The first-week box office of 665 million for "Sun Scorched" broke the first-week box office record set by "Transformers 4" last month, and it was also the first film to surpass 200 million at the box office for three consecutive days.

Not only that, "Scorching Sun" has also been a great success in Dongying, South Korea, Singapore, Malaysia and other countries and regions, winning the box office championship in the first week. Among them, "Scorching Sun" performed particularly well in the Dongying market, earning 1.56 billion yen at the box office in the first three days, easily winning the first week, and in South Korea, "Scorching Sun" topped the box office list with 1.35 million viewers in the first three days...... Across Asia, "Sun Scorching" grossed $136 million in its first week.

The box office of "Scorching Sun" in the first week was not as good as "Future Apocalypse", but the word-of-mouth was better and the audience rated it higher. On Dongying Yahoo, "Scorching Sun" has a score of 4.85, ranking first, and on the Korean portal Naver, "Scorching Sun" has a rating of 9.6, beating all movies and topping the list......

The tragic story of "Scorching Sun" and the excellent special effects shocked everyone! On Dongying Yahoo, Naver, and Fly, countless fans who have watched the movie are discussing this movie, and almost all of them have praised it.

""Scorching Sun" is really moving, after watching the movie, my chest hurts from crying. I especially like the blind, it is so well-behaved, gentle, and obedient. Its persistence and persistence moved me. The time he spent with the ancestor was only a few months, and in the end he would rather die than stay by the grandfather's side. This is a very tragic story, and it is also a story full of warmth. It's been a long time since I've come across a movie like this that makes people cry. - Dongying netizen Aya Kuramoto

"I don't know how to describe this movie, Zhang Ran, as the president of the army of visual effects technology, the army of biological design, the army of motion capture, the army of stuntmen, the army of dancers, the army of actors, the army of music and sound, he perfectly integrated it all into a movie in a way that makes people stunned, this is "The Scorching Sun". - Xiangjiang netizen Huo Xixian

"There are many excellent directors in Korea, Park Chan-wook, Bong Joon-ho, etc., but none of them are comparable to Zhang Ran, they always like to shoot all kinds of dark and distorted content, as if they can't make movies if they are not dark, no one can make a movie like "Scorching Sun". "Scorching Sun" is the most shocking movie I've ever seen, and it can make people's souls tremble. It would be great if a Korean director could make such a movie!" - Korean netizen Choi Dazhi

On Monday, July 21, driven by high word-of-mouth, "Sun Scorching" fell very low in the whole of Asia, of which the domestic decline was only 41%. Under normal circumstances, blockbusters fall more than 50% on Monday. In stark contrast to "Sun Scorching" is "Small Times 3", which grossed only 20.26 million on Monday, a staggering 61% drop.

After getting the news, Zhang Ran smiled. He remembered that in the previous life, the box office of "Small Times 3" was as high as 500 million, and according to the current trend, it is difficult for the box office of "Small Times 3" to exceed 400 million. Although Zhang Ran did not scold "Little Times 3", "Scorching Sun" can defeat movies like "Little Times", and he is still very comfortable.

The success of "Scorching Sun" in Asia has made all fans who follow "Scorching Sun" look forward to the film's performance in North America, and at this time, Zhang Ran is already in the United States, ready to promote the film's release in North America.

"Scorching Sun" was not released simultaneously worldwide, it was released in Asia first, then in North America, and then in Europe and around the world. Domestic propaganda has been handed over to Li Xuejian and Wang Luodan, while foreign propaganda can only be run by Zhang Ran.

Zhang Ran attaches great importance to the promotion of "Scorching Sun" in North America, and has also made great efforts to spend $70 million on publicity. From a month before the release of the movie, major theaters began to play the trailer of "Sun Scorching", two weeks before the release of the movie, the online publicity began to be carried out on a large scale, and the word-of-mouth of "Sun Scorched" on Fly began to be lifted, a week before the release of the movie, the word-of-mouth of Rotten Tomatoes and MTC began to be lifted, and a week before the release of the movie, the trailer of the movie began to be broadcast on TV to attract the attention of the audience.

As a foreign language film, it can be said that it is unprecedented to spend so much money on promotion in North America. Many industry insiders think Zhang Ran is crazy, $70 million, which is the promotion fee for Hollywood's top blockbusters in North America. As a foreign language film, throwing so much money will definitely cause huge losses.

Zhang Ran knew that foreign language films had a limited audience in North America, and that the DVD market was shrinking sharply, and that "Scorching Sun" had no derivatives to develop, and that it was very likely to lose money in North America. However, what Zhang Ran really values is not the income from the movie, but the promotion of holographic sound technology, which is what really makes money.

The first stop in North America for "The Scorching Sun" is the University of California, Los Angeles, where Zhang Ran will start a conversation with James Cameron on the theme of "The Future of Cinema".

When Cameron and Zhang Ran walked into the auditorium together, they were startled when they saw thousands of students in the entire auditorium standing up, clapping their hands and calling Zhang Ran's name. In his impression, students in a university like ULCA should be very proud in their hearts, but he didn't expect that they were like little fans in front of Zhang Ran, and they were extremely fanatical.

Soon after Zhang Ran and Cameron took their seats, "Scorching Sun" began to play.

During the screening of the film, UCLA students reacted the same way as the Cannes and Chinese audiences. At the beginning of the movie, everyone is more relaxed. However, as the movie progressed, when the gale, rats, and yellow wolves appeared one by one, the sound of snorting air kept sounding at the scene, and exclamations such as "God" and "It's amazing" were endless. The tragic plot, beautiful pictures, and shocking sound effects couldn't help but impact the hearts of the audience.

When the movie ended, all the students with red eyes standing up and giving the warmest applause.

In the deafening applause, Zhang Ran and Cameron were invited to the stage by the host.

The moderator of the conversation was Richard Film School's film and television writing program, which is ranked No. 1 in the United States, and Richard Walter is the chairman of the program.

Zhang Ran used to rub Richard Walter's classes when he was studying at UCLA, and after he came on stage, he opened his arms and gave the old man a hug. Richard Walter used to like Zhang Ran very much, and now that Zhang Ran can achieve such a high achievement, he is happy and proud from the bottom of his heart.

After a few pleasantries, Richard Walter smiled at the UCLA teachers and students in the audience and said, "Ladies and gentlemen, and friends who are watching our live broadcast through Netflix at this moment, good afternoon. Everyone is very welcome to come to the scene, today our event is hosted by Summit Entertainment and hosted by UCLA, it is about movies, a discussion about the future of movies, I believe you are also looking forward to it!"

After the opening remarks, Richard Walter directly threw out the question: "James, just now you watched Robin's new film "The Scorching Sun" with us, which part do you think has the most profound impact and why?"

Cameron thought for a while and said: There are several things that impressed me deeply in the movie, and if I want to say the most profound, it should be the long shot of more than 20 minutes at the end of the movie. This is an example of the perfect fusion of artistic attainment and advanced 3D technology, and it is also a model of the dream world created by Zhang Ran in the film, which makes the audience subconsciously think that what they see is really happening, and 3D makes its performance more powerful. When the movie is officially released, I will go into the movie and watch it again, observing the filming techniques, camera placement, and so on. Zhang Ran's application and processing of 3D technology has inspired me a lot. ”

Hearing Cameron say this, the students feel very proud, Cameron is a director who is famous for his technology, and has set off a 3D storm around the world through "Avatar", but now he actually said that Zhang Ran's application and processing of 3D technology has inspired him a lot, which is enough to prove how awesome Zhang Ran is!

Richard Walter looked at Zhang Ran and asked with a smile: "Robin, do you agree? I have seen all your films, I think you are a director who constantly challenges himself, and every movie has something new in it." After watching this film, it seems that you have reinvented a new concept, why did you choose this story?"

Zhang Ran bowed to Cameron and said modestly: Thank you James for the compliment you gave me just now. In 07, Zhang Jingchu was preparing to shoot "All the Nights in the World", which was the winning work of the Lu Xun Literature Award. I think it's very good, so I found the winning works of the Lu Xun Literature Award, and I took a fancy to the two articles "A Man Puts on the Lantern" and "Years, Months and Days", especially "Years, Months and Days", and I was very moved after reading it. At that time, I said to myself, I must make this story. finally put it on the screen this year, which is "Scorching Sun". ”

Richard Walter looked at Cameron and asked, "James, we all know you're not bullish on VR, and Robin is very bullish on VR." This time, Robin used VR technology in "Scorching Sun" to create a VR clip of a few minutes. How do you feel after watching it, and do you have any plans to try VR technology in the sequel to Avatar?"

Cameron shrugged his shoulders and said lightly, "I was blown away by the VR footage of Sunburn and changed some of my minds, and I'm going to try experimental VR." However, I don't think the current VR is really VR, it's really just a panoramic camera. Because you don't have any space control, you can only look around in the environment, and that's not really VR. In real VR, you can move around. And when you're in an environment, you have a lot of control over where you are. ”

Richard Walter looked at Zhang Ran again and asked, "Robin, what is your next project, will you use VR technology?"

Zhang Ran has always been committed to the promotion of VR technology, hoping to drive more people to shoot through his own efforts, and he will definitely not hide his plans: "There is a plan to shoot a VR feature film, and the film is more than 70 minutes. However, since most of the existing audiovisual language cannot be used in VR, it can only be tested and filmed at the same time. I'm going to shoot at intervals, and I'm going to shoot at intervals, and the whole process will be quite long, maybe three or four years, or even longer."

Speaking of this, Zhang Ran glanced at Cameron and said: "I don't quite agree with James's view of VR, VR now is like a movie 100 years ago, you can't say that no color, no sound is not a movie." Now VR movies really can't move around at will, now it's a baby, and we need to keep pushing in order to grow. At the beginning of this year, I set up a film studio with the goal of combining VR technology with film and exploring the language of VR cinema. Next, I'm going to build a VR lab at UCLA. Let our students join in the exploration and research of VR. In recent years, USC has been beaten by UCLA, and in VR, we have to be stronger than USC!"

The audience burst into laughter and complained at UCL that USC was the most popular, and they all burst into applause.