Here, the machine gunner can kill the devil with a single shot from 800 miles away;

Don't be afraid when the plane comes, the grenade can blow you down;

The most powerful thing is this, "bicycle + light power", after reading it, do you dare to say that you can ride a bicycle?

Smile and laugh, don't look down on Hengdian, today's Hengdian Group has a market value of 100 billion, has four listed companies, has an annual income of more than 60 billion, and a market value of more than 100 billion yuan, and film and television income only accounts for a small part!

But 30 years ago, Hengdian was just a remote town in central Zhejiang, with only one street, barren mountains and mountains, and a per capita annual income of only 75 yuan.

That year, 40-year-old Xu Wenrong took the villagers to start a business, starting a silk reeling factory and a waste lead recycling plant from scratch, and made 700 enterprises before and after!

At the age of 60, he started a second business, and he blew up a piece of land in the ravine and built a piece of the Forbidden City, Republic of China Street, and the Pearl River...... What was once a small mountain village has become the "Hollywood of the East"!

20 years later, this year, he is in his 80s, with a group size of hundreds of billions and an annual income of 63.1 billion, but he chose to distribute the company to everyone and did not leave any shares.

For this old man, the people of the rivers and lakes are called "the king of Hengdian".

In 1935, Xu Wenrong was born in Dongyang, Zhejiang, his grandfather and father were both selling rock sugar gourds, although they didn't make much money, but they planted the seeds of business in the young Xu Wenrong's heart.

In the 60s, when Xu Wenrong was still a farmer in the countryside of Dongyang, he occasionally heard that there was a shortage of fertilizer for growing corn in the sparsely populated Anwen Mountains, and he knew that there was a kind of farmhouse fertilizer called "toilet sand" (a solid crystal of large manure accumulated on the toilet wall) that was more fertile than urea.

Relying on the information advantage, Xu Wenrong proposed to the commune to "exchange fertilizer for grain", and after obtaining his consent, he went north to Shanghai several times, collected "toilet sand" from door to door, collected more than 1,500 catties, and finally not only exchanged more than 1,000 catties of corn, but also earned 1,200 yuan himself.

Xu Wenrong did not leave the money, except for a small amount for the family emergency, he distributed all the food and money to the low-yield households in the village. But he was still looked down upon by many people, and finally fell into the charge of "speculation", and was accommodated after many intercessions.

This incident can be regarded as a "small test" of Xu Wenrong's entrepreneurial career, but it profoundly shows Xu Wenrong's personality:

One is boldness, "speculation" was a big crime in the era at that time, but Xu Wenrong dared to do what others didn't dare to do and didn't grasp;

The second is selflessness, making money is not for individuals, but for everyone to get rich together and make money together.

Such a character has also been reflected in Xu Wenrong's body later.

After this incident, Xu Wenrong stopped for a few years, until in 1975, Xu Wenrong, who was 40 years old and secretary of the Party branch of the Hengdian Brigade at the time, took over a local silk reeling factory in Hengdian under the assignment of the leader and officially started his first business in his life.

Xu Wenrong is also capable, and he earned 67,000 yuan in the first year. After making money, many villagers who pooled money to set up factories wanted to divide the money.

Xu Wenrong was right, he continued to invest the money he earned in the factory and expand production capacity, and as a result, he earned 150,000 yuan in the second year and 350,000 yuan in the third year!

According to this theory, he started a business of refining real lead from waste lead, and later set foot in the field of magnetic materials, which even large enterprises did not dare to enter easily, and then expanded his territory to medicine, automobiles, grass industry and other fields.

According to statistics, he has successively run more than 700 enterprises.

Don't worry, Xu Wenrong has another theory -- "clear water fried fritters."

He said: "It is certainly impossible for Shimizu to fry fritters, but we can start a factory first, and the profits generated can be used to run another business, and if the bank does not take out loans, we will ask friends to borrow money to raise funds to set up a factory." To put it bluntly, it is to use strength to "borrow other people's oil to fry fritters".

Under the leadership of Xu Wenrong, Hengdian Group has continued to expand, and Hengdian has also changed from a small town with barren mountains and bald mountains to a famous "World Magnetic Capital" and "Jiangnan Medicine Valley" in the 80s.

But it didn't take long for Hengdian to remember the title of "Oriental Hollywood".

There are two very different stories about the origin of Hengdian Film and Television City.

The most widely circulated version is that in 1995, the famous director Xie Jin wanted to shoot the blockbuster "Opium War" for Hong Kong's return to the motherland, and there was no way to create scenery all over the country, and finally turned to Xu Wenrong for help, and the two sides hit it off.

Director Xie Jin

At that time, Zhang Dashuai, the art director of "Opium War", told another story:

At the end of 1995, he accompanied director Xie Jin to Dongyang to see the scene, and Xu Wenrong knew about it, and it happened that Xu Wenrong was considering the development of the cultural industry at that time, and felt that there was a possibility of cooperation, so he took the initiative to invite them to Hengdian.

At the banquet, Xu Wenrong heard that this was going to make a movie for the return of Hong Kong, and he felt that it was a big deal, and immediately promised: I will help you create the scenery, others will use it for 1 year, and I will use it for 3 months!

Director Xie Jin just thought that Xu Wenrong had drunk too much and bragged, and he didn't take it seriously, and he didn't like Hengdian very much, Zhang Dashuai recalled that when the director left, he shook his hands as soon as he got in the car: "How to shoot this place?"

Who knew that the next day, Xu Wenrong sent a deputy to talk about cooperation, chased from Hengdian to Beijing, and then from Beijing to Shanghai, and the result was negotiated.

The difference between these two stories is that in the first story, Xu Wenrong did not let go of the opportunity to be sent to the door, and in the second story, Xu Wenrong seized the opportunity with his best efforts.

No matter what the story is, anyway, Xu Wenrong took over the order to build "Nanyue Guangzhou Street" for a period of 3 months.

In this matter, Xu Wenrong showed extraordinary courage and execution. At that time, Dongyang, where Hengdian was located, was a well-known hometown of wood carving in the country, and Xu Wenrong brought hundreds of construction teams to prepare for the start of construction.

1. Build 160 houses, a Pearl River, and a tower in 3 months

The day after the signing, Xu Wenrong went to see the scene, and on the third day, he decided to blow up the three mountains.

Then 120 engineering teams began to work, each engineering team built a house, Xu Wenrong gave a death order, "No matter day or night, rain or snow, work must not be stopped." ”

Three months later, more than 160 buildings, including government offices, private houses, pawnshops, gambling houses, brothels, and tobacco houses, were erected, including the Pearl River port.

Stills from "Opium War".

2. In order to "make old", I ran to dig a wild grave

Director Xie Jin is very detail-oriented in the production of scenery, and only green bricks can be used to build walls, not red bricks, and roof tiles must be fired with firewood. The stone slabs on the road must be real, old.

In order to solve the problem of the shortage of old building materials, Xu Wenrong had to ask people to go to various townships to buy bricks and tiles, and spend a lot of money to buy old stone slabs removed from the cemetery to pave the road.

Three months later, the "19th Century Nanyue Guangzhou Street" with a construction area of more than 60,000 square meters rose from the ground, and director Xie Jin was quite satisfied.

Hengdian Film and Television City "19th Century Nanyue Guangzhou Street"

Since then, Hengdian Film and Television City has become an instant hit, and Chen Kaige, who is preparing for "Jing Ke's Assassination of the King of Qin", also found Xu Wenrong, at that time Chen Kaige had already drawn the drawings of the Qin Palace, but no one dared to take over this job after 4 years of preparation.

When Xu Wenrong saw it, he immediately decided to take out 100 million yuan to "blow up 5 mountains to build the Qin Palace". The Qin Palace, which was planned to be completed in 1 year, was completed in 8 months.

It is said that on the day the Qin Palace was completed, Chen Kaige's artists cried in the face of the magnificent Qin Palace, "100% restoration of history." ”

"I don't admit defeat in my character, and I will insist on doing what I believe, even if many people oppose it. Xu Wenrong said frankly.

Xu Wenrong and Hengdian Film and Television City behind him

Then, Xu Wenrong was out of control, and he successively spent 3 billion yuan to build 13 film and television bases such as Qingming Shanghe Tu, Ming and Qing Dynasty Palaces, Hong Kong Street, Jiangnan Water Town, and Huaxia Cultural Park, and flattened nearly 100 large and small hills.

After that, many crews flocked to Hengdian, relying on venue rental fees and tickets, Hengdian earned a lot of money, but in 1999, Xu Wenrong decided: Hengdian Film and Television City will be exempted from rent.

Because of this decision, Hengdian lost nearly 20 million yuan in income a year, and there was naturally a lot of internal opposition, but Xu Wenrong took a more long-term view: so many people came, how much did they consume in a year?

Sure enough, crews from all over the country came to hear the news, "Hero", "Wuji", "The Legend of Zhen Huan", "Langya Bang", "The Pretender", "Flower Thousand Bone", "The City is Full of Golden Armor", ...... It's all done here.

Stills from "The City is Full of Golden Armor".

If there is a crew, there will be stars, and if there are stars, there will be tourists, coupled with a large number of antique buildings, the prototype of Hengdian's film and television cultural industry has appeared.

According to statistics, Hengdian Film and Television City has received more than 1,600 crews, filmed nearly 50,000 episodes (parts) of film and television dramas, and two-thirds of the domestic costume dramas come from Hengdian, attracting a total of more than 130 million tourists.

Even the foreign media couldn't help but praise: this is the Hollywood of the East!

In 2016, Hengdian Group's operating income was 63.1 billion yuan, and its assets exceeded 100 billion yuan.

In the tide of share reform in 1993, Xu Wenrong created the economic model of the association, in which the ownership of assets did not belong to him personally, but to the members of the association jointly owned (i.e., co-owned).

At present, the ownership of Hengdian Group is in the hands of three legal persons (collectively known as the "Three Associations" of Hengdian) of Hengdian Community Economic Enterprise Federation, Dongyang Film and Television Tourism Promotion Association, and Hengdian Co-creation and Co-prosperity and Sharing Working Committee.

Xu Wenrong has no shares, only receives a salary and "a little bonus", he has never announced his assets, and he has refused to be included in the charity list and the rich list.

However, during his management of Hengdian Group, 7 billion yuan was invested in social welfare, and hospitals, schools, sewage treatment plants, and power plants were built in Hengdian.

Night view of Hengdian

In 2001, at the age of 66, Xu Wenrong retired, after which he embarked on his third venture: building a new Yuanmingyuan.

This is Xu Wenrong's long-standing wish, so that everyone can witness the glory of traditional Chinese culture, and at the same time remind everyone not to forget that humiliating history.

Due to leaving the Hengdian Group, the project completely relied on his own personal fundraising, the bank refused to borrow money, and was reported for illegal land, he was very aggrieved, and even wrote his last words: The New Yuan Ming Palace has not been built, and the next generation will help me build it.

After nearly 10 years and several twists and turns, the New Yuan Ming Palace finally became a reality in 2017, but what Xu Wenrong never forgot was the income of local residents: the annual number of tourists in 5 years could reach 40 million, driving the income of the tertiary industry to 50 billion yuan and the number of employed people to more than 100,000.

The New Yuan Ming Palace