Chapter 61: The Present Situation
Bullfrog is a very spiritual game production studio, although in another world many of their game ideas have been used in advance by Takahashi in this world, but as a British game studio, they still maintain the flavor of their own games, that kind of black humor.
Bullfrog Studios is a world in China, and the most popular game in China is roughly "Theme Hospital".
And the two most famous lines in "Theme Hospital" are "Don't let the patient die in the corridor" and "The person in charge of this hospital is a liar".
In fact, in another world line, the game "Theme Hospital" was launched, which caused quite a stir in the UK.
What waves?
At that time, a policy was being implemented in the United Kingdom, which was to convert public hospitals into private hospitals.
As we all know, some of the public hospitals are welfare hospitals, and these welfare hospitals are not for the purpose of making money, but for the health of the people.
It is precisely because of this that as an old capitalist power, in the economic downturn, it gradually cannot afford the expenses of these public hospitals, and can only try to reduce expenses in the market.
The launch of "Theme Hospital" at such a time can actually be seen as a merciless mockery of private hospitals.
After all, the protagonist controlled by the player in "Theme Hospital" is the director of the hospital, although different players have different gameplay, but the protagonist under the vast majority of players will still make more money with less expenses because of the pursuit of more ratings.
In a hospital that aims to make money, a hospital that aims to make profits, patients are nothing more than a resource that can be squeezed.
At this sensitive time of privatization, the appearance of "Theme Hospital" naturally touched the sensitive nerves of many people.
Fortunately, in this world, "Theme Hospital" has been produced and released in advance by Wanhu.
Although it still attracted a lot of attention in the UK, because Wanhu is a foreign game production company and publisher, and the distribution of the game was before the privatization of the hospital, although some people still think that Wanhu is satirizing the privatization of medical care in the UK, but the time is not right, and there is no evidence.
However, compared to Richie, an American, the founder and main person in charge of Bullfrog Studios is much more open.
In this world line, the two games that really made him famous were God Crazy and Black & White.
The theme of both games is similar, both playing as God.
In the former, the gods and gods played by the players in "God is Crazy" cannot directly affect human beings, and can only use various "miracles" to induce ignorant and insignificant human beings to do what the players want them to do.
This gaming experience is magical and subtle.
Although the game looks somewhat similar to a real-time strategy game, the player cannot directly control the game character, and the player plays with a lot of spirit.
In the second "Black and White", the player still plays the role of a god, but this time this god can directly affect humans, and there is also a divine beast.
Unlike the first game, God is Crazy, this game is a game where players make one choice after another.
That's right, it's like two villains that often appear in elementary school essays, a demon and an angel.
Every action of the player will have an impact on their own divine beasts.
Behind him, under the influence of the player, he can become a messenger of the gods who love flowers and flowers, or he can become a big devil who sees ghosts and ghosts.
In addition to the dark humor revealed by the game itself, the whole game will also give players a completely different gaming experience from other games.
Probably this is called "flow".
In fact, in many things, human beings can experience the so-called "flow".
Flow is actually a state of extreme engagement.
In this state of extreme devotion, reading a book is not like reading a book, but like a series of images emerging and sliding in front of the whole person's eyes.
Playing a game is not like playing a game, but feeling the ineffable inner beauty of a game.
Many games look flashy, but they actually feel like chewing wax, not because the game is not well done or refined enough, but because the game doesn't bring a "flow" experience.
It's like there's a game production and publishing company that's starting to rise in France lately, and it's called Ubisoft.
The games made by this company are beautiful, but it's hard to give players a flow experience.
Now, of course, the company's flagship game series is the Rayman series.
This is a game launched in the era, with excellent graphics, but the core of the game's gameplay, is indeed the core of the most popular platforming game on the red and white machine from the mid-80s to the late 80s.
If you ask why Ubisoft is not a little ambitious, making a game with its own game core.
Because it costs more, and you need to keep exploring.
And a game like "Rayman" seems to have beautiful graphics and seems to have a lot of cost, but in fact, the actual cost is not necessarily that high.
This is like the difficulty of the ancestors opening up a road on a mountain where there was no road before, and the difficulty of the descendants following the path opened up by the ancestors.
The difficulty is not the same, and the difficulty of making a video game is naturally different.
It's like Takahashi's current pursuit is to let Wanhu China embark on a game road with its own characteristics, but it's a pity that although a lot of investment has been made, it's hard to say when there will be results.
Bullfrog Studios can be said to have taken the limelight in the field of video games all over the world because of this series of "God Games".
And the recent "Dungeon Guardians" series they produced has pushed them to the pinnacle.
It's a pity that this peak is the peak of fame, but not the peak of income.
Although the games of Bullfrog Studios are very spiritual, although the games produced are very fun, the sales are not particularly good.
The UK video game market can be called the third largest market in the world.
Although it is an order of magnitude lower than the video game market in the United States and Japan, it is also very considerable.
However, even in the UK, arcades and home consoles are the most popular ways to play, and personal computers are not very popular in the UK.
The video games produced by Bullfrog Studios are all PC games.
Although almost all other games are already being ported on multiple platforms, Bullfrog Studios really doesn't have the money.
And this kind of situation of talent but income is, of course, a situation that the electronic arts industry and thousands of households like to see.