Chapter 1047: Released in North America
North American audiences don't like to watch foreign language films, and "Scorching Sun" is a rural theme, so they are even less interested. If you want to attract the audience to the cinema, you must tell them that "Scorching Sun" has the top 3D effect, the top special effects.
Cameron is the spokesperson of 3D movies, and having him on the platform can add a sense of technology to the film and attract more audiences to the cinema, which is the fundamental reason why Zhang Ran invited Cameron as the object of dialogue.
Zhang Ran's thoughts were not in vain, and the next morning, almost all the North American media were talking about Cameron and movie visual effects.
"Cameron praises 'Scorching Sun': Zhang Ran uses 3D to achieve immortal masterpieces!" - Los Angeles Times
Cameron praised director Zhang Ran's use of 3D technology to achieve a monumental masterpiece, and the greatest pleasure is to sit in the theater and experience the journey brought by the master director Zhang Ran, the film is very exquisite, beautiful, magical, and the film is intoxicating from the beginning. —The Washington Post
In Cameron's view, the significance of "Scorching Sun" lies in Zhang Ran's successful expansion of the application of 3D to films in other fields and other themes, breaking the inherent framework that 3D is only suitable for science fiction and action movies. He said that "Sun Scorching" couldn't have been better, and that if you want to enter this amazing world, you have to watch it with your own eyes. —The New York Times
In the next two days, Zhang Ran appeared on five talk shows, including the Allen Show and the Embarrassment Daily Show. Among them, the hosts of ABC TV's talk show "The Vie" are 5 women, who are known for their gossip and poisonous tongues. Zhang Ran used fluent English to fight against five, and talked easily with the five hostesses led by Whoopi Goldberg, and seemed personable. After the show was broadcast, many female viewers claimed on social networks that they were in love with Zhang Ran. Many talk show programs have also handed olive branches to Zhang Ran, hoping that Zhang Ran will be on their own shows.
On July 23, two days before the official release of "Scorching Sun", Summit Entertainment held the North American premiere of the film in Los Angeles. The premiere cinema is the first Truth Hearing theater in the United States to be certified by the Summit of the Century, and the theater uses two 4K laser projectors, as well as a large number of patented sound effects and picture processing technologies to have the highest audio-visual effects.
Century Peak spent money in North America to promote "Scorching Sun", hoping to expand the influence of the Diting Atmos system through the movie. Of course, the peak of the century did not expect the panoramic sound system to make much money, after all, the annual profit of IMAX is only more than 30 million US dollars.
Zhang Ranzhen's purpose is to sell Diting holographic headphones and home theaters by launching the brand of Diting Holographic Sound. The size of the global headphone market is more than $10 billion, and the market for home theater is even bigger, and that's where the real money comes in.
In addition to Li Xuejian and Wang Luodan, who flew over from China to join Zhang Ran, Hollywood superstars such as Keanu Reeves, Tom Cruise, and Robert Downey Jr. came to cheer on the premiere, and at the same time, theater owners led by Emperor Entertainment, leaders of Hollywood studios such as Paramount and Fox, and celebrities from all walks of life, including Los Angeles Mayor Gahiti, also came to help.
The whole premiere does not need to be repeated, and it is not much different from the premiere in Cannes and China.
The premiere ended with applause and cheers.
A week ago, the word-of-mouth ban on "Scorching Sun" had been lifted. Rotten Tomatoes has a freshness rating of 96%, 43 out of 45 reviews, 43 are fresh and 2 are rotten, with an average score of 9.3 and a want-to-see index of 98%. After the movie premiere, Rotten Tomatoes included a new batch of film reviews. So far, a total of 107 film reviews have been included, of which 101 are fresh, 6 are bad, the freshness is 94%, and the average score has dropped to 9.1 points. On MTC, "Scorching Sun" achieved a comprehensive score of 96 points, and 25 out of 39 media outlets gave it a perfect score of 100.
"I previously commented that 'Guardians of the Galaxy' is the most entertaining popcorn blockbuster in recent times, so 'Sun Scorching' seems to represent another form of blockbuster, and it even presents a lot of things that don't seem so entertaining. The film is serious, restrained, heavy, ambitious, and even tragic in beauty, which I like very much. —Mike Hogan, film critic for The Huffington Post
"Sunburn is a masterpiece of excellence. It's cruel, it's cold, it's moving. The special effects are invincible, the performance is amazing, and the soundtrack is great, Zhang Ran tells us through this movie that he is really omnipotent. —Newark Star Chronicle film critic David Medske
"'Sunburning' was destined to be the best film of the summer, a shocking film, from the first frame. "The Scorching Sun" needs to be viewed at Holographic or Dolby Cinema. It is a work of great anesthesia, grotesque, expansive, tragic and romantic, a great masterpiece of vertiginous madness, which can only be described as a great success. This is a movie that will make you despair, but it will give you hope. I think it's too early for the greatest films of the 21st century to be selected, otherwise "The Scorching Sun" would definitely make the list. —Time Magazine film critic Stephanie Zazarek
"It's a perfect movie, a great movie. From the beginning to the end, it touches your heart, intensifying, going deeper, so that you can't be distracted at all. Everyone who watched it knelt down in front of Zhang Ran, even if you are not interested in this subject, you definitely have to obey Zhang Ran's film technology. In the world of cinema, he is God. —USA Today film critic Brian Ritter
In the praise of the media, "Scorching Sun" was officially released in 3,173 theaters in North America.
There are three new films released on the same day as "The Scorching Sun", two of which are small-budget literary films, and the only one that can pose a threat to "The Scorching Sun" is "Hercules" starring Dwayne Johnson. "Hercules" has a rather bad reputation, Rotten Tomatoes and MTC are not passing, but Dwayne Johnson's box office appeal is very strong, and the movie is a classic story adaptation of Greek mythology, and its strength should not be underestimated.
On the morning of the 25th, a large number of Chinese audiences began to enter the cinema, especially in the cinema in areas where overseas Chinese gather, and the Chinese audience was even more crowded. In the evening, many Chinese families help the old and the young, and the whole family goes out to watch movies, which is like the New Year.
Over the years, Century Summit has been working hard to develop the Chinese film market in North America, and has been working hard to cultivate the audience's habit of watching Chinese movies. Summit Entertainment has released many domestic commercial films in North America, such as "Nine-Story Demon Tower", "Chasing and Killing Planet K" and so on. These films are well-made, have wonderful stories, and cool special effects, and have received quite well among the Chinese in North America. Now Chinese audiences in North America are very recognized by the Chinese films released by Summit Entertainment, as long as they are Chinese films released by Summit Entertainment, many people will enter the cinema.
More importantly, in the eyes of many overseas Chinese in North America, Zhang Ran is the pride of the Chinese. For a long time, Chinese actors played roles such as kung fu masters, gangsters, and sexy beauties in Hollywood, but after Zhang Ran acquired Summit Entertainment and Netflix, the status of Chinese in Hollywood gradually improved, and their image became more and more positive.
The division of the Chinese community in North America is relatively serious, and it can be said that there are many contradictions between new immigrants and old immigrants, and between mainland immigrants and Hong Kong and Taiwan immigrants, and they do not like each other. But no matter which group they are, they regard Zhang Ran as a hero. After the release of "Scorching Sun", many Chinese audiences have entered the cinema to show their support.
On its first day of release in North America, "The Scorching Sun" grossed $11.05 million. For a blockbuster, this result is not good, but for a foreign language film, this result can be said to be an unprecedented success, setting a new record for foreign language films.
"Scorching Sun" shocked Chinese audiences, but also shocked all American audiences who watched the movie. Everyone who watched the movie was shocked by this tragic story. After watching the movie, many uneasy fans and audiences have logged on to the Internet, poured into various rating websites and online communities, scored "Scorching Sun", and shared their own viewing experience.
Industrial Light & Magic staff Su Yue frantically Amway to acquaintances on Fly: "I now know why so many Chinese media say that "Scorching Sun" is a spiritual epic of the Chinese, that kind of unyielding, that kind of strong, too touching people's hearts." Zhang Ran's control over the camera and the film has reached an unprecedented degree. Li Xuejian's performance is simply amazing, not inferior to any Oscar winner. I really can't wait to watch this movie again, this is definitely my favorite Zhang Ran movie, I haven't said this kind of thing before watching "Future Apocalypse", but this one is definitely the first in my heart. I hope the movie will do well in the United States, and I hope everyone will watch it. ”
American netizen kaitang-60542 wrote on IMDB: "This movie must be watched in a theater with a listening system. Only the Di Ting system can make you really immersed in it, you must watch the Di Ting version of "The Scorching Sun". The movie itself has surpassed imagination, like an adventure, like a roller coaster, it is a very pure enjoyment, the picture and sound are perfect, it is absolutely an incredible perfect experience, when you sit in the theater, you feel like you will be sucked into the huge screen, the truth will take you to places you have never been before, even out of the theater, the shock is still evocative and makes you stunned!"
Hunter Volcker, Google's director of product management, shared his experience on Facebook: "I can't remember the last movie that made me feel short. "Scorching Sun" kept me enthusiastic all day long. That old Chinese actor performed so well, even better than Tom Hanks' performance in "Desert Island Aftermath". It's a pity that he is Chinese, otherwise next year's Oscar winner will be his. My favorite is the dog, it's so smart and cute. The sound roar of the cinema and the large number of first-person perspectives made me feel like I was the protagonist of the movie, that I was facing that terrible thing and really brought me into the world of cinema. I enjoyed it for almost 2 hours without getting bored at all. In the theater where I watched the movie, no one left their seats until the end credits appeared. Everyone looks like they can watch another half-hour of the movie. I've never seen this before. ”
On IMDB, 65,000 fans gave "Sun Scorched" a high score of 8.8. This score is not as good as "Future Apocalypse", but as a Chinese film, it is already a miracle to be able to get this score. Zhang Ran's "One Man Shines the Light" was hailed by critics as the best film of the 21st century, and it only had a rating of 8.3 on IMDB.
Over the next two days, Sunburn performed very solidly in North America, grossing $12.46 million on Saturday and $851 on Sunday. In three days, the film made $32.02 million at the box office. This result beat the $2,980 of "Hercules" and became the top box office of the week.
Zhang Ran's fans and fans, as well as many domestic media, are very concerned about the performance of "Sun Scorching" in North America. As long as the film is successful in North America, then in Europe, in other regions there will not be much of a problem. When the news of "Scorching Sun" winning the weekly box office in North America reached China, fans rejoiced, and the media reported it with an exaggerated headline at the first time.