If you want to seek the greatest benefits, you must first identify the shortcomings of the other party and lower the expectations of the other party. Lin Sha naturally did the same, and said: "Not to mention anything else, your store is still a long time away from opening, and you also know that the competition in the catering industry is so fierce, and the prospects of your store are not so clear, even if we talk about it, we can't base this income on the assumption of very high customer flow, right?"

Xu Yi nodded, "There is this problem, but I want to give up better materials and use ordinary materials to solve this funding gap, so I don't really need this cooperation." ”

Lin Sha naturally knew that Xu Yi was actually very unwilling to say this, and said when he saw the move: "You can definitely effectively reduce costs in this way, but I'm afraid this will also magnify the business risk a lot, if you think so, then we really don't have much value for cooperation." ”

Seeing that Xu Yi stopped talking, Lin Sha continued: "In fact, with our advertising, I will naturally have corresponding benefits for you, but there is no need to use all the forms of money." For example, if there are wine cards or menu cards on the dining table, we can give you free finished products, how you design the front as you like, and put a promotional advertisement of our company on the back, which does not affect the normal use at all. Even if you provide a list of drinks or dishes and a price code, we can also find a professional advertising agency to design and print it for you free of charge. In this way, you can save yourself the trouble and budget of buying and designing liquor brands or menus, and we also get the corresponding publicity, which is a kind of mutual benefit. Can we not always mention money, how vulgar it is to talk about money!" Lin Sha covered her mouth and laughed.

Don't want money, you're still here talking to me about something, the world is bustling for profit. The hustle and bustle of the world is all for profit. Isn't this for the sake of profit, are you here to do public welfare? Xu Yi listened to Lin Sha's words so high-sounding. I couldn't help but complain in my heart. However, this is not suitable for saying this, what he said was: "Sister Sha, but no matter how you cooperate, my income is always one-time, but you are constantly getting publicity, how can this be said to be mutually beneficial? Besides, how much money can a liquor license or vegetable brand cost, and how long can it last? I can't help me buy a liquor license or vegetable brand, and I have to help you do free advertising for a lifetime, right?"

"Come on. If every hotel advertises like this, our cost will be very high, and I think that since we talk about cooperation, of course, we must find a balance between the interests of both parties. Isn't it good that you get benefits and I get a certain amount of publicity, so long-term cooperation is mutually beneficial?" Lin Sha said with a smile: "I'm just talking casually, the problem we are facing now is that you want to decorate but the money is not enough, and we need to solve the problem of insufficient funds together, in fact, this is the basis of our cooperation." Use this example to prove that we have a form of mutual cooperation, not that we really want to operate in this way. ”

"Actually, if we can reach a consensus, as long as the company agrees. We will make appropriate concessions on the cost and materials of the renovation. For example, we will discuss a suitable down payment at the beginning of the renovation payment, and the rest can be completely after you open the business. Settle in installments, which can not only avoid excessive funds occupied by decoration, but also obtain the best decoration effect. And according to the amount of traffic you have here to adjust the proportion of the rest of the money to pay us, the more customers you have, the higher the proportion of profit we give you, this is not equivalent to you use our products, and then we pay you the corresponding advertising fee? This is also equivalent to us paying you advertising money. ”

asked about the income before, Xu Yi naturally just didn't take it seriously, but just showed his attitude. There is no clear way of operation, no clear preferential plan, and no contract or agreement, which is not very reliable in any case. Speaking of which, Xu Yi can still accept this way, at least he doesn't have to worry about the problem of too much money occupied by decoration. If this advertisement does not affect his normal business and the atmosphere of the store, this matter can indeed be considered, even if there is no discount, it is already very interesting to him from the perspective of installment payment alone. However, he still asked: "Sister Sha, how much can I be exempted if this is negotiated?"

Lin Sha said: "This is just my preliminary idea, as far as I know, the company has never had such a precedent, so I can't tell you the answer now." However, since you have also agreed to cooperate, then I will now communicate and discuss this matter with the company's leaders to see if this plan is feasible and how to operate it. If the company refuses to do this, then I don't have a problem, what should we do? If the cooperation plan is approved by the company, the problem of advertising space and advertising design will have to be planned by professionals, and they will have to evaluate what effect they are expected to achieve after the specific advertising is placed. Now we just need to reach a consensus that we can cooperate, and the specific details will be decided after I have consulted with the company, and then make a decision after coming up with a feasible plan, what do you think?"

Seeing Xu Yi nodded, Lin Sha continued: "And I don't dare to guarantee to what extent this matter can be talked about, I only promise that as a partner, then I will actively strive for the common interests of both parties and apply for the maximum discount for you as much as possible." Of course, if this matter is negotiated, you have to show your sincerity, but don't wait until I tell the people in the company to move you but change your mind, then I will not only work in vain, but also make a person inside and out. ”

Xu Yi also put away his joking heart, nodded and said: "I can guarantee this, after all, it is a matter of two companies, if it can really achieve a win-win situation, I will definitely welcome it, but when it comes to cooperation, we will definitely have to formally sign a cooperation agreement." It is better to have no basis than a perfect agreement that can be sufficient to bind both parties and effectively avoid disputes in the future. ”

Lin Sha nodded, stood up and picked up the phone. "Just have your words, then you sit down for a while, and I'll call the company." ”

Lin Sha went out to make a phone call, leaving Xu Yi to sit in the room with Lu Pingyang. Lu Pingyang didn't talk a lot, and Xu Yi was not so familiar with him, and he was even more afraid of disturbing his work, so he could only sit there quietly alone. But he didn't sit still, and he was thinking about something to do. For a while, in addition to the sound of the air conditioner ventilation fan in the room, there was only the snapping sound of Lu Pingyang tapping the keyboard. When Lin Sha returned to the house, Xu Yi looked at the time, only to find that he had been waiting for almost an hour.

Seeing Lin Sha's face full of spring breeze, Xu Yi guessed that things should be going well, so he took a piece of watermelon and handed it to Lin Sha with a smile. "Sister Sha, eat a piece of watermelon first. ”

Lin Sha just called the company's boss directly and told him some of her ideas, wanting to see if he could pass his own cooperation plan. As a result, when she finished her preliminary idea, the boss praised her again and again, and was very interested in Lin Sha's innovative idea, and immediately convened all the relevant personnel of the sales department and the public relations department of the headquarters to hold a meeting on this issue in the conference room.

This kind of thing has never been experienced by everyone, let alone prepared in advance, so it is naturally difficult to reach a consensus, and the whole meeting process is basically a mess of gossip, and your words and my words have almost turned this conference room into a vegetable market. Lin Sha couldn't hang up the phone, she could only hold her breath to distinguish everyone's thoughts and suggestions, she really couldn't hear clearly, and she had to ask someone to help repeat it, and then answer their questions.

If it weren't for Lin Sha's phone running out of battery, it is estimated that this meeting would have to continue until now. However, the boss of the most relenting boss saw that there was really no way to form an effective opinion on this matter, so he simply decided to delegate full authority to Lin Sha.

The company has no precedent for this, so it is ready to operate this as an expansion plan. As for the loss or profit of this case, it is not a matter of particular concern to the company, but the boss finally put forward a request to ask Lin Sha to make the plan as detailed as possible, so as to facilitate the evaluation of whether the plan has promotion value in the future. If this plan works well, then the company may also refer to the promotion in areas where conditions permit.

Lin Sha took a few bites of the watermelon and ate it, and then said to Xu Yi: "The company still recognizes our cooperation intentions, I have obtained the specific operation authority, I will find a professional advertising company as soon as possible to come over to do advertising space design and do the corresponding advertising value evaluation, and then we will talk about the specific cooperation plan after these things are over, what do you think?"

With the power in hand, Lin Sha also has a bottom in her heart, and of course she can let it go to operate. However, the thing she values most is not only that she has not talked to Xu Yi, but even the company has not said it, so she will wait for the cooperation agreement to be signed and then discuss this matter with Xu Yi, so that she can achieve her goal naturally.

Xu Yi nodded and didn't say anything, he didn't know much about advertising after all, this matter still took a step by step, as long as it could really bring benefits to himself, he could only hope that Lin Sha could really think about both parties and come up with a plan that would be beneficial to both parties.

Lin Sha saw that Xu Yi had no objections, so she stood up and called Lu Pingyang to ask him to pack his things, and said to Xu Yi: "I think we will be here today." I still have some time today, so I'll contact the advertising agency later to see if I can come over tomorrow to have a look, so I can come up with a cooperation plan as soon as possible. ”

Xu Yi had nothing to do, nodded and said, "That's fine." ”

Lin Sha saw Lu Pingyang pack up his things, so she explained to him: "You work hard today and work overtime to make the renderings." Seeing Lu Pingyang nodding, she said to Xu Yi again: "Tomorrow, we will take out the renderings as soon as possible, and you can also take a look, and if there is anything unsatisfied, we will communicate and revise." Let's get these things done as soon as possible, so that the construction will not delay your opening. (To be continued......)

PS: Well, after thinking about it, I decided to send one more chapter today, and the same two more tomorrow, and I'm going to don't touch the computer this weekend, and I want to go for a walk.

The total number of updates is still the same, but it is only earlier on Saturday and Sunday. Therefore, Saturday and Sunday will be interrupted for two days, please forgive me.