Chapter 296 of the main text: Butterfly

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Zhang Huijun didn't expect Zhang Ran to say this: "The Film Bureau is also well-intentioned, these people are very talented, and it is a complete waste of talent to let them stay underground." Now the wolves are coming, and Chinese films need them!"

Zhang Ran couldn't laugh or cry: "They are following the path of the New Wave, with a style and stereotyped thinking, and it is almost impossible for them to succeed in transforming into a commercial film!"

Zhang Huijun retorted: "I am very optimistic about them making commercial films, they are all young and talented, as long as they are willing, they will definitely be able to make good commercial films!"

Zhang Ran is not so optimistic, and many of these people have tried commercial films in his memory, but almost no success has been achieved. Take Tian Zhuangzhuang's "Wolf Disaster" as an example, Yasushi Inoue's original work is the most rare top-notch story in a movie book! The team in front of and behind the scenes is a first-class team in Asia! The investment is sufficient, and the producers do not make any fingers at the filming itself! In addition, this is a costume story in a virtual time and space, and there is no censorship. But what does the audience see in the end?

Commercial films are not so easy to make!

Zhang Ran shook his head and said: "If commercial films are so good, how can Japan, which has the world's second largest box office market, become a dumping ground for Hollywood? The French government spends more than 200 million euros a year to support film and television, and Hollywood still accounts for half of the French box office! Commercial films are not so simple!"

Zhang Huijun said: "Your words also make sense, but Chinese movies are mainly out of money now, and if there is money, those Hollywood blockbusters can also be made." Haven't you already made a Hollywood blockbuster with a big science fiction movie?"

Zhang Ran really didn't know what to say, sighed, and said: "Dean, the people from the Film Bureau asked me to go just to use me as a gunman, I really want to go to the scene, and the words are ugly, in my opinion, both of them are the cancer of Chinese films, so I still don't go." You just said that there was a problem in the late stage of "Time Warrior", and I flew to Australia!"

After hanging up the phone, Zhang Ran sat in the chair and shook his head weakly.

When many people talk about Chinese films, they always say that the problem is the censorship. likes to bring out the banned movies "The Devil is Coming" and "Alive". In fact, after 2000, there are still many Chinese films that have won awards overseas. But most of these movies were dismal at the box office. "Blind Well" was banned, but "Blind Mountain" was released, how much box office did it have?

In fact, it is not only China, but also Hollywood accounts for 80 percent of the box office in Italy, where neorealism was born, and Hollywood also accounts for 50 percent of the box office in France, where the New Wave was born. Not to mention Japan, Asia, which has been crushed by Hollywood since 86, has been crushed by Hollywood for almost 20 years.

There is no censorship in these countries. The artistic level is also higher than that of Chinese films, but it is still the same situation. So even if China liberalizes censorship, Chinese films will still be half-dead. Censorship is one of the reasons that hinder the development of Chinese films, but it is not the most important reason.

In fact, the biggest problem of Chinese films is the contempt of filmmakers for commercial films!

Zhang Ran has never denied the importance of film artistry, and even he himself hopes to make films that can express his feelings. Cinema needs directors who engage in artistic exploration, who broaden the boundaries of cinema, enrich the language of cinema, and whose cinematic techniques inspire other directors.

But art films should not be the mainstream of films, and in the Chinese film industry, literary films are serious films. Commercial films are willing to degenerate, and one director after another pulls their calves to make some movies that rush to win awards. The box office big name Feng Xiaogang also went to Cairo to get an award.

That's not the case in the film industry. The same is true for film education. In March, Zhang Huijun and Zhou Chuanji were in the ******. Zhang Ran remembers a passage of Zhang Huijun very clearly: "You said that Chinese audiences like to watch Hollywood films, and the film school is not such a situation at all, because students watch too many American movies, students will also feel that there is a lack of something in their films, and the result is that Americans will rest, students think: American movies look lively, but they are basically the same way, and the more you watch them, the more mentally retarded they will be." Film school students prefer Asian films, European films, and films with a unique style. ”

So to speak. China's professional film education and film critics have gone astray for many years. If the notion of despising commercial films is not reversed. The state of Chinese cinema will not change much.

According to the rules, after China enters the WTO, it will open up the film market, and if it were not for the fact that the General Administration has insisted on letting go and set up a month to protect domestic films, Chinese films would have fallen under the attack of Hollywood. Before Zhang Ran's rebirth, China lost the WTO lawsuit, and it was clearly stipulated that in 2017, China would further open up the market, and domestic films would face more severe challenges at that time.

At this moment, the mobile phone suddenly rang, and when I picked it up, I saw that it was Ning Hao's phone. Zhang Ran immediately connected: "Ning Hao, is there something wrong?"

Ning Hao's voice revealed a hint of excitement: "Teacher Zhang, the post-production of "Heartbreaker" is finished, can you come to Tiangong Chongcai tomorrow afternoon? I want you to see the finished film!"

Hearing that "The Heartbreaker" was finished in the later stage, Zhang Ran's depression dissipated most of the time: "I will definitely arrive tomorrow!"

Heavenly workmanship, screening room.

The 100-minute movie is over.

Warm applause!

Not only Zhang Ran was applauding, but Han Sanping, who came to watch the film, also applauded!

Ning Hao felt both surprised and delighted.

It seems that everyone is happy with this movie!

Three days later, the conference room was made in heaven.

Zhang Ran, Ning Hao, Han Sanping, and relevant personnel from the distribution department of China Film are discussing the promotion and distribution of the film.

Zhang Ran is a film investor, and he has the most right to speak, and he said straight to the point: "The most important thing now is to finalize the schedule, so that large-scale publicity can be promoted, we think about it like this, the movie will be released in the Chinese New Year, and the exact time is December 24th!"

Han Sanping frowned, and said: "The Lunar New Year file is a good schedule, but today's Lunar New Year file is very crowded, "Infernal Affairs 3" premieres on December 9th, December 18th, Feng Xiaogang's "Mobile Phone" will premiere! On the 25th, "Jade Guanyin" starring Zhao Wei premiered! In addition, there are also subway starring Liang Chaowei, Xu Jinglei's "My Dad", as well as "Anna and Wulin", "Thrilling", "Fire Target" and other different types of movies. Speaking of this, he glanced at Zhang Ran and said: ""Heartbreaker" is likely to end miserably under the squeeze of several blockbusters, so it's better to choose the Spring Festival file!"

There is no New Year's file that is not tragic, every year's New Year's file is a war, this year's "Mobile Phone" and "Infernal Affairs 3" are compared with the Lunar New Year file in Zhang Ran's memory. It's really nothing.

Feng Xiaogang's movies have a strong regionality, hot in the north and cold in the south, while "Infernal Affairs 3" is a typical hot in the south and cold in the north. For "Heartbreaker", it's not that there is no room for survival.

Zhang Ran shook his head slowly: "Our opponents are the two "Infernal Affairs 3" and "Mobile Phone", we are half a month short of "Infernal Affairs", and most of the box office potential has been consumed! Our real opponent has only one "Mobile Phone"! The others are not to worry!"

Han Sanping felt that Zhang Ran was too optimistic: ""Jade Guanyin" should not be underestimated, this time the director is Xu Anhua, starring Zhao Wei and Nicholas Tse, many people are optimistic about the box office of this movie!"

Zhang Ran can't remember the specific box office of "Jade Guanyin". It seems to be 8 million, and he said indifferently: "Xu Anhua is good at making literary films, but he can't play commercial films, this film is not to worry about, we will release it on the 24th!"

Zhang Ran is the investor of the film, since he insists on releasing it on the 24th, Han Sanping can't object: "If you insist on releasing it on the 24th, then the publicity work must be done sufficiently, what are your considerations in publicity?"

Ning Hao saw Zhang Ran looking at him. smiled and said: "Our idea is that a week before the 24th, the main creator of the movie will go to some colleges and universities in several major cities across the country for screening. College students are the main force on the Internet, as long as you can win their hearts. can use the Internet to spread the word-of-mouth of the movie. As long as word of mouth can be formed, then it will be the day of the premiere on the 24th. to form a flashpoint. As long as you detonate the beginning, the rest will be simple!

Of course, this alone is definitely not enough, our movie is a science fiction film, and the main viewers are white-collar workers and college students. So advertising in office buildings is definitely necessary. In addition, we are ready to cooperate with "Science Fiction World" to create a half-price promotion. There will be a coupon in the book, and you can take this coupon to the cinema to watch a movie at half price. ”

"Ning Hao, I didn't see that you know marketing very well!" Han Sanping was impressed by Ning Hao, and the movies of the week and related marketing formed an influence. It's a great idea to release it on a large scale!

In fact, choose this way. There is no way around it. "Heartbreaker" starring Zhang Jingchu and Huang Lei, both of whom are okay but have no real box office appeal. In fact, except for Ge You, other domestic actors have no box office appeal. So relying on star effect doesn't work, you can only use results to convince the theater chain, the theater chain is smart people, when they know which movie to show to make money, they will scramble to show it.

Ning Hao scratched his head embarrassedly: "These are all built by Teacher Zhang!"

Han Sanping nodded, it turned out to be Zhang Ran's idea, no wonder! He looked at Zhang Ran and said, "Sometimes I just want to open your mind and see, where did you come from so many ideas?"

Zhang Ran smiled, looked at Han Sanping, and said, "The filming on the first day of release is very important! Mr. Han, how many screens can we get?"

Han Sanping said: "It depends on the table of "Infernal Affairs 3" and "Mobile Phone", but 20% can be guaranteed, there should be 400 yuan!"

Zhang Ran smiled and said: "Mr. Han, is it 20% or 400 yuan? I hope to have 400 screens!"

Han Sanping said: "Now the number of screens in the country is increasing at an alarming rate, and it will be almost 2,000 in December. 20% is 400 yuan, of course!"

Zhang Ran was shocked, if he remembered correctly, China's screens would not reach this number until 2005, and he suspected that he had heard it wrong: "Mr. Han, I heard me right? Are you saying that the number of screens in China will soon reach 2,000? Impossible, right? Are you mistaken?"

Han Sanping explained with a smile: "It sounds incredible, but it is indeed the truth. The number of screens in China has been increasing at an astonishing rate this year, thanks to "Heroes" and your "Burst Drummer." Everyone sees that movies can make money, and they can make a lot of money, so more and more money is starting to enter the industry!"

"Hero" and "Burst Drummer" have exploded at the box office for two consecutive films, which have brought far more stimulation to the Chinese film market than "Hero". Driven by these two forces, the mainland film market has developed more rapidly than in the previous generation, and the expansion rate of the screen has almost doubled.

Now the development of mainland films has changed from his original history, and it is Zhang Ran, a butterfly, who drives this change.

Zhang Ran's smile suddenly brightened, this was simply the best news he had heard in the last two months, and now he suddenly felt that the future was full of hope! )