Chapter 962: Making Pop
"The Palm selfie phone will be officially launched on October 10, because the phone uses Qualcomm's latest APQ8064 quad-core processor, which is a chip launched by Qualcomm not long ago, many companies are waiting for it, and the production capacity is seriously insufficient. In this case, we have no way to release the supply, so we can only sell it in batches, the first batch of 500,000 mobile phones on sale, only for the Chinese market, and in order to save marketing costs, we have no plans to sell them in physical stores, and will sell them through Century Summit Mall and Palm's online store on Taobao. ”
Liu Zuohu paused and continued: "For the specific information on the sale of the PALM selfie phone, please pay attention to our official website! This is the end of today's press conference! In order to thank the media friends and fans for their support, we have prepared 300 PALM selfie phones as gifts, and we will have a lottery later, I hope you will not leave in a hurry." Thank you again for joining us today!
After the launch of the Palm selfie phone, the domestic and foreign media reported accordingly, and some media who got the phone quickly gave evaluation reports.
European and American media have a good overall evaluation of the PALM selfie phone, but the reporter who focuses on selfies and technology reviews of PALM said: "I am satisfied with the Phoenix system, the basic design is very good, the appearance is very beautiful, and the configuration is excellent." But using Meitu as a selling point is undoubtedly a wrong decision, how many users will buy a phone because of Meitu?"
The Wall Street Journal reporter agreed: "Palm has put too much thought into taking pictures, there are quite few mobile apps, and there are only a few unknown games in it. If you can't solve the problem with the application, the Palm and Phoenix systems won't do anything!"
However, the domestic media are very optimistic about Palm's Meitu function: "Palm selfie phone is designed for girls, from the packaging to the mobile phone design to the system, people can't put it down, using the front and rear dual camera design, the front lens is 800 pixels, the rear lens is up to 1300 pixels, and it comes with a beautification function, skin grinding, whitening, face slimming and other operations can be done with one click when you press the shooting button, eliminating the original complex follow-up beautification operations, I believe it is very lethal to girls who love selfies!"
Just when the media and the industry were talking about the Palm selfie phone, an insider broke the news that the original price of the palm mobile phone added up to about 1800 yuan, plus the cost of research and development, production, and marketing, sold at the price of 1999, each mobile phone will lose about 100 yuan. The only way to reduce costs is through scale, and 10 million units is the cost balance point of PALM, that is, PALM phones must be sold to more than 10 million units to protect the capital!
10 million units is not an easy number for any mobile phone, and there are not many smartphones that have sold more than 10 million units in the world so far, which is undoubtedly a test for Palm and Liu Zuohu!
This revelation was widely reprinted by many marketing accounts, and soon attracted the attention of the industry, many people thought that the goal of 10 million units was too difficult, and Palm's loss was difficult to avoid. Netizens were very interested after hearing the news, and praised the PALM selfie phone as a conscience product.
"The palm configuration is basically the same as that of Xiaomi Mi 2, and the camera is much better, but the price is 1999 yuan, this is the real conscience mobile phone!"
"This price is really conscientious, Lenovo single-core mobile phones are sold for 1999 yuan!
"It's normal for Lenovo to sell expensive, people are the conscience of the United States, don't pit Chinese consumers! I just don't know how this system of Palm is, otherwise I will definitely buy one!"
In fact, Palm dares to sell at such a low price because Century Summit has no short-term profit requirements for Palm, and has given a loss of 1.5 billion yuan in three years; Century Summit wants market share, requiring Palm to enter the top five mobile phone sales within three years, and strive for a market share of 10%.
Liu Zuohu is very confident, whether it is more than 10 million palm sales, or entering the top five mobile phone sales within three years, he is quite confident. In his opinion, mobile phones are no longer a simple communication tool, but a fashion product. Century Summit is a company that can produce fashion trends, and Mori Nyo, which has swept the entire Asian market in the last two years, is the masterpiece of Century Peak. As long as you can turn selfie phones into a fashion trend, how can Palm not be popular?
At the beginning of this year, Casio launched a selfie camera TR150, which can automatically P-picture, make the face smaller and the skin whiter, delicate, translucent, and look much more beautiful than the real person, many professionals scoff at this camera, and feel that such a broken thing is sold for more than 5000, which is more expensive than a single-lens reflex, it's crazy! This machine has indeed hit a wall in Japan, South Korea, Europe and the United States, and it can't be sold at all, but it is wildly sought after in China, and has become a must-have tool for many girls in their bags.
The reason why Casio TR150 can become popular is very simple, most girls don't know P photos, and girls who know a little bit about P pictures can quickly become Internet celebrities. For the vast majority of girls, PS is a very complex tool, and not many people want to learn it. The Meitu App is relatively simple, but with the Meitu App, you still need to import photos to your computer, then use software, and then upload them, which is quite troublesome, while the Casio TR camera can automatically make the face smaller, the skin whiter, delicate, and translucent, making people more beautiful, convenient and fast, and it is not surprising that it is sought after.
Casio TR is a camera, can't make calls, can't surf the Internet, and more importantly, the price of more than 5000 is something that many girls can't afford, and palm is only 1999 yuan, coupled with the marketing ability of the peak of the century, Liu Zuohu feels that the palm selfie phone is not popular, it is simply unreasonable!
Liu Zuohu carefully studied the process of Casio TR's popularity in China, which was first circulated among Internet celebrities, models and celebrities, and then produced a fan effect, fans followed the trend to buy, and finally swept the Internet, becoming a trend, which was wildly sought after by many girls. So Liu Zuohu adopted a similar strategy, giving away a batch of palm selfie phones to celebrities, models, and influencers for free after the press conference.
Century Peak did not sign stars, models, or Internet celebrities, but the best film and television resources in China are in the hands of Century Peak, the best fashion resources are in the hands of Century Peak, and the largest Internet celebrity platform is also in the hands of Century Peak.
Many celebrities, models and Internet celebrities shared as soon as they got the palm mobile phone: "I got the palm selfie phone, this mobile phone is not on the market yet!", "Haha, I got the legendary selfie artifact palm!", "I heard that this mobile phone selfie is very good, I will try the effect later!" ......
Wang Luodan is the spokesperson of the palm selfie mobile phone, she posted a no-makeup selfie on Weibo for the first time, and she appeared without makeup with a quilt half-covering her face, revealing her fair face, collarbone and back of her hands: "It is said that Bai Ling looks white, and my sister is about to catch up with her recently!"
After Wang Luodan's photo was released, it immediately attracted the students of the 01 form to ridicule collectively: "Dandan, you are not taking whitening injections, but infusing whitening liquid!"
"I heard that Dandan recently went to South Korea, and I wondered what she was doing in South Korea, now I understand everything!"
"Dandan, you also find a professional P photographer for selfies, it's too much!"
Wang Luodan replied: "Hmph, sister is white, you are envious, jealous and hateful!"
After receiving the selfie phone, many celebrities directly advertised their mobile phones on Weibo in order to please the peak of the century. For example, Fan Binbin is like this, she posted a set of carefully selected selfies on Weibo: "I heard that the photo effect of the palm mobile phone is better than the selfie artifact, take two or two to try the effect, what do you think?"
After Fan Binbin's photo was released, it attracted countless replies from people: "Wow, it really looks good!"
"I feel that the quality of the selfie is clearer than before, which is really good!"
"This picture is so beautiful, is this the effect of a selfie with a palm phone? If it's true, then I'll buy one too!"
Among the celebrities who got the PALM selfie phone, some just clocked the Weibo and threw it aside, and some quickly gave it to the assistant, but a considerable number of people really liked the PALM selfie phone and began to use it frequently.
Palm is definitely not as good as Casio TR150 in terms of clarity and saturation, after all, people are professional cameras, but Casio TR150 is a camera and cannot access the Internet, and Palm can immediately send the photo to Weibo and Moments to share after taking photos, which is much more convenient than Casio.
In addition, in terms of Meitu effects, the Meitu App is much better than Casio's software. The Meitu App was originally developed as a software for image processing in post-production. There are a lot of girls in Tiangong Chongcai, and they often use this software to process photos. Seeing that girls love to use it, the company came up with a version with simple and easy-to-use functions and introduced it to the market. The Meitu App is a simplified version of the post-production software and has very powerful image processing capabilities, unlike the Meitu App in the previous life.
Celebrities, models, and influencers are creatures that live in the world of Photoshop, and it's no surprise that selfie phones are easy to use, can upload photos at any time, and have super image processing capabilities.
Palm phones are available for free from popular celebrities, popular models, and particularly popular influencers. After they used Palm mobile phones to take selfies on a large scale, the first people affected were not fans, but third- and fourth-tier celebrities, third- and fourth-tier models, and popular Internet celebrities.
For these people, why would the Summit of the Century give Palm to Fan Binbin, and I can't buy it if I want to? In their eyes, Palm is a status symbol and a pinnacle of the century. Therefore, they made up their minds to buy a Palm mobile phone when it goes on the market, proving that they are actually very popular.
Apart from them, the most affected are the fans. Fans usually like to imitate the dress of their idols and take pride in following the idols. When they see their idols holding palm mobile phones and taking all kinds of high-quality beautiful pictures, they are naturally tempted, who doesn't want to be as beautiful as celebrities?
The star effect, coupled with the tout of the public account, and the online water army to build momentum, there is more and more discussion about the palm selfie phone on the Internet.
"The photos taken by that selfie phone are really good-looking, Fan Binbin's recent selfies are obviously better than before, and I will definitely buy one when the phone goes on the market!"
"That's right, the shooting effect is really good, it's no worse than Casio's selfie artifact, you can share it directly on the Internet after shooting, it's very convenient, I will definitely buy one!"
"I also plan to buy it, it's only 1999 yuan, this price is really exciting!"
"I heard that many people want to buy it, and they are ready to buy it when the mobile phone goes on the market, but Palm is limited to purchase like Xiaomi, and the first batch is only 500,000 units, and I don't know if I can grab it!"
Many people are counting the days, waiting for the release date of the Palm selfie phone, and some people even install the flash sale software on their computers to buy them as soon as the phone goes on sale.
As time passes, there are more and more discussions about the Palm selfie phone on the Internet, and the day when the Palm phone officially goes on sale is getting closer and closer......