Chapter 659: "Tangshan Earthquake" premiered
The next morning, major media reported the news that "the distributor reached an agreement with the theater chain", and all fans who paid attention to the Chinese New Year file breathed a sigh of relief. Pen, fun, pavilion www. biquge。 info For them, they don't care about the sharing, they care about whether there are blockbusters to watch in the Chinese New Year.
In the afternoon, the General Administration issued the "Guiding Opinions on Promoting the Coordinated Development of Film Production, Distribution and Screening", which put forward guidance and suggestions for box office accounting. The opinion of the General Administration has completely put an end to the account sharing turmoil, but people in the industry believe that the impact of this incident on the film industry has just begun, but no one can say whether this impact is good or bad.
In the next few days, there are constantly people in the industry to issue articles for analysis, and the views are also varied, but one thing is the same, everyone believes that the process of the game itself is beneficial to the long-term development of the industry, the market-oriented mechanism is gradually maturing in the game, and the concept of marketization is more deeply rooted in the hearts of the people.
On December 13, the costume blockbuster "Casting a Name" co-starring Li Lianjie, Liu Hua, Jin Chengwu and other superstars was officially released nationwide, and the box office achieved an astonishing result of 100 million yuan in the first week of release, making a good start.
Bona boss Yu Dong was very satisfied with this result, and said wildly, declaring that Chen Kexin would become the fourth big director with a box office of more than 300 million after Zhang Ran, Ning Hao and Zhou Xingchi.
Yu Dong knows that the quality of "Assembly" is good, but he has the same opinion with many business people, and feels that the audience does not like the main theme war films, and "Assembly" has no big stars, except for Deng Cao and Wang Baoqiang, the other actors are not famous, and the box office will definitely not be too good, and it will definitely not pose a threat to "Vote for Fame".
However, Yu Dong was wrong, and countless industry insiders who were not optimistic about "Assembly" were wrong, compared with the gloomy and desperate "Vote for Fame", "Assembly" is much more pleasing. In fact, domestic audiences don't like the main theme movie, but they just hate the main theme movie of Gao Daquan and fake Dakong, "Assembly Number" is a little different from the traditional main theme movie, real and moving, hit the hearts of many audiences, and finally broke through from several other Chinese New Year films, and set a box office miracle of 80 million yuan in the first weekend!
The results of the first week of "The Assembly" were not as good as "The Vote", but the audience's word-of-mouth was overwhelming, almost one-sided, and neither the audience nor the film critics expected that Feng Xiaogang's war film could be so good, and many film and television experts have said that "The Assembly" is a work that creates an era.
On December 25th, CCTV's "News Network" broadcast a 1 minute and 9 seconds of news, introducing the full screening of "Assembly" in Beiping Cinema, and then introduced the main plot of "Assembly", and finally summarized, this movie tells people that every sacrifice is immortal, without the baptism of blood and fire, without sacrifice, there will be no happy life we have now.
The impact of "News Network" is amazing, the publicity of "News Network", many middle-aged people who don't enter the cinema have entered the theater, coupled with the promotion of good word-of-mouth, "Assembly" has a reverse decline in the second week and achieved a box office of 85 million, and this film that is not favored by people in the industry is rushing towards 300 million.
Feng Xiaogang, the former king of the Lunar New Year stalls, has finally returned after missing the champion of the Lunar New Year stalls many times!
Just when "Casting the Name" and "Assembly Number" were rushing forward, "Tangshan Earthquake" was also in full swing for publicity.
In fact, the publicity of "Tangshan Earthquake" began from the official start-up, and two stills broke out from time to time, and some small tidbits were released every few days, especially in the first half of this year, a clip of a movie was shown at the American Radio and Television Exhibition, which caused a sensation in China, and the audience's attention was very high.
However, before that, the publicity of "Tangshan Earthquake" was only sporadic and did not focus on large-scale publicity. At this time, the propaganda of the peak of the century finally exerted its full force, and launched an unprecedented propaganda offensive, building advertisements, paper media advertisements, street sign advertisements, major Internet portals, and various online communities, almost all of which were occupied by the advertisements of the "Tangshan Earthquake".
The pinnacle of the century announced to the world in a simple and crude way: "Tangshan Earthquake" is coming!
On January 21, hundreds of engineers and technicians are in full swing to set up the stage in the track and field field of the Tangshan Sports Center, and the world premiere of "Tangshan Earthquake" will present the largest stage set in history, the stage is up to 40 meters wide, and the world's largest movie screen will be used on the stage, which is 33 meters wide and 15 meters high.
In order to provide the audience with the best viewing experience, Century Summit is specially equipped with two Barco digital projectors, which are also the only projectors in the industry that can meet the needs of such a huge screen digital projection.
At 3 p.m. on January 28, Zhang Ran led the crew to appear in the Tangshan Earthquake Site Park to pay tribute to the victims of the Tangshan earthquake. In front of the earthquake memorial wall, the crew laid flowers and observed a moment of silence in front of 240,000 names. Zhang Ran and Zhang Jingchu were all dressed in black or white, and the atmosphere was very solemn.
The whole event lasted less than 20 minutes, and all the main creators did not say a word or accept any interviews except for a group photo. After the memorial was completed, the entire crew returned directly to the Jinjiang VIP Hotel to prepare for the premiere in the evening.
At 6 p.m., the Tangshan Sports Center was solemn, with thousands of spectators crowded at the entrance waiting to enter. Tonight, 15,000 Tangshan audiences will join the world in witnessing the largest premiere in the history of Chinese cinema.
In order to prevent possible rainy weather, 20,000 raincoats were specially prepared on site. In order to ensure the safety of all Tangshan audiences attending the premiere, a total of more than 1,000 public security officers, armed police, and security personnel, 100 medical emergency personnel, 4 ambulances, 8 fire trucks, hundreds of fire officers and soldiers are conducting on-site drills, and 100 volunteers are helping to maintain order and lead positions.
However, because there were too many spectators, it was still difficult to withstand the surge of crowds in the ticket check-in process, and the whole scene seemed a little chaotic.
In the past two years, domestic films have been released, and they like to say that they are world premieres, but this is often a gimmick, and there are really only a handful of movies that can really go abroad, and it is difficult for most domestic films to be released on a large scale overseas.
The world premiere of "Tangshan Earthquake" is worthy of its name, with the gimmick of the world's first 4K disaster film, plus Zhang Ran's little fame, the overseas copyright of the film has long been negotiated, and it will be released on a large scale in many countries, among which the first day of release in North America will be screened on more than 1800 screens at the same time, for Hollywood movies, 1800 screens belong to the level of B-grade films, but for foreign language films, this scale of release is already a miracle.
movie premieres often invite celebrities to come to the venue to promote it, but "Tangshan Earthquake" did not invite celebrities to cheer, and in order to respect the theme and story of the movie, even the red carpet was not set up, and all the guests wore plain colors and entered the scene directly.
The students of Zhang Ran's class have played corpses, passers-by and tricks in the crew for a few months, and they have made a lot of efforts, and they are naturally indispensable for the premiere. Zhang Ran saw that their faces were full of excitement, standing on the edge of the stage and chattering non-stop, so he said: "How are you guys preparing? Don't smash the stage for a while! Also, it's inconvenient to go to the toilet here, if you want to go to the toilet, go to the toilet quickly, and when the audience is all in the venue, there are more than 10,000 people, and it's inconvenient to go to the toilet!"
Hearing Zhang Ran say this, the twittering students looked at the dense crowd at the scene, and they all felt that it made sense, and collectively walked to the three temporary toilets built at the scene.
At 7 o'clock in the evening, accompanied by the surging music, the lights on the stage slowly turned on, and the giant screen began to play the short film "Origin", in just five minutes of short film, the rich layers showed the interviews with the witnesses of Tangshan, the origin of the film, the essence and touching expression of the "Tangshan Earthquake" The whole crew of the "Tangshan Earthquake" respect for the history of Tangshan, the memory of 1.3 billion living people to the 240,000 deceased, and the respect of a country to a city.
When the short film was finally frozen, there were a few big characters on it, which read, "Tangshan Night, China Sleepless", and then the whole scene resounded with warm applause.
Accompanied by music, Jin Wei, the host of the movie channel, wore a black dress and walked on the stage with a microphone, she first thanked the people of Tangshan, the film producer and leaders at all levels, and invited everyone to witness this historical moment, witness the crew solemnly report to the 7.3 million Tangshan people, and witness the whole China sleepless all night for love.
After the host Jin Wei announced the start of the premiere, Zhang Piming, deputy director of the State Administration of Radio, Film and Television, first made the opening speech of the premiere ceremony: "The film "Tangshan Earthquake" records the ordinary people of Tangshan in the face of disasters, sticking to their loved ones and sincere feelings, and singing an immortal spiritual epic with touching characters and plots. The value of this film is not only to reproduce the history and emotional memory of a city, but also to eulogize the great anti-earthquake spirit of the people of Tangshan who share weal and woe, perseverance and courage, and more artistically express the whole country in the process of fighting disasters, casting the soul of the nation with blood, life, ideals and beliefs, and singing the song of life together!"
Immediately afterwards, Zhao Guoqiang, Secretary of the Tangshan Municipal Party Committee, on behalf of the Municipal Party Committee and Municipal Government, expressed his heartfelt thanks and respect to the main creators of the film and all the people who have worked hard for this film, and wished the film a successful global screening.
Accompanied by the song "We Have Love", Zhang Ran's students Yang Fan, Huang Xuan, Yuan Shanshan and others took the stage in turn to recite affectionately: "If you can do it all over again yesterday, will it be as you expect today, and when everything starts all over again, I will put love in your pocket......"
Han Shanping was a little surprised when he watched the students on the stage reciting, and lowered his voice and said: "I thought Cao Bingkun and Huang Shengyi were good enough, but I found that these students who are performing now seem to be even better." ”
Zhang Ran smiled and said: "With Huang Shengyi, they are the first time I teach acting, I have made a lot of mistakes, and there are a lot of problems for students. ”
Han Shanping nodded slightly and said: "In the past two years, as the students you have brought out of the school gate and the film and television works launched at the peak of the century, young actors in the mainland have begun to rise; ”
Zhang Ran was very confident in this, and grinned: "I used to think the same way, but now I want to see them go abroad." can't always be our Kazakh, Japanese and Korean stars, we should also create Hualiu and export our film and television works and idols!"
Han Shanping patted Zhang Ran on the shoulder and said: "Cultural export is a big proposition, there is a long way to go, we old people can't do it, we can only rely on you young people!"
After a series of events and performances, the premiere also passed an hour, and the audience's emotions were completely lifted, nervously and excitedly waiting for the film to begin.
At eight o'clock in the evening, the film was officially screened.
Zhang Ran and his main creators, guests, media reporters and 15,000 viewers all looked intently at the big screen that suddenly lit up after the darkness.