Although Zhang Ran doesn't remember who the screenwriter and director of "Twilight" is, he is not worried that the quality of his version of "Twilight" will be problematic. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 infoThe reason why the Hollywood film industry is called an industry is that movies are reproducible. The director is part of the production line and can be replaced.

A movie like "Twilight", with the same budget, is given to any Hollywood company with a large scale, and the effect is almost the same. Just like most of the directors of Marvel movies are commercials and TV series directors, there are almost no works that can be done before, but they are not bad at all when they make Marvel movies.

Of course, these directors have been strictly considered by the production company, and although they are not famous, their ability to control the camera is not bad. Hollywood's selection of new directors mainly depends on the camera, rhythm, and audio-visual language, like the director of "Blair the Witch", why no one asked them to make a blockbuster, is that they can't control the camera.

Hollywood movies are industrial products, and the entire industrial assembly line ensures that the quality of the film will not become a disaster because of the director. Take Zhang Yimou's filming of "The Great Wall" as an example, during the filming process, Zhang Yimou needs to apply to Legendary Pictures for any changes in his lines; every day all the clips shot by the crew must be sent back to the United States, and only after the approval of the members entrusted by the board of directors can these shots be completed, otherwise they will have to be reshot.

It is precisely because of the rigor and strictness of the film company's control over the implementation of the project that the overall quality of Hollywood films can be guaranteed. The quality of the movie may not be very good, but it is generally not much worse. And this happens to be the most lacking in domestic films, the lack of a system to control the quality of films, resulting in all kinds of shoddy works flooding the market.

After knowing that the company's key project was "Twilight," Freman considered directing. At this time, when he heard Zhang Ran's question, he said directly: "Melissa Rosenberg, the screenwriter of "Dance Out of My Life", and Anne Fletcher, the director, are good candidates!"

Zhang Ran felt that "Dancing Out of My Life" could be a big success, and these two must have two brushes: "Then contact them, I want to talk to them in person!"

Melissa Rosenberg readily agreed, but Anne Fletcher refused, she had already taken over Fox's romantic comedy "27 Dresses", and there was no need to think about which one to choose, Fox or Summit Entertainment.

Zhang Ran and they could only re-select the director, and after some weighing, they finally circled the female director Julie Taimo. In '02, Julie Taymour's biopic "Frida" was nominated for six Oscars. Her films themselves have magical realism and beautiful visual effects, which will make her shoot "Twilight" at least more brilliant in terms of visual effects.

Although Julie Taymo's "Frida" has been nominated for six Oscars in the past, her status in Hollywood has not changed dramatically. In Hollywood, female directors will naturally be labeled as romance film directors, except for romance movies and literary and fresh movies, Hollywood often does not let female directors have other opportunities. So even if Julie Temo was nominated for an Oscar, she still didn't get more opportunities to direct films.

There are many similar examples, "The Devil Girl" made Charlize Theron win an Oscar, but the director of the movie, Patty Jenkins, did not get the opportunity to show his strength in the film industry, so he could only turn his head to make a TV series.

After receiving an invitation from Summit Entertainment, Julie Taymor readily agreed. She was originally interested in fantasy themes after all, and once filmed the stage play of "The Lion King".

After Julie Teymo agreed to take over the film, Zhang Ran asked her, screenwriter Melissa Rosenberg, and novel author Stephanie Mayer to meet to discuss the film's adaptation and shooting.

Stephanie Mayer knows the names of Julie Temo and Melissa Rosenberg and has a lot of faith in them. She is also more open to the change of the movie, and knows that some plots of the film will definitely have to make trade-offs, as long as it does not violate the spirit of the original work, it is acceptable.

Director Julie Temo and screenwriter Melissa Rosenberg appreciate Stephanie Mayer very much, saying that they will listen to Stephanie Mayer's opinions, and the main line will faithfully reproduce the original work, and at the same time, on the basis of communicating with Stephanie Mayer, some stories in the original book will be added and modified according to the characteristics of the movie, which will also be a surprise to readers of the original book.

Zhang Ran didn't have any specific requirements for the movie, his request was very simple, to maintain the flavor of the novel, and to attract fans to the cinema, in short, as long as the box office is good, everything is OK.

When the three ladies finished communicating and started chatting about gossip, Zhang Ran pulled the topic back to the movie: "Three ladies, you know that Summit Entertainment is a small company, and it is impossible to spend hundreds of millions of publicity dollars like the Big Six, and our marketing is mainly on the Internet." If you can, I hope you can open a Fly account, and interacting with fans on Fly is the most important way to promote our film. ”

Stephanie Mayer and the three of them were curious, "What is Fly?"

Zhang Ran said quietly: "Fly is FlyMessage, a social networking site opened by my friends and me, which began to provide services at the end of last month, it allows users to publish their latest news and ideas in the form of mobile phone text messages, and also allows binding im instant messaging software, a bit similar to blogging, but there is a character limit, which is more convenient to use......"

Fly has been online for almost half a month, and it has tens of thousands of registered users, and its development is quite good, leaving its competitor Twitter behind. It's been 1 month since Twitter went live, but there are only a few thousand registered users. The reason why Fly can outperform Twitter is mainly due to the difference in function, Fly can bring pictures, while Twitter is text-only, Fly can be forwarded with comments, while Twitter cannot, in general, Fly is closer to the domestic micro-1 blog in terms of function.

After Zhang Ran introduced Fly, he found that Mel and the three of them were all looking at him blankly, so he opened his laptop, clicked on Fly's official website, logged on to his account, and pointed to a message on the display screen: "This message was sent by my friend Bai Yunfei, I can reply to him and communicate directly!"

The content of Bai Yunfeifa is very simple, that is, he took a photo of eating a hamburger with the sentence "I bite".

Zhang Ran clicked on Bai Yunfei's Fly and replied: "Still eating, I weigh 200 kilograms!"

Bai Yunfei quickly replied: "Nonsense, I'm only 150 pounds." Where are you now?"

Zhang Ran said proudly: "Drink coffee with beautiful women!"

Bai Yunfei scolded: "Damn, take me next time!"

"I won't tell you, I'm chatting with the beautiful woman!" After replying, Zhang Ran looked at Stephanie Mayer and explained, "Fly is a platform for sharing and communication. Facebook is a friend mechanism, and you have to add them as friends to communicate. Fly is completely open, such as the message that Bai Yunfei just now, as long as you enter his homepage, you can see the message he sent, and you can reply, you can also forward, you can communicate on an equal footing.

Our films are fan films, and fan engagement is very important for fan films. From the preparation, to the casting, to the shooting, to the release, we can involve fans in this film. Participation is not about letting fans act in the movie, but about constantly announcing the progress of the film and listening to their opinions, and Fly is the most important way. For example, we can ask the heroine to open an account on Fly, post photos every once in a while the movie is shooting, and even communicate with fans. Through communication and interaction with fans, fans have a sense of participation, and their feelings for the movie will be deeper, just like watching a child grow up slowly, and when the movie comes out, they will go into the cinema to support them wildly......"

Whether it is director Julie Temo or Stephanie Mayer, after listening to Zhang Ran's thoughts, there is only one word - service.

Stephanie Mayer was particularly interested in Fly, opened her laptop, went to Fly's registration page, submitted her own information, and registered an account under her own name.

After the registration was completed, Stephanie Mayer familiarized herself with the operation of Fly under the guidance of Zhang Ran, and then sent a message: "Hello everyone, I'm Stephanie Mayer!"

Zhang Ran took out his mobile phone and dialed Bai Yunfei's phone: "Xiaobai, Stephanie Mayer has just registered, hurry up and give her certification!"

Bai Yunfei knew that Stephanie Mayer was the author of "Twilight", and Zhang Ran told him that the most important strategy for Fly to attract users in the early stage was to rely on "Twilight". The casting and promotion of the movie will be carried out on Fly, and as long as Fly spreads among fans of "Twilight", it will soon take the campus by storm and then spread throughout the United States. Therefore, after receiving Zhang Ran's call, Bai Yunfei verified Stephanie Mayer's account as quickly as possible and pushed her account.

Stephanie Mayer followed Zhang Ran's account, and was clicking on his homepage to see the messages he had sent before, and at this moment, when she heard him say certification, she looked up and asked, "What certification?"

Zhang Ran explained with a smile: "Fly registration does not require a real name, and you can choose a name at will. Then someone else may be named Stephanie Mayer, and you are also called Stephanie Mayer, so how can fans tell the real from the fake? It's very simple, as long as it is certified, it is true. Zhang Ran pointed to the blue V symbol next to his Fly account and said: "Those who pass the certification will have a blue V, and celebrities can add V verification." Plus V is not only a real identity authentication, but also distinguishes it from ordinary accounts. Of course, if you don't want to reveal your identity, you can also not authenticate. ”

Stephanie Mayer understood, clicked on her homepage and saw that there was already a blue V behind her name, and exclaimed: "I've added a V, so fast!"

Looking at the number of fans again, it turned out to be 16, Stephanie Mayer clicked on the message she just posted, and several people replied. She looked at the replies and burst out laughing.

Julie Temo and Melissa Rosenberg stuck out their heads and laughed.

"Stephanie Mayer? Which Stephanie Mayer wrote Twilight?"

"Idiot, how could Stephanie Mayer use Fly!"

"yes, if she's Stephanie Mayer, I'm the hero Edward!"

"Look, she's got a V! It's really Stephanie Mayer!"

"It's really a V, God, it's incredible!"

"Stephanie, I love Twilight so much, it's the most beautiful novel I've ever read, I love it to death. ”

Zhang Ran struck while the iron was hot and said: "It looks like they are all your fans, say hello to everyone, and tell them that the "Twilight" movie has begun to prepare." ”

Stephanie Meyer smiled and replied, "Yes, I'm Stephanie Mayer who wrote Twilight." Thank you for believing me, and in return, I'm quietly telling you the news that "Twilight" is going to make a movie!"