Chapter 564: Crowdfunding
The "Twilight" novel is extremely popular in North America, and there are dozens of fan sites alone. Pen | fun | pavilion www. biquge。 info After Stephanie Mayer announced on Fly that "Twilight" was going to make a movie, it was quickly retweeted by fans, and then various fan sites went into a frenzy.
"Oh my God, it's great that Twilight is going to make a movie!"
"Who plays Edward? I don't think anyone can play it, he's perfect!"
"Who's going to play Isabella? I love her so much!"
Stephanie Mayer just said that "Twilight" is going to be made into a movie, and he didn't reveal much else. If you are interested, you can leave a message on Fly, she is very good. ”
Due to the influx of fans, the number of Stephanie Mel Fly's followers exceeded 1,000 in just one day, and every message she sent was answered by a bunch of people, some saying hello, some asking about the subsequent development of the novel, and some asking about the progress of the movie.
Everyone has a desire to be noticed and vanity, and Stephanie Mayer is no exception. Watching the number of his fans continue to rise, there are a bunch of people replying under each message, and Zhang Ran is pitiful and pitiful, and his heart is secretly refreshed.
So, Stephanie Mayer put a lot of enthusiasm into Fly and took care of her Fly account seriously. Interact with your followers, express your feelings, and upload two photos.
For fans of "Twilight", Stephanie Mayer was originally a great god, but this great god was able to interact with everyone so cordially, and fans naturally praised her to the sky. Even if you are not a Stephanie Mayer fan, you have followed her account because of her kind attitude.
At the same time as fans settled in, Summit Entertainment also announced on its official website while the iron was hot: ""Twilight" will be directed by the well-known director Julie Temo, who once directed "Frida", producer Zhang Ran and novel author Stephanie Mayer both believe that she is the best candidate for film director, and the casting of "Twilight" will also start in the near future."
We knew that Twilight had a lot of fans, and we thought it would be good to involve them in the film, so we decided to raise a small amount of money from fans for the film. You only need to invest a small amount of money to become an investor in Twilight.
$10 grant: Movie PDF scripts are available.
$25 grant: Receive a PDF script and a commemorative T-shirt.
$100 grant: Get an additional autographed poster for the main character.
$500 grant: You can have the lead actors record a greeting video just for you, or have director Julie Tymo and the lead actors follow you on Fly for an entire year.
……
$10,000 (only): The funder will play a character with a line in the film. But the role and the scene have been set, everyone can do it, and there is only one line. ”
At the end of the article, the official website also reminded you: "If you are interested in crowdfunding, please follow the Fly account of "Twilight", and the relevant information will be announced on Fly!"
After this news was announced, fans of the Twilight Web went completely crazy. How many fans can resist the temptation to become an investor in "The Twilight Zone" for a small amount of money, and even participate in the filming of the movie? As a result, fans who have fallen into a frenzy have begun to enter Fly in droves, and the number of registered users on the website has been rolling upward.
Of course, in addition to fans, many agents with young actors in their hands also quickly moved into Fly, followed the account of "Twilight", and waited for the news of the movie audition. Because the "Twilight" novel is so popular, as long as you become the star of the movie, it is likely to be an instant hit, which is a once-in-a-lifetime opportunity.
The influence of "Twilight" is huge, and the fans are extremely crazy, and in just one week, more than 300,000 funds were raised when the crowdfunding only opened "you can get a PDF script for $10".
Freyman, CEO of Summit Entertainment, was dumbfounded, this is too crazy, more than 300,000 PDF scripts were sold through Amazon, it is simply an empty glove white wolf, and it has only been a week!
Bai Yunfei and Mike Solomon were also dumbfounded, Fly registered users have exceeded 200,000, which is far beyond their imagination. According to this state, it may be able to exceed one million in a month, which is terrifying!
Zhang Ran remembers that it took 3 years for Twitter to break through 100 million registered users, but it only took a year and a half for Xinlang's meager users. However, he also knows that attracting users is the first step, bringing users a good experience, and retaining them is the most important thing.
Fly has done an excellent job in terms of user experience, and many people are chasing "Twilight", but when they actually enter Fly, they find that this website is very cool, and what attention, retweets, popularity, etc., make everyone very enthusiastic. Many people find that in addition to gossip about what to eat for dinner, they can also easily learn a lot of information from Fly, and the content that is updated anytime and anywhere contains a lot of interesting things, and everyone is happy to do it.
Almost all of the users who have settled in have fallen in love with Fly, invited their friends to join in, and made more friends in the process of following.
In San Francisco, in the office of the podcast Odeo, Odeo's founder Noah Glass and his partner Evan Williams are discussing with a solemn expression, and the page of the computer in front of them is Fly.
Glass has always believed that Twttr will be a product with strong vitality and broad market prospects, but Twttr has almost no response to the market, and it has been online for more than a month now, and there are only more than 4,000 registered users.
But that didn't dampen Glass's confidence, and he was always convinced that Twttr had a future, but the emergence of Fly really made him feel the pressure: "I tried it, we had the features, they all had it. Features we don't have, they also have. Fly, both in terms of concept and technology, is above us. We have a terrible opponent!"
Williams couldn't help but smile bitterly: "Yes, their products are really powerful, and our Twttr is far inferior." It's only been two months since Robin Zhang sold YouTube, and it's a bunch of monsters to come up with such a product!"
Glass was reluctant to throw in the towel: "Fly is really good, but they made a mistake and shouldn't have allowed users to upload images. Uploading images will take up a lot of mobile phone traffic, and it is difficult to open the page on mobile phones, which is very inconvenient for mobile phone users. If we focus our attention on words and do purely textual information, then the information will flow and spread faster. We still have a chance to win!"
Williams thinks more about the boss of the company, Twttr as a project of Odeo, it has been launched for a month now, and the response has not been good, and Odeo's operation has also gone wrong, in May, due to unsatisfactory management, Odeo has begun to lay off employees, and more money must be invested to continue to do Twttr.
In fact, Williams is not short of money, his invention of Blogger was bought by Google after leading the world's blogging boom. As a result, he earned hundreds of millions of dollars and was on Fortune's list of the richest young people. What worries him is that the opponent is so strong, it is difficult to say whether Twttr can do it.
After a long silence, Williams finally nodded and said, "You're right, we at Twttr must focus on words and take information dissemination as our direction!"
At the same time, Zhang Ran is being interviewed by the New York Times. The New York Times has a great influence in the United States, and being interviewed by the New York Times is excellent publicity for both "Twilight" and Fly.
Heidi Ralmer, the reporter in charge of the interview, wore a white shirt, a short blue skirt, and short ear-length hair, and looked very capable. Because of the inconvenience of his legs and feet, the location of the interview was still in Zhang Ran's room at the Four Seasons Hotel. Heidi Ralmer asked Chen Hao to push Zhang Ran to the window, asked the photographer to take a few photos of Zhang Ran, and then began to enter the interview process.
Heidi Ralmer sat in a chair, looked at Zhang Ran and asked, "You are the boss of an Internet company and the boss of a film company, which one do you prefer?"
Zhang Ran sat opposite and said with a smile: "I can't say I like these two identities, what I really like is the director." In fact, whether you are an Internet or a film company, it is to protect your freedom of film creation. ”
In Heidi Ralmer's view, it is normal to open a film company, but film companies generally reject the Internet, and asked puzzledly: "The Internet and movies do not have a boundary, and they are still facing the problem of downloading and pirating, how did you think of doing the Internet?"
Zhang Ran naturally can't say that the old man used to do piracy websites, explaining: "The Internet has been changing the film industry since its appearance, and with the development of the Internet, the entire film industry chain is connected with the Internet, from copyright, investment to production and distribution, marketing and promotion, and then to the sales of movie tickets and derivatives, the Internet has gradually penetrated into it and played an increasingly important role." For example, IMDB, for example, the crowdfunding we did this time are all changes brought about by the Internet. ”
Heidi Ralmer added, "How do you think the Internet will change the pre-production of films?"
Zhang Ran said with a smile: "The traditional model of film includes R&D, investment, production, publicity, distribution, and screening. And with the development of the Internet, every link will be open to users. From script revision, to crowdfunding, to the selection of directors and actors, to the distribution method, users can choose from it, and I think this is the trend of future film development. This time, we're exploring and getting fans involved, and the crowdfunding we launched is one of them!"
Heidi Ralmer asked, "The impact of the Internet on the film industry is huge, do you think it is possible to completely replace physical theaters in the future?"
Zhang Ran remembered that Spielberg and Lucas had such worries, but he didn't see it that way: "No, the audition enjoyment brought by the big screen is difficult to compare with the display screen, as long as the entertainment does not die, it is difficult for the movie theater to disappear." However, due to the increasing number of entertainment methods, the film industry will also be further segmented, with large film companies focusing on producing top-tier blockbusters with a stronger audition experience, small film companies producing small-budget films, and fewer and fewer medium-production films. ”
Next, Zhang Ran answered a lot of questions from Heidi Ralmer, basically about "Twilight", "the origin of making "Twilight", "what are your expectations for this play" and so on.
When the interview was over and left, Zhang Ran sat in a wheelchair and groaned for a while, feeling that the time was ripe, so he took out his mobile phone and dialed a number.
After waiting for a while, the phone was connected. A middle-aged man's voice sounded, looking very polite: "Mr. Zhang, why do you have time to call me?"
Zhang Ran laughed: "Boss Yang, I have a business of hundreds of millions of dollars here, I don't know if you are interested?"