a happy thing. In 11 years, he excitedly announced on Weibo that he had reached an agreement with Mingnuo Culture to change "The Adventures of Bauer" into a 52-episode cartoon, and finally there was no movement. Just like Zhang Ran said, only the peak of the century has the strength to comprehensively develop his own works in China. Zheng Yuanjie said: "If we give the authorization to the peak of the century, then how do you plan to develop it?"

Zhang Ran said: "There are hundreds of your works, some of which are particularly suitable for making feature-length animations, such as "Shuke and Beta", some are particularly suitable for making animated films, such as "The Adventures of the Red Flag Car", and some are especially suitable for making movies, such as "The New Legend of the Bull Demon King" and "Dragon Ball Storm". We are not a company that will take a handful and leave, but hope to make Pipi Ru Sisi into a super IP like Mickey Mouse Donald Duck and survive for a long time. Pipiru, Lusisi, and Shuk and Beta are well-known, but they are not brands, and we have to make them brands so that they can last forever. This is a systematic project that must be progressed step by step. ”

Zhang Ran glanced at Zheng Yuanjie, saw him nod slightly, and continued: "The first thing we do must be cartoons, maybe "Shuke Beta", as well as a series of cartoons by Pipiru and Lu Xixi, and then broadcast them to various TV stations at a low price, or even for free, to cultivate the audience, so that young audiences can become avid fans of Pipiru and Lu Xixi, so that they will pay." After two or three years, after accumulating enough popularity, we will gradually launch movies, costumes, derivatives, and theme parks, so that resources can be gathered to form a closed loop of the industry. ”

Zheng Yaqi said: "Among the people who have come to us to cooperate in the past few years, the most are for animation authorization. But there are two kinds of people here, one is to be subsidized by the government, and the other is to use the brand to find the government to enclose land. The cost of the animation they made was only 500 yuan, and the government subsidized 1,500 yuan per assembly, and they made money at once. We didn't agree, if we want a subsidy, I might as well do it myself, do we need you? If we give you the work, then you have to come up with enough money to make it, and we don't want the shoddy work to ruin our sign. ”

Zhang Ran chuckled: "Do you know how much a domestic TV series costs per episode? Basically, 12 million episodes, and how many episodes of "Dragon Group" are? Now it's almost 20 million per episode. "Dragon Group" is the IP we are cultivating. We are definitely willing to spend money on film and television production. I don't know much about the animation market, so I can't tell you how much money is invested in an episode, but I want to say that since we're doing it, it's definitely going to be made at the top level in the world. Not only will we make ordinary animations, but we may also add VR content, which is very expensive!"

Zheng Yuanjie and Zheng Yaqi didn't know what VR was, so they were a little curious, so they asked Zhang Ran what VR was. Zhang Ran briefly introduced what VR is and what are its characteristics. Zheng Yuanjie was very excited after listening to it, and said that he wanted to write a fairy tale about VR. Zhang Ran suddenly smiled, Liu Cixin said after experiencing VR, he wanted to write a science fiction about VR, and Zheng Yuanjie knew that after VR, he wanted to write a fairy tale about VR;

Zhang Ran talked about his idea of VR, Shuke and Beta one flew a plane and the other drove a tank, both of which can be presented from a first-person perspective. For example, Shuke flew a plane and fought with pirates, which can be made into VR, allowing the audience to watch it fight with pirates from Shuke's perspective. This can be made not only into a VR animation, but also into a VR game, placed in a theme park, allowing the audience to fly a plane and fight pirates.

After listening to Zhang Ran's description, Zheng Yuanjie and his son were very excited, and felt that the cooperation with Century Summit could really develop the potential of the work. However, on the issue of the buyout amount and the proportion of shares, they still did not let go, they are not very clear about how Hollywood shares and how to operate, and they must be fully understood before they can decide.

Zhang Ran chatted with Zheng Yuanjie and his son for an afternoon, and invited them to dinner in the evening, and the two sides finally reached a cooperation intention. Specific issues such as the buyout funds and the share ratio need to be further negotiated. Of course, Zhang Ran will not talk to them again, but will send a special team to talk.

After returning home, Zhang Ran was about to tease her daughter, but the little girl had already slept. Zhang Jingchu took a shower and sat on the bed in a bathrobe to read a book. Zhang Ran went over and hugged Zhang Jingchu to play a fun game with her. As a result, as soon as I took off my clothes, my phone suddenly rang. He picked it up and saw that it was Hastings's, and he connected it. Hastings told Zhang Ran that Lenovo's acquisition of Motorola's mobile phone business had been negotiated and asked if he would attend the signing ceremony. Zhang Ran said, Lao Wu can attend, I won't attend!

Hanging up the phone, Zhang Ran and Zhang Jingchu were about to continue, but they didn't expect the little girl on the crib next to them to cry again. Zhang Ran spread his hands at Zhang Jingchu, and then saw what happened to his daughter. Not surprisingly, it was urine. He quickly changed the little girl's diaper, and then held it in his arms and coaxed.

On January 21, Lenovo announced on its official website that it would acquire Motorola's mobile phone business from Century Summit for $3.5 billion. The vast majority of Motorola Mobility's employees, factories, 2,000 patents, brands and trademarks, and partnerships with more than 50 operators around the world are all part of the Lenovo Mobile Business Group, which is headed by Liu Jun, Senior Executive Vice President of Lenovo Group. Century Summit will retain part of the R&D team and form a new Motorola VR company, with Hastings in charge.

Under the agreement, the purchase price is $3.5 billion, including $1.5 billion upon completion of the acquisition, including $750 million in cash and $750 million in shares of Lenovo common stock, with the remaining $2 billion to be paid by a three-year promissory note.

After the news of Lenovo's acquisition of Motorola came out, it attracted the attention of the global media. No one expected that the peak of the century would sell Motorola so soon, let alone that Motorola would depreciate so much. In 2011, Century Summit acquired Motorola for $16.8 billion, and in less than three years, it was sold to Lenovo for $350 million, before Century Summit had sold the set-top box business for 2.3 billion yuan, and on paper, Century Summit lost $11 billion.

Zhang Ran and Century Summit have made a lot of acquisitions in recent years, and there have been many successful ones, but there have also been many failed acquisitions. It's just that most of these failed projects are small and don't attract much attention. Unlike the acquisition of Motorola, Motorola is a world-class brand and has lost $11 billion on paper. As a result, many media described the acquisition of Motorola by the Summit of the Century as the most serious failure in Zhang Ran's life.

The domestic media led by "Xinjing Daily" and "Southern Weekly" have fallen into a carnival, when Zhang Ran bought Motorola, they were singing and declining, and now "facts" have proved that they are right. As a result, these media reported Zhang Ran's "fiasco" in the form of front-page headlines, and they were as excited as the New Year.

"Now that Century Summit has thrown Motorola to Lenovo, we know with more certainty the fact that Century Summit bought Motorola was a gamble, and the acquisition of Motorola was obviously a big mistake. ”

"Zhang Ran's sky-high error correction fee: the 16.8 billion Motorola acquisition error has finally been corrected!"

"With a loss of $11 billion, why is Zhang Ran's acquisition of motorcycles a disaster?"

Zhang Jingchu was very worried when she saw the news, and couldn't help asking, "You really lost so much money?"

Zhang Ran gave Zhang Jing an initial calculation: "From the book, we did not lose more than 11 billion, when we acquired Motorola, Motorola had 3 billion cash in its hands and enjoyed 1 billion US dollars in tax deductions." On paper, we lost 7 billion. To see whether the acquisition is successful, we can't just look at the capital, and the most important thing is to see whether the purpose of the acquisition has been achieved. We acquired Motorola for two purposes, one to promote the Phoenix system, and the other to develop VR and wearables using Motorola's engineers and technicians. Phoenix's market share has skyrocketed in recent months, and now it should surpass Apple, and Motorola's VR and wearables R&D teams have also been retained, so the acquisition of Motorola is not a failure, but a huge success!"

Zhang Jingchu laughed when she heard Zhang Ran say this: "Then I'll be relieved!"

Several media such as "Xinjing Daily" were happy for only one day, and if the statistical report released by the world-renowned institution IDC was a huge slap in the face, it slapped them in the face. According to the statistics of various operating systems in the global market released by IDC in the fourth quarter of 2013, the Android system has a market share of 61.4% in the global smartphone market, ranking first among the major mobile operating systems, ranking second is the Phoenix operating system with a market share of 21.3%, ranking third Apple's IOS system with a market share of 15.6%, and Microsoft and Blackberry occupy the remaining share.

IDC's statistical report stunned countless people, and no one expected that in just half a year, the market share of the Phoenix system soared from 4.6% to 21.3%, surpassing Apple's IOS and becoming the world's second largest market system.

That night, "News Network" spent nearly a minute reporting the news that the Phoenix system surpassed Apple's IOS. After the broadcast of "News Network", the entire network suddenly fell into a carnival.

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