Chapter 197: The Advertising Department is not as good as you

After bidding farewell to President Sun, Zhu Kang led Li Fan to his office and briefly talked about the development direction of "The Era of Chinese Studies".

As a comprehensive strategic transformation of "Poetry Magazine", "The Times of Chinese Studies" focuses on mobile phone clients, and at the same time, it also outputs content in other news in the form of "content embedding", which is not new, but the software that mainly spreads Chinese culture is just one of them.

While the two were chatting, there was a knock on the door.

The girl who came in was also 20 years old, with clear eyebrows and beautiful eyes, and a bewitching figure, she was wearing a smart workplace skirt and stepping on bright silver high heels, and walked in with a "da-da-da" and said, "Mr. Zhu is good!"

Editor-in-chief Zhu nodded and said to Li Fan: "Xiaofan, let me introduce to you, this is Lu Yaya, and she will be responsible for editing and reviewing your future manuscripts." ”

Li Fan politely stretched out his hand and said, "Hello, Sister Yaya, my name is Li Fan!"

"Hello, my name is Lu Yaya. Lu Yaya shook hands with Li Fan with a smile, but she really wanted to go up and kick Li Fan a few times at this time, and said in her heart: Pretend not to know, right?

"Sister Yaya, please introduce me to the writing requirements of our famous column of "The Times of Chinese Studies" later, thank you. ”

"You're welcome, this is what I should do!"

……

It wasn't until the two of them walked out of Zhu Kang's office together that Lu Yaya said, "Eh, Li Fan, did you really write "On Poetry"?"

"yes, why don't you believe me? Then what article will I write in the future, and just write it to low quality, right?"

Lu Yaya raised her hand and knocked him on the head, and said, "You don't want to inquire about Xiaolan's current situation?"

"Oh...... By the way, you tell me how to calculate the manuscript fee for publishing an article. ”

Lu Yaya sighed deeply, this kid is too cold.

She led Li Fan to the cafeteria for a meal, asked him about his recent study and life status, and then unwillingly brought up the topic of Wang Lan, but Li Fan was still not interested.

After sending Li Fan away, Lu Yaya continued her part-time job, she sat at her desk, copied the article "On Poetry" from her colleagues, and retyped it, after all, the typesetting of physical publications is very different from the typesetting of mobile phone clients.

"On Poetry" is a fine of the best, Lu Yaya can not be sloppy, until the end of work, she will complete the relayout of the entire article, and then once again marvel that the emotional cold-blooded animal is really a genius of Chinese studies.

Just arrived at 5 o'clock in the afternoon, the editorial department, which had been very quiet before, suddenly "buzzed" and made a noise, and the hard-pressed office workers finally got off work!

"Hey, Yaya, please watch a movie?"

"No time, thank you!" Lu Yaya smiled slightly, and continued to bow her head to review "On Poetry".

"Yaya, let's go, go shopping and buy bags!"

"Another day, Sister Zheng!"

Just when everyone packed their backpacks and was about to leave the office, Xiao Dong from the technical department walked into the editorial department and said with a smile: "Congratulations to us, in the two weeks since our "Sinology Era" APP was officially launched, the cumulative number of downloads in the Shan Meihong mobile phone app store has finally made a breakthrough and exploded today, and it has finally broken 8. ”

"Breaking 80,000? Why did it suddenly rise so much?"

Xiao Dong corrected, "It's not 80,000, it's 8,000." ”

Everyone was dizzy, it was too low, it was as low as the Mariana Trench.

Xiao Dong said: "You think, the Meihong mobile phone app store alone has 8,000 downloads, and with the addition of other mobile phone brands, we can almost reach about 80,000." ”

"That's low, too!"

"We don't feel like there's much hope for this transformation. ”

"What a bleak future!"

……

When the time to get off work came, everyone was relaxed and happy, but when they heard the number of downloads of the "Chinese Studies Era" APP, everyone suddenly lost their hearts and felt deeply worried about their future.

After all, Sinology is too cold in this era, and it is normal for "Sinology Era" to be cold in the market, but the staff can hope that it will be prosperous, after all, their income and year-end bonuses depend on it.

"It's only been on the shelves for two weeks, what's the hurry?"

"Yes, let's be happy, and we'll see the data tomorrow. ”

……

In the office, the staff quickly walked away, leaving only Lu Yaya alone, after she checked the manuscript again, she casually leaned back on the chair, and tasted the taste of "On Poetry", which still has an endless aftertaste.

She suddenly ignited a sense of urgency, that is, she was eager to publish this "Poetry Theory" on the APP as soon as possible, and this urgent feeling was as if she had just bought a beautiful dress and couldn't wait to show it to others.

Let more people who love poetry see this article, and let more people appreciate Li Fan's superhuman talent, yes, it must be launched as soon as possible!

Thinking of this, Lu Yaya got up and knocked on the door of the editor-in-chief's office.

Editor-in-chief Zhu was very surprised and said, "Yaya, it's been an hour since you got off work, and you haven't gone home yet?"

"Well, editor-in-chief, I want to put Li Fan's "On Poetry" into tomorrow's "Famous Column" tonight!"

Editor-in-Chief Zhu pondered for a moment and said, "Yes, then take down the next issue of Xiaoyan's article first, but "On Poetry" is relatively long, you can divide it into 3 parts and publish it in the form of serialization." ”

"Okay, editor-in-chief. ”

When Lu Yaya returned to the office, she began to divide the entire article of "On Poetry". She originally planned to publish the first 3000 words of the article, but she felt that the following content was more exciting, and she was eager for readers to see the follow-up content, so the content was expanded little by little, and then expanded, and I can't directly share all the more than 10,000 words with readers and friends.

Ah, a headache!

Lu Yaya rubbed her temples, obsessive-compulsive disorder is committed!

The quartz clock on the wall was ticking, and night was falling.

The lights went out in one office after another, and the office area became quieter and quieter.

At 9 o'clock in the evening, Lu Yaya finally divided the entire manuscript into 3 parts, she unplugged the USB drive, handed it to her colleagues, and next, it was the task of art and other editors.

After Lu Yaya, who was relaxed, returned home, she sang while taking a bath, very happy, and waited for the hot praise of "Poetry Theory", and felt the pleasure of adult beauty for the first time.

The famous column changes the list every two days, and it starts in the early morning. As an editor, Lu Yaya naturally knows that the probability of an accident at the time of changing the list is extremely low, but after she takes a shower and lies in bed, she basically has to brush the APP every ten minutes or so, especially after half past eleven, she brushes more diligently.

This feeling of impatience is more exciting and urgent than any article I have written.

At 12 o'clock in the evening, the famous column was finally updated as scheduled.

This issue contains a total of 10 writers' works, and Li Fan's "On Poetry" is ranked last. She is very dissatisfied and unwilling, is it because she is young and has little qualifications, so she ranks the best works in the last place? When will the style of seniority be changed?

She read it again on the APP, and then went to the comment area, and there were some comments in the comment area:

"Li Fan can still write this kind of article? ”

"I have a little bit of my own opinion, the writing is good, and the point of view is novel, but I am still too young and still need to work hard!"

"Upstairs, only 17-year-old high school students, can write this kind of article, don't nitpick, after all, not a Chinese department of high-achieving students." ”

……

Lu Yaya was stunned at that time, you, you don't even know the artistic value of this "Theory of Poetry"? This is the work of the professors of Beijing University who are all amazed and astonished!

Soon, at more than 1 o'clock in the second half of the night, there were more messages in the comment area, but there were only three or two netizens who thought it was an excellent work.

Lu Yaya was a little anxious, she directly registered an account "Little Feet", and went to the comment area to shout for this work, and then, in exchange for a group of netizens' doubts and ridicule:

"Li Fan's brainless fans are infested, everyone be careful, you have to bite!"

"How terrible is ignorance, how pitiful it is to chase stars, hey!"

"This article is really good, but it is far from the height that 'Little Feet' said, if Li Fan can have this kind of height, then let him go directly to Beijing University to become a professor!"

One by one, the ignorant remarks made Lu Yaya so angry that she almost visited her aunt in advance.

……

The next morning, go to work.

Lu Yaya walked into the office with two swollen eye bubbles, and as soon as she sat down, she saw Xiao Dong of the technical department walk into the editorial department, and said with a smile: "This morning's technical statistics have come out, and the total number of downloads of our "Sinology Era" APP has reached 100,000! 20,000 more than the expected 80,000!"

When the people in the advertising department heard this, they proudly said: "It's not a good advertising space that our advertising department has negotiated, just wait, it's just the beginning of the effort." ”

"It seems that our APP has taken a new turn. ”

"My year-end bonus has been settled!"

……

Just when everyone was chatting, Xiao Dong took the freshly released download volume curve analysis chart from the technical department, and everyone looked at it together.

"Eh, no, everyone, pay attention, this number of downloads has suddenly risen since the early hours of this morning, and this time period has always been the time when the number of downloads is the least. Moreover, everyone should pay attention to the interval from 6 o'clock in the morning to just 8:30 o'clock, and the number of downloads has skyrocketed!"

It is indeed skyrocketing, and the download curve has risen sharply, and the shape is amazing.

Humanity in the advertising department: "That's not even the advertising space we talked about has produced a miracle!"

"What you said is not right, the advertising space you talked about in the Domi mobile phone app store has lasted for three or four days, why did you only make efforts today, it must have nothing to do with you. ”

"Besides, let's see, in all the big brands' mobile phone app stores, the number of APP downloads basically starts from the early hours of the morning, this is definitely not an advertising effect, your advertising department only talks about cooperation with Duomi mobile phone, and it does not affect other mobile phones. ”

"So what's going on?"

"What the hell!"

……

Lu Yaya suddenly felt a burst of excitement in her heart, it couldn't be because of ......

She hurriedly took out her mobile phone, opened the "Chinese Studies Era" APP, and clicked on the comment area of Li Fan's "Poetry Theory", and at this time, the comment area had already exploded.

"My idol Li Fan finally published an article and came to support. ”

"Why don't you notify everyone on Weibo when you publish an article? I still saw this by chance. ”

"If it hadn't been for a classmate telling me, I wouldn't have known!"

"Although I can't understand it, Shuai Li's article must be supported. ”

……

Lu Yaya looked at the number of comments again, it was 8000+, and the nine authors on Li Fan's article are estimated to add up to 500 comments. The fan activity is too scary.

Lu Yaya held her phone high and said, "This is the answer to the skyrocketing number of downloads!"

Everyone was instantly convinced when they saw this, cultural idols are really not called in vain!

When everyone gave a thumbs up, Zhu Kang walked into the editorial office, he pointed to Lu Yaya, and said excitedly: "Yaya, give Li Fan a call and ask him to help us post a Weibo and inform fans of the article published in our column." ”

"yes, that's good!"

Lu Yaya couldn't suppress the excitement in her heart, she immediately found a quiet place to hang up a phone call to Li Fan, but the phone was obviously sleepy and groggy, and she agreed with a hum.

was afraid that Li Fan would forget about this matter after waking up, so Lu Yaya sent another text message to Li Fan to remind him, so he felt at ease.

When the working time came, Lu Yaya sat back in her place and started to work.

Half an hour later, Lu Yaya was called to the office by Zhu Kang, Zhu Kang said: "Yaya, give Xiaoyan a call, isn't her manuscript temporarily replaced by Li Fan, be kind and comforting, I just messed with me, I will put the responsibility on you, you are sloppy and misremembered." ”

Lu Yaya teased: "You really see that I am a temporary worker!"

"Hey, isn't this training you, when you graduate in the future, you will come to our magazine and directly occupy an important position, my Beijing University tyrant. ”

"It's done!"

Lu Yaya had no choice but to hang up a phone call to the writer Xiaoyan, and naturally, she was scolded by the phone side:

"You guys just lie to the ghosts, this is not a one-man job, and you have to wait for everyone to make mistakes together? You let a high school student's essay replace my essay because he is famous? What about your bottom line? You are insulting and trampling on my personality......

Lu Yaya kept the mobile phone receiver away from her, pouted, and thought to herself, it's not that she won't publish it for you, it's just a normal article adjustment, why is this.

After being scolded, Lu Yaya walked to the office with a breathlessness, and when she just passed by the technical department, she suddenly heard a cheer inside.

"Wow, it's up, it's up!"

"Why is it that all of a sudden, the number of downloads has increased several times?"

"Without warning!"

"Let's take a look at the number of downloads from other mobile brand app stores!"

……

Lu Yaya walked into the technical department curiously, and saw five or six people in front of a computer, all of whom were full of surprises. She leaned over and saw on the computer screen the real-time dynamic curve of the downloads of the "Sinology Era" APP in the Meihong mobile phone app store, and the curve was rising all the way and growing rapidly.

Lu Yaya asked, "What's the situation?"

Xiao Dong said: "Originally, the growth of downloads was far beyond the past, but I never thought that it would suddenly explode just now, you see, it is getting faster and faster." ”

Lu Yaya immediately flipped out her mobile phone, opened the Weibo client, and found Li Fan's Weibo, sure enough, it was because of him again.

Li Fan just posted a Weibo: I published a clumsy work in the column of "The Times of Chinese Studies", you can take a look, put forward comments, and, please support the APP of "The Times of Chinese Studies", in this era, there are really few APPs that take the output of cultural content as their own responsibility......

Lu Yaya nodded, looking at the appeal of others.

Throughout the morning, the editorial department listened to the good news from the technical department over and over again.

From 9 o'clock to 10 o'clock, in one hour, the total number of downloads of the "Chinese Studies Era" APP increased from 100,000 to 150,000.

From 10 o'clock to 11:30 o'clock, the total number of downloads reached 200,000 in an hour.

In these two and a half hours alone, the total number of downloads is the sum of the downloads in the last two weeks!

The lunch break was supposed to be the time for everyone to go out to eat, but most of the people crowded into the technical department, staring at the computer screen in amazement.

The number of downloads continues to increase rapidly, and the number of positive reviews continues to grow.

Zhu Kang looked at the person in charge of the advertising department, he smiled, squinted his eyes and said:

"Oh, it turns out that promoting APP and increasing users quickly is just a small Weibo!"

The head of the advertising department was buzzing, and he didn't dare to talk back, he said in his heart: That's a small Weibo? That's a super hot V!

Until 5 o'clock in the evening, the total number of APP downloads of "The Times of Chinese Studies" reached 380,000, and 280,000 new users were added in 8 hours.

Lu Yaya was just about to call Li Fan to thank her, when the author's phone called Xiaoyan:

"I read the "Treatise on Poetry", and I didn't say it before......"