Chapter 658: Win-Win
Although Zhang Ran is very much looking forward to seeing the return of special funds for films, he really doesn't know how much the state can return, so he immediately asked: "What is the return ratio?"
As soon as Zhang Ran said this, the theater managers who were in a state of confusion came back to their senses and said, "Yes, yes, hurry up and read the documents!"
Wang Guanghui took the document and read it excitedly: "In order to promote the prosperity and development of domestic films, in accordance with the relevant provisions of the "Measures for the Management of Special Funds for the Development of the National Film Industry", the National Film Development Special Fund Management Committee has decided to return the special funds for films within a certain period of time according to the situation of domestic films screened in theaters. The specific notice www.biquge.info the pen "Fun" is as follows: 1. The implementation of the return time: from January 1, 2008 ......"
“…… If the box office of domestic films reaches more than 60% of the total box office income of the theater throughout the year, 100% of the special film funds handed over for the screening of domestic films will be returned; if the box office of domestic films reaches 50% of the total box office revenue of the theater throughout the year, 80% of the special film funds handed over for the screening of domestic films shall be refunded; if the box office of domestic films in the theater for the whole year is less than 50% of the total box office revenue, but there is an increase compared with the box office of domestic films in the previous year, 50% will be refunded......"
Hearing this, everyone present, whether it was the theater manager or the representative of the distributor, was very excited, and they all stood up and applauded vigorously.
From the beginning of the conflict between the theater chain and the distributor, the theater chain believes that the above will definitely come forward to mediate, after all, now that the development of Chinese films is in good form, the above must hope to maintain this good situation of stability and unity, but the theater chain never dreamed that the above would launch this policy, and the return ratio of the special fund is simply beyond imagination.
Based on the performance of Chinese films this year, the annual box office is about 6 billion, and its Chinese-made films account for 4 billion, accounting for 65%, which means that everyone can get 100% rebates, so the amount of this return will be as high as 200 million!
For the theater chain, it's a huge red envelope!
Zhao Jun of China Film South, Wu Hehu of United Cinemas, Jiang Guangchao of the New Film Federation, and Zeng Maojun of Wanda are all giggling, this is really pie in the sky, no, it is a golden cake in the sky, they are all crazy with happiness!
Zhang Ran raised his hands to support the establishment of special funds for films by the state, and this policy is a common practice in many countries in the world to protect national films, such as France extracting 10.88%, Sweden extracting 10%, the United Kingdom and South Korea all withdrawing 5% of the box office, and Australia, Italy, Singapore and other countries have also adopted similar practices. Since the establishment of the Special Film Fund, China has made great contributions to improving rural film screening, digital transformation, and subsidizing children's films and main theme films.
However, the situation in China is different from that of foreign countries, and the income of Chinese films outside the box office is very small, unlike other countries where DVD and other revenues account for the main part, in this case, charging 5 percentage points will put great pressure on film companies, and it will be detrimental to the development of enterprises and the development of the film industry.
In Zhang Ran's view, the best way is to cancel the special fund for domestic films and increase the proportion of imported films, which is another kind of support for domestic films.
Now the policy launched by the National Film Monopoly Management Committee can almost achieve this effect, as long as the box office of domestic films reaches 60% of the total box office, then 5% of the special funds levied on domestic films can be returned to cinemas, which is equivalent to canceling the special fund for domestic films.
However, since the special funds are returned to the cinema, it is only beneficial to the cinema chain and not to the producer, and this requires Zhang Ran to negotiate to increase the proportion of account sharing!
Zhang Ran knocked on the table vigorously and said loudly: "Bosses, now we can talk about the account sharing ratio!" Seeing that everyone was looking at him, Zhang Ran said with a smile: "Now the General Administration has returned the film special fund to your theaters, which is 5 percentage points, and we asked for an increase of 4 points in the account, which is 4% after deducting 5% of the special basic and 3.3 business tax, in fact, it is only 3.67%, so even if we increase the 4% account, your theaters can still get 1.33% from the 5% It's a real win-win!"
Wanda Zeng Maojun rolled his eyes, his expression was like saying that the 5% was returned to our theater by the state, and it has something to do with you, but Zeng Maojun also knew that it would not be possible to end the matter if he didn't increase the account sharing, and now that he has 5 points anyway, so why not let them have two points, so he said: "It's not impossible to increase the account sharing, but 4 points are impossible, at most 2 points!"
Several other theater owners also agreed: "Yes, 4 points is too much, at most 2 points!"
"This is the country's good for our cinema line, naturally we have the majority, and 2 points are the most suitable!"
Zhang Ran looked at Zeng Maojun and them, and said with a smile: "Ladies and gentlemen, do you think that if it weren't for our distributors coming out to make trouble, would the General Administration be able to issue this policy? If it weren't for us submitting a letter to the Film Bureau, asking for the return of special funds to reduce the burden on domestic films, do you think the General Administration would have been able to issue such a policy?"
At this moment, everyone was in an uproar.
Not only the people in the theater chain, but even Yu Dong and Wang Zhongjun were shocked by Zhang Ran's words, they never dreamed that Zhang Ran and they would go to the General Administration of Books and ask for the return of special funds.
Zhao Jun said in disbelief: "You really wrote to ask for the return of the special funds?"
Han Shanping was also a little surprised, he didn't know about it, but at this time, he finally understood Zhang Ran's thoughts.
At first, Han Shanping didn't understand why Zhang Ran insisted on not communicating with the theater line, but wanted to send a notice directly, but now he understands that Zhang Ran just wants to make the period bigger, and only if the matter is made big, the General Administration will pay attention to this matter.
At the recently concluded 17th National Congress of the Communist Party of China, cultural soft power has been raised to the national strategic level, and film is the most important way to export foreign culture, and the country is paying more and more attention to it. In this case, the General Administration certainly does not want the contradiction between the theater chain and the distribution to destroy the current situation of the development of Chinese films, and will inevitably appease both sides.
At this time, as soon as Zhang Ran was in the book, it was natural to return the special funds for the film!
Han Shanping looked at Zhang Ran, who was drinking tea casually, and thought to himself, this kid is so bold, dare to calculate the General Administration like this, where is he like a young man, he is simply a monster!
Zhang Ran put down the cup and said unhurriedly: "Yes, it is our letter to Director Zhang Hongsen, but it is our letter that the General Administration has launched this policy, in this case, shouldn't we ask for an increase of 4 points in the account?"
If it was Zhang Ran who wrote the book and the General Administration launched this policy, then it is indeed appropriate to share some benefits with them. It's just that 4 points are still too high in Zhao Jun's opinion: "At most 3 points, there is nothing to talk about at high!"
Wu Hehu echoed: "3 points is almost half of one person, and you have more points, I think it's only 3 percentage points!"
Jiang Guangchao of the New Film Federation also said: "Yes, one person and half are reasonable, don't be too greedy!"
Zhang Ran said helplessly: "You know the attitude of the General Administration towards account sharing, and it is a matter of time before the account sharing ratio is raised, and now the General Administration has given you a favorable policy for the theater chain, that is, I hope you will make concessions in account sharing." If you don't agree, then the responsibility is on you, if you really refuse to give in, then the General Administration will directly issue a document to raise the proportion of account sharing, and take back the 5%, you will lose completely. Listen to me, increasing the account sharing by 4% is the best choice for both of us!"
Although the threat of Zhang Ran's words was obvious, the theater bosses present knew that what Zhang Ran said was true. Several theaters present, except for Wanda, are all state-owned enterprises, and now it is a national strategy to enhance cultural soft power, and the central leadership attaches great importance to the film industry.
After thinking for a moment, Zhao Jun asked his allies, "What do you think?"
Wu Hehu nodded and said, "4 points is 4 points!"
Jiang Guangchao of the New Film Association said: "I think it's a win-win situation, I agree!"
"Since this is the case, it is so decided, we will sign the contract as soon as possible, and don't affect the New Year!" Zhao Jun looked at Han Shanping expressionlessly, "However, we have one request." ”
Han Shanping nodded and said, "Okay, what's the matter, what do you have to do with me!"
Zhao Jun said: "Everyone is a brother in the trenches, and working together to make the market bigger is a win-win situation." It's not impossible to increase the account sharing, but you have to discuss with us, and it is difficult for us to accept doing something like you did this time. I hope that the upstream and downstream of the industry can establish an equal communication mechanism, control costs, reduce risks, provide better films and better viewing services for movie audiences, and work together to do a good job in the film industry. ”
"This is as it should be, this time it was our mistake!" Han Shanping readily agreed, "We should indeed establish a platform for consultation and dialogue, and if there are any problems in the future, everyone will communicate more and solve them through dialogue!"
Since both parties have agreed to raise the 4-point account, the rest of the matter is simple, it is not the first time that the two parties have cooperated, they both know the roots, and China Film has already drawn up the contract, and the two parties have signed it, and this dispute has come to a perfect end.
However, after the signing, the two sides wasted some time in the discussion on the establishment of a consultation platform, and after discussing for a long time, they did not come up with any feasible solutions, and finally came up with a "China Film Market Consultation Declaration".
In the evening, the New Film Association held a banquet to celebrate the successful resolution of the incident. Although this incident caused a lot of uproar, in the end, both sides benefited, and a real win-win situation was achieved.
Because everyone benefited, everyone was very relaxed, pushing glasses to each other, and drinking very happily.
That night, Zhang Ran did not refuse to drink, so that after the banquet was over, he returned home and lay down on the bed.
That night, Zhang Ran had a dream, in which the censorship system was finally canceled under the impetus of many filmmakers, and Zhang Ran took his team to the North China Plain to shoot "Full Band Blocking Interference". At this time, a neat breastwall about half a meter high was erected in front of the trench, and several branch-like things protruded from the snow-covered breastwork, which were white and stiff arms, and the sense of war was very strong.
Zhang Ran was very satisfied with the set and was nodding, when Ning Hao next to him suddenly spoke: "Director, this can't pass the trial, right?"
Zhang Ran said: "Are you sleepy? Now that the censorship system has been abolished!"
Ning Hao sighed and said, "Director, don't dream, how can the censorship be canceled?"
Zhang Ran suddenly woke up from his dream, he sat on the bed, his heart was empty, if only the censorship system could really be canceled. However, he knew that this was impossible in a short period of time, so he sighed, got up and opened the refrigerator and took a bottle of water, and drank half a bottle in one go, and now he was completely sober.
After coming to the bathroom and washing up, Zhang Ran stared at himself in the mirror, clenched his fists, and said energetically: "The revolution has not yet succeeded, comrades still need to work hard!"