Chapter 461: The King of Advertising

Huang Guangyi is still staying in Guangdong Province and the surrounding areas to visit manufacturers, this is not a simple and quick solution, sometimes you have to wait, many times, you have to run again and again.

Because wherever possible, manufacturers are less willing to take sides in the face of uncertainty...... Even if you're fruity.

Huang Guangyi worked hard, but he never met the young man who burned incense again.

In fact, Jiang Che has also contacted some companies in the name of Three-Body Advertising Company these days, and met with Miss Dong and others of Gree in an official capacity.

Miss Dong asked Jiang Che to take it to Mr. Zheng. The close connection between IKEA and Gree was actually established between Zheng Xinfeng, Chu Lianyi and Dong Minzhu in the first place.

Gree is now facing the same problem as Pan Ning of the Pearl River Factory, demanding reform and breaking away from the absolute control of the town government, but the demand is not met.

It's just that the government's response over there seems to be more intense, and this time, a large number of middle and high-level talents in Gree suddenly resigned en masse, and under the huge blow, Dong Minzhu stuck to his position and was more and more valued by Zhu Hongjiang.

"Will IKEA win?"

Dong Minzhu asked, she is a straight person, and the situation in front of her is also very clear, Huang Guangyi's whereabouts have been in Guangdong Province.

Jiang Che smiled and said, "Yes, and Gree's shareholding system reform, IKEA can help." ”

"......" Dong Minzhu was slightly stunned, looked at Jiang Che and thought for a while, and said, "Then Mr. Jiang, you are busy first." ”

This sentence is very skillful, even if the relationship is close, Dong Minzhu still did not make too many statements, which means, Gree will not jump out directly to stand in line.

Jiang Che should indeed be busy, and his final exam is also dangerous.

But it was under such circumstances that he suddenly flew to Shenghai.

Sheng Hai, Red House Western Restaurant.

In China, Shenghai people's acceptance and enthusiasm for Western food have been at the forefront for a long time, after all, this is the first place where the country came into contact with the Western world.

Shenghai people are also famous for their petty bourgeoisie.

Red House Western Restaurant is one of the oldest French restaurants in Shenghai, founded in 1935 on the famous Xiafei Road. The per capita consumption of more than 100 was not low in the mid-90s.

Lin Yujing skillfully ordered her favorite dishes, didn't even look at the menu, and said the details of various tastes...... She's simply not too skilled.

"I haven't been here for almost a month...... Finish. Lin Yujing looked a little excited, and when she looked up when she said this, she found that Jiang Che was looking at her meaningfully and smiling, and the last word was almost brought out by inertia.

"Have you been here a lot before?"

Jiang Che knew that although her Miss Lin was a foodie, she was still very frugal, and she often came to such a place to eat, which was not in line with her family conditions.

"I, I've been here...... Came once. ”

Lin Yujing was a little flustered, she had a very strange feeling: while she was in love with Jiang Che, she secretly made an appointment with Chu Lianyi for dinner without him, again and again......

Me, this is a love triangle, is it cheating?

No, why me? Huh?

If he hadn't understood Lin Yujing, Jiang Che would have been worried, he didn't ask any questions, ordered his own dishes, and said casually: "What restaurant do you like to eat, you say, I will take you to eat in Shenghai for the past few days." ”

"Swan Pavilion's Phnom Penh soup, shredded chicken baked noodles, Xinlicha's borscht, pork cutlet, Portuguese chicken......" Lin Yujing glanced at Jiang Che, "these ...... I've never eaten it once. ”

"Really, right?" Jiang Che said with a smile: "That must have been thinking about it for a long time, such a treasure." ”

“…… Well. ”

"You seem to be a little fatter than you used to be. ”

"......Ahh

"It's a good thing, you're too thin, even if you're fat, you're still thinner than others. ”

“…… That's good. Lin Yujing let out a sigh of relief, a little happy, thought about it for a while, and then raised her head and said, "Then where do you say I'm fat?

“…… That's what you have to check to know. ”

"Well, I don't. Miss Lin panicked again.

The waiter served the food, Lin Yujing finally diverted her attention, and after a while, she probably found that she was too focused on eating, and she was afraid that she would snub Jiang Che, so she found a topic and said, "Jiang Che, let me tell you a joke, right?"

"Okay. Jiang Che took a sip of water and said, "Wait for me to drink it first, I'm afraid it's too funny." ”

"Hmm", Lin Yujing waited until Jiang Che put down the cup, watched him stop his Adam's apple, and said seriously, "Excuse me, how many steps does it take to put the dinosaur in the refrigerator?"

Jiang Che: "......" Fortunately, he finished drinking the water.

This is probably indeed a novel joke, although it is not so popular in this era, the impression is that it will not be until 2000, this joke will be carried forward by Zhao Benshan and Song Dandan, and the advertisement of Rongsheng Kelong series refrigerator has just been launched.

"I don't know. ”

"The first step is to open the refrigerator door, the second step is to put the dinosaur in, and the third step is to close the door. Ha, done. Lin Yujing was waiting for Jiang Che to smile.

Jiang Che said while eating, "Is the refrigerator that big? ”

"It doesn't matter. Lin Yujing frowned depressedly, and said helplessly: "It's an advertisement, it seems to be called Kelong." ”

Jiang Che nodded, satisfied with the effect of the advertisement, if it was the advertisement itself, after the joke was told, when people were confused or laughing, the picture should be a middle-aged beauty with a graceful temperament walking out from behind the refrigerator, holding the refrigerator and saying:

"Kelon series refrigerators, small size, large capacity, although we can't fit a dinosaur, but we can fit a home safe, healthy, happy and delicious. ”

The brand concept of Rongsheng only appears in the text part, which has been weakened to a certain extent.

"Have you seen it?" Lin Yujing said, "I haven't seen it, it was said by a classmate." ”

"I've never seen ...... on TV," Jiang Che said, "but I shot this commercial." ”

Lin Yujing: "......"

"What's wrong?"

"The jokes you make up aren't funny at all. Lin Yu said quietly.

In the next few days, Jiang Che was in Shenghai, taking Miss Lin to eat at least once a day, and then she went to class, he was busy outside, Lin Yujing didn't know what he was busy with, only what securities he went to for a while, and what company he went to for a while.

"IKEA is at war with a company called Guomei, right?"

When Lin Yujing asked this question, IKEA and Guomei had already officially started a war in Linzhou, and the war spread to the surrounding areas, to Shenghai, to the cities of Yuejiang Province, and even to Hujian Province.

During this period, another advertisement for the Seagull Camera began to be trial-run on the local Shenghai TV station.

Advertising Screen:

[Old yard, old tree, two deck chairs.

One of them was empty, and on the other lay an old man with gray hair, and next to him sat his teenage granddaughter.

The old man was flipping through a photo album, showing his little granddaughter the pictures in the album, and said, "Look, your grandmother was very beautiful when she was young, isn't she? It's a pity that you haven't seen her, otherwise she would love you the most." ”

The little girl, who had never seen her grandmother, looked at the people in the album and nodded seriously.

The photos are flipped through one by one, and the women in the picture range from a girl in a dress and a pair of braids, to a heroic female officer in a military uniform, to a mother, to a gray-haired woman......

The old man's rough palm brushed the photo, stared down, and whispered with tears, "I miss her so much...... you, it's been ten years, and I've missed you so much. ”

At this moment, the mood and background of the picture suddenly changed, and the old man appeared in the scene of those old photos, with his grandmother, they were young, singing, dancing, and climbing the mountains...... The pictures flow one by one.

Finally, it was the back of the old man who got up and left.

Leaving behind on the recliner was an old Seagull camera.

The little girl curiously picked up the camera, pointed it at the lens, clicked, and took a picture.

End of ad. 】

A very ordinary, but touching scene.

If the advertisement of Kelon refrigerator is interesting, people laugh because of it and spread it, then the advertisement of Seagull Camera is moving, people cry because of it and tell it to others as a story.

Regardless of the style, there is no doubt that these are two successful ads, which can be seen in terms of effectiveness and popularity...... What's even more surprising is that they come from the same advertising agency.

For a while, the three-body advertising company became famous in the business world, and this has just begun, and it will be even more amazing when the sales data of Kelon and Seagull come out.

…………

At this point, Jiang Che also ended his trip to Shenghai and hurriedly returned to Guangdong Province.

Huang Guangyi's manufacturers coerced the standing meeting, just five days later.

"What, interested in going and seeing?"

Kelon series refrigerator advertising effect is excellent, the degree of social communication is very high, the word "Kelon" is now well known, in a private banquet to express gratitude, someone on the table talked about this topic, Pearl River factory boss Pan Ning asked Jiang Che with a smile.

Jiang Che said: "I really want to go and see it." ”

Penning nodded, "Then I'll call a car to pick you up then." ”

PS:

There may be a chapter tomorrow night, or not, I will see the situation, forgive me.