Organic Farm Author: Farmer is flying

Chapter Eighty-Four: The Clubhouse

Under the watchful eyes of Tian Chuan and Wu Xinran, Liu Meiting completed one operation after another until the boiling water was poured into the pot. This time it was Tieguanyin tea, scalding the pot with boiling water, washing tea, and making tea, until a small light yellow tea soup was sent to Liu Meiting with a bamboo clip, as if it was still with a boiling temperature. Tian Chuan picked up the tea cup and drank it all, only to feel the temperature of the tea from his hand to his mouth, along the esophagus straight into the stomach, all the way down, all the way down, it was just right, I could feel its heat, but I didn't feel hot. The tea is bitter with a hint of sweetness, and in the aftertaste, it pours deep into the throat and condenses at the base of the tongue for a long time. What followed was a wisp of fragrance like Lan Fei Lan, which condensed in the air next to the nose like substance, which was extremely magical.

Wu Xinran only felt that Liu Meiting threw herself into this pot of tea because of Tian Chuan's sentence "You can cook tea", which was a little incredible, but she couldn't feel the change in her artistic conception in this pot of tea. But Tian Chuan has always concentrated on Liu Meiting's upright and peaceful, righteous and magnificent atmosphere. Until the first brew, the second brew, and the third brew were completed, Liu Meiting's cooking ended naturally this time, without any traces of carving.

Tian Chuan couldn't help but shout "good" and then said: "Sister Ting, you have successfully experienced that kind of immovable and righteous energy, vast soup, endless. Compared to noon, it is like two worlds. Let's push the pusher. ”

The two stood up, came to the courtyard, and after a little preparation, began to push each other hand in hand.

Tian Chuan used the Yang style boxing method at the beginning, and then changed to the Chen style, the Sun style, and finally changed to the five elements boxing. After lasting more than ten minutes, Tian Chuan also switched to the same technique, and finally used the "elbow" method to force Liu Meiting's movements to lose consistency, and then switched to the "press" method and sent her out.

Liu Meiting was extremely excited, jumped up and hugged Tian Chuan, and shouted happily: "I have experienced it, this is how it feels." "A man who is almost forty years old is as cute as a little girl of fourteen or fifteen years old.

At this time, Qi Gang's coughing voice came from the side: "Ahem, pay attention to the influence, if men and women don't kiss, I will be jealous." ”

Liu Meiting deliberately kissed Tian Chuan on the face, turned around and waved her fist at Qi Gang before jumping out of Tian Chuan's arms. Tagawa wiped his face with his hands and said, "I've been taken advantage of." Do you treat your mentors like that?"

Qi Gang shook his head helplessly, with a stupid look on his face, and muttered, "I haven't been treated like this for a long time." ”

At this time, the waiter came to deliver the food, and several people returned to the outer room of the tea room and sat down at the low table. Tian Chuan looked at the table, the dishes were really much richer than before, in addition to green vegetables and rice, there were also braised pork and white chopped chicken, but the meat dishes were also relatively light.

Tian Chuan didn't eat at noon, and now he has been delaying until the evening, and he is already so hungry that his chest is pressed against his back, and he picks up a bowl of rice and eats it.

Compared to Tagawa's gobbling, the others were much more elegant, and only ate a little rice and vegetables. A bowl of meat and a chicken on the table almost all went into Tagawa's stomach, and he swept the remaining vegetables and a large plate of white rice into his stomach before he put down the dishes and chopsticks in satisfaction.

For Tian Chuan's gluttonous appearance, Liu Meiting and Qi Gang have long been used to it, but Wu Xinran saw it for the first time, and they were dumbfounded.

After the meal, Tian Chuan asked Wu Xinran to help his mother choose a Hetian jade bracelet, he said: "The bracelet doesn't need to be too good, about 200,000 yuan, it must be Hetian jade, not jade." The jadeite color is too bright for my mom to like. ”

Wu Xinran said: "The 200,000 Hetian jade bracelets are not bad, there are a few in my store, you can bring your aunt to the store to choose when you go back." ”

Tian Chuan said: "My mother is in her hometown in the countryside and rarely comes to the capital. I'll tell you the size, you don't have to be busy choosing one, and when the time comes, I'll give it to Sister Ting, and I'll take it back to her. ”

After deciding to buy the bracelet, Tagawa said goodbye and returned to his home.

One night at home, Tagawa struggled with how to deliver vegetables. Several methods have their own advantages and disadvantages, and none of them can cover comprehensively.

Later, Tian Chuan finally figured out that since he was facing high-end customers, of course, he should try his best to meet the requirements of customers, and be guided by customer needs. It's just to increase some distribution costs, anyway, the wool is out of the sheep, and finally there are customers to pay, what is there to worry about?

With this problem figured out, Tagawa began to prepare for customer registration.

According to the results of his consultation with Liu Meiting, the services available to customer members include:

1. Vegetables and eggs once a day *,* can be ordered online or by phone. The specific varieties can only be queried online in real time.

2. From the early morning to the morning of the next day, the vegetables of the previous day* will be delivered to the customer's designated location. Customers can choose to receive face-to-face or a dedicated vegetable cabinet. The delivery location cannot exceed 3 kilometers in a straight line of the Fourth Ring Road, except for the area of Xishan Villa.

3. Customers can check the production records of the vegetables they receive and the current production base on the club's website at any time to ensure the quality of the vegetables they purchase.

4. Customers can go to the production base at any time to check whether the production situation meets the quality requirements, or go to the base with the picking group shuttle bus on weekends for on-site picking, and the price is the same as that of the picking group.

5. First-level customers can *include ecologically farmed roosters, chai eggs and a few special vegetables.

6. When the production of a certain vegetable is insufficient, first-class customers can be given priority*.

7. The club regularly publishes food safety information and healthy diet information to members. Hold various health promotion activities on a regular or irregular basis to advocate a healthy lifestyle.

Obligations of Members:

1. Pay dues on time. $500 per year for first-level members and $200 per year for second-level members.

2. Timely payment of vegetables*. Members can use online payment software to guarantee payment, that is, pay the money to the guarantor according to the actual quantity, and confirm the receipt of the goods after receiving the goods, and the money will be paid by the online payment guarantor to the name of the club. The online payment platform guarantees the payment and can recover the payment with the help of the payment platform if the goods are not received or there is a problem with the goods. Members can also pre-pay for purchases at the Clubhouse, and if the funds are sufficient, the Member can *products. The Clubhouse will deduct the purchase amount from the customer's account after the delivery of the goods and provide the customer with a monthly account income and expenditure statement. Customers can also check their account details at any time.

3. The customer shall receive the goods in a timely manner according to the predetermined manner, and the loss of the goods caused by the customer's inability to receive the goods in time shall be borne by the customer.

4. Member customers should be at least * goods more than 3 times a month, and * 50 times a year, otherwise the customer qualification will be cancelled. In case of special circumstances, an application for suspension of service should be submitted to the club in a timely manner.

After formulating the service content of the club, Tian Chuan was a little worried, will he push the customers away with so many requirements for customers? Forget it, let's discuss it with Sister Ting tomorrow.

Then there was the question of the construction of the distribution network. It is necessary to rent a house, recruit people, buy a car, train immediately, and design and divide the distribution area and route, and choose the right means of transportation, but this will not be implemented until the customer's delivery address is obtained.

After solving the problem of distribution, Tagawa took a deep breath. The following is how to divide the cooperation with Sister Ting, as well as the product pricing. Judging from the current situation, the production cost of organic vegetables has more than doubled compared with ordinary vegetables in terms of increasing orders, customer service and production costs. Coupled with the management costs and commissions of Sister Ting, it is estimated that the same amount will be increased, that is to say, the total production and operating costs of organic vegetables have increased by more than twice as much as ordinary vegetables, and the selling price should be at least four times that of ordinary vegetables to be profitable.

He preliminarily estimated that in addition to the member's membership fee to Sister Ting as the operating expenses of the club, about 5~10% of the sales revenue should be withdrawn by Sister Ting as a profit as a sales commission, otherwise it would not be able to compensate for her channel payment. In this way, the price of general vegetables is 5 yuan a catty in summer and autumn, and 10 to 15 yuan a catty in winter and spring, which is about 4 to 5 times the market price. Judging from the situation of picking tourism, picking customers do not have high requirements for the price of vegetables, and they are more concerned about the health of vegetables and the comfort of service.

The price of ordinary eggs is ready to be 8 yuan a catty, and in the future, the chai chicken will lay eggs, and it can be sold for 15 yuan. This price is nearly double that of green foods that are common in later generations. But his reasons are sufficient: on the one hand, there are very few green and healthy foods now, and scarcity is expensive. On the other hand, his products are directly supervised by customers, and with the addition of reservation and home delivery business, how can this service fee be added, and you get what you pay for? Not to mention, if the price is too close to the public price, it will not show the customer's grade.

Tian Chuan secretly thought, "Maybe Sister Ting will think that my price is low." ”

One of the most important questions is what kind of image to appear in front of customers. He thought about it for a long time, and finally felt that the name of the club was more high-end and high-end. The greenhouses, chicken farms, and fish ponds in the hometown exist as the special production base of the club, and the product price is settled from the club. The delivery company, as an independent unit, settles the service fee from the base. In this way, the property rights between several units are clear, the financial division is clear, and economic disputes are not easy to occur, which is conducive to long-term development.

For the member-oriented website, he has already asked the network company to build it in advance, and it will be launched soon. The website is divided into several large sections that offer different services.

The first is the order system. The order system is actually the model of Taobao in later generations, but the total amount of various goods per day is an estimate, and there may be a shortage of goods in actual sales. At the same time, there are different limits on the amount of * depending on the membership level. The order system is equipped with a customer evaluation system.

In addition, the order system is only available to members, and non-members will not be able to log in. For customers who do not have access to the Internet and use telephone or other modes*, the operator will log in and place an order on behalf of the customer. In addition, Tagawa asked the Internet company to develop a telephone voice order system, which allows customers to place orders by pressing the button to enter the account number and password according to the voice prompt of the phone, and the program will automatically generate an online order.

The second big section is the base display plate. Here, members can inquire about the daily production management of the base, and the various testing and testing indicators of the products, which are equipped with a large number of pictures and video materials, so that members can understand the production and quality of the base at any time.

This section is partially open to the public, and non-members can also log in to learn about some of the basic information.

The third is the forum section. The forum is initially divided into three areas. One is the Health Food Forum, which is a discussion forum about food health for the public. One is the Traditional Agriculture Forum, which is open to the public to discuss the differences between traditional agriculture and modern agriculture, the impact on health and related issues. Finally, there is a members-only forum where members can exchange a variety of issues, not limited to food, health, or agriculture topics. It can be used as an online club for high-end people, playing a social role.

Tagawa believes that such a website will inevitably attract wide attention from members and become a true home for members.

Finally, Tian Chuan considered whether to do a special program on Beijing TV to promote the concept of healthy food and the relevant content of the production base. At the same time, the product price list of the day will be regularly broadcast in the program to facilitate customers who cannot access the Internet to place orders.