Organic Farm Author: Farmer is flying

Chapter 205: A Trip to Europe (Part II)

They were going to stay in Germany for only two days, but Xu Jingyi had a speculative conversation with the old lady in the bakery, so she stayed for an extra day, and during this day, Tagawa was able to taste the world-famous German beer.

At a bar that mainly deals in beer, Tagawa tasted a variety of beers. But he didn't particularly like beer, and even if he drank it, he didn't leave a deep impression. He drinks a lot, and the beer he drinks seems to have no end, but it's just a cow chewing peonies and wasting things.

In general, both Tagawa and Xu Jingyi are very fond of the city of Munich. Munich is like a big country, with traditional people, and the surrounding countryside is full of classical flair. Although winter has just passed and the vegetation has not yet flourished, the sky is high and the air is fresh and the environment is still unforgettable.

That night, after a trip to Germany, the two flew to Geneva, Switzerland. In Geneva, they did not stop, but each opened a Swiss bank account, and after a casual tour, they flew to Barcelona, Spain, in the evening of the same day. Located on the shores of the Mediterranean, Barcelona is a typical seaside city. At the same time, the climate here is significantly different from that of inland Europe and China, with a typical Mediterranean climate, with hot and dry summers and mild and rainy winters. Now that the rainy season has just ended, and the hot summer has not yet arrived, it is the perfect season to visit.

Tian Chuan and Xu Jingyi came here for the sole purpose of tourism. It is a predominantly hilly terrain that separates the Iberian Peninsula, where Spain is located, from the foot of the Pyrenees Mountains on the European continent. The forest coverage rate is very high, the environment is beautiful, and there are many forest parks, which is also the main purpose of the two of them here.

During their two-day stay in Barcelona, they spent the day visiting a famous forest park on the outskirts of the city, where they felt the atmosphere full of greenery. On another day, I looked for famous architectural attractions in the city and took a lot of photos.

Also, there was a bonus, a small bakery caught their attention near the hotel where they were staying. It is a bakery facing the local residents and doing very good business. Tagawa and the others were attracted by the flow of people here. In the bakery, they found another very distinctive bread, but unfortunately they were not able to learn how to make it.

Xu Jingyi made a big move, bought a lot of more characteristic bread in the store, and returned to China by DHL express, so that several pastry chefs in her own pastry shop could study it. As for what will become of the thing after it is mailed, the two of them don't care.

The next stop is Madrid, the capital of Spain. They don't have any plans to visit Madrid, they just want to see the livestock industry in the vicinity and find some information about cattle and sheep farming and green planting and breeding.

After arriving in Madrid, Tagawa and the two of them met with the tour guide they had already found, and then the guide drove them to a nearby ranch. Animal husbandry here can basically be called green farming, because most of the farms here use natural grassland to graze cattle and sheep. They visited the grazing, fattening and slaughtering of cattle and sheep, and tasted beef and lamb.

After two days at the ranch, Tian Chuan and Xu Jingyi returned to downtown Madrid and spent a day at the Spanish National Library. The tour guide in Spain turned out to be a double degree master's degree in economics majoring in animal husbandry, which made Tagawa's work of checking information much easier. With the help of this professional tour guide and translator, Tagawa retrieved a large number of research materials from the National Library of Spain that the project team urgently needed. Most of these materials are digital materials, including electronic documents, miniature images and electronic pictures, and a few are paper copies, which Tagawa copied all of them, and the paper materials were taken with a digital camera into digital photos, and finally compressed together and stored in the mobile hard drive he carried with him.

That night, he sent these materials back to China by e-mail and asked Dean Song to find someone to translate and sort them out. Among these materials, Spanish and English are almost half of them, but even if they are English, he doesn't have time to read them for the time being, let alone translate them, so he throws them to Dean Song, and he is happy to be idle.

During his stay in Madrid, just in time for a match of the Real Madrid team, Tagawa intended to watch it, but the tickets were sold out, so he had to keep the regret.

The next stop after Spain is the United Kingdom. This will be their last stop in Europe.

For Tagawa and Xu Jingyi, who are quite proficient in English, the trip in the UK should be the most relaxed. But they knew very little about the UK and couldn't do it entirely on their own. So Tian Chuan specially instructed Lin Wenlan to find a senior local guide for them in the local area. Born and raised in the famous port city of Liverpool, the guide stayed in London after graduating from university and drove back and forth between the two cities, and was well versed in the geography and people of the South Plains region of England.

Among European countries, Britain is known for its lack of food, so Tagawa and Xu Jingyi have no plans to look for any country bakeries or anything like that.

They first arrived in Manchester, the second largest city in the United Kingdom, starting from Manchester, the guide Evan drove the two of them all the way to London, after a two-day journey to London, and finally spent a day in London to visit the British Museum, and lingered in the gallery near the museum for a few hours, buying a few paintings.

They spent their last day in the library, where Tagawa finally got rid of the language barrier and was able to look up the materials he wanted. But many of the materials here are what he has seen before, but there are not many references, which makes him a little disappointed.

After coming out for a long time, both of them were a little homesick and lost interest in playing again. After checking the materials in the library, the two got on a plane back to China that night.

During this trip to Europe, for nearly 20 days, Xu Jingyi and Tian Chuan got along day and night, and the relationship between the two has also been sublimated.

After returning to the capital, Xu Jingyi devoted herself to the development of Tianxin Mill and the development of new products with great enthusiasm. This time in Europe, she found a variety of new varieties of bread and cakes and biscuits, some of which she also learned how to make, and those who did not have a way to make them, and brought back many samples. Some of these bread samples have deteriorated when they are shipped back to China, but their research value is still there, and several pastry chefs at Tianxin Mill have basically determined the production process of these pastries after exploring and trial-making, and made samples. After tasting it, Xu Jingyi preliminarily identified several new varieties that could be marketed, and launched them in the three stores that have opened so far, which has been affirmed by customers, making her full of a sense of accomplishment for her trip to Europe.

Sweet Mill already has its own regular customer base and has a certain popularity, ordering birthday cakes at Sweet Mill has become a fashion icon, and the turnover of several stores is rising, and the development momentum is good.

At this time, it was already April, and Tagawa suggested that Tianxin Mill start trial production of zongzi for the Dragon Boat Festival and launch it to enterprises. Xu Jingyi smiled at his suggestion, and finally was forced to say helplessly: "It's too late for you to say this, the store has already started the research and development project of zongzi before we went to Europe, and six kinds have been produced so far, ready to be launched before the Dragon Boat Festival." It's just that the cost of our zongzi is high and the price is high, and everyone is not optimistic about its sales prospects. ”

Tian Chuan smiled: "Fortunately, you still left me a little room to display my talents. For the sale of zongzi, I have two ideas. One is to take the way of enterprises and institutions, as gifts and benefits to the employees of the unit, so that they can be sold in batches and quickly increase sales. But it requires relatively large public relations efforts. Your store should consider setting up its own PR team and a more regular R&D team, and prepare for the establishment of its own instrument factory. If I outsource production, I am worried that the quality of the product will not be guaranteed. ”

"What about the other way?" Xu Jingyi asked.

"Another way is to promote traditional culture, create public service advertisements, vigorously promote Dragon Boat Festival culture in the name of Tianxin Mill, and launch our zongzi by the way. This method has a relatively large investment, and it may not be possible to see profits for a while. But it is very beneficial for our national heritage and the construction of the image of Tianxin Mill in the minds of the Chinese people. You let it go, and if you have financial difficulties, won't I have your backing? We want to make Tianxin Mill a pioneer in promoting our traditional culture and a banner. ”

"There are a few things that come to my mind for the time being. The first is to be good at public service advertisements for the Dragon Boat Festival in radio, television and street lamp poles. The second is to sponsor the dragon boat race of the Dragon Boat Festival. The third is to distribute small sachets and small souvenirs such as the five poisons worn by the children during the Dragon Boat Festival. Some souvenirs that need to be made to order need to be made urgently. ”

Xu Jingyi nodded and said, "Yes, I originally thought that things had been prepared in advance, but now I know that there is still a lot of work to be done after listening to you." Now that the lunar calendar is about to enter March, the time is really tight. There are a lot of things to do in event planning, the design and production of various supplies, and the formation of public relations and planning teams. ”

Tian Chuan said: "I'm afraid it's a little too late to form a team now, my asset management company has a mature team, I'll say hello to them, you first entrust them to do this, and at the same time form a team." In the future, the event planning of the Mid-Autumn Festival will be completed by Tianxin Mill's own team. In addition, several of my companies there will hand over the Zongzi gifts of the Dragon Boat Festival this year to Tianxin Mill, and the specifications of my several companies will be tentatively set at about 80 yuan per person, which can be regarded as helping you open up the situation. ”