Chapter Twenty-Eight: The Times Are Changing [Subscribe Only!2 Update]

Toshiba and Hudson, the co-founders of joint hosting, have no plans to attack overseas markets.

Because it is the first mainframe, whether it is in the market or production, there will be a variety of many problems.

Although Nintendo has reopened the door to the North American game market with the NES, at this point in time in 1987, it is still the largest game market on the planet.

Nowadays, the game manufacturers have a self-confidence that borders on change (harmony).

They believe that white people don't make games, not even play them. It's a white-skinned monkey. Even if Nintendo entered the U.S. market, there has never been a case of a new game being released with the U.S. region, let alone the U.S. region.

And those American game makers are also dismissive of Nintendo's NES, which they think will be the second Atari 2600.

Although the rising sales of the NES continue to slap them in the face, they are still reluctant to enter the Nintendo system.

ON THE ONE HAND, BECAUSE NINTENDO OF AMERICA IS SO BAD FOR GAME DEVELOPERS IN THE UNITED STATES, EVERY NINTENDO EMPLOYEE OF NORTH AMERICA LOOKS AT THESE TEENAGE TEENAGERS WHO HAVE AN APPLEII AND DARE TO MAKE THEIR OWN GAMES AT HOME.

On the other hand, it is also these American game developers who have become accustomed to using more multifaceted programming languages, as if they have been spoiled. Letting them develop games in assembly language is like feeding them, and it's hard to go from luxury to frugality, completely forgetting how their ancestors made games on the Atari 2600 and even the Odyssey.

However, while individual game developers are dismissive of NES, they even complain about why they pay $200 for such a piece of garbage instead of $1,000 for a computer.

You know, computers are so handy.

Computers have a lot of storage, and they can be read and written, as well as a wide variety of accessories such as keyboards, printers, modems, and so on. Able to fulfill people's various needs.

On the other hand, Nintendo's NES, like Atari's 2600, seems to be a joke.

However, forward-thinking entrepreneurs have to agree that this kind of countless floppy disks, cheap hardware and plug-and-play game cartridges can obviously push your game to a broader market.

A market where you don't need to know a computer at all to play games......

Although the United States has taken over the position of the world's high-tech engine from Britain and Germany, there are not as many high-end talents in the United States as imagined, and there is no possibility of playing video games all day long, not to mention from all over the world......

The main group of people who play video games, in addition to the energetic children who like new gadgets, are those who like to drink wine and watch ball games after work every day.

The income of these old hats is not much, and the entertainment activities are very simple. Even if you shove a computer into their hands and tell them that there are fun games inside, they don't bother to look into it.

However, the reason why the arcade market is still booming after the collapse of the home game console market is because of the support of these old hats.

It's easy and fast.

Nintendo's NES entered the U.S. market, attracting the attention of many entrepreneurs due to its cheap and easy-to-use attributes.

For example, the founder of EA, Tripp Hawkins.

However, although EA is now one of the top game publishers in the United States, and has not experienced the fear of being dominated by Nintendo, he is accustomed to the American market, and he really can't accept Nintendo's domineering model.

So, although before Sega's SG entered the US market, he began to reverse-engineer SG, cracking this more advanced sixteen-bit console, intending to make games for this console.

Even, he has eight million dollars for this.

Why prepare?

Because reverse exploitation is against the law in the United States. If Sega finds out and sues EA, it is impossible for EA not to lose money.

However, the interesting thing is that Sega was not angry when she learned that EA had cracked SG and developed development tools privately, but instead determined its intention to cooperate.

It's like the ancient Chinese alliance against Qin, the weak Sega united all the enterprises that could be united, and fought against the industry tyrant Heaven.

On December 25, 1987, it entered the traditional Christmas business war in the United States, and "Metroid", which had just been released in the local market for less than a week, chose to debut in the United States with Sega SG.

Oh yes.

Metroid is the official name of the non-linear platformer Cosmic Warrior developed by Wanhu.

The background of the story is still inextricably linked with the universe of Wanhu, a spaceship outside the galaxy, crashed on a planet in the galaxy, and the people in the spaceship searched for spaceship debris to seek to return home.

Because of the change of platform, the game "Metroid" is the game that has been developed for the longest time by Wanhu.

Of course, it's not just because of the long development time. Another reason is that because this time it is a sixteen-bit console with a larger capacity, the "Space Warrior" project team has produced a wealth of cutscenes for this game.

Although players can only watch the animation and can't participate in it, this cinematic performance is also very shocking to players.

When SG debuted in the United States, the co-console also debuted in the book, and although Wanhu's "Metroid" was not the first game on the co-console platform, it also appeared in front of players with this console.

Advertising investment at any cost, not only are there posters of the co-host on the tram, but also the brainwashing short films of the co-host are played over and over again on TV.

As a precedent for a third-party manufacturer to release a game across platforms for almost the first time, Wanhu's Metroid still attracts the attention of many third-party manufacturers.

Because, for them, the path taken by Wanhu may be another path that can be taken after breaking away from the Nintendo system.

Although third parties continue to leave Nintendo, Nintendo's barrier to entry continues to rise. Because, there are many more manufacturers who want to enter the Nintendo system to make games than those who want to leave.

And Sega and co-consoles have also begun to gradually rein in those third parties who have experience outside the Nintendo system, as well as third parties who want to develop games but can't cross the Nintendo threshold.

The feedback for the friendliness of developers is quality games, although the mainstream of the market is still dominated by Nintendo.

However, more and more families have begun to buy the second game console in the family in addition to the red and white machine.

It seems that the game console has changed from a dispensable toy to a basic household appliance like a TV, washing machine, and refrigerator.

Times are changing.