Chapter 426: The Taste of 'Home'

In the development of human civilization, there will always be some laws that remain unchanged, such as the primitive driving force, at least 98% of the world's people, will not be free from the influence of primitive habits carried in genes. Pen & Fun & Pavilion www.biquge.info

Although modern civilization has only been formed for a few hundred years, the social structure will naturally not change much, so many of the habitual thinking patterns can be found in history.

Since ancient times, the middle class has been the class that has promoted consumption and technological progress the most, and in ancient times, some luxury consumption that only the upper class had slowly penetrated into the lower class because of its obsolescence, forming a way for the middle class to try to communicate with the top bourgeoisie.

After all, it is an instinctive law for people to go to higher places, and water to flow to lower places.

However, in ancient times, the popular things of the top bourgeois aristocrats mostly relied on outstanding intelligence and vision to create, so this thing was very niche, and each nobleman played its own game because of interest groups.

In order to get more resources, the middle class needs to be entertained by the vassal aristocracy, so as to find a 'common topic' and then improve their status.

When the aristocracy gets tired of playing with these niche things, this thing will become a 'fashion trend' that prevails in the middle class, and because the middle class occupies the middle of the pyramid and has huge consumption and demand, these originally niche fashion trends will become the survival mode of the lower class.

One of the more prominent aspects of Chinese history is the music and dance industry that began in the Han Dynasty.

During the Han Dynasty, court music was prevalent, so the nobles all changed their tricks to cultivate artists, and some folk artists were selected into the palace, so there were a large number of dance and music performers.

Among them, the most typical are the two empresses of the Han Wu Emperor period, Madame Li and Zhao Feiyan.

Mrs. Li recommended her sister to Emperor Wu of the Han Dynasty because her brother Li Yannian was proficient in music, and said that quatrain for the ages.

'There is a beautiful woman in the north, with a peerless demeanor, slim and elegant, looking back at the city that can overturn the city, looking back and then hoping to overturn the country, do you not know the disaster of the city and the country, just because the beauty is difficult to get again. ’

And Zhao Feiyan is also from a poor family, and was elected to the palace because of her outstanding dancing.

Music and dance from the initial worship of the gods, slowly developed to the later service of human entertainment, this change is the change of the 'popular trend', the emergence and development of art, at the beginning must be because of the small niche, and by the intellectuals to create reasonably, and then slowly develop into popular art.

Early Western painting, which was also dedicated to religious services, did not become an expressive art method until the Renaissance.

It's just that the change of 'fashion trend' has become a change in aesthetics and fashion.

Because the impression of capital and modern civilization, all aesthetics and fashion are in the hands of the West, and this aesthetic is not the traditional aesthetics of the West, but belongs to modern aesthetics, because what modern has great inclusiveness, but there is a fatal problem.

That is, modern aesthetics is not for the service of beauty, but for the service of the market.

The American imperialists, who are indoctrinated by individual heroism, believe in the idea of capital, which creates a kind of strict control of aesthetics, because they need the aesthetic market of the whole world, and in order to control, they can do whatever it takes.

Some luxury jewelry brands of the United States can bring a lot of taxes every year, almost a pillar industry, the Queen of England likes to wear Prada for a while, and then the sales of the same style of the queen's clothes that year are as high as more than two billion US dollars.

This shows how obvious the effect of this 'imitation' is.

But under this contempt chain economy, the same style is slowly abandoned by some people, because for the group of people who initially pursued 'fashion culture', once a thing becomes popular from the niche, then it has no meaning for them.

Because for them, 'fashion' is a spirit, a spirit that distinguishes a niche from anyone, not the nobility of a brand.

So fashion has never been synonymous with high, but with niche.

The luxury and fashion market across the West is expanding and sales are rising, but the people who bring these consumers have changed from the middle class to the lower class who have no ability to consume these things.

Especially in the relatively backward Asian region, the demand for luxury jewelry in the Dragon Kingdom, Goryeo and Dongying is getting higher and higher, and some young girls are finally caught in some bad cycles because they blindly seek this kind of 'fashion'.

When an industry is traded on the premise of overdraft, then the industry itself is a viciousness.

Because this kind of industry does not make the lower classes get paid or profitable, but increases the cost of living, what should really be the working people create value with their own hands, and the middle class and the capitalist class as consumers.

And now it is the other way around, like a vampire, coaxing and sucking the hard-earned money of the working people at the bottom to feed the market, which is the consequence of the commercialization of art by the masses that aesthetics are no longer premised on 'beauty'.

Because the advocates of these industries are taking advantage of the lack of recognition and judgment of some mistakes and some vanity of the working people at the bottom to carry out marketing.

It is an act of imposing an IQ tax.

What Wang Yao wants to do is to change the distorted trend of pursuing 'fashion' in China, because under the backdrop of this trend, those luxury jewelry or some brands in the West will give Chinese people a 'tall' impression.

Once this impression is formed, it will be remembered for generations, although it must be admitted that some Western brands are indeed advanced in craftsmanship and design, but this does not mean that there are no such products in the Dragon Country at present.

As the world's most technologically advanced and largest commodity processing country, many mass-produced things in the West are actually made in the Dragon Kingdom, especially some complex products.

The first is because of the low labor in the Dragon Kingdom, and the second is that under this kind of paving processing, this kind of stable economic source, many enterprises with the ability to innovate will give up innovation and become a 'processing group' that follows Western capital.

No matter how big this kind of company group is, it will not do any good to the Dragon Kingdom, and it seems that it is making money from foreigners, but in fact, it still helps foreign countries make money.

Because there is no time to develop and innovate products, the domestic market will never get up, and it will always be lower than the West, which is what people often say.

The moon abroad is relatively round.

Of course, this has a lot to do with the fact that domestic enterprises do not want to take risks and are unwilling to make capital investment.

From the perspective of the fashion industry, there are basically no high-end brands in China, and the only one that is more famous is the Olympic champion, the sports brand created by Li Ning, but it is also aimed at the low-end consumer market.

In fact, many entrepreneurs misjudge the blank part of the Western market because of culture and lack of judgment of the market, and they want to seize the mass market and ignore the more solid niche market.

First of all, many traditional crafts in China, especially embroidery and other skills, are not worse than Western luxury jewelry, at least in terms of technical level, the two sides are matched.

The second is cultural differences, whether Westerners are interested in Chinese culture, at least from the increasing number of academic research reports on China in recent years, they are very interested, especially in the financial world.

China's current total consumption power is less than one-twentieth of the Western market, so the reasonable introduction of a cultural fashion that is not currently available in the West will have a fatal attraction to those who pursue niche fashion.

Because what these people need is a small minority, different from others.

When everyone is wearing rotten street styles and similar decorations, some cultures with Han elements will surely arouse the curiosity of some people in this contemptuous chain economy.

Wang Yao also knows that there will not be too many of these people, even if he uses the star effect of Hollywood, he will not be able to reach one percent of the top brands in a short period of time.

But this one percent of the market is enough, because it can already stand on its feet.

Huaxia embroidery patterns alone can sort out tens of thousands of kinds, naturally in the product creativity, at least ten years will not be exhausted, what to do is to continue to expand the influence can be, and this kind of marketing brings not only benefits, but also a virtuous circle of the industrial chain.

The value of this kind of handmade handicrafts will naturally become higher because of the 'niche', in the past, most of the antique businesses were usually not opened, and they were open for half a year, and this model is the same.

If you can have 100 regular customers every year, then you can support more than 300 craftsmen of traditional crafts, and these craftsmen survive, which directly affects the subsequent development of the industry.

Because after all, this kind of traditional craftsmanship taught by words and deeds, and the kind of system skills learned in school is fundamentally different, most of the traditional carpenters in China, most of them do not understand geometry, and even do not know how to count, but the data of mortise and tenon structure furniture are exactly the same, this is a real skill, not a theory.

Some wood carvers who can carve lifelike wood carvers may not be able to write or draw, but the carved things naturally carry a taste of Chinese culture.

This is the tradition, a feeling that cannot be said or written, but as long as you look at it, you will know that this thing belongs to China.

It's the taste of 'home'.