"Sister Sha, don't get me wrong, I really don't suspect that there is anything wrong with your offer, I really don't have enough money. I'm still hesitant to reduce the cost of decoration and choose some cheaper screens!" Xu Yi looked up at Lin Sha and said with some embarrassment. I patronized it and said it casually, but it seems that I didn't make it clear that people misunderstood.

Speaking of the quotation on the screen itself is high enough, all of which are decorated with more than 200 square meters, and it is understandable that there is such a total price in the end, but this is more than their ability to bear is true.

Lin Sha realized that she had misunderstood, so she asked Xu Yi: "So, what do you mean?"

"Anyway, those tables and chairs and other things don't need to be replaced according to the previous selection, I wonder how much the total price of the plastic panel screen can be reduced if the style and color are similar?"

"Pingyang, then you work hard and then calculate to see how much the cost can be controlled. After explaining to Lu Pingyang, Lin Sha turned her head to look at Xu Yi and then asked: "But if your screen is replaced with a plastic board, the price will definitely be a lot cheaper, but you can imagine the overall effect of this most refined finished product, this style is just like a foreign fast food restaurant on the street, and it is definitely not as good as the one we choose now." ”

Xu Yi nodded, "I know what to say, but I don't have any money, no matter how good things are, I can only watch them greedily." ”

"If you want to think like this, you can simply replace the remaining tables and chairs, and replace them with plastic board materials, so that it is estimated that you can decorate them all at most for 40,000 or 50,000 yuan. Lin Sha said with a smile. Of course, it's just a joke to replace them all, and you can't do it yourself.

But then, she was sure of it. It seems that Xu Yi's family did give him this store completely. Let him toss himself. However, it seems that he is stuck with the amount of start-up capital. It saves him from going the wrong way, or maybe that's the real reason why he is short of money. If you can open a hotel in this place, you don't consider self-purchase, even if you rent a month's rent, how much will you get, and you can still miss this little decoration fee?

Lin Sha also had an idea in her heart when she thought of this relationship, and now in this situation, she didn't have to worry about not negotiating this business at all.

As long as you can convince the company to give him enough benefits, you have to say that. It will definitely be done!

What I am most afraid of is not that Xu Yi has no money, but that he is afraid that he has plenty of funds, so at most he will earn this amount of furniture plus decoration costs. The problem of subsequent cooperation is completely based on Xu Yi's own ideas, if there is no certain benefit, why should people have to give it to themselves?

After making up his mind, Lin Sha interrupted Lu Pingyang's work and said to him: "Pingyang, don't forget it yet, for the time being, let's do what we chose before." ”

Looking up at Xu Yi, who was a little puzzled, Lin Sha asked, "Actually, if you want to do it according to our previous plan." I've got a great idea to get the best of both worlds, I wonder if you're willing to accept it?"

Xu Yi shrugged and said, "I want to do it according to this plan." But if I decorate according to the current specifications, all the money in my hand is not enough to decorate, how can I open this store?"

"I may be able to help you solve the problem of lack of funds, and if you agree, I will call back to the company, and I should be able to apply for a lower discount, and maybe even give you a partial fee waiver. ”

Of course, Xu Yi was a little curious when he heard it, but he also believed that there would be no good things waiting for him to fall from the sky, but he didn't know what price he would have to pay. "Sister Sha, what do you think, let's hear it. ”

Xu Yi did not answer this question directly, but asked Xu Yi: "I want to see how much you know about in-store advertising, do you have any opinions?"

Although Livable Furniture was established relatively early, it is also a well-known brand in the domestic furniture industry, but with the industry competition and market shrinkage in recent years, the current brand maintenance work is not good. Not only did the national media disappear from advertising a few years ago, but here in the provincial capital, except for the annual golden September and silver tenth, which can also be routinely advertised in the newspaper, other advertisements have not been done for several years.

Without publicity, there are no customers, and without customers, they feel that they are not worth publicity, and livable furniture is caught in such a vicious circle – at least in the province. Speaking of running below, many agents or customers think that this is still a newly opened furniture company, and it is difficult to build a sense of trust, and the work is also difficult.

Since taking over the management of the dealership last year, Lin Sha has been pondering whether she can apply for some publicity funds from the company in order to expand and maintain brand awareness and industry influence. However, it took too long to sort out all kinds of information last year, and the timing was not right, so I just routinely put some advertisements in the newspaper in September and October, and suddenly it dragged on to this year. Obviously, even if you want to start working on this, you will have to wait until September and October to start working on it.

Of course, advertising, as the best way to promote it, can be carried out in newspapers, TV or websites. It's a pity that no matter what kind of money is collected regularly, such as daily newspapers, which are paid on a regular basis, even if it is a website, it is often calculated on a monthly basis, and if it is invested for a long time, it will undoubtedly require a lot of money. Lin Sha has been wondering if she can develop a new way of publicity—an effective and more affordable way of publicity.

When I heard that Xu Yi wanted to build a nursing room, in addition to feeling a little moved, I suddenly found that I seemed to have found a wonderful publicity entry point - who said that furniture cannot be sold in the off-season, and who said that advertising in the off-season is ineffective, even if it is for the purpose of advertising, do you have to spend a lot of money?

Although she has not studied media studies, she has been working in sales for several years, and she also dealt with the advertising departments of some newspapers in the provincial capital last year.

However, in terms of this matter, the main body of publicity is naturally Xu Yi, it is this restaurant, it can be said that he just wants to take a ride, and it is obvious that Xu Yi's cooperation can continue. In September and October, the number of similar advertisements surged, the competition was equally fierce, and the advertising effect was also not very good. Do an activity in this off-season, engage in low-cost publicity, or do the opposite, maybe you can get a better publicity effect.

Relatively speaking, although there are hundreds of thousands of dollars in this single business, if it can achieve the expected effect, these hundreds of thousands of dollars will mean more lucrative economic benefits.

At that time, I had an idea to hold such an event, and I also considered the relationship between the geographical location and the flow of customers of this restaurant. It is definitely a prime location in the provincial capital, this area is not only a large flow of people, but also the most prosperous area of the provincial economy.

Of course, placing advertisements outside the store is restricted by the city's appearance management, and even if Xu Yi agrees to this application, it is estimated that she will not be able to pass it, so she has no idea. However, the location of this restaurant is so good, and it is similar to the operation of fast food, which will inevitably make this restaurant attract the most customers in the shortest time and increase the number of advertising audiences.

"In-store advertising?" Xu Yi was a little dazed, this wasn't discussing how to reduce the cost, it was too big a jump, how could it be related to advertising. Could it be that she plans to advertise furniture in her restaurant, which is reliable?

Lin Sha thought that Xu Yi didn't understand what in-store advertising was, and explained to him: "Yes, for example, some flag-string advertisements hung on the roof of the lobby with ropes like latte art, or for example, light box advertisements are installed on the wall by the stairs or something." ”

Xu Yi imagined a table of guests eating, with rows of small colored flags on top of his head, and then looked up at a large advertisement composed of beautiful women and furniture on the wall...... The sweat on my head is coming down. He glanced at Lin Sha helplessly, shook his head and said, "Sister Sha, don't tease me, I'm not a supermarket or an Internet café, so pulling the flag and posting pictures will also affect the atmosphere of the store too much, and it will affect the appetite of the guests." If you really do this, I still need to open this store, and I don't need to decorate and close the store directly. ”

Lin Sha smiled, "I'm just briefly describing this advertisement, in fact, your store is in a good location, there are many places where you can advertise, you can use such fanfare to annoy people." We can choose some media that basically will not have any impact and are not easy for customers to dislike - such as wine brands, ashtrays, tissue advertisements, and promotional color pages that are easy to take out of the store, etc. There's no need to use advertising methods that affect the image of the restaurant and interfere with the guests' meals. ”

Of course, Xu Yi didn't want to advertise her in the store, but who made himself have no money, he regretted it a little bit, he knew that he was like this, maybe he should have sold a few more batches of cherries at that time, so where could he be so entangled?

Thinking about it, he felt that when he stopped selling cherries, it was basically the season when cherries were on the market in large quantities, and there seemed to be no reason to continue to maintain the high price of cherries. Moreover, if I am not short of money, I may not sell the cherry at all. And it's not a big problem to do this kind of thing a few times, and the more you do it, the easier it is to make mistakes. What's more, no matter how delicious the cherries are, there should always be a day when they are tired of eating, such a small market is too easy to saturate, and no matter how much they are sold, there may not be any better value.

Looking at Lin Sha, Xu Yi asked with a smile: "In business, Sister Sha, if you plan to advertise in my store, how do you plan to give me advertising money?"

Lin Sha stretched out her hand to support her forehead, and said, "Xu Yi, we are ready to cooperate, but there is no need to be so direct......, right?