On April 1st, at the Media Hotel in Beiping, the opening ceremony of "Bursting Drummer" is about to be grandly opened.

Zhang Ran's crew doesn't have much money, and the budget is 6.5 million, but the money that should be spent must be spent.

Holding a start-up ceremony is not a matter of face, but can really play a propaganda role. The film itself is a commodity, and every effort must be made to get the audience to pay for the ticket, and publicity is crucial.

Audiences in Europe and the United States are particularly clear about the division of movie genres, each type has a relatively fixed group of people, and they know what movies they want to watch before they enter the cinema. Domestic audiences are more casual, and many people make a decision about which movie to watch when they walk into the cinema, see the poster at the door of the theater, or hear others say which movie is good.

At this time, the promotional role of the movie can be reflected, if the audience has never heard of this movie, it is difficult for him to buy tickets to watch it.

The number of theater arrangements is often based on the lineup of the movie and the intensity of publicity. The larger the lineup and the better the publicity, the movies tend to be high at the box office, and the more shows the bosses play. The more scenes the film arranges, the more audiences it will contact, and the greater the scope of dissemination. If the publicity is not in place, the number of people who watch it and the number of screenings arranged by the theater will be less. This also led to a lot of originally good movies, but word of mouth could not spread, so they could only be painted in a hurry.

In the hotel box, Zhang Ranzheng and Li Junwei were chattering. Li Junwei attended as a guest this time, and he is also an important partner of the film.

On March 25, the financing between Creative Media and SoftBank was finalized. SoftBank raised $10 million in funding to acquire a 20% stake in Creative Media. In fact, SoftBank is willing to pay more money, but Li Junwei does not want his shares to be spread too thin, so he only accepted a capital injection of 10 million. Li Junwei, who has a lot of money, has already started the process of staking land.

According to the normal pace of progress, by the time "Bursting Drummer" is released, creative advertising should be able to occupy 3,000 office buildings and cover 30 million users. These 30 million are not ordinary users, but the main force of film consumption at this stage, urban white-collar workers. This is an extremely important promotional platform for "Burst Drummer".

Although Li Junwei has been busy arranging his enclosure strategy in the past few days, when Zhang Ran invited him to attend the start-up press conference, he agreed without thinking about it. He was very convinced of Zhang Ran's ability, and at first Zhang Ran suggested that when he went to the office building to negotiate with an LCD TV, he must take a 3 cm thick LCD TV. But Li Junwei considers the cost, 3 cm LCD TV is more expensive than 5 cm, but the effect is actually the same, I didn't listen to it.

As a result, when Li Junwei walked into the office building with a 5 cm thick LCD TV, the property refused on the grounds that the LCD TV was too thick, and even walked a few houses. Only then did Li Junwei realize the problem, the 5cm LCD TV is too thick and easy to bump into it, while the 3cm LCD TV is much better. When he negotiated with the 3 cm LCD TV again, the whole process went a lot smoother, and finally hung the LCD TV next to the elevator entrance of the building.

What made Li Junwei even more impressed was that Zhang Ran insisted that he must take down the Gemdale Center and hang the LCD TV next to the elevator of the Gemdale Center, because SoftBank China's Beiping headquarters is the Gemdale Center. Later, in the process of negotiation with SoftBank, Zhang Ran's strategy was proved to be correct. SoftBank people see Creative Media's LCD TVs every day at work and work, and SoftBank was already interested in the project before Li Junwei approached SoftBank for financing. When Li Junwei came to the door, the two sides almost hit it off, and completed all the financing work in less than a month.

Li Junwei felt that Zhang Ran was really a bit of a waste to make a movie: "I know it's unrealistic for you to stop now, not to make this movie, but when the movie is finished, you have to help me." Didn't you say that Beijing and Shanghai have won the world, and now the company is not manpowered, and people need to go to the magic capital to enclose land. As long as Beijing and Shanghai are won, the overall situation will be decided. Wait for two or three years, our creative media will go public, and when you have hundreds of millions of funds, why can't you make movies?"

Zhang Ran said with a smile: "No, when the movie is finished, I have to go to class, and in May, I have to take the children in my class to the crew to experience life, and I promised them when school started, I don't have time!"

Li Junwei was very speechless: "Wouldn't it be okay to let other teachers take them, aren't you just letting other teachers be in class now, why do you have to go by yourself?"

"A man cannot stand without faith. Besides, it's okay for me to be a dog-headed military advisor, but it's really not good to work hard. It's okay to have you, I'd better eat and wait to die!"

"You kid, you're really at me!"

After chatting with Li Junwei for a while, Zhang Ran saw that the time was almost up, and called Qiu Yuanxu over. asked him to accompany Li Junwei, and when the time came, he took Li Junwei to the guest seat, and he himself came to the lounge of the press conference.

The main actors of the movie are all there, Zhou Xu's actor Jay Chou, Chen Wei's actor Feng Yuanyi, Chen Xin's actor Zhang Jingchu, his father's actor Yao Anlian, and Zhou Xu's two competitors are Huang Bo and Wang Yun.

Jay Chou and Feng Yuanyi have been studying acting for half a month, and they are familiar with him after all, the two chatted very seriously together, and they didn't know whether to talk about acting or anything. Wang Yun and Zhang Jingchu filmed "Time Prisoner" together and are old acquaintances, while Huang Bo is a self-acquaintance, and the three of them chatted happily together. Only Yao Anlian sat quietly on the side alone, without any expression.

Zhang Ran said hello to Yao Anlian and said hello to the others one by one. He saw that Zhang Jingchu was wearing a black windbreaker, which faded away from the previous childishness, and the whole person was a little more mature, and said very seriously: "Jingchu, I haven't seen you for a few days, you seem to have become beautiful again." ”

Zhang Jingchu pursed her lips and smiled: "Director, you are making fun of me again." ”

Zhang Ran laughed and said, "What do you mean by making fun of you? I'm telling the truth." This is your first time attending a press conference as a heroine, are you nervous?"

"Well, I'm really nervous, I'm afraid to go on stage and say the wrong thing in a moment. Director, are you nervous?" Zhang Jingchu did not hide the little panic in her heart, and said very calmly. She is a newcomer, and it is normal for newcomers to be nervous! Not to mention that in front of Zhang Ran, she feels that there is no need to hide it.

Zhang Ran said very seriously: "Actually, it was the first time for me to attend the press conference, but I was not too nervous, but I was quite excited." That's what I think, I'm a teacher, journalists are students, I'm going to educate them, and I'm looking forward to it. Don't be nervous, there's nothing to be afraid of. ”

Hearing Zhang Ran say this, everyone present laughed. Not to mention, the reporters kept asking questions at the press conference, and they really looked like students who were easy to ask.

Zhang Ran continued: "When the reporter asks you a question for a while, as long as you think about it before you speak, there will be no problem. In general, journalists won't be hard for you. If there's a hard question to answer, I'll help you out!"

When interviewed by reporters, every celebrity's necessary homework tests a star's emotional intelligence, and some celebrities will expose their low emotional intelligence after being interviewed, and not only do they not get the opportunity to publicize themselves, but they add a few black spots; some celebrities obviously have countless black spots, but if they handle their relationship with the media well, their image is very positive.

This is especially evident in Fan Binbin, before 07, Fan Binbin's relationship with the media was quite bad, and even broke the news that Fan Binbin kicked reporters. Fan Binbin's own reputation is also very stinky, with various scandals and a bad relationship with the media, which is simply blackened into charcoal.

However, after leaving Huayi and opening his own studio, Mu Xiaoguang became Fan Binbin's agent. Under his promotion, Fan Binbin vigorously improved his relationship with the media, greeted reporters, and gave small gifts from time to time. Later, Fan Binbin became a special person for brokerage companies, public relations companies, fashion magazine photographers, media reporters and other aspects.

After chatting with Zhang Jingchu and them, Zhang Ran looked at the time and said, "Okay, let's play!" After speaking, Zhang Ran walked out of the lounge with six actors and came to the scene of the press conference.

The group walked to the center of the stage, Zhang Ran stood in the middle, Zhou Jielun and Zhang Jingchu stood on either side of him, then Feng Yuanyi and Yao Anlian, and Huang Bo and Wang Yun stood on the edge. In fact, in terms of roles, Zhang Jingchu is not as good as Yao Anlian, but she is the only female role today, and everyone let her stand by Zhang Ran's side.

After Zhang Ran and the others posed, countless flashing lights kept ringing "clicking", and white lights continued to light up one after another. The strong flash made Zhang Ran think of a word in later generations - the dog was blind, and he really felt that his eyes were about to be blinded.

The host briefly introduced the process of the press conference, introduced the guests present, the leaders of Nortel, the leaders of the movie channel, and Li Junwei, and then began to let several main creators introduce themselves.

Zhang Ran bore the brunt of the problem, he didn't prepare a speech, he didn't need this thing at all, as a teacher, if he even needed a script to introduce himself, it would be really a bit funny. He smiled and said, "Hello everyone, I'm Zhang Ran." is the director of "Burst Drummer", thank you very much for attending this press conference. It's not my first time directing, but I'm still a rookie director, so I hope you can support me. ”

After Jay Chou took turns to introduce himself, it was time for the media to ask questions. The atmosphere at the scene exploded, and a reporter couldn't wait to stand up and asked Zhang Ran a question: "Director Zhang Ran, your new film is called "Burst Drummer", the name sounds quite strange, what type of film is this movie, musical, feature or literary film?"

The promotion of the film is particularly important to set the tone of the film. Like horror movies, fans of horror movies will be interested, and viewers who don't like horror movies will not be interested when they hear horror movies. If a movie advertises itself as a literary film, it will give people the feeling of being a dull and boring film, and most ordinary audiences will not be interested in it, except for lovers of literary films.

Zhang Ran knows this, he will definitely not say that "Burst Drummer" is a literary film, in fact, "Burst Drummer" itself is not particularly literary, and said with a slight smile: "Actually, I don't know how to define it, if you want me to say it, this is a bloody movie!"

Everyone knows about dog blood tablets, but it is the first time that the media at the scene have heard the term chicken blood tablets. Zhang Ran's answer immediately aroused the reporter's interest, chicken blood tablets, what is chicken blood tablets?