Chapter 297 of the text Propaganda War

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Han Shanping saw Zhang Ran smiling brightly, shook his head and said: "Don't be too optimistic, the movie must explode three days before the movie, otherwise the film schedule will be sharply reduced." Propaganda can't just rely on word-of-mouth, you have to put on hard advertising, I don't know how much publicity money you have prepared?"

Zhang Ran said with a smile: "We have prepared 10 million publicity expenses!"

Not only the people from the China Film Propaganda Department, but even Han Shanping took a breath of cool air, you must know that Zhang Yimou's "Hero" last year, the publicity of the big battle was only 20 million publicity expenses. This is the rhythm of smashing the opponent with money!

Han Shanping looked at Zhang Ran and said: "You are bold enough to dare to spend so much publicity money, so that the risk of you returning to your capital will be greater!"

Zhang Ran explained with a smile: "In the first half of this year, when "Burst Drummer" was released, there were almost no patch ads, and everyone was not optimistic about this movie. But "Heartbreaker" is different, with the name of science fiction films, it is a rare opportunity for manufacturers who are willing to create a high-end image, and we got 3 million advertising fees from Lenovo alone, and the risk is not so big!"

Han Shanping heard Zhang Ran say this, nodded slightly, and said: "Since this is the case, then the pressure on "Infernal Affairs 3" and "Mobile Phone" will be great!"

After discussion, the publicity strategy of the film was decided, and two months before the release of the film, the publicity department of China Film began to carry out publicity. In reality, the promotional posters of "Heartbreaker" should be covered with movie theaters, bus stop signs, large billboards, and other mobile phone text messages and related means must be bombarded with all their hands.

On November 24, the first press conference of the movie "Heartbreaker" was held in Beiping, director Ning Hao, starring Huang Lei, Zhang Jingchu, Lu Zhong, Hu Jun, Huang Bo were all present, and Zhang Ran as the producer and producer of the film also attended the press conference.

At the beginning of the press conference, the host said that Zhang Ran was the director and Ning Hao was the screenwriter. Zhang Ran attended these activities to help Ning Hao stand on the platform, not to grab Ning Hao's director's title, he quickly took the microphone: "I am just a producer and producer in this play, in fact, I am just a name, and I haven't done anything." Ning Hao is the real director!"

At the press conference. The crew of "Heartbreaker" announced the trailer of "Heartbreaker", the picture quality is high-end and atmospheric, and several highlights are full of texture, which is very Hollywood movie feeling.

Most of the reporters have read the novel "The Sadder". It's a very literary story. In their imagination, it should be the feeling of Zhang Yimou's "Happy Times", but they didn't expect the movie to be extraordinarily atmospheric, which was very unexpected.

Seeing a commotion among the reporters in the audience, Zhang Ran and Ning Hao looked at each other and smiled, and then announced in a high-profile manner that "The Heartbreaker" would be released nationwide on December 24.

There was another commotion among media reporters. This year's Lunar New Year file includes "Infernal Affairs 3" and Feng Xiaogang's "Mobile Phone", and "Heartbreaker" is completely suicidal when it enters this schedule!

You must know that "Infernal Affairs 3" is jointly created by Andy Lau, Tony Leung, Liming, Huang Qiusheng, Zeng Zhiwei, and Chen Daoming, and the cast is super shocking. Coupled with the fact that the first two installments of the Infernal Affairs trilogy are already excellent, this finale has several fatal charms that attract audiences.

"Mobile Phone" is Feng Xiaogang's new Chinese New Year film after "Big Names", which has been condensed for two years and energy, and the story is easy to resonate with ordinary people in terms of the choice of subject matter, Ge You, Zhang Guoli, Xu Fan, Fan Bingbing and other "ugly men and beautiful women" are also particularly in line with the audience's appreciation habits of Feng Xiaogang's New Year films. It is said that the Feng's humor familiar to the audience has been qualitatively innovated and improved in "Mobile Phone", and all these factors make "Mobile Phone" more exciting.

These two movies are sure to explode at the box office!

Zhang Ran is killing himself!

In the question-and-answer session that followed. Reporters asked one after another: Director Zhang, "Heartbreaker" will face the impact of "Infernal Affairs 3" and "Mobile Phone" when it enters the Lunar New Year, don't you feel pressure?"

Zhang Ran said confidently: "I don't have pressure, the current film market is already very large, and I can accommodate three movies." What's more, "Heartbreaker" is the first domestic sci-fi movie, I believe there are many audiences who want to watch it!"

The reporter asked: "Mr. Zhang, what is your box office expectation for "Heartbreaker"?"

Zhang Ran smiled and said: "I dare not say how much the box office is, but our goal is to be the champion of the Lunar New Year stalls!"

The media at the scene didn't expect Zhang Ran to dare to say this, is it ignorance or meaningless? You must know that the opponents of this year's Chinese New Year file are "Infernal Affairs 3" and "Mobile Phone"? Some people look very steady, but they can put their mouths open, which is even more awesome than Feng Xiaogang!

Of course, the media likes Zhang Ran, who dares to open his mouth. For them, it's good for Zhang Ran to fight with Feng Xiaogang. The bigger the incident, the higher the sales of the newspaper.

After the press conference, the media attacked Zhang Ran while reporting on the press conference of "Heartbreaker".

"Zhang Ran is too young, and he gets carried away with a little achievement. The story of "Heartbreaker" is good. It's touching, but it's impossible to win Infernal Affairs 3 and Mobile. Under the pressure of two blockbusters, it would be good if "Heartbreaker" could save its capital!"

"Zhang Ran is really a lion's mouth, even Feng Xiaogang doesn't dare to say that, right?"

Zhang Ran didn't care about the criticism of the media, he put this mouth cannon just to hype. "Heartbreaker" is very important to him, and it is also very important to Ning Hao, and this movie cannot fail.

In fact, Zhang Ran's making science fiction films is completely a personal hobby, he didn't expect that he could drive Ning Hao to make science fiction films, and he didn't expect that the appearance of "Bursting Drummer" would promote the progress of the Chinese film market, which made him realize that his butterfly can have an impact on Chinese films.

As a Chinese director, who doesn't want to contribute to Chinese films, and who doesn't have a little ideal?

Zhang Ran knows that among all the genres of films, science fiction, action, and adventure have the greatest stimulation and demand for film technological innovation, and these three types of films have also been the main force of Hollywood's conquest of the world since 1975. It is these three types of films that are constantly being produced, and constantly forcing Hollywood to develop new technologies, that has led to the current Hollywood.

If Chinese films only make comedies, youth films, and costume films, China will never be able to make big ships, and it will never be able to make Avatar, and China will never have a real film industry.

Chinese movies like to follow the trend, and when a genre becomes popular at the box office, there will be a large group of movies that follow suit. If "Heartbreaker" can be successful, it is likely to drive a wave of people to follow science fiction films. So in order for "Heartbreaker" to succeed at the box office, even if it is called opening his mouth wide, Zhang Ran will not hesitate!

On December 9, the Asian premiere of "Infernal Affairs 3" was held ******** the Great Hall of the People. More than 400 media at home and abroad sent reporters to cover the event. A film can premiere in the Great Hall of the People. can enjoy this honor, so far, except for last year's "Hero" is this "Infernal Affairs 3". The film's director and starring four major actors, Leung Chaowei, Andy Lau, Liming, Huang Qiusheng and other actors, appeared in full costume, which dazzled the audience.

And the box office of "Infernal Affairs 3" is also worth cheering. Within three days of its release, it achieved a score of 25 million yuan, which caused a heat wave in the dull film market.

Just when "Infernal Affairs 3" was frantically harvesting the box office, the crew of "Mobile Phone" began large-scale publicity, and Feng Xiaogang, Ge You, Zhang Guoli and other main creators went to theaters across the country to participate in audience meeting activities. After watching the film, some viewers were full of praise for Feng Xiaogang's masterpiece on the spot, and they expressed their love for "Mobile Phone" with words such as wonderful and good-looking. There are also viewers who said, ""Mobile Phone" will affect my life, no exaggeration. ”

At the same time, the publicity of "The Heartbreaker" has also been completely rolled out and carried out in an all-round way, and posters have been posted in major cities and theaters across the country, which is very eye-catching. At the same time, Ning Hao and Zhang Ran each led a team to conduct films in key colleges and universities in major cities across the country, causing a sensation everywhere they went.

With Zhang Ran's screening, college students who have watched the movie. While recommending to your former friends, you can express your opinions on the Internet.

"This movie is really amazing! It's obviously a science fiction movie, but I can't cry when I don't watch it, mother's love is really great! It's so sad to watch it, I can't sleep until I cry!"

"I read the novel of 'The Brokenheart' and thought it would be difficult for the story to be adapted into a movie because the story was so simple. But this movie has been adapted very successfully, and it is surprisingly good-looking! Zhang Jingchu is very beautiful, and Huang Lei is also very good! Of course, the best thing is Teacher Lu Zhong, who plays his mother, which is amazing!"

"I'm a person who rarely sheds tears. But he was defeated in front of "The Sadder", and he was willingly defeated. I have to say that this director is really level, attracting people to watch it, and the plot of the movie is very well foreshadowed. The ending is really wonderful, my mother's acting skills are amazing, and my mother's love is really great, all of which deeply touched me! The last scene was really abused and cried!"

The reviews on the Internet are basically praise, actors, directors. and Zhang Ran and others have become the objects of praise. The word-of-mouth of "Heartbreaker" quickly fermented on the Internet, and more and more netizens began to pay attention to this movie.

On December 18, Feng Xiaogang's "Mobile Phone" was released nationwide, and the box office reached 8 million on the first day. For the box office blowout phenomenon caused by "Mobile Phone" in various places, the heads of major movie theaters smiled, and "Infernal Affairs 3" continued to grow, and the box office successfully exceeded 50 million.

The popularity of the two blockbusters shifted the pressure to the side of "Heartbreaker". The media seems to have seen a tragedy being staged, and they have written with red headlines: ""Mobile Phone" and "Infernal Affairs 3" are hot at the box office, and the future of "Heartbreaker" is worrying!"

On December 20, the latest issue of "Science Fiction World" began to be sold across the country.

Early in the morning, Wu Wenbo appeared on the newsstand and took out ten yuan: "Come to this "Science Fiction World"!"

"Haole, give you the book, this is the five yuan that I found you!" The aunt who sold the newspaper handed a newspaper to Xiao Wenbo, and at the same time handed him the money she was looking for.

Wu Wenbo put the change in his pocket, and then began to browse the cover of "Science Fiction World". It's just that when he saw the text on the cover, he was suddenly stunned, and the cover read, "We invite you to watch "The Heartbreaker"!

What does this mean?

Wu Wenbo hurriedly opened "Science Fiction World", and after reading the introduction inside, he realized that the crew of "Science Fiction World" and "Sadder" had an activity to send coupons, as long as you take the coupon to the cinema to watch a movie, you can get a half-price discount.

As a fan of "Science Fiction World", Wu Wenbo will definitely go to see "Heartbreaker" when it is released, and he plans to bring his girlfriend with him. Well, now, with the coupon, half the savings!

After reading the introduction of the event, Wu Wenbo took out the five yuan he had just found from his pocket: "Boss, get me another copy of "Science Fiction World"!"

The news that "Science Fiction World" gave "Heartbreaker" coupons quickly caused heated discussions on the Internet. Chinese movie tickets are very expensive, costing thirty or forty yuan each, and now as long as you get a coupon, you can get half price. Fans who got the news, as well as fans, went to the newsstand to buy "Science Fiction World".

By the evening of the 20th, many newsstands had sold out of Science Fiction World, and the total sales across the country exceeded 100,000 copies. (To be continued.) )

ps: It's late!Sorry!Fight for two more tomorrow!