Chapter 658: Jin Shang

Wang Yao didn't care about what the Sun family would do, with his current value, he was already comparable to the Sun family, or rather, he himself was a wealthy family. Updates are fast and ad-free.

The wealthy family is not defined by a single property, but the value of a force, this value contains a lot of things, Wang Yao now holds in his hands the industry that has the potential to dredge the economic communication between the north and the south, and the ability to introduce with some investors on Wall Street, which is the most important in the official view, and compared with those big giants, Wang Yao has not shown much ambition over the years, and it is relatively easy to control.

Doing a small business depends on talent, and doing a big business can only rely on the country.

After Wang Yaoai and Wu Lao booked the reconstruction plan of the Old Summer Palace, they generally received a call from Liu Fang as soon as they had dinner, and after the last farewell in the capital, Liu Fang was dealing with the integration and marketization of traditional Chinese medicine that Wang Yao said, but the process was much more difficult than that of Mr. Mei.

Since ancient times, the pharmaceutical industry has been the most eternal mainstream industry, because human life is always the most profitable, although traditional Chinese medicine has been affected by Western medicine, but still has great value, and many traditional Chinese medicine portals can not agree to the requirements of marketization.

They prefer to 'deify' the ancient prescriptions of traditional Chinese medicine and make a lot of money when the time comes, and they don't want traditional Chinese medicine to fall off the altar and compete with Western medicine for development.

Most of the TCM inheritance is in these portals, and if they are all holding this mentality of changing a large amount of money, then they are going to development, and they resist development.

Liu Fang lobbied at various portals as a Zhejiang doctor, but he didn't get a response, which made him discouraged for a while, but at this time, he found a good partner and introduced him to Wang Yao.

The biggest dark horse among the current entrepreneurs in the Dragon Kingdom, Boss Guo.

Boss Guo is the first batch of businessmen in China to go to the sea to do business, failed in the breeding industry, hit a wall in the planting industry, and finally developed in the pharmaceutical industry, in 1995 became the largest pharmaceutical company in Northwest China, after the end of the era of state-owned enterprises, he acquired a company for the treatment of coronary heart disease medicine, and built a sales network covering the whole country in one year.

From 300,000 to 30 million in one year, the use of capital thinking advantages to open up the market has achieved great success, and then borrowed the capital platform to launch their own financing legend, Dongsheng company was listed in 1999, and Boss Guo became the youngest listed entrepreneur at that time.

Moreover, in 2000, it caught up with the great transformation of the pharmaceutical industry, and successfully used the capital model to win the resources of the pharmaceutical industry, but also realized the crisis, that is, the development was too fast, and the capital flow and industrial chain began to have some gaps, which was somewhat fatal to a giant enterprise.

But he can't stop expanding, because once he stops, all his previous efforts will be in vain, but if he continues to expand and does not cultivate the most important profitable product, or get more adequate financial support, then he is likely to face a financial crisis for the company.

In order to ensure the relative stability of the company, he transformed the company from sales to production, to research and development, and even logistics, a complete industrial chain model, in the process of development, and finally with a new product 'white plus black' to reverse the loss situation, the company began to make a profit.

This year's market value has been close to 10 billion, this year made a more bold decision, that is, the merger of the biggest opponent Yun Yao, the merger was very smooth, but then found a problem, Yun Yao suffered serious losses, it was difficult to make a profit for a while, and then ushered in a turbulent period in the pharmaceutical industry, a little careless, the company may face a serious problem of capital flow interruption.

Therefore, he urgently needs some prescription drugs that can be really profitable, or high-profit drugs such as health care drugs.

But this kind of market-competitive prescription is generally not easy for anyone to sell, and it just so happened that Liu Fang appeared, so Boss Guo proposed cooperation.

But Dongsheng Enterprise is a big enterprise, and Liu Fang has never cooperated, so he can only trouble Wang Yao to come forward.

Wang Yao quickly analyzed Dongsheng Company, with a market value of 10 billion and an annual loss of up to 1.7 billion, it is difficult for such a company to come back to life, unless there is a shocking reversal, otherwise it will undoubtedly go bankrupt.

And Wang Yao has little confidence, because this hole is a bit big, although there are many benefits of molding enterprises, but there are also many risks, regardless of Wang Yao still wants to meet and talk to him.

Seeing such a young man as Wang Yao, Boss Guo's first impression was not very good, but after chatting for a few words, he immediately put away his previous contempt, because Wang Yao directly opened his fatal injury.

"Then Mr. Wang, do you think there is an opportunity to cooperate?" asked Boss Guo.

"Actually, to be honest, what we provide is mainly health care ancient prescriptions, and I have a better partner to cooperate with you. Wang Yao smiled, "I'm more familiar with Boss Shi, and his advertisement was written by me back then." ”

Boss Guo was shocked: "You wrote that deceptive health care product advertisement?"

"Well, it's not a lie, the health care effect is indeed there, but the spiritual significance is greater than the practical significance. Wang Yao touched his nose.

That ad directly increased his sales at a rate of 5% a year, and Mr. Wang really contributed to it. Boss Guo exclaimed: "Brainwashing." ”

Wang Yao raised his eyebrows slightly and smiled, "Your company is mainly a prescription sales and promotion market, so our cooperation will not be too ideal." ”

"But I heard from Dr. Liu that this project is mainly to build a popular base for TCM. Boss Guo said, "Boss Shi's company has a bad reputation and is not suitable. ”

Wang Yao nodded, "So I came to see you and wanted to hear what you think." ”

"I want to be a 100-year-old shop. Boss Guo said in a deep voice: "I want to make another Hu Qingyutang." ”

Wang Yao frowned slightly, "The future industrial model and the century-old store monopoly model are all very dangerous business models. ”

"Despite this, I also want to do it, the pharmaceutical industry is too chaotic, Western medicine plays hooligans with prices in the low-end market, and Chinese medicine Wang Po sells melons, if this continues, it will be chaotic. Boss Guo said.

"Boss Guo is still an entrepreneur who worries about the country and the people, which is rare. Wang Yao said with a smile.

"It's like doing something that a Chinese person should do. Boss Guo smiled, "And we Jin merchants have been doing business since ancient times." ”

Wang Yao nodded, the Jin merchants of China had an indispensable contribution to the promotion of Chinese commerce, and they were the merchants who were most likely to appear on Wall Street in the Qing Dynasty, but later because of the invasion of foreign powers and the entry of Western merchants, the commercial market collapsed directly.

However, there is indeed a kind of inheritance of Chinese-style merchants in Jin Shang.

"It is not so easy to inherit a century-old store, there is no foundation. Wang Yao said.

"That's why I found you. Boss Guo said, "The family of traditional Chinese medicine in the Dragon Kingdom, not to say whether it is sheep's head dog meat, but it is certain that the eyes are high and the hands are low, and there are too few thoughtful old Chinese medicine doctors like Mr. Liu, so no matter what, I have to give it a try." ”

After a pause, Boss Guo said, "I recently acquired Guangyuyuan, and I want to pass it on." ”

Guangyu Yuan was known as the "Four Great Pharmacies" in the Qing court with Guangyue Chen Liji, Jingcheng Tongrentang, and Hangcheng Huqingyutang, but it has almost declined in modern times, and Boss Guo's acquisition of it shows its determination.

There are many good partners to work with, but there are fewer and fewer businessmen with a sense of inheritance of Chinese civilization under the influence of Western business ideas, so they can help one, count one.

So Wang Yao had a charitable mentality and agreed to cooperate with Boss Guo.

A few years later, this company, which has the spirit of inheriting and carrying forward traditional Chinese medicine, has squeezed into the world's top 500.