Chapter 425: Contempt Chain

The firewood kiln is a ceramic inheritance that has been lost for thousands of years in the records of the official kiln in China. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

China's ancient sacrificial ritual vessels mostly use bronze, after Zhou Shizong Chai Rong ascended the throne, opened a precedent for replacing bronze ritual vessels with porcelain ritual vessels.

Chai Rong founded the Imperial Kiln, which was later called the Chai Kiln, and ordered the manufacture of porcelain ceremonial vessels used in rituals and daily ceramics used in the imperial palace. When the potter asked Chai Rong for the color of the porcelain, Chai Rong instructed: "The rain passes through the sky and the clouds**, and the color is the future." "It is required that the porcelain be burned to the color of the blue sky after the rain.

The words of azure and other smoke and rain in Jay Chou's "Blue and White Porcelain" are from the firewood kiln.

Modern records of firewood kilns have written records in each generation, but no firewood kiln cultural relics have been found so far, and the only one that is somewhat similar is that there is a sky-blue blue lily vase on display in Dongying, which is known as the closest existing porcelain to a firewood kiln.

But this is not the actual object of the firewood kiln, and there are even some scholars who believe that the firewood kiln is a non-existent firing method, just an imagination of Chai Rong.

However, for ceramic enthusiasts, the record of firewood kilns is what they consider to be the most mysterious and magnificent skill in ceramic culture, so many people set it as a lifelong pursuit.

But it is extremely difficult to study a firing technology that has been lost and there is not even a physical remainder, especially in terms of research input.

Blue as the sky, bright as a mirror, thin as paper, sound like chime, is the ancients for the description of the firewood kiln.

Just that sounds like it's beautiful.

Because of the complexity of the production process, the firewood kiln is a ceramic made for the imperial palace, and in order to keep it secret, the firing fragments will be destroyed to avoid leaking the recipe, which is also the main reason for the loss of the firewood kiln.

And the process is complex, in order to keep it secret will not train a large number of talents, so the output is also limited, precious, and very few have been handed down, but in the records of the ancients, there is a magical process about the firewood kiln.

In the book "Jingdezhen Pottery Record", it is also said that the firewood kiln porcelain: "moist and delicate, with fine lines, the fine color is different, and it is the crown of all kilns", and it is also said that the firewood kiln porcelain has not been available for a long time, and the fragments are also used as treasures and used as clothing and hat ornaments;

There is a saying that 'a piece of firewood is worth a thousand gold'.

As a symbol of Chinese civilization, the popularity of ceramic culture is high in the West.

Moreover, Chinese ceramics have always been the favorite utensils of Western aristocrats.

The principle of porcelain firing belongs to the current physical and chemical category.

With the increase of temperature, the ceramic body has powder particles larger than the surface and higher surface energy, trying to change in the direction of reducing the surface energy, constantly carrying out material migration, the grain boundary moves accordingly, and the pores are gradually removed, resulting in shrinkage, so that the green body becomes a dense porcelain body with a certain strength.

The driving force of sintering is the surface energy. Sintering can be divided into two categories: sintering with liquid phase and pure solid phase sintering. The sintering process is of great importance to the production of ceramics. In order to reduce the sintering temperature and expand the firing range, some additives are usually added as fluxes to form a small amount of liquid phase to promote sintering.

For example, a small amount of silicon dioxide is added to promote the sintering of barium titanate ceramics, and a small amount of magnesium oxide, calcium oxide and silicon dioxide are added to promote the sintering of alumina ceramics.

As a result, it will be made into various colors, and in the Warring States period more than 2,000 years ago, the cultural relics of the crystal cup were unearthed, which shows how terrifying the wisdom of the ancestors is.

Although some porcelain firing ratios can be completely analyzed by scientific methods, the fired things are not exactly the same, so the real porcelain can be said to be unique.

Some lost crafts require a long period of exploration and experimentation before they can be recovered.

When Wang Yao heard that Huang Jiani was interested in firewood kilns, he was also a little surprised.

The museum industry chain is closely related to the antique market, so Wang Yao and Mr. An Siyuan formulated a plan to use porcelain and oriental furniture to open up the western market.

Because of the prosperity of modern Western glaze firing art, porcelain is gradually declining, but as long as there is a gimmick, porcelain will still shine.

There are not many people who study firewood kilns in China, and the expert level is only ten fingers, especially when there is no real firewood kiln, many fakes called firewood kiln porcelain appear on the market to shame the firewood kiln, so there are not many people who study it.

But there are many who love it.

But after all, hobbies and professional research are separated by a galaxy that can't be crossed, especially the firing cost of the firewood kiln, every time the furnace is opened is a five-digit start, and the fired things basically can't be sold for any money, so naturally no one invests in research.

And because of the existence of cloisonné, the status of the firewood kiln is also slightly embarrassing.

Huang Jiani is interested in firewood kiln, which is also a surprise for Wang Yao, "Firewood kiln, I really talked to a few seniors who studied cloisonne last time, and they gave me some data, I can give it to you." ”

"Really?" Huang Jiani's eyes lit up.

"Aren't you sleepy?" Zheng Xixi, who was wrapped in a bath towel, leaned against the door and drank water.

"It was a little bit just now, I woke up a lot after blowing my hair, Wang Yao, don't you sleep?" Huang Jiani looked at Wang Yao still fiddling with the computer.

"There's still some work to be done. Wang Yao smiled, "If you are sleepy, go to sleep, I will try not to disturb you." ”

"Stay up late every day, you want to cultivate immortals. "Zheng Xixi did Wang Yao's side" to write the script?

"Yes, I've collected too much material lately, so I'll write some when I have time. Wang Yao grabbed the water cup on the table and drank it.

Zheng Xixi looked at it, but there was no squeak.

"Wang Yao, do you have any requirements for the museum's project?" asked Huang Jiani.

"If you do a good job of categorizing and sorting, there will be a copy of the Propaganda Department when the publicity activities are carried out, and of course, if you want to hold the event yourself, the company will definitely support it. Wang Yao tapped the keyboard intently, "There are also souvenirs from the museum, I have to keep an eye on this, because we are working with some old workshops, and the output is definitely not large." ”

"Isn't it mass production?" Huang Jiani was stunned.

Now the souvenirs of the museum, even the Palace Museum, are mass-produced.

"We are all handmade, of course, there are mass production, but not in museums, but in theaters. Wang Yao explained, "This belongs to commercial marketing, have you ever heard of the product contempt chain?"

Huang Jiani was stunned and shook her head.

"Just like our antique industry, those who collect calligraphy and painting look down on those who collect bronzes, gold and silverware, so calligraphy and painting are pretentious, and newcomers enter the industry and subtly think that the value of calligraphy and painting is high, which is the product contempt chain. Wang Yao said, "Darwin used his theory to say that the driving force of human evolution is divided into two categories, the first is to make yourself stronger and stronger, and the second is to make yourself different in the crowd to attract the attention of others." Both of these are genetic instincts of biological evolution.

Because all species must adapt to the environment if they want to survive, and only if they are strong can they adapt to the environment, the other is the inheritance instinct of the species, and the relatively low-level inheritance instinct is the genetic instinct, because a species needs to continue, reproduction is instinct, and most organisms reproduce by both sexes.

For example, peacocks rely on opening the screen to attract the opposite sex to obtain the right to mate, human males showed off their strength in the early days, and now they show off their talents or capital to obtain the right to mate, these are all instincts, and business is to seize these human instinctive desires for sale. ”

Huang Jiani and Zheng Xixi widened their eyes as they listened to Wang Yaolai explain the marketing behind the chain of contempt for this product.

Human beings' sense of showing off first came from instinct, and later with the emergence of thinking and philosophy, it became a psychological need, and where there is demand, there is consumption, so business will appear.

This psychological need of human beings is to hope that they will be different and valued in the crowd, so as to attract the attention of the opposite sex, such as appearance, figure, wealth, and talents.

This is the instinctive show-off that comes with genes.

This instinct drives the modern consumer market and the progress of culture and art, technology, clothing, jewelry, cultural consumption, cars, real estate, etc. are all brought about by this show-off instinct, and this show-off instinct has gradually formed the internal demand and supply of the entire social system.

After the first step of natural selection in human evolution has been completed, and after being able to survive, the second choice will be ushered in, sexual selection, or inheritance selection.

And this kind of inheritance choice leads to the separation of human nature, the desire to be unique and distinguish from others, so when human beings no longer worry about basic living conditions such as clothing, food, shelter, and transportation, they will be troubled by this conspicuous problem.

And consumers are like this, when the food problem is solved, some consumers with additional ability will pursue food diversity, so that vegetables, meat, fruits and other industries will appear.

And this kind of consumer with additional ability, which is defined as a middle-class consumer in the field of economics, is also an important component in the supporting business system.

The lower classes are the exporters of labor and do not bring additional space to the market, because they are fixed needs and do not and do not have the ability to make excess demands.

Therefore, the middle class has become an important promoter of market expansion and commodity progress.

And Wang Yao's eyes are on these middle classes in the West, because this market is large enough.

Art itself was originally for the upper classes, and the masters of the Renaissance and the great poets of antiquity were all in the service of politics or imperial power.

Then this service trend was envied and emulated by the middle class, and then turned into labor, and products by the lower class.

It is a social process in which the life of the upper classes permeates downward.

In this process of infiltration, art will undergo technological reform, from the original niche to the public, and the explosion will explode in a blowout, so that there will be technological advancement.

For example, in the art of film, at first silent films were great, because actors did not need words to present the art of performance with body expressions, but then the gramophone appeared, and the film became sound, so that the performance lost its original artistry.

So the early film master Mr. Chaplin, many times publicly stated that sound films, not art, because of the limitations of the greatness of the performance itself.

It was only after the advancement of technology that voice expression became part of the performance that Chaplin let go of this preconception.

This kind of technological progress is all built by the hard work of low-level workers and the promotion of middle-level consumers.

Therefore, art has always wanted to inherit and develop, and using this contempt chain psychology will be the fastest channel to enter the middle-class market.

When all Western families are decorating their homes with glass ornaments, some people use porcelain to decorate, although some are not very visible, but this vague sense of ostentation will support the vanity of this part of the people, but this vanity will spread like a plague, especially with the push of the upper class.

Just like the current Dragon Kingdom, among a group of people who wear Nike Adi, there is one who wears Adi King, and there will be an inexplicable chain of contempt.

And the creation of a chain of contempt will promote the development and progress of an industry.