On the other hand, Huang Guangyi is talking with Mr. Liang of Galanz, and in the current market environment, it is impossible for him to ask the other party to sign an exclusive agreement to stop supplying to IKEA, which is unrealistic.

However, tilting is okay.

One is the skew in the price of the agreement, which will be fatal.

The second is the difference in payment method and time requirements. To put it simply, assuming that Guomei can postpone payment and get the goods first, while IKEA must pay for the goods, the room for the use of funds between the two will be a world of difference.

"Mr. Liang doesn't have to rush to give me an answer, our old friends are now. Huang Guangyi has his confident capital, he smiled and put down an invitation on the coffee table, and politely explained: "It's rare to come here, a few old friends in Guangdong Province said that they would get me a party when I finished running here...... I hope that Mr. Liang can enjoy the light by then. Huang waited. ”

Galanz Liang Qingde looked at the invitation, a little helpless and stunned, if his conjecture was not wrong - it should be an invitation or even coercion to stand in line.

The mall is merciless, and this is a bloodless battlefield...... So, Huang Guangyi is a nirvana? !

And his approach is a thief.

Because of one by one, it is actually difficult for manufacturers to make the decision to take sides, but if the situation is one-sided, the overall trend of tilting towards Guomei appears...... IKEA's defeat is present, no one will say that I choose fairness and justice to support it, for the sake of the future, most manufacturers can only follow the crowd.

What about IKEA? Liang Qingde also has normal business dealings with IKEA, and he does not have much emotional inclination, only interests are a consideration.

He just couldn't figure it out: why didn't IKEA move, it was like that...... Sitting still?

…………

In the conference room of the Pearl River Refrigerator Factory, there was silence for the time being.

The success of the Nutrition Express TV commercial, now no one can deny.

Of course, they can also say that it is not because of the use of Ma Jiajun's relationship, but they can use Ma Jiajun, can shoot advertisements of this quality, and can squeeze into CCTV's current popular "Focus Interview" advertising time period......

Doesn't this show that this three-body advertising company started by students is actually not simple? !

The one on the other side was silent, and the rest of the advertisers were stunned, and their expressions collapsed - sometimes things are so helpless, at the same table, some people were silent for a long time, thinking that they didn't expect it, but it turned out to be a bomb.

Vice President He is not an industry person, but of course he also knows the advertisement of Nutrition Express.

"But what's the use of that, the key is that you have to be on the spot......" The vice president muttered in his heart as he took the plan in Jiang Che's hand and glanced at it casually.

As far as the advertisement itself is concerned, no matter how good the company, no matter how good the creativity and plan, it is impossible for him to report and alarm Penning, and his purpose today is not here.

All eyes were on him, on his casual glance.

Advertisers are basically like this, usually small orders to maintain business, what they really look forward to, what they want to fight for is like the Pearl River Refrigerator Factory in front of them, a super big order that eats for three years.

They are a little worried...... Then they began to relax, because they could see that Vice President He did not pay too much attention to the young man and his plan because of the advertisement of Nutrition Express, he took the plan, and he just glanced at it casually, and he was about to put it down when he saw the action.

Then let's compete together. They thought.

Vice President He put down the plan with one hand, and raised his head to face everyone again, as if he was about to speak.

Eyes on his face, advertisers waiting......

Vice President He opened his mouth, and then the expression on his face suddenly froze......

He picked up the plan that was already close to the table.

Ten seconds, maybe it is not enough, Vice President He looked at it for another ten seconds, got up decisively, and said to Jiang Che: "Please wait a moment, I will go and ask Mr. Pan for instructions." ”

After saying that, he hurriedly left the conference room.

Jiang Che nodded calmly, then returned to his seat in the helpless or resentful gaze of the crowd, or still did not come back to his senses for a while, sat down, picked up the cup and took a sip of tea.

In ten minutes, the atmosphere in the conference room was strange, some people were uneasy, some people were sulking, and someone came over to hand Jiang Che a business card.

Ten minutes later, Vice President He reappeared and walked directly in front of Jiang Che.

"Mr. Pan invites you to the conference room to negotiate. ”

"Good. ”

Jiang Che got up, not looking too excited, as if everything was expected.

Finished.

Careful people have already heard that what Vice President He just said is "you".

In his modestly furnished office, Penning sits behind an old desk, wearing a short-sleeved white shirt and a pen in his breast pocket.

Pan Ning, who has reached the age of 60, has completely retained the image and demeanor of the older generation of people's cadres, but it is he who has pioneered and innovated for more than ten years and single-handedly brought a small township enterprise to the first position in the country today.

At the age of 60, Penning should actually retire as usual...... But he didn't move, and no one dared to raise this sensitive issue publicly, neither the town government nor the people.

Silver-rimmed reading glasses slid down to the wings of his nose, and Pan Ning looked down intently at the plan provided by Jiang Che in his hand.

"Tuk tuk. The door was open, but Jiang Che knocked lightly twice.

Pan Ning looked up and saw him, his expression was slightly stunned, and then he quickly smiled and said, "The little boss is too young, haha, come on, sit in the house." ”

"Thank you, Mr. Pan, Mr. Pan has been looking up for a long time. Jiang Che entered the door and closed the door smoothly.

"Sit. ”

Pan Ning poured water for Jiang Che with his own hands.

Jiang Che took it with both hands, took a sip and put it down.

"I heard that you are a company started by Shenzhen University students?" Pan Ning returned to his position, smiling and asking casually.

"Yes, because I think that the vision of this generation of young people should no longer be limited to books, and the schoolwork is relatively loose, so I gathered some people to try it together. ”

Jiang Che maintains a certain respect for most of the township entrepreneurs of this generation.

"Haha, yes, the afterlife is terrifying. After Pan Ning finished his opening remarks, he picked up Jiang Che's advertising plan and said with a smile: "So, it's a joke, right?"

"Sort of, advertising, it's good to be remembered by the audience in a short period of time, and if it can form social communication and discussion, it will be a huge success. Jiang Che explained that the advertising of this period was indeed the same, and he did not pursue too much.

Penning nodded noncommittally and read:

"Excuse me, how many steps does it take to put a dinosaur in the refrigerator, why are it dinosaurs, aren't they extinct?"

Jiang Che looked at the old man's eyes, "Because this brand is called Kelon, isn't it? ”

The corners of Pan Ning's mouth moved, and he smiled and said, "You are mistaken, the refrigerator brand of the Pearl River Factory is called Rongsheng." ”

In fact, how could this kind of problem be mistaken, and even if it was wrong, how could it be stupid enough to deal with it like this?

One of the most fatal problems, to put it mildly, is also the key to Penning's lack of knowledge, he is ready to be stripped of his brand, but he has not yet set up his own door.

"Ah, that's my mistake. Jiang Che said: "Then can I understand it like this, Rongsheng brand, Kelon series?"

Pan Ning's eyes lit up, and this kind of operation?!

This kind of later generations, including the current foreign practice, which has actually been more common in foreign countries, and the situation of separate naming of series of products is not common in domestic home appliance manufacturers.

"My advertising design focused on the name of the series. Jiang Che said: "If you really want to do what I do, it is estimated that Mr. Pan, you will have to pay attention to the registration of the trademark of the series name first." Nobody should be in charge of this, right? They don't understand either. ”

Penning looked at him and repeated what he had just said: "The afterlife is terrifying." ”

Speaking twice, it is exactly the same idiom, but the tone, expression, and meaning are completely different.

In fact, when it comes to this, Pan Ning is already very sure that the young man in front of him has gained some insight.

"Helpless. He said four more words.

Jiang Che looked at him.

"Reorganization, the resistance is huge, without reorganization, in my judgment, within a few years our kind of enterprises will go into decline...... This is the only way for large township enterprises at present. Penning said again.

What he said is right, others don't know but Jiang Che knows, for example, the once famous "Little Overlord" declined because of this problem, the company's reorganization failed, Duan Yongping ran away and created BBK.

Jiang Che remembered the later oppo and vivo, and the ones standing behind them were all backgammon.

So what about Penning......

Is it a love stack, is it a love of power? Jiang Che recalled a little, if he remembered correctly, this old man later, probably in 98 or 99 years, suddenly left the company that was created single-handedly, and the annual profit was nearly one billion yuan, and he did not ask for any shares or pensions, and he never asked about the situation of the enterprise again.

Is that really a public heart?

I don't understand.

Jiang Che simply didn't think about it, and said with a smile: "I probably only know how to do a good job in advertising." ”

Pan Ning looked at him, laughed slowly, and nodded, "Then I owe you a favor, and I will be very grateful." ”

Advertising is to take money to do things, fair trade, there is no debt or no debt, so the favor that Pan Ning said is not here, it lies in the ideas provided by Jiang Che, the problems solved, and the commitment to keep secrets.

Soon, Vice President He in the office got up.

"I'm sorry, everyone, Mr. Pan has just signed this advertising contract. Hope to have the opportunity to cooperate next time. ”

When the advertisers left, they found Jiang Che and four people, waiting for a bus on the side of the road.

It's very sad.

PS：

There should be a while, because later, at two o'clock in the morning, I have to take a train to a small county town on a business trip to deal with some problems, and there may not be an update tomorrow.