Xu Yi was also silent, which he couldn't refute at all. In this case, it is indeed possible. After all, this is an economic society, fair competition often becomes not so fair under the influence of money, and the rich with strong capital can get more opportunities and resources easily, which will also exacerbate the gap between the rich and the poor. ”

The fat man continued: "Let's take the example as an example, we don't eat much Western food, so I won't talk about it." Let's start with the breakfast that Chinese people don't pay attention to, in the breakfast shop, billionaires eat soy milk fritters incognito, and even brag about it with the big man at the next table. Even if this rich man orders ten cages of the most expensive crab roe buns, no one will feel anything, at most he will say that this person must be rich, and this belly is big enough, he can really eat it and is willing to eat it! He is a little ruined, and he drinks a bowl of soy milk and throws out a bowl, which is at most a reputation for waste, ruiner, and waste. It can be said that the people who eat breakfast can't distinguish between three, six, nine and so on, and the people who eat and sell it don't take it seriously, just care about the hygiene and the taste of the thing. ”

"But the main meal is completely different from this, and the Chinese people still attach great importance to this kind of occasion to show financial resources and share delicious food with friends, or to share good time with family, so the main meal is often easy to divide into three, six, nine and so on. Imagine that your restaurant has already opened, and there are several tables on the riverside that are full of all kinds of dishes and all kinds of exquisite plates and plates, and there are only two plates of soy milk fritters on the top of the table against the street, even if it is not for these two groups of guests, what would it be like to be replaced by a third party sitting in this lobby to eat?"

Xu Yi stroked his forehead. "It's a bit too extreme, I'm a dumpling restaurant. Anyway, it looks like a dumpling. It's not that big. ”

The fat man smiled: "This question is stricter, you said that I spent 20,000 yuan to order a dumpling, and someone else spent 2 yuan to order a dumpling, not only the appearance of this dumpling is a virtue, but even the service and environment enjoyed are the same, how happy can I be?"

"From a certain point of view, comparing this kind of psychological behavior has become a genetic defect of a genetic trait in human society, which is quite stable, and will be passed down from generation to generation. The fat man laughed,

Hu Yifei also smiled and said: "The fat man is really right. It's not like some people really can't live. I can foresee the topic of our class reunion in the future, and there will definitely be people who will propose job titles, salaries, cars, houses, ...... These things to compare. ”

Yan Peimin pouted, "There is such a thing as a class reunion, I don't have any expectations at all, to put it bluntly these years, I naturally contact if I want to contact, and if I don't want to contact, I'm afraid that after graduation, I won't get along with each other, what is there to look forward to with this thing." So if there is a class reunion, I will definitely be absent, it has nothing to do with my idleness, I am too lazy to go. ”

Hu Yifei looked at him and said, "It's not good. I can't get over my face. ”

"What's there that can't get by, and I don't give them a life, do you need to care about the opinions of those idle people who have nothing to do with your life?"

"If you look at it as it stands. I basically won't participate in future reunions. But those things will be talked about later, let's help the third child analyze the development of this store first. The fat man said with a smile. Then he concluded: "If the positioning of your dumpling restaurant is not clear enough, on the one hand, you want to win by quantity." On the other hand, if they want to take the high-end route, whether they are poor or rich, they want to please, and the final result is probably not pleasing to anyone. If this concept does not change, I am afraid that the business of this store will be greatly affected in the long run. The biggest possibility is that the poor can't afford to eat, and the rich are disgusted with the low grade, and they end up with a result that they can't get up or down. ”

Xu Yi pondered for a while, felt that it made sense, nodded and asked the fat man, "What about your Jianyì?"

"The positioning of a hotel often has to have a certain degree of convergence according to the regional economy or culture of its location, and it is impossible for a five-star hotel to be opened in a slum, and vice versa it is impossible for a food stall to be opened in a villa area. Whether the city positions it as a leisure and tourism center or a shopping mall, in fact, there is always one thing in common between the two, that is: money is the first word. ”

Hu Yifei nodded, "It's true that it's hard to move an inch without money, you're so poor that you have to sell blood, how can you have spare money to travel, let alone shop." ”

Yan Peimin pointed to the plaques on the other side of the street and said: "These shops and even hotels next to the river are almost all big brands, so if you go inside to buy something and have a meal, I'm afraid that the salary of ordinary salaried people will not be enough for two or three months." The shopping malls like us are at most addictive, and I haven't even entered these hotels. ”

The fat man glanced at Yan Peimin and said, "Fourth, do you need a student to go to these places to consume? Someone who takes a plane in the morning on a whim to go from the incense roll to the wheel squat square to feed the pigeons, and then takes a plane in the evening to return the incense roll, this is the behavior of people's life and economic ability. You have to consume these when you go to school, and after graduation, you have to take a plane to buy a pack of toilet paper to go to the incense rolls. ”

"From a certain point of view, tourism itself is an excellent way to drive consumption, even if there are all kinds of shops on the edge of West Lake, and there are almost all of these brands on the edge of West Lake. The fat man smiled and pointed to the flow of people in front of the shops. "You see these people carrying in and out of large bags, can this be all enjoyable, how can the vast majority of people who can afford to buy things in these stores be short of money?"

Xu Yi sighed, "The people who can spend here are definitely not bad compared to me, even if it is not too much to say that this place is a gold cave." ”

The fat man nodded, stretched out his hand and casually pointed to a few fashionably dressed women on the corner of the street, and said, "Just like the bags that those people are carrying, if they are genuine, each will cost at least twenty or thirty thousand yuan." It can be said that even if your dumplings are sold at a sky-high price, some people can still afford to eat them, and there is a saying that 'the rich have half a year's food for the poor'? As long as your dumpling restaurant has something desirable to satisfy them, maybe you can earn ten times the profit of ordinary customers by selling them a dumpling. ”

Xu Yi was relieved, and asked with a smile: "That means that I take the boutique route?"

The fat man held out his finger and pointed to the ground. "First of all, the location of your store is absolutely scarce, it can be said that it is unique here in the provincial capital, and the taste of your dumplings can also be said to be unique - at least I have never eaten dumplings with the same filling will taste so good, why do you want to go with the flow, win by quantity, and compete with low-end restaurants for business? That is undoubtedly a great waste of scarcity. ”

The fat man turned his head to look at a few people, and smiled sheepishly: "You are all top students, I'll test you the simplest arithmetic problem to see if you can answer it, and if you can answer it, you have to say why." ”

"Let's say I have a teahouse here that only sells two kinds of tea, one for three dollars for one cup and three dollars for the other. The former I set a price of one dollar a bowl and sell a thousand bowls a day, and the latter I set a price of ten yuan a bowl and sell a hundred bowls a day, which one do you say is more profitable?"

"Isn't that the same?"

"Yes, isn't this all about earning 700 yuan, where is the difference? ”

……

Several people had similar answers.

"Hehe, if you just look at the numbers, this algorithm is absolutely correct. But none of you are right!" said the fat man with a grin: "Math is good, it may not be useful, it is enough to know how to add, subtract, multiply and divide in daily life." From the perspective of the catering industry as a whole, the basic gross profit of this industry is between 70% and half. The rest must be considered for the personnel, utilities and property, and the cost of management. ”

"If my store has such a high turnover, it's clear that it's already open for business. In this case, the cost of property and management fees has already been spent, and neither the former nor the latter will have any impact on this cost. ”

"The main expenses that remain include things like personnel and utilities. With only 100 customers a day, I can easily take care of my business by hiring just one waiter. But if you want to receive a thousand guests, relying on one person, presumably the person who works is tired and tired to do the work, not to mention, the customer will not be satisfied with the procrastination service, this will definitely not work. ”

"Okay, so in order to improve the customer feeling and reduce the pressure on the waiters, I have to hire at least six or seven waiters, so let's count it as six for the time being. Even if it is calculated according to the income of the waiters here in the provincial capital, the salary you give them a month plus performance and bonuses or something is calculated as 3,000 yuan, in addition, as a teahouse that wants to stabilize the development of dìng, I will try my best to ensure the stability of the employees, and I have to buy insurance for them, even if it is a comprehensive social insurance, this piece, I have to spend about 1,000 yuan per month. ”

"It can be said that in order to sell this thousand cups of tea, compared to the latter, I have to spend almost 20,000 yuan on my salary alone. On average, this money is about 700 yuan more a day. So if I really only did the first business, I wouldn't have made any money at all!"

"If you don't make money in business, you're already losing money. What's more, I still have to spend more on water, electricity, and gas, and burning 100 cups of tea is better than burning 1,000 cups of tea, right? In fact, this former business is definitely losing money! If this former kind of business is to be sold, let alone selling 1,000,000 cups a day, I'm afraid that if I sell 100 million cups a day, I can only make money at a loss!" (To be continued......