At 7:45 p.m. on October 10, in the conference room of Palm's China headquarters, the top management of Century Summit and the management of Palm gathered together, waiting for the official sale of mobile phones.

In order to be in a favorable position in the competition, the success or failure of the Phoenix system is crucial, and the promotion of the Phoenix system depends to a large extent on Palm and Motorola. Therefore, the success or failure of Palm is related to the future strategy of the entire century, and the company's top management attaches great importance to it.

At the same time, in front of many computers across the country, countless netizens are staring closely at the Century Summit Mall and the Palm Taobao flagship store, waiting to make a purchase.

In an apartment in Beiping, Jiang Xue couldn't stop clicking the mouse, constantly refreshing the page of the Century Summit Mall, and her expression looked a little nervous. While others snapped up Palm's phone either to show off or take a selfie, she snapped up her phone for work.

Jiang Xue is the assistant of a small star named Zhang Yan, Zhang Yan was originally a model for Misora, a football baby, and also took promotional photos of online games, taking a lot of large-scale photos. It wasn't until she accidentally participated in Feng Xiaogang's "If You Are Honest, Do Not Disturb" in 10 years that she really stepped into the showbiz and began to take on various small roles. Zhang Yan especially wants to be popular, she especially likes to rub the heat, in order to make headlines for the heat, she is simply neither shameless nor deadly, she dares to rub any heat.

Recently, domestic first- and second-tier celebrities, as well as models and Internet celebrities, are playing with the Palm selfie phone and taking all kinds of high-quality selfies. How can Zhang Yan be sure that she is lagging behind, this kind of popularity must be rubbed. So, she took some selfies, asked the company's artists to process them with the Meitu App, and posted them on Weibo, claiming that she had also received a Palm mobile phone from the summit of the century, and asked everyone how the photo looked.

Among the little stars who belong to the same eighteenth line as Zhang Yan, some people saw that she was unhappy, so they criticized the vest and jumped out to question: "The peak of the century will give you a Palm mobile phone, what kind of goods do you think you are?

Zhang Yan was immediately embarrassed, and said that there was a little problem with the mobile phone, and the factory repaired it, and then she gave Jiang Xue an order, no matter what method you use, you get one for the old lady as soon as possible!

As an assistant to an eighteenth-tier star, Jiang Xue has almost no network resources to use, and there are no other channels to get a Palm mobile phone, so she can only buy it online!

In addition to ordinary users like Jiang Xue, there are many scalpers who stay in front of the computer and wait to buy Palm selfie phones. Zhongguancun has a special scalper company, every day to study the model of the mobile phone with arbitrage space, and then judge the quick decision to eat which goods, Palm selfie mobile phone is very cost-effective, plus it is a purchase limit, it is obviously a tight goods, naturally become the target of many scalpers.

In fact, Liu Zuohu knows that the purchase restriction method will definitely attract scalpers, and every time Xiaomi mobile phones are shipped, they will also attract scalpers to hoard goods.

Of course, Liu Zuohu is not particularly disgusted with scalpers, in his opinion, it is not a bad thing to have scalpers stockpiling, which can strengthen the feeling that Palm mobile phones are in short supply, on the one hand, to give consumers who have bought Palm mobile phones a sense of happiness and satisfaction, and promote them to convert into Palm fans;

The time soon came to 7:59, and the staff in charge of data monitoring began to do the final countdown: "There are still 60 seconds left until the official sale!"

At this moment, all eyes in the room are focused on the big screen.

In addition to a digital timer on the screen, there is a figure of 450,000, which represents the 450,000 phones that will be sold. For each unit sold, the number is reduced by one until it is finally cleared to zero.

This time, Palm will sell 500,000 mobile phones, of which 450,000 will be sold in the Century Summit Mall, and the remaining 50,000 will be placed in Palm's Taobao flagship store. The reason why it is sold on Taobao is to rank Taobao's weekly mobile phone sales list. There is a weekly hot sales ranking on Taobao, and many people who buy mobile phones will look at this hot sales list when they shop on Taobao. Rushing to Taobao's weekly hot list will be a good publicity for Palm.

“10、9、7…… 2, 1, go!"

As the "start" sounded, I saw the number 450,000 on the big screen jump down to an unprecedented degree!

In just one second, 10,000 units were sold, 50,000 units were sold in eight seconds, and 100,000 units were sold in 19 seconds......

When the numbers on the big screen were cleared and all 450,000 phones were sold out, the timer showed only 1 minute and 37 seconds!

There was silence in the conference room, and everyone stared at the big screen in amazement. Recently, Palm has been very popular, and everyone is very optimistic about Palm's performance, but no one expected it to be sold out in such a short period of time, 450,000 mobile phones, 1 minute and 37 seconds, this speed is too exaggerated!

Wu Ruide was the first to react, smiling and applauding, and the others also came back to their senses and began to applaud, and the Palm management was even more excited, applauding and hugging, and the atmosphere became extremely warm.

After the applause, Wu Ruide looked at Liu Zuohu and said with a smile on his face: "This performance is really unexpectedly good, Palm's first shot is a fire!

Liu Zuohu said modestly: "The success of the Palm selfie phone is inseparable from the support of the head office. Without the head office in the entertainment industry, the fashion circle, and the complete huge influence, the selfie phone would not have become popular in a short period of time, and today's release would not have been so successful!"

After chatting with the senior management of the peak of the century for a while, Liu Zuohu took out his mobile phone and dialed Zhang Ran's phone. He was able to become the head of Palm because Zhang Ran called him by name, and he also knew that Zhang Ran attached great importance to the mobile phone business and felt the need to make a brief report to Zhang Ran.

When Zhang Ran received a call from Liu Zuohu, he was debugging equipment with Zhao Fei and them in the studio in Lin'an, making final preparations for the movie "Years, Months and Days". He saw that it was Liu Zuohu's number, and knew that it must be about the sale of Palm mobile phones, so he said, "Lao Liu, how is the situation?"

Liu Zuohu immediately said: "Mr. Zhang, all 500,000 mobile phones are sold out! It took only 3 minutes and 47 seconds!"

Zhang Ran is very confident in the Palm selfie phone, and believes that this phone will be able to gain the support of many female users after its launch. In his last life, he had several female friends who always carried two mobile phones, one Apple and one VIVO, and used Apple to surf the Internet, socialize, play games, etc., and when they took pictures, they took pictures of VIVO, and they used VIVO Meitu to achieve better results. Zhang Ran didn't understand it and asked them, the clarity and saturation of the Apple mobile phone are much better than those of VIVO, why do you still use VIVO!

Now the development of social networks, people more and more want to share all kinds of life photos, taking pictures has become the strongest functional just need for people to use mobile phones, especially for women!

However, after hearing that all 500,000 mobile phones were sold out in 1 minute and 37 seconds, Zhang Ran was still a little surprised: "Some time ago, when Xiaomi 1s was released, it seemed to take more than 4 minutes, and the first shot of Palm was fired!"

Liu Zuohu immediately said: "Xiaomi 1s is 300,000 units sold out in 4 minutes and 12 seconds, and we are 500,000 mobile phones sold out in 1 minute and 37 seconds, the performance is far better than Xiaomi, and Palm has made a good start!"

At the same time, the millions of netizens who rushed to buy mobile phones in front of the monitor have different mentalities, which can be described as a few joys and a few sorrows.

Jiang Xue patted her violently beating heart, and let out a long sigh of relief, fortunately, her movements were fast enough to grab one, if she moved a little slower, she might not be able to grab it, then she would be dead!

In an apartment in the magic capital, Bai Jie looked at the words "out of stock" on the page of the Century Summit Mall, and the whole person was stupid. She has been waiting in front of the computer since 7:30 p.m., ready to rush to buy, but at 7:59, her boyfriend called, and she answered the phone and chatted a few words. Unexpectedly, in two minutes, the phone was sold out.

At Peking Film Academy, a boy who didn't grab his mobile phone dialed the head teacher Guo Zhen's phone: "Teacher Guo, my girlfriend's birthday is coming soon, I want to give her a Palm mobile phone as a gift, but I didn't grab it, can you help me!"

There are millions of netizens who participated in this rush to buy, and some people were lucky to grab mobile phones, while most of them returned in disappointment, so there were more discussions on the Internet about mobile phone rush purchases.

The people who successfully grabbed the mobile phone showed off their achievements on Weibo, on the post bar, and in the circle of friends: "I grabbed the Palm selfie phone, I don't know how long it will take to get the goods!", "500,000 mobile phones, I grabbed 10,000 in a few minutes!, fortunately I grabbed one!", "Sit and wait for the Palm camera phone, I don't know if the photo effect is really as good as they say!"......

Netizens who couldn't buy it were naturally very unhappy, and they could even be said to be angry: "This speed is too fast, it was all sold out in just over 1 minute!", "Forget it, only ugly people need beautification effects, and the old lady doesn't need it!", "Today's mobile phones like to engage in hunger marketing, and play people like monkeys, it's too disgusting!" ...... There were even some angry netizens who ran to Weibo to scold Liu Zuohu and Palm, and even Zhang Ran's Weibo was scolded.

The cheers and angry scolding gathered together, and quickly sent #Palm rush buy# and #Palm3 minutes 47 seconds# to the hot search list, and then, many public accounts and marketing accounts pushed the news that "Palm was snapped up in 3 minutes and 47 seconds" for the first time. The next day, numerous media outlets reported the news, almost to a roar of praise. After all, Palm is now a domestic mobile phone, and the system carried on the mobile phone is also a domestic system, so it must be touted.

However, there are also black Palms, and "New Crystal News" published an article "Behind the Peak of the Century Palm Mobile Phone Hunger Marketing". The article pointed out: "Palm's hunger marketing is not just about sound effects, but about treating mobile phones as futures.

This is said, many people may not understand, in fact, the truth is simple, because the replacement of electronic products is particularly fast, if a product can drag on for five or six months, this mobile phone uses a APQ8064 quad-core processor, assuming that it costs 500 yuan to order it now, I order 10 million yuan directly, it will cost 5 billion, and the cost is very high. In this case, I will order 500,000 pieces first, because the quantity ordered is relatively small, the price will be more expensive, let's say 600 yuan, that is, 300 million. Every two months, I ordered another 500,000 yuan, another 300 million, adding up to 600 million. When I was in the fifth month, I ordered again, and this time I ordered 9 million pieces. Since the time has passed May, the price of electronic components has fallen, and now you can get it at a price of 400 yuan to order 9 million pieces, which is 3.6 billion, plus 600 million has been spent before, a total of 4.2 billion. This is 800 million cheaper than directly ordering 10 million chips at the beginning!

Palm mobile phone is not enough production capacity, can only send 500,000 units? Not at all, they just treat the mobile phone as a future, through a small part of the pre-sale of the mobile phone reputation to speculate, and wait until the cost is reduced to be profitable, on a large scale of sales, the early 500,000 mobile phones are just bait, is to hype the Palm mobile phone low-cost and high-quality props!