Organic Farm Author: Farmer is flying

Chapter 137: Sweet Mill

The pastry chef who came to apply for the job was a middle-aged man about 40 years old, of medium height, slightly fat, with short hair, and he looked very stable. Seeing Tian Chuan come in, the other party was stunned, and then got up and introduced himself: "Is it Mr. Tian Chuan?" I am Feng Zhe, a first-class pastry chef. ”

Tian Chuan shook hands with Feng Zhe, invited the other party to sit down, and asked, "I just want to open a pastry shop, Tian Chuan, didn't you expect me to be so young?"

"Yes," Feng Zhe did not hide, "I thought the boss should be a successful businessman over 35 years old." ”

"Even though I'm only 20 years old, I'm also a successful businessman. You don't have to worry about the stability of my investment and the standardization of store management. In the future, when the store is on the right track, I will let the professional manager manage it, and I don't have the energy to take care of these things myself. Tell us about your experience. ”

After introducing himself, Tian Chuan learned that Feng Zhe was an apprentice at Shilin Western Restaurant when he was young, learning to make pastries. Then he stayed there and worked for nearly ten years, until he came to Beijing in the early nineties to develop, working as a pastry chef in a five-star hotel, and now he is competing for the position of pastry chef, but there is almost no hope of winning, because the relationship between competitors and the manager in charge is special, and there are contradictions between him and the manager in charge, and he has no obvious advantages in technology and management, so he hopes to develop in a different environment.

With the eyes of a layman, Tagawa asked a few questions about West Point, and the answers he got were very satisfying. The other party did not deceive him into coming up with a lot of lofty professional terms to fool him if he didn't understand, but patiently answered his questions in common language, which made him feel very satisfied.

Then he first introduced the concept of "Tianxin Mill" that he was going to open, and asked Feng Zhe for his opinion. Feng Zhe said: "Mr. Tian, if I understand correctly, what you want to open is a mid-range pastry shop, facing ordinary wage earners with slightly better living conditions or white-collar workers with slightly higher incomes. It gives people the impression of being 'petty bourgeoisie', 'high-class lifestyle', 'healthy' and so on, and the taste should be more catered to the ordinary citizen class, the perception should be more high-end, and the price should make the buyer have a little superiority and ordinary people can afford it, right?"

"Yes," Tagawa said, "you have analyzed it thoroughly, but there is another point, that is, the quality must be guaranteed, which is the principle of all my products." ”

Tagawa continued: "You know, I'm a layman when it comes to pastries, but I also want to be able to taste the pastries you make, is it convenient?"

Feng Zhe said: "Knowing that you may have such a request, I brought some here, but it was inconvenient to take them out in the café." As he spoke, he took a low bag he brought with him and handed it to Tian Chuan: "You can take it back and taste it." ”

"One last thing," Tagawa said, "I'm probably going to hire two pastry chefs and eventually have a technical director out of them to be in charge of the technical work of the entire chain in the future, can you accept that?"

Feng Zhe was a little curious and asked, "What kind of job is this technical director? Can you explain it in detail? Listen to what you mean, it's not as simple as recruiting a master who can make high-quality pastries?"

Tagawa said: "I want a technical director who has the technology to produce high-quality pastries, and who can organize the technical team to standardize the production process of each pastry that needs to be marketed, and form a fixed process and specific processing parameters, so that different pastry chefs can produce pastries with the same taste according to the process." In this way, in the future, my chain stores will not have to recruit senior pastry chefs separately, and the taste of pastries will not be much different. It's kind of similar to McDonald's, you know what I mean?"

"But wouldn't some of my unique recipes or techniques be revealed? Feng Zhe was a little difficult to accept.

"Our Sweet Mill is neither a Michelin-starred restaurant nor a five-star hotel, but a low-end bakery, nothing more. I don't want a particularly good taste, nor a different taste, but standardization. And this standardization needs to be built on the basis of a senior pastry chef, which requires a unique creativity to ensure that this standardized specification and taste is good, which is not a job that ordinary senior pastry chefs can do. ”

"In other words, I wanted a reliable senior pastry master to command a hundred pastry apprentices to make the exact same high-level pastry. This senior pastry chef is our technical director, and his achievements are beyond the reach of a pastry chef who has been making bread for a lifetime, and his income will be beyond the reach of ordinary pastry chefs, so you can understand what I mean, right?"

At this time, Feng Zhecai nodded solemnly and said, "I'll go back and think about it, you can also taste my pastry, think about it, and we'll call again after nine o'clock the night after tomorrow, how about it?"

"Okay," Tagawa agreed.

After separating from Feng Zhe, Tian Chuan met with another pastry chef and a store manager candidate that day. After a few days, Tagawa met with all the candidates offered by the headhunters, and among them, he initially identified two pastry chefs, two store managers and a pastry chef. The pastry chefs are Feng Zhe and Lan Shaohua, the store managers are Xu Meijing and Liu Yiqiu, and the pastry chefs are Huang Faqiang.

Tian Chuan and these five people met for a few days in a row, and formulated a series of relevant regulations and work requirements, involving all aspects of the daily management and technical management of the store. After the rules were roughly set, Tagawa asked Xu Meijing and Liu Yiqiu to start recruiting waiters and conducting training. Several pastry chefs began to study the standardized production process and acceptance criteria for the first batch of products, as well as the selection of suppliers. Tian Chuan's stall was very large, and the workload of procurement and inspection would be very large, and it was unrealistic to rely on the technical director to do it alone, so Tian Chuan asked Geng Zhongmin, the new human resources director of the asset management company, to immediately recruit a purchasing supervisor and an inspection and warehousing supervisor for the store. He has temporarily isolated the back half of the store as a place for purchasing, inspection and raw material storage.

Since Tian Chuan came to the capital last year, the real estate agency he has contacted many times has regarded him as a gold medal customer, and his requirements are quite attentive, no way, this is a God of Wealth. Just four days after Tagawa asked to find a shop at Sweet Mill, they had already shown him several houses, both for rent and for sale. Tian Chuan finally bought a sub-main road outside the east gate of Huaqing University and bought a shop on the bottom of the community. The store here is a three-bay storefront, with a deep interior throughout the building, with a total usable area of 140 square meters, which is quite spacious.

Tian Chuan immediately found a decoration company, and worked with the designer of the decoration company to determine the layout and details of the decoration for two days, and personally drew the renderings, and gave detailed requirements for some details. The decoration company is also helpless for such customers, Tian Chuan put forward clear design requirements, quality requirements, material requirements and construction period requirements, and provided renderings, such customers must be very difficult to serve. However, the decoration cost given by Tagawa was also very generous, so that the owner of the decoration company was reluctant to give up at all, and finally signed a series of unequal treaties with Tagawa. However, in addition to the generous decoration costs, Tagawa also drew a big pie for the decoration company, saying that he would open two more branches in the capital before the end of the year, and more than ten branches in the capital within the next year, and then he would entrust the decoration affairs to a relatively fixed decoration company to save design costs and ensure the consistency of the style of each store. Under the coercion and temptation of Tagawa carrots and sticks, the decoration company did not dare to cut corners, and really rushed to work day and night, and was busy in the store.

With the help of his friends, Tian Chuan did not spend too much money and was not made difficult in the slightest, so he completed the procedures in the departments of industry and commerce, taxation, food, safety supervision, fire protection, etc., and only waited for the inspection to pass after the renovation was completed, and it was ready to open.

In order to create a buzz for the store, Tagawa set up several large-scale outdoor advertisements in high-rise buildings near the store site after the store began to be renovated. At the same time, he also printed a lot of opening coupons and distributed them in nearby residential areas and university campuses. These coupons are not issued haphazardly, but are distributed through various channels. There are certain barriers to access, which are not very high, and most people can get it with a little effort.

Sweet Mill has achieved remarkable results, and before its opening, it has successfully achieved a certain level of popularity in the vicinity of Lobby City, and many people are looking forward to its opening. When people pass by this store, they can also see its hot decoration, the huge advertisement in front of the store and the advertising paper distributed in various communities and universities are also marked with a sweet and fragrant font, the main store will be "grandly opened" on Saturday, October 10, after the National Day, "stay tuned".

Not only advertisements and coupons, Tagawa also customizes gift cards of different denominations, ready to sell in stores, gift cards are sold at a discount, customers who are ready to buy often can make shopping more convenient by purchasing gift cards, and can also enjoy a discount margin of 8.8%. This kind of gift card can also be used to give away, which is very convenient and more classy. Tian Chuan himself alone sent out hundreds of gift cards with a face value of more than 100 yuan, most of which were given to some friends, and a few were sent to the hands of leaders of competent departments at all levels. Tagawa believes that these gift cards will become seeds, driving more people to buy gift cards to spend or give away.

Online, he has also set up a website in the store, where people can enjoy more discounts by pre-ordering online.