Organic Farm Author: Farmer is flying

Chapter 85: Preparation

The next day, Tian Chuan found Liu Meiting in the morning and communicated with her about what he had considered last night. Liu Meiting basically agreed with Tian Chuan's opinion, but she felt that the pricing of the product was a bit low. She believes that the price should reach about ten times that of ordinary vegetables in the market in order to fully reflect the grade of the club. But Tian Chuan disagrees, he believes that the club's customers are not all aristocrats like Liu Meiting, and about half are white-collar workers or high-level intellectuals in large companies, whose income is difficult to support the exorbitant prices, but it is of great value for the promotion of the concept of healthy food. Clubhouses must take into account their demands in order to benefit future development. And he reminded Liu Meiting that their development goal is to promote the concept of food health, not to promote the lifestyle of the aristocracy.

But Liu Meiting insists that the consumption grade is an important part of the value of the club, which is an undeniable fact. If you don't raise the grade in the early stage, it will be difficult to improve it in the later stage.

Finally, Tagawa proposed a plan for premium membership. Set up classification methods for premium, primary and secondary products in all products. Premium products are only sold to premium members, and the top part of the selected products is exquisite and flawless, and the price is more than double that of the first-class products, and at the same time provides more comprehensive services for premium members, such as delivery services at the time and place of appointment.

The first-class product is an ordinary vegetable product, and the price is according to the plan suggested by Tagawa, and it is the largest commodity.

Secondary products are products with cosmetic defects, such as curved cucumbers, scarred eggplants, etc. The secondary product is not set up to take care of customers with insufficient consumption levels, but in some time periods, the overall appearance of a certain vegetable may not be good, and in order to take care of the customer's mood, it will be downgraded. The price of the second-grade product is lower than that of the first-grade product, but it will not be much lower, and it is still much higher than the market price.

Liu Meiting praised Tian Chuan's method very much, thinking that he took care of the mood of most customers and should be acceptable to everyone.

After the matter was agreed, the two called their respective lawyers and signed a cooperation agreement. Tian Chuan's lawyer Liu Yinan is Liu Meiting's younger brother, and before signing the contract, he joked to Tian Chuan: "Tian Chuan, aren't you afraid that my sister and I will partner to deceive you?"

Tian Chuan joked: "Sister Ting and I are closer than you, what am I worried about." Besides, the production base is in my house, and you can't move my roots even if you lie to me, so I'm not worried. ”

After signing the contract, Tian Chuan immediately went back to school and found Zhao Hongjun. He had already told Zhao Hongjun in advance and asked him to help him manage the distribution center and customer reception center.

Seeing Tian Chuan, Zhao Hongjun was a little reluctant, he said: "Tian Chuan, there should be no problem with distribution, after all, it is to earn hard money." I'd like to pull some of my classmates to do this. Students are good at management, and the salary is not too high. One bicycle per person, a dozen orders a day, can earn dozens of yuan, it is enough. However, the customer reception center has to deal with customers, and most of the customers in the club are upper-class figures, so I am worried that we have no social experience and will not be able to cope with it. ”

Tian Chuan thought about it, and agreed with Zhao Hongjun's words, the customer reception center is temporarily managed by Liu Meiting, and Zhao Hongjun is only responsible for the distribution of goods.

On the basis of Zhao Hongjun's proposal to recruit students and use bicycles to deliver goods, Tian Chuan proposed to recruit some full-time delivery workers, and three people can drive, and the center will be equipped with two mini-cars to meet the special delivery requirements of some customers.

Tian Chuan asked Zhao Hongjun to rent a warehouse with cold storage on the side of the Fourth Ring Road near the school, but Zhao Hongjun searched for several days, but did not find a suitable one. In the end, Tagawa found a bungalow on the side of the fourth ring road from the intermediary, which was three main houses with a courtyard, with a total of 100 square meters, and the transportation was very convenient. Tagawa bought the yard and hired someone to transform it into a distribution center, and built two new cold stores in the open-air yard, one for storing vegetables and fruits, and the other for storing meat products in the future.

By the end of May, Ms. Liu's club had registered more than 1,300 members, including more than 400 senior members. Tagawa and Ms. Liu estimate that after sales begin in mid-June, there will be an average of more than 800 orders per day. Half of these customers live within a few kilometers of the university, making it ideal for bicycle delivery. There are 43 customers in Nishiyama, which is not a small number, but all of them are premium members, and Tagawa is going to deliver to them in a car. About a third live near Jianguomen, where a separate distribution center is needed, also by bicycle. There are several universities over there that can also recruit students for delivery jobs.

Zhao Hongjun stepped forward and rented a warehouse on Dawang Road there as a base for the distribution center. There is no stock there, and the packaged orders are delivered by trucks every day, and the delivery staff completes the delivery tasks. There are mostly ordinary customers over there, and the delivery requirements are relatively simple.

As the general manager of the distribution company, Zhao Hongjun is also responsible for the day-to-day management of the two distribution centers. Somehow, he got through the path of a school teacher, and he was able to spend most of his time on the company's affairs without worrying about skipping classes.

In the interval between the establishment of a distribution company in the capital, Tian Chuan took the time to go home twice to arrange the harvesting and packaging of vegetables, and he knew that the packaging and appearance of vegetables were directly related to their sales grades.

In addition to the original driver, Li Erbao, who has now been promoted to the head of the chicken farm, has recruited a driver to be responsible for daily deliveries from the production base to the distribution center in the capital. In order to facilitate the delivery to Beijing, Tagawa purchased a van in the name of the distribution center in the capital and handed it over to the base for use.

The newly recruited driver was Tagawa's uncle, Shun Tami, who claimed to have taught him how to drive. Tamishun is not Tagawa's own uncle, and his father Tamihiro is a grandfather. After he was demobilized and returned to his hometown, he has been helping a company in a neighboring village drive a large truck to transport goods to Shanxi, and then pull coal back. Last year, he was in a car accident, a runaway tractor hit him hard, the truck was scrapped, and he was also injured. After recuperating from his injury, he thought that there were more and more freight trucks in Shanxi, and the risks were getting bigger and bigger, and that he was over forty years old, so he wanted to quit that job and find someone easier. It happened that Tian Chuan was looking for a driver, and Tian Dad was in charge and directly pulled Tian Jianshun over.

Tian Chuan talked to his second uncle once, and it is not easy to deliver goods to the capital, which needs to leave at three o'clock in the morning every day and arrive at the distribution center in the capital at about five o'clock in the morning. If you can't go to something, Li Erbao will deliver the goods on your behalf. Outside of delivery, there is generally no other work, just responsible for the maintenance of trucks or something. The income is not as high as driving a big car in Shanxi, only 2,000 yuan per month. Tian Jianshun had no opinion on this and agreed.

Tian Chuan asked his parents to recruit three additional people to be responsible for picking and packing vegetables overnight, cooperating with the original workers in the greenhouse to arrange night shifts.

Since the establishment of the new greenhouse, there has been no selection of managers who can be in charge of vegetable planting, and finally Tian Chuan recruited a graduate of the Agricultural University from the capital, who is also from Yongyang County, named Qi Ligang. Qi Ligang's home is more than 10 kilometers away from Tianjia Village, and he is a student of Zhong Jiahong in the Agricultural University. After graduating last year, he has been working in the capital and has not been able to find a stable job due to his unsuitable major. Tian Chuan offered him a high salary of 3,000 a month, and he agreed without hesitation.

Now he is in charge of the day-to-day management of all the new and old greenhouses, as well as the standardization of the chicken farms, and he is very satisfied with his performance.

In the early days of vegetable sales, all the online orders, picking plan issuance, label printing and other work were completed by him personally, plus the daily management work, Qi Ligang was obviously a little busy. Tagawa asked him to choose a girl who had graduated from high school among the workers, learned how to operate a computer, and was responsible for taking orders, making picking plans, and printing labels, freeing Qi Ligang from heavy and repetitive labor.

Under the chairmanship of Tian Chuan, Qi Ligang organized relevant personnel to formulate the operation specifications for vegetable picking, packaging, storage and transportation, as well as the standards for vegetable grading. Tian Chuan demanded that in the implementation of various norms, the implementation should be really in place, and the responsibility should be assigned to the people, especially the grading of vegetables, which should be more scarce than excessive.

Tagawa commissioned a packaging design company in Beijing to design special packaging for different vegetables to ensure that the appearance of the vegetables would not be damaged during transportation. He stressed to the personnel in all aspects: "Our vegetables are fundamentally different from the vegetables sold in the general market, and effective measures must be taken to ensure the quality and take into account the aesthetic requirements." Our customers are paying a hefty price for these vegetables and want to make them feel like they are getting their money's worth. ”

Before the vegetables went on the market, Tian Chuan stayed in his hometown for four whole days, basically growing up in the greenhouse every day, doing preliminary training, doing packaging tests, doing yield evaluation, improving website information and publicity.

In this kind of busyness, the Bailaihang chickens in the chicken farm began to lay eggs one after another.

Seeing the eggs, Tagawa noticed two problems. One is that the eggs of free-range chickens are easy to be contaminated, and the surface is easy to stick to chicken manure or mud and other debris, which greatly affects the appearance of the eggs. Eggs should not be washed, otherwise the sewage will seep into the inside of the eggs through the eggshell, which is very easy to spoil. Another problem is that eggs are also susceptible to contamination by dirty water if laid on a rainy day. There are two issues that must be addressed.

He didn't find a suitable solution for a while, and finally decided to downgrade the eggs produced on rainy days to grade 2 to shorten the shelf life and prevent spoilage. At the same time, increase the frequency of picking up eggs on rainy days, sort contaminated eggs in time, and dry the wet eggs with blowing.

The standard for premium eggs has also been released, and Tagawa requires that only eggs born in sunny weather with no contamination on the surface be selected as premium eggs, and there are strict requirements for egg shape, color, size, etc. Each type of chicken premium egg has a special individual package, which is also used as a basis for egg shape and size testing.

Tagawa requires that each egg be stamped with the base logo, layer breed, production area, egg laying date and grade immediately after picking, so that customers can easily trace and package and ship.

Tagawa sells bloodstained first-laid eggs separately and sells them separately for twice as much as non-first-laid eggs. This approach has proved to be well received by customers.

When everything was ready, Tagawa returned to the capital, and he wanted to follow the entire sales and distribution process when the first day of sales began.